The Better Org
The Better Org is a London-based organisational development consultancy founded in 2020 that delivers anti-racism, DEIJ, and culture transformation services to nonprofits, philanthropic foundations, and international development organisations globally, via bespoke project engagements.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What The Better Org does
The Better Organisation Consultancy Ltd (doing business as The Better Org) is a London-based organisational development and learning consultancy founded in 2020 by Tina Ajuonuma. The firm partners with social justice practitioners, nonprofits, philanthropic foundations, and international development organisations to conduct anti-racism and DEIJ assessments, organisational wellness audits, bespoke learning programmes, group facilitation, strategic planning, and programme evaluations. Its core differentiator is positioning as a Black Woman Led, majority People of Colour team whose practice is informed by lived experience of marginalisation within social change organisations, with an explicitly anti-racist and liberatory methodology.
The company's service portfolio is structured around three pillars: Culture Transformation (anti-racism and DEIJ assessments, wellness audits, learning programmes, facilitation), Structural Innovation (participatory design, governance and HR process redesign, action research), and Strengthening Learning Capability (strategic planning, evaluations, capacity building). Notable co-developed offerings include the Building Inclusive Cultures training programme with Bond and the Wellcome anti-racist programme evaluation delivered jointly with The Social Investment Consultancy (TSIC). Business model is a bespoke, quote-based consultancy: prospective clients submit project details, timeline and budget range via the company website, with a stated 48-hour response time, indicating custom engagements rather than fixed-price products.
The firm operates globally from its registered London office, with engagements spanning Africa, Asia, Europe, North America and South America. It is privately held, bootstrapped (no disclosed funding rounds), and operates with a team of approximately 18 employees. Strategic partnerships with The Racial Equity Index and TSIC extend its reach from individual organisational engagements into systemic, sector-wide racial equity work.
The Better Org firmographics
Firmographics- Name
- The Better Org
- Legal name
- The Better Organisation Consultancy Ltd
- Website
- https://thebetterorg.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Better Org is a London-based organisational development consultancy founded in 2020 that delivers anti-racism, DEIJ, and culture transformation services to nonprofits, philanthropic foundations, and international development organisations globally, via bespoke project engagements.
- Ownership category
- akta.pro rank
The Better Org industry classification
Industry- Product category
- Organizational Development Consulting
- SIC
- Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)
- akta.pro primary industry
- DEI, Equity & Inclusion Advisory (BPACAJAJ)
- akta.pro secondary industries
- Institutional Capacity Building & Training (Workforce/Systems Strengthening) (BPADAEAC), Civil Society Strengthening & Civic Space (BPADAGAD)
Keywords
Where The Better Org is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Better Org business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels4 records
The Better Org product offering
Product offeringCore offering
The Better Org is an organisational development and learning consultancy that partners with social justice practitioners and mission-driven organisations to build liberatory, resilient ecosystems. Its service portfolio spans Culture Transformation (anti-racism and DEIJ assessments, wellness audits, bespoke learning programmes, group facilitation), Structural Innovation (participatory ideation, governance and structure reviews, HR and operational process redesign, action research), and Strengthening Learning Capability (strategic planning, programme/project evaluations, collective learning and capacity building). It also co-developed the Building Inclusive Cultures training programme with Bond.
Product overview
The Better Org is an organisational development and learning consultancy that offers services rather than a software product. Their service portfolio includes Culture Transformation (implementing Anti-Racism and DEIJ assessments, wellness audits, bespoke learning programmes, group facilitation), Structural Innovation (participatory ideation and design processes, governance and structure reviews, HR and operational process redesign, action research into cultural practices), and Strengthening Learning Capability (strategic planning, programme/project evaluations, collective learning and capacity building). They co-developed a Building Inclusive Cultures training programme with Bond and have completed various consulting projects with partners including TSIC and The Racial Equity Index.
Differentiator
Problem solved
Functional benefit
Products and services
- Culture Transformation A consulting service pillar that implements Anti-Racism and DEIJ assessments, conducts wellness audits to support organisational health and healing, designs bespoke learning programmes, and delivers group facilitation to restore trust and repair cultural fractures. Aimed at social justice and mission-driven organisations seeking to transform cultures of harm.
- Structural Innovation A consulting service pillar delivering participatory ideation and design processes, governance and structure reviews, HR and operational process redesign, and action research into cultural practices. Targets mission-driven organisations redesigning how they are structured and governed.
- Strengthening Learning Capability A consulting service pillar supporting strategic planning, programme and project evaluations, collective learning, and capacity building. Aimed at social change organisations seeking to strengthen their internal learning, evaluation, and adaptive capabilities.
- Building Inclusive Cultures Training Programme A training programme co-developed with Bond, focused on building inclusive cultures within social change and international development organisations.
Companies that use The Better Org
Customer profileNamed customers28 records
Segments1 record
Ideal customer profiles1 record
The Better Org technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Better Org partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- The Racial Equity IndexcoreLearning partnership announced in November 2022 combining expertise in transforming system-wide practice through advocacy and development of racial equity accountability systems. The partnership allows delving deeper into manifestations of racial (in)equity within the global development space, shifting beyond industry DEI standard.
