The Bonham Hotel, Edinburgh

What The Bonham Hotel, Edinburgh does

The Bonham Hotel is a luxury boutique hotel located at 35 Drumsheugh Gardens in Edinburgh's exclusive West End, operating from a Victorian building originally constructed in 1872 from three townhouses and recently refurbished in a multi-million-pound renovation. The property offers 49 individually designed bedrooms and suites across five categories — Townhouse Doubles, Superior Bedrooms, Deluxe Bedrooms, Junior Suites, and Signature Suites — alongside the No.35 Restaurant (eclectic European menu with Scottish influences), Bar & Lounge, and private event spaces including The Dean Suite (up to 40 guests for weddings) and The Snug meeting room.

Revenue is generated across four streams: overnight accommodation (room-only and package rates), food and beverage service including afternoon tea and the £44 Boozy Snoozy lunch, private events and weddings with two tiered packages (Drumsheugh at £115/guest and Melville at £150/guest), and special offers such as the 10% Book Direct & Save discount and gift vouchers. Distribution combines direct booking through the hotel website (powered by TravelClick), telephone reservations, online travel agencies for broader reach, and OpenTable/ResDiary for restaurant bookings.

The hotel is part of the Bespoke Hotels boutique collection alongside sister properties B+B Edinburgh, Stauntons on the Green, and Number31, providing brand credibility and cross-promotion. The legal entity Bonham Hotel is registered in England and Wales (company number 04054434) while operating from Edinburgh. Guests include leisure and festival travelers, couples on romantic breaks, families, wedding couples, and corporate event organizers, with no anchor customer concentration and a high dependency on Edinburgh tourism seasonality.

Name

The Bonham Hotel, Edinburgh

Legal name

Bonham Hotel

Website

https://thebonham.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Bonham Hotel is a 49-room luxury boutique hotel in Edinburgh's West End, housed in a refurbished 1872 Victorian building, offering accommodation, No.35 Restaurant, weddings, and private events. Part of the Bespoke Hotels collection, it serves leisure travelers, couples, families, and corporate event clients.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Private House Hotels & Small Luxury Inns (THAGADAL)

akta.pro secondary industries

Urban & Downtown Full-Service Hotels (THAGAAAA), Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Luxury boutique hotel
• Hotel accommodation
• Wedding venue
• Fine dining restaurant
• Private events catering

Headquarters

HQ city

Edinburgh

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Room Bookings: The primary revenue stream comes from overnight accommodation in 49 individually designed rooms and suites, including Townhouse Doubles, Superior Bedrooms, Deluxe Bedrooms, Junior Suites, and Signature Suites. Room-only rates and package deals are available.
2. Restaurant and Bar Dining: No.35 Restaurant serves an eclectic European menu with Scottish twist for lunch and dinner. The Bar & Lounge offers cocktails and whisky. Revenue from food and beverage service including à la carte dining, Boozy Snoozy lunch packages, and afternoon tea.
3. Private Events and Weddings: The hotel generates revenue from hosting intimate weddings (Dean Suite, The Library), private dining events, meetings and conferences. Wedding packages include Drumsheugh Wedding Package (£115/guest) and Melville Wedding Package (£150/guest).
4. Special Offers and Packages: The hotel offers various packages including Book Direct & Save (10% off room-only rates), Boozy Snoozy lunch (£44 per person), Afternoon Tea packages, and gift vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Bonham Hotel is a luxury boutique hotel offering overnight accommodation across 49 individually designed rooms and suites in five categories (Townhouse Double, Superior, Deluxe, Junior Suite, and Signature Suite). The property also operates No.35 Restaurant serving European cuisine with Scottish influences, a Bar & Lounge, afternoon tea service, and hosts weddings and private events in dedicated event spaces including The Dean Suite and The Snug.

