city fit

What city fit does

City Fit is a privately held, bootstrapped community gym operating from a single location at 11 East Mount Royal Avenue in the Mt Vernon neighborhood of Baltimore, Maryland. The company is led by founder and trainer Suzanne Miranda ("Suz") and serves local fitness enthusiasts — described as busy students and career-focused individuals seeking a less crowded alternative to traditional gyms — through a multi-tiered, direct-to-consumer membership structure. Core offerings include Basic Membership ($99/month), Virtual Training Membership ($109/month), Small Group Personal Training ($209/month), and Lite Small Group Training ($179/month), all on a month-to-month basis with no contracts or joining fees; non-members can purchase class cards ($25 single drop-in through $135 for 15 classes). Ancillary services include one-on-one personal training ($50-$85 per session), stretch and TheraGun recovery sessions, and standalone virtual challenge and full body programs (starting at $99, with an optional $9.99/month Accountability add-on).

The underlying technology stack is composed entirely of third-party, off-the-shelf tools: MINDBODY and WellnessLiving for class registration, scheduling, and member management; Zoom for virtual coaching and remote classes; a Lululemon Studio Mirror for in-facility on-demand workouts; and a custom City Fit app for Open Gym slot and equipment/squat-rack reservations. Capacity is deliberately constrained — Open Gym slots and small group sessions are capped at six members — and physical equipment includes cardio machines, free weights, cable machines, a dance/yoga space, AstroTurf for agility training, an AirRunner treadmill, lockers, and shower facilities. Outdoor "Opt Outside" programming extends the footprint seasonally to Mount Vernon Monument Park and Patapsco-Avalon for yoga and hiking.

City Fit's go-to-market is direct-to-consumer and community-driven, with acquisition primarily through in-person tours, the MINDBODY app funnel, Instagram (@CITYFIT_BALTIMORE) under the #wearecityfit brand, and blog content authored by the founder. The business is founder-owned with no disclosed external investors, parent company, or institutional funding, and operates with a stated headcount of 1-10 employees. Class scheduling follows a defined weekly cadence (Bootcamp, Boxing, Core & Tone, Tabata, Zumba, Yoga) with booking requiring 12 hours of notice, and all first-time attendance requires in-person signup.

Name

city fit

Legal name

City Fit

Website

https://cityfitbaltimore.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

City Fit is a privately held, bootstrapped community gym in Baltimore's Mt Vernon neighborhood offering multi-tiered memberships, small group personal training, group fitness classes, recovery sessions, and virtual coaching to local fitness enthusiasts on a month-to-month basis.

Ownership category

akta.pro rank

Product category

Community Fitness Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Small-Group Personal Training (Semi-Private) (HSADAAAN)

akta.pro secondary industries

Functional Fitness / Cross-Training Groups (HSADABAH), Strength & Conditioning Bootcamps (HSADABAB), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Community fitness center
• Personal training services
• Group fitness classes
• Virtual training programs
• Recovery sessions

Headquarters

HQ city

Baltimore

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Membership Subscriptions: Recurring monthly membership fees providing access to facility, Open Gym slots, and unlimited group fitness classes. Three tiers: Basic, Virtual Training, and Small Group Personal Training. Month-to-month with no contracts.
2. Class Card Packages: Non-members can purchase class cards to attend individual fitness classes. Available in single drop-in or multi-class packages (5, 10, or 15 classes).
3. One-on-One Personal Training: Private training sessions with personalized programs. Offered at 60-minute ($85) and 30-minute ($50) durations. Includes personalized training program, form correction, nutrition guidance, and ongoing support.
4. Recovery Sessions: Stretch sessions (30 min $40, 60 min $75) and TheraGun sessions ($10 for 10 mins) for muscle recovery and soreness reduction.
5. Virtual Training Programs: Challenge programs for specific muscle groups and full body training programs delivered virtually. Starting at $99. Includes accountability programs for $9.99/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

City Fit is a community gym in Baltimore's Mt Vernon neighborhood that sells gym memberships (Basic, Virtual Training, Small Group Training, and Lite Small Group Training tiers), unlimited group fitness classes, one-on-one personal training, virtual Zoom coaching, recovery sessions (stretch and TheraGun), and class card packages for non-members. The studio caps small group training at six participants and operates 5am–10pm daily.