- The Social Investment Consultancy (TSIC)coreGlobal social impact consultancy with offices in London, Hong Kong, Ghana and India. TSIC and TBO have collaborated on multiple projects exploring and addressing (in)equity at systemic and organisational levels, most notably the 2022 evaluation of the Wellcome anti-racist programme. TSIC Africa was established in 2019 and has conducted more than 60 monitoring, evaluation, research, learning, and strategy development engagements.
- Lyn Cole ConsultancyminorProvided advisory support alongside TSIC and TBO on the Wellcome anti-racism programme evaluation project in 2021-2022.
Recent moves5 records
Expansion highlights5 records
The Better Org competitors and assessment
Company assessmentRegional players
- Inclusive Employers: UK-based membership organisation providing DEI advisory, training and inclusion support to employers across sectors. Comparable as a UK-headquartered DEI advisory competing for the same UK employer and charity buyer set, but with a broader (cross-sector) rather than social-justice-specific positioning.
Direct peers
- Build Consulting: US consulting firm providing strategy, organisational development and learning services to foundations, nonprofits and government agencies. Comparable as a similar-sized peer in nonprofit OD with overlapping service lines (strategy, capacity building, learning) and a comparable client base.
- Open Impact: US-based social-impact consulting firm working with nonprofits, foundations and government on strategy, learning and equity-centred organisational development. Comparable because Open Impact operates at similar scale and in the same OD-for-mission-driven-organisations niche as TBO.
- Equity in the Center: Nonprofit organisation that works with philanthropic and nonprofit leaders to advance racial equity in the social sector through research, tools and advisory. Comparable because it sells DEIJ assessments, benchmarks and capacity-building support to the same INGOs/foundations TBO serves, and shares the anti-racist organisational-development framing.
- The Racial Equity Index (REI): Specialist racial-equity measurement and accountability organisation operating in the global development sector. Closely comparable because REI is TBO's formal Learning Partner (Nov 2022) and both firms target the same niche of racial-equity diagnostics and accountability for INGOs and foundations.
- The Social Investment Consultancy (TSIC): Global social-impact consultancy with offices in London, Hong Kong, Ghana and India, focused on monitoring, evaluation, research, learning and strategy for the development sector. Directly comparable because TBO and TSIC co-deliver engagements (e.g. the Wellcome anti-racism evaluation) and serve the same international-development/nonprofit buyer with overlapping OD and MEL offerings.
Broad incumbents
- TCC Group: US-based consulting firm serving foundations, nonprofits and socially-missioned organisations with strategy, evaluation, capacity-building and equity-centred services. Comparable because TCC Group operates in the same nonprofit OD/learning ecosystem with a similar theory-of-change and equity orientation, but as a larger, more established incumbent.
- Arabella Advisors: US philanthropy and nonprofit advisory firm providing strategy, programme design, evaluation and capacity-building support to foundations, nonprofits and impact-focused businesses. Comparable as a larger advisory serving the same funder/nonprofit buyer base that TBO targets, with overlapping strategy and evaluation offerings.
- Bridgespan Group: Large US-based nonprofit and philanthropy consultancy advising foundations, NGOs and social-mission leaders on strategy, capacity building and impact. Comparable as a broader incumbent that also serves the same nonprofit/INGO buyers with adjacent organisational development and strategy services, but at much larger scale and broader scope.
Emerging players
- Illumine Institute: Boutique organisational development and equity consulting practice serving nonprofits, foundations and mission-driven leaders in the US. Comparable as a smaller, niche competitor focused on equity-centred OD and leadership development for the social sector.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Better Org social profiles
Digital presenceThe Better Org financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Better Org leadership team
Management profileNumber of profiles
Profiles5 records
The Better Org funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Better Org M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Better Org
What does The Better Org do?
The Better Org is an organisational development and learning consultancy that partners with social justice practitioners and mission-driven organisations to build liberatory, resilient ecosystems. Its service portfolio spans Culture Transformation (anti-racism and DEIJ assessments, wellness audits, bespoke learning programmes, group facilitation), Structural Innovation (participatory ideation, governance and structure reviews, HR and operational process redesign, action research), and Strengthening Learning Capability (strategic planning, programme/project evaluations, collective learning and capacity building). It also co-developed the Building Inclusive Cultures training programme with Bond.
Is The Better Org a public or private company?
The Better Org is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Better Org founded?
The Better Org was founded in 2020. It employs 11 to 50 people.
Where is The Better Org based?
The Better Org is headquartered in London, United Kingdom, in the Europe region.
Who are The Better Org's main competitors?
Inclusive Employers is listed as a regional player. Direct peers are Build Consulting, Open Impact, Equity in the Center, The Racial Equity Index (REI) and The Social Investment Consultancy (TSIC). Broad incumbents are TCC Group, Arabella Advisors and Bridgespan Group. Illumine Institute is listed as an emerging player.
Does The Better Org have an API?
No public API is recorded for The Better Org.
What industry is The Better Org in?
The Better Org's product category is Organizational Development Consulting. Its primary akta.pro industry code is BPACAJAJ, DEI, Equity & Inclusion Advisory, with a secondary code of BPADAEAC, Institutional Capacity Building & Training (Workforce/Systems Strengthening). Its SIC code is 8742.