What Benjamin Hotel does

The Benjamin Royal Sonesta New York is a 209-room, 26-story full-service luxury hotel located at 125 East 50th Street in Midtown East, Manhattan, operated by Sonesta International Hotels Corporation. The property occupies a 1927 Emery Roth-designed landmark building originally built as apartments — a structural fact that gives the rooms residential dimensions (275-350+ sq ft) uncommon in Manhattan hotels. The hotel completed a major renovation by architecture firm DLR Group in 2024 and was named 2025 Hotel of the Year by the HSMAI Greater New York Chapter.

The hotel's product mix spans five accommodation tiers (Guest Rooms, Deluxe Studios, One-Bedroom Suites, Balcony Suites, and Terrace Suites) alongside on-site F&B (The Parliament restaurant led by Executive Chef Rakmin Lee), Meetings & Events spaces, the Royal Reflections Wellness Spa, and signature wellness programs including the Rest & Renew Sleep Program (12-option pillow menu and sleep consultant services), the Kids Sleep Program co-developed with Dr. Rebecca Robbins, and a Bedside Reading curated-book partnership. Premium experience packages — notably the US Open penthouse experiences ($4,700-$4,900) and the Whiskey Penthouse Experience — drive ancillary revenue on peak-demand dates.

The hotel serves a diversified customer base of business travelers, families, medical visitors to nearby hospitals (NYU Langone, Memorial Sloan Kettering, Weill Cornell, Mount Sinai), and couples/leisure guests. Distribution runs primarily direct-to-consumer through the hotel website, central phone reservations, and the Sonesta Travel Pass loyalty program (which connects the property to 1,100+ hotels across Sonesta's 13-brand portfolio). Pricing is nightly, seasonal, and segmented by room type, with AAA member discounts up to 20% and valet parking at $75-$85 per day.

Name

Benjamin Hotel

Legal name

Sonesta Hotels of New York

Website

https://thebenjamin.com

Company type

Private

Founded year

1927

Operating status

Operating

Headcount range

11–50 employees

Short description

The Benjamin Royal Sonesta New York is a 209-room full-service luxury hotel in Midtown East Manhattan, operating inside a 1927 Emery Roth landmark under Sonesta International Hotels Corporation. It serves business travelers, families, medical visitors, and leisure guests with on-site F&B, spa, meetings, and signature sleep programs.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Guest Room Accommodations: Primary revenue stream from 209 rooms including Guest Rooms (275 sq ft), Deluxe Studios (325-350 sq ft), One-Bedroom Suites, Balcony Suites, Terrace Suites, and Penthouse suites. Revenue generated through nightly room rates with various seasonal pricing.
2. Food & Beverage: The Parliament Restaurant located in hotel lobby offers all-day dining under Executive Chef Rakmin Lee. In-room dining available. Revenue from restaurant covers, bar service, and private dining events.
3. Meetings & Events: Event spaces including boardrooms and flexible multi-use venues equipped with AV support and in-house catering. Located one block from Grand Central Terminal, catering by Executive Chef Rakmin Lee.
4. Royal Reflections Wellness Spa: Spa services including massage therapy and acupuncture treatments for mind, body, and soul recovery.
5. Special Packages & Promotions: Premium packages including US Open exclusive packages (up to $4,900 for two guests), Suite Dreams Royal Sleep Retreat, and various seasonal offers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Benjamin Royal Sonesta New York is a landmark 209-room hotel in Midtown East Manhattan offering residential-style accommodations (Guest Rooms, Deluxe Studios, One-Bedroom Suites, Balcony Suites, Terrace Suites). The hotel operates the Parliament Restaurant for all-day Modern American dining, the Royal Reflections Wellness Spa offering massage and acupuncture, signature sleep and wellness programs (Rest & Renew, Kids Sleep Program, Bedside Reading), and dedicated meetings and events spaces with in-house catering. The property operates within the Sonesta International Hotels portfolio and participates in the Sonesta Travel Pass loyalty program.

Product overview

The Benjamin Royal Sonesta New York is a landmark hotel operating as part of the Sonesta Hotels of New York portfolio. The hotel offers a portfolio of distinct accommodation types including Guest Rooms (275 sq ft), Deluxe Studios (325-350 sq ft), One-Bedroom Suites, Balcony Suites, and Terrace Suites. The property is distinguished by its signature wellness programs: the Rest & Renew Sleep Program with a 12-option pillow menu and sleep consultant services, the Kids Sleep Program developed with Dr. Rebecca Robbins, and the Bedside Reading partnership. Amenities include The Parliament Restaurant for all-day dining, Royal Reflections Wellness Spa offering massage and acupuncture, and dedicated Meetings & Events spaces. Special packages include the US Open Exclusive Package offering penthouse stays with courtside tickets. The hotel operates as part of Sonesta Hotels of New York's collection of four Manhattan properties and participates in the Sonesta Travel Pass loyalty program.

Differentiator

Problem solved

Functional benefit

Brands

• The Parliament Restaurant: All-day dining restaurant located in the hotel lobby, featuring Modern American cuisine by Executive Chef Rakmin Lee.
• Royal Reflections Wellness Spa
• Rest & Renew Sleep Program
• Kids Sleep Program
• Bedside Reading Partnership

Products and services

• Guest Rooms

Quantifiable outcome

• Sleep Program Coverage
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Bedside ReadingcoreStrategic or Co-development PartnerThe Benjamin's partnership with Bedside Reading provides curated physical books in every guest room. The program places real books (not phones) in rooms, chosen to suit the mood of a slow New York evening. Hotel participates in community events including Read on the Lawn Day at Bryant Park.
• DLR GroupcoreStrategic or Co-development PartnerDLR Group served as the architecture firm for the hotel's 2024 renovation. The design was inspired by two themes: Benjamin (bold architectural details) and Beverly (the building's original 1927 name rendered in softer, gilded curves).
• Dr. Rebecca RobbinscoreStrategic or Co-development PartnerSleep expert Dr. Rebecca Robbins co-developed the hotel's Kids Sleep Program, featuring goose down kids pillows, personalized sleep masks, and curated wind-down tips for younger guests staying at the hotel.
• City Fit ToursminorGTM or Marketing PartnerPartnership with City Fit Tours for guided running tours of NYC at The Fifty property. The hotel offers complimentary paddle rentals through CityPickle for pickleball at Central Park Wollman Rink.
• YotominorGTM or Marketing PartnerSonesta x Yoto partnership provides screen-free in-room entertainment with complimentary Yoto Player rentals for kids. Sonesta Travel Pass Members receive kid-friendly audio content and exclusive offers.
• Royal Reflections Wellness SpacoreStrategic or Co-development PartnerIn-house spa partnership providing massage therapy and acupuncture treatments for hotel guests. Spa partners with The Fifty for in-room treatments for wedding party preparation.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Market position

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Instagraminstagram.com/thebenjaminhotel
• LinkedInlinkedin.com/company/benjamin-hotel

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benjamin Hotel