Product overview

City Fit is a community fitness studio in Baltimore offering a multi-tiered membership structure centered around group fitness and personal training. The core offering includes Basic, Virtual Training, Small Group Training, and Lite Small Group Training memberships at monthly prices ranging from $89 to $209. Members gain access to Open Gym facilities with equipment reservations, unlimited group fitness classes (Zumba, Bootcamp, Yoga, Tabata, Boxing, Core & Tone), and virtual training via Zoom. Add-on services include one-on-one private training, stretch sessions, TheraGun therapy, virtual challenge programs, full body programs, and an accountability coaching option. Class cards allow non-members to purchase individual class sessions. The studio features specialized equipment including a Lululemon Studio Mirror, squat racks, airRunner, cable machines, free weights, and AstroTurf for agility training.

Differentiator

Problem solved

Functional benefit

Products and services

• City Fit Class Card Class card packages (single drop-in, 5-pack, 10-pack, 15-pack) allowing non-members to attend individual fitness classes including Zumba, Kickboxing, Strength and Conditioning, Bootcamp, Tabata Kettlebell, and Cross Training at the Baltimore studio.
• One-on-One Private Training Private personal training sessions with a City Fit Pro providing personalized training programs, form correction, nutrition guidance, and ongoing support. Available in 60-minute ($85) and 30-minute ($50) durations.
• Stretch Sessions Personalized stretch sessions designed to reduce stiffness and soreness, increase range of motion, and improve muscle efficiency and body alignment. Available in 30-minute ($40) and 60-minute ($75) formats.
• TheraGun Sessions Percussion therapy sessions using TheraGun equipment to address chronic tightness and muscle knots, delivered by Suz at the Baltimore studio starting at $10 for 10 minutes.
• Challenge Programs Virtual focus programs targeting specific muscle groups such as core or back, designed to be added to existing workout plans and delivered remotely starting at $99.
• Full Body Programs Comprehensive virtual training programs providing complete workout guidance with proper form instruction to eliminate guesswork from gym sessions, delivered remotely.
• Accountability Program Monthly personalized support delivered via email, text, and/or social media to help members maintain fitness accountability, available as an add-on at $9.99/month.

Quantifiable outcome

• Small group training limited to 6 members at a time
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• solidcore: Boutique fitness brand operating small-group, instructor-led strength classes on proprietary reformer-style machines with monthly memberships. Directly comparable to City Fit's small-group strength and conditioning memberships and pricing model.
• Barry's Bootcamp: Premium boutique fitness brand running signature indoor bootcamp-style group classes in small cohorts at a single site per market. Highly comparable to City Fit's Bootcamp/Small Group Training offering and target audience of busy career-focused individuals willing to pay premium monthly rates.
• Rumble Boxing: Boutique boxing-fitness brand running small-group coached boxing classes on a membership/class-pack model. Directly comparable to City Fit's Boxing class and small-group training format, and its urban, community-led branding.
• F45 Training: Global franchised functional-training boutique offering small-group (up to ~8) circuit-style group fitness classes with monthly memberships. Closest direct peer to City Fit in format (small group, recurring membership, functional/bootcamp-style training) and target demographic.
• Title Boxing Club: Franchised boutique fitness concept offering group boxing and kickboxing classes with monthly memberships. Comparable to City Fit's Boxing class offering and small-group community positioning.
• CrossFit (Affiliates): Network of independently owned CrossFit affiliates running small-group functional/Cross-Training workouts in community gym settings. Strongly comparable to City Fit's Cross Training, Bootcamp, and Tabata classes and to its community-driven boutique positioning.
• CycleBar: Franchised indoor-cycling boutique offering small-group, instructor-led classes with monthly memberships and class packs. Comparable to City Fit in boutique fitness model, class-card/non-member access, and reliance on instructor-driven community engagement.

Broad incumbents

• Planet Fitness: Largest low-cost fitness club chain in the US operating on a recurring membership model with no long-term contracts. Comparable to City Fit's no-contract membership structure and primary competition for budget-conscious general fitness customers in the Baltimore market.
• Orange Theory Fitness: National franchised boutique chain combining small-group coached cardio/strength intervals with monthly memberships. Competes with City Fit for the goal-oriented, accountability-seeking customer segment with a much larger brand and footprint.
• Equinox: Premium multi-service fitness club offering group classes, personal training, and recovery amenities (including stretch/therabody services) under monthly memberships. Comparable to City Fit's premium positioning and integration of recovery services with training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/cityfit_baltimore
• Facebookfacebook.com/CityFitBaltimore
• LinkedInlinkedin.com/company/city-fit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about city fit