Product overview

The Bonham Hotel is a luxury boutique hotel offering accommodation across five room categories (Townhouse Double, Superior, Deluxe, Junior Suites, and Signature Suites) and a range of dining experiences anchored by No.35 Restaurant and Bar & Lounge. The hotel provides event spaces including The Dean Suite, The Snug, and Private Dining for weddings and meetings. Additional offerings include afternoon tea service, the Boozy Snoozy lunch experience, and two wedding packages (Drumsheugh and Melville). The hotel recently underwent a multi-million-pound refurbishment and operates a direct booking discount program.

Differentiator

Problem solved

Functional benefit

Brands

• No.35 Restaurant: The hotel's main dining venue offering European cuisine with Scottish influences, led by Head Chef Marco Drummond Norbrega. Open for lunch and dinner at weekends.
• The Bonham Bar & Lounge

Products and services

• Townhouse Double Bedrooms Classic double bedrooms offering comfortable accommodation in the hotel's restored Victorian townhouse setting, targeted at leisure travelers seeking boutique Edinburgh stays.
• Superior Bedrooms Enhanced accommodation options with additional space and upgraded amenities compared to standard rooms, targeted at guests seeking more comfort.
• Deluxe Bedrooms Premium bedrooms featuring superior décor and amenities, many offering views over Drumsheugh Gardens or towards the Firth of Forth, targeted at guests seeking premium views and finishes.
• Junior Suites Spacious suites providing enhanced comfort and style with classic interiors and city views, targeted at couples and guests seeking suite-level accommodation.
• Signature Suites Luxury suites offering the highest level of accommodation with expansive space and premium features, targeted at luxury travelers and special occasion guests.
• No.35 Restaurant On-site restaurant combining classical New Town elegance with contemporary touches, offering an eclectic European menu with a Scottish twist. Open for lunch and dinner at weekends, led by Head Chef Marco Drummond Norbrega. Serves hotel guests and external diners.
• Bar & Lounge Stylish bar and lounge area with art deco inspired interiors, offering creative cocktails and relaxed dining atmosphere for hotel guests and visitors.
• Afternoon Tea Traditional afternoon tea service featuring classic sandwiches, cakes, freshly baked scones, and Brodies tea selections, with themed variations including Bellini Afternoon Tea for Two (£50 for two). Available to hotel guests and external visitors.
• Boozy Snoozy Lunch 3-course lunch with half bottle of wine available Friday to Sunday at £44 per person, offering a relaxed weekend dining package at No.35 Restaurant.
• Drumsheugh Wedding Package Intimate wedding package at £115 per guest including exclusive use of Dean Suite and Library, access to Drumsheugh Gardens, three-course wedding breakfast, reception canapés, and overnight stay for the couple. Designed for intimate weddings up to 40 guests.
• The Melville Wedding Package Premium wedding package at £150 per guest with all Drumsheugh package benefits plus additional delectable servings and enhancements, targeted at couples seeking an upgraded wedding offering.
• The Dean Suite Events Private event space for meetings, conferences, and celebrations with views across Drumsheugh Gardens, suitable for up to 40 guests (50 post-COVID). Targeted at corporate clients and private event organizers.
• The Snug Intimate private dining and meeting space within the hotel, targeted at smaller corporate meetings and private dining occasions.
• Private Dining Exclusive dining experiences for private celebrations and events within the hotel's elegant spaces, targeted at groups seeking private event dining.
• Book Direct & Save Direct booking discount offering 10% off flexible room-only rates when booking through the hotel's website, applicable to all room types.
• Sparkling Suite Luxury Short Break Overnight short break package including Junior Suite accommodation, bottle of Champagne on arrival, and full Scottish breakfast. Rates based on two adults sharing midweek. Signature Suites may require supplements. Targeted at couples seeking romantic getaways.
• Festive Dining & Hogmanay Dinner Seasonal Christmas dining experiences and Hogmanay (New Year's Eve) dinner events at The Bonham, targeted at guests celebrating festive occasions in Edinburgh.

