The Bird, Bath

What The Bird, Bath does

The Bird, Bath is a 29-bedroom boutique hotel operating from a single property at 18-19 Pulteney Road, Bath, BA2 4EZ, in the United Kingdom. Founded in 2018 and rebranded by owners Ian and Christa Taylor from the former County Hotel, the property is operated under The Kaleidoscope Collection Ltd and is part of the Kaleidoscope Hotels group alongside sister properties Dukes Bath, Bishopstrow, and Homewood. The hotel offers eight room categories — Dinky Double through No.7 Upper Lansdown — with amenities including Dyson hairdryers, Bramley toiletries, Nespresso machines, and Tregothnan teas, priced from £159 per night on promotional rates up to higher seasonal and package rates.

The business operates a multi-stream revenue model combining room accommodation, F&B (The Bird Grill restaurant, afternoon tea, private dining, and pre-match dining tied to the Bath Rugby partnership), events (weddings, exclusive use buyouts from £5,600, meetings, celebrations of life), gift vouchers via the WeAreGifted platform, and paid on-site parking. Distribution is direct-led through thebirdbath.co.uk, phone, and WhatsApp, supplemented by the Synxis booking engine, SevenRooms for restaurant reservations, and listings on Mr & Mrs Smith and TripAdvisor. The hotel holds Official Luxury Hotel Partner status with Bath Rugby and is recognised on The Times Top 100 British Hotels list.

The core technology stack comprises standard hospitality and marketing SaaS — Synxis (booking), SevenRooms (F&B reservations), SharpSpring (email), Fullstory (analytics), Omniconvert, Google Analytics, and Facebook Pixel — with no proprietary AI/ML systems disclosed. Customer segments span leisure travellers and couples (primary), families, dog owners, corporate groups, and event hosts. The 12-employee figure reflects the corporate/management headcount of the single-property operating entity.

Name

The Bird, Bath

Legal name

The Kaleidoscope Collection Ltd

Website

https://thebirdbath.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bird, Bath is a 29-bedroom boutique hotel in central Bath, UK, serving leisure travellers, couples, families, corporate groups, and event hosts with accommodation, an on-site grill restaurant, and private dining and wedding venues, operating under The Kaleidoscope Collection Ltd.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Beachfront & Island Luxury Resorts (THAGACAA)

akta.pro secondary industry

Hotel & Resort Restaurants (THAFACAH)

Keywords

• Boutique hotel accommodation
• Hotel dining services
• Wedding venue packages
• Corporate meeting events
• City break stays

Headquarters

HQ city

Bath

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Room Bookings: Hotel room accommodations across 8 room types ranging from Dinky Double to Deluxe King suites, with direct booking incentives offering priority upgrades and guaranteed early/late check-in
2. Food & Beverage: On-site restaurant (The Bird Grill) serving premium cuts and seasonal produce, afternoon tea service, private dining, and Bath Rugby pre-match dining
3. Events & Private Dining: Meeting spaces, weddings, celebrations of life, exclusive use packages, and festive gatherings
4. Gift Vouchers: Gift vouchers sold through dedicated platform for hotel stays, afternoon tea, and dining experiences
5. Parking Services: On-site parking at £20 per night for residents, £5 discounted rate for non-resident diners

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Bird, Bath is a 29-bedroom boutique hotel in Bath, UK, offering eight room types from Dinky Double to the No.7 Upper Lansdown signature suite, alongside The Bird Grill restaurant, afternoon tea, private dining, and Bath Rugby pre-match dining. The property also hosts meetings, weddings, celebrations of life, exclusive-use buyouts, and seasonal packages including Christmas and New Year's Eve stays, with gift vouchers sold through a dedicated platform.

Product overview

The Bird, Bath is a boutique hotel offering a unified hospitality experience combining accommodation and dining. The core offering consists of 8 room types (Dinky Double, Cosy Double, Cosy King, Abbey King, Roomy King, Abbey Deluxe, Deluxe King, and No.7 Upper Lansdown) with amenities including Dyson hairdryers, Bramley toiletries, Nespresso machines, and Tregothnan teas, plus selected rooms with air conditioning and jacuzzi baths. Food and beverage operations centre on The Bird Grill restaurant, with additional Afternoon Tea, Private Dining, and Bath Rugby Pre-Match Dining services. The hotel also offers Meetings & Events packages including Relaxed Meetings, Festive Gatherings, Party Time, Activity Days (through partner ACF Events), Weddings, Exclusive Use buyouts (29 bedrooms from £5,600), and Celebrations of Life. Seasonal packages include Christmas Getaways and New Year's Eve celebrations, while promotional offers feature 3-for-2 breaks, Hot Dates, and advance booking discounts of up to 25%.