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Gordon Castle ScotlandminorGTM or Marketing Partner · 1 January 2024The Bonham partnered with Gordon Castle Scotland for a promotional giveaway competition, offering an overnight stay and Gordon Castle gift as prizes. This cross-promotional partnership targets similar luxury lifestyle audiences.
• NHS Test and TraceminorOthers · 1 January 2020The Bonham participates in the NHS Test and Trace service for COVID-19 contact tracing purposes. Staff collect guest contact information which is retained for 8 weeks and used solely for NHS contact tracing.
• B+B EdinburghcoreOthersB+B Edinburgh is The Bonham's sister hotel, located just a short walk away in Edinburgh's West End. Both properties share the same warm Scottish welcome in a relaxed townhouse setting. B+B Edinburgh is housed in a beautiful Victorian building and provides an alternative stay option for guests when The Bonham is fully booked.
• Bespoke HotelscoreStrategic or Co-development PartnerThe Bonham Hotel is part of the Bespoke Hotels collection, a portfolio of boutique hotels. This partnership provides brand recognition, central reservations support, and cross-promotional opportunities across the hotel group.
• Stauntons on the GreenminorOthersStauntons on the Green is a sister hotel in The Bonham's collection, located in Ireland. Part of the Bespoke Hotels portfolio cross-promotion network.
• Number31minorOthersNumber31 is a sister hotel in The Bonham's collection. Part of the Bespoke Hotels portfolio cross-promotion network.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Prestonfield House: Five-star boutique hotel and events venue near Holyrood Park, Edinburgh. Comparable intimate luxury positioning and similar strength in weddings/private events, making it a relevant competitor for high-end occasions.
• The Caledonian Edinburgh (Waldorf Astoria): Former railway hotel on Princes Street now operating under the Waldorf Astoria flag. Closest direct luxury competitor to The Bonham in Edinburgh's West End/City Centre catchment, with comparable event and F&B offerings.
• Sheraton Grand Hotel & Spa Edinburgh: Large upscale hotel adjacent to The Bonham in Edinburgh's West End. Competes for the same leisure and corporate group demand but operates at greater scale, making it a relevant local competitor with both overlapping and differentiated offerings.
• The Scotsman Hotel: Independent boutique luxury hotel on North Bridge, Edinburgh, converted from the former Scotsman newspaper building. Comparable in scale and boutique positioning, targeting similar leisure and event guests as The Bonham.
• Kimpton Charlotte Square Hotel: Boutique luxury hotel a short walk from The Bonham in Edinburgh's West End. Comparable boutique positioning, similar guest profile, and overlapping meeting/event space, making it a direct competitor in the same micro-market.
• Radisson Blu Hotel, Edinburgh Royal Mile: Upscale city-centre Edinburgh hotel on the Royal Mile. Comparable in guest profile (tourism and corporate) and provides useful peer benchmarking on rate, occupancy, and event capture versus The Bonham's boutique positioning.
• The Howard Hotel Edinburgh: Boutique townhouse hotel in Edinburgh's New Town, very close to The Bonham's West End location. Closely comparable small-luxury, intimate-service model and similar leisure/corporate guest mix.
• The Balmoral Hotel: Iconic luxury Edinburgh hotel at the east end of Princes Street. Directly comparable five-star competitor in the same city, competing for similar leisure, corporate, and luxury traveler demand as The Bonham.

Broad incumbents

• Hotel du Vin Edinburgh: UK boutique hotel chain with an Edinburgh property in the Old Town. Comparable boutique-luxury target market and F&B-led model, though part of a larger multi-property group that provides distribution scale The Bonham lacks.
• Malmaison Edinburgh: UK boutique-upscale hotel brand with an Edinburgh property. Comparable design-led boutique positioning, but as a multi-property chain it provides useful benchmarking on distribution and pricing strategy versus The Bonham's independent model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/thebonham
• LinkedInlinkedin.com/company/the-bonham-hotel-edinburgh-limited
• Instagraminstagram.com/bonhamhotel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Bonham Hotel, Edinburgh