Differentiator

Problem solved

Functional benefit

Products and services

• Dinky Double Room Compact double room offering essential amenities for a comfortable boutique stay at The Bird, Bath.
• Cosy Double Room Comfortable double room with standard amenities for overnight stays at The Bird, Bath.
• Cosy King Room King-sized room offering more space and comfort than standard doubles, available with the Hot Dates last-minute midweek getaway rate.
• Abbey King Room King room featuring views of Bath Abbey, available with the Hot Dates last-minute midweek getaway rate.
• Roomy King Room Spacious king room with enhanced amenities and comfort, available with the Hot Dates last-minute midweek getaway rate.
• Abbey Deluxe Room Deluxe accommodation with Bath Abbey views and enhanced bathroom facilities.
• Deluxe King Room Premium king room with luxury amenities; some rooms feature jacuzzi baths.
• No.7 Upper Lansdown Suite Signature suite or premium accommodation option as the top-tier room in The Bird, Bath portfolio.
• The Bird Grill Restaurant Neighbourhood restaurant featuring a grill-centric menu with premium cuts and seasonal produce cooked over fire, offering bold flavours and an electric atmosphere open to hotel guests and walk-ins.
• Afternoon Tea Service Traditional British afternoon tea service offering festive and standard menus for hotel guests and visitors.
• Private Dining Private dining experiences with customisable menus for intimate gatherings and celebrations of up to 80 guests.
• Bath Rugby Pre-Match Dining Pre-match dining packages for Bath Rugby match days at the nearby stadium, leveraging the hotel's Official Luxury Hotel Partner status.
• Relaxed Meetings Informal meeting spaces for corporate gatherings and team events at The Bird, Bath.
• Weddings Wedding venue with event spaces and catering for ceremonies and receptions at The Bird, Bath.
• Exclusive Use Hotel Buyout Full hotel buyout option including 29 bedrooms, private restaurant use, terrace, dedicated chef, and events team, starting from £5,600 Sunday–Thursday and £7,500 Friday–Saturday.
• Celebrations of Life Wake and memorial event hosting with peaceful Bath Abbey views and discreet service.
• Activity Days Team building activities including treasure hunts, chocolate making, cocktail clinics, and corporate entertainment provided through partner ACF Events.
• New Year's Eve House Party Package Two-night New Year's Eve celebration package from £435 per person including two-night accommodation, canapé reception, four-course dinner, live DJ, champagne at midnight, and lazy breakfast on New Year's Day.
• Three-Night Christmas Getaway Three-night stay from 24th–27th December at £570 per night including breakfast, mulled wine on arrival, three-course Christmas Eve dinner, Midnight Mass at Bath Abbey, four-course Christmas Day lunch, Boxing Day activities and dinner.
• Festive Gondolas Dining Experience Private gondola dining experience with winter elegance, fairy lights, cosy blankets, and a carefully crafted festive feast launched on 20 November 2024.
• PLATE Garden Terrace Outdoor dining terrace experience launched in 2022 as an al fresco F&B offering at The Bird, Bath.
• The Christmas Tavern Seasonal pop-up festive tavern dining experience launched in 2021 at The Bird, Bath.
• Gift Vouchers Gift vouchers sold through the WeAreGifted dedicated platform for hotel stays, afternoon tea, and dining experiences at The Bird, Bath.
• On-Site Parking Services On-site parking at £20 per night for residents and a discounted £5 rate for non-resident diners at The Bird, Bath.

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Bath RugbycoreGTM or Marketing PartnerOfficial Luxury Hotel Partner of Bath Rugby. The partnership includes pre-match dining services, hospitality offerings, and co-marketing initiatives. The hotel is located round the corner from Bath Rugby stadium.
• Kaleidoscope HotelscoreStrategic or Co-development PartnerThe Bird is part of Kaleidoscope Hotels collection, owned by Ian and Christa Taylor. Sister properties include Dukes Bath, Bishopstrow Hotel, and Homewood Bath. Part of The Kaleidoscope Collection Ltd operating entity.
• Mr & Mrs SmithminorChannel Partner/ Reseller/ DistributorListed as a partner hotel on the Mr & Mrs Smith luxury hotel collection platform, providing distribution through their curated hotel network.
• TripAdvisorminorChannel Partner/ Reseller/ DistributorListed and highly rated on TripAdvisor, providing third-party review and booking referral traffic.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apex City of Bath Hotel: 4-star hotel in central Bath with on-site restaurant. Competes in the same mid-upper leisure and corporate segments with comparable room count and central location.
• Hotel Indigo Bath: Boutique-formatted IHG property in Bath. Competes for design-conscious leisure travelers and offers a chain-backed benchmark for distribution, loyalty, and operational scale.
• Homewood Bath: Another Kaleidoscope Collection property in Bath. Shares the same ownership, GTM partnerships (Mr & Mrs Smith, Bath Rugby), and boutique positioning, providing a near-perfect operational and commercial comparator.
• Macdonald Bath Spa Hotel: Established 4/5-star hotel with spa and conference facilities in Bath. Comparable on luxury leisure, spa, weddings, and corporate events in the Bath market.
• Bishopstrow Hotel & Spa: Country house hotel within the Kaleidoscope Collection near Warminster/Wiltshire. Sister property under the same parent legal entity (The Kaleidoscope Collection Ltd) and shared operating model — directly comparable on group economics and per-room benchmarks.
• The Royal Crescent Hotel: Iconic luxury hotel on Bath's Royal Crescent. Directly comparable on luxury leisure, weddings, and corporate events demand in Bath.
• No. 15 by GuestHouse: Independent boutique hotel in Bath operated by the GuestHouse collection. Closely comparable concept (small, design-led, owner-vibed boutique hotel in a UK heritage city).
• The Gainsborough Bath Spa: 5-star luxury hotel in Bath with spa and multiple F&B outlets. Competes directly for high-end leisure and event business in the same Bath micro-market.
• Dukes Bath: Sister property within The Kaleidoscope Collection, also located in Bath. Operates the same owner group (Ian and Christa Taylor) under a parallel boutique luxury concept, sharing distribution, marketing, and events platforms — making it the most directly comparable peer.

Emerging players

• Artist Residence Brighton: Independent boutique collection in the UK with a similar design-led, owner-inspired concept across multiple locations. Useful for benchmarking expansion potential and brand-extension strategy within the Kaleidoscope group.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thebirdbath_
• Facebookfacebook.com/thebirdbath
• Instagraminstagram.com/thebirdbath_
• TikToktiktok.com/@thebirdbath_
• LinkedInlinkedin.com/company/thebirdbath

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bird, Bath