The Box Elder Events Center

What The Box Elder Events Center does

The Box Elder Events Center (marketed as "The Box") is a 60,000+ square-foot purpose-built event facility in Box Elder, South Dakota, adjacent to the WaTiki Indoor Waterpark Resort and directly connected to the Courtyard by Marriott. The venue opened in 2023 under a 30-year operating agreement between the city of Box Elder and Liv Hospitality (administered through Atlantis LLC), and serves four primary customer segments: youth and amateur sports organizations (tournaments, camps, practices for soccer, basketball, volleyball, wrestling, gymnastics, pickleball, cheerleading, dance), corporate and association conventions and trade shows, wedding receptions and rehearsal dinners, and community/charity galas and social events. Capacity ranges from intimate gatherings of 20 to large-format events of up to 3,000 attendees, distributed across seven named spaces including the 22,000+ sq ft Ellsworth Salon, the Lancer Ballroom, Raider Salons/Team Rooms, the Spirit Multi-Purpose Room, a Green Room, and Pre-Function Areas.

The technology stack is built around a Digital Multiplex (DMX) audio-visual platform that provides intelligent audio, concert-quality lighting, smoke machines, and video projection, supplemented by multiple pan-tilt-zoom (PTZ) IP-controlled cameras and five AirMedia wireless streaming units for live broadcast across rooms. The venue bundles on-site sporting equipment (basketball hoops, natural wood floors, shot clocks, scoreboards, volleyball nets, pickleball gear, soccer equipment, cheer mats), full-service in-house and off-site catering with customizable banquet menus, full bar service, and two concession stands. Ancillary services include live streaming, wedding coordination, and accessibility accommodations (ADA-compliant).

The business model is primarily direct B2B and B2C venue rental with bundled services, priced via custom quotes from a small in-house sales team reachable through website inquiry forms, phone, and in-person consultations. Distribution is regional (Midwest, USA), with the integrated hotel and waterpark ecosystem functioning as a destination-package selling point. Marketing runs across the website (thebox.live), Facebook, Instagram, LinkedIn, an AWeber-powered newsletter, earned media coverage, virtual tours, and showcase events. Revenue is not publicly disclosed, and the 6-person headcount implies an early-stage operating profile.

Name

The Box Elder Events Center

Legal name

The Box Elder Event Center

Website

https://thebox.live

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Box Elder Events Center is a 60,000+ square-foot event venue in Box Elder, South Dakota, opened in 2023 and operated by Liv Hospitality under a 30-year agreement with the city. It serves sports tournaments, conventions, weddings, and community events with DMX audio-visual technology and an integrated five-hotel and waterpark ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Box Elder

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Event Venue Rental: Rental of configurable event spaces including The Ellsworth Salon, Lancer Ballroom, breakout rooms, and pre-function areas for sporting events, conventions, weddings, concerts, and community gatherings. Capacity ranges from intimate gatherings to 3,000 attendees.
2. Catering Services: Full-service in-house catering and off-site catering for events. Includes banquet menus, breakfast, dinner service, and custom menu creation. Full-service alcohol availability.
3. Audio-Visual Equipment and Services: DMX A/V technology services including lighting, audio, video projection, live streaming, and camera systems for event production.
4. Grab N Go Concessions: On-site concession services with two concession stands offering healthy food choices, coffee, snacks, and beverages for event attendees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Box Elder Events Center (The Box) operates a 60,000+ square-foot multi-purpose events facility in Box Elder, South Dakota, renting configurable indoor spaces for sporting events, conventions, weddings, concerts, and community gatherings of 20 to 3,000 attendees. The venue bundles DMX audio-visual production technology, in-house and off-site full-service catering, live streaming capabilities, sporting event equipment, and full alcohol service as part of its event hosting offering.

Product overview

The Box Elder Events Center is a single, unified events venue product offering over 60,000 square feet of flexible event space designed to accommodate 20 to 3,000 people. The portfolio includes seven distinct named spaces: The Ellsworth Salon (22,000+ sq ft main venue), The Lancer Ballroom, Raider Salons/Team Rooms, Spirit Multi-Purpose Room, Green Room, Pre-Function Areas, and Grab N Go Concessions. These spaces are complemented by technology add-ons including DMX Audio-Visual Technology, PTZ Camera System, and 98-Inch Display Monitors, plus service add-ons such as Catering Services (in-house and off-site), Wedding Services, Sporting Event Equipment, Live Streaming Services, Convention Services, and Full Alcohol Service. The venue operates as a full-service entertainment complex combining physical spaces with technology-enabled A/V capabilities and comprehensive event support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Venue Rental

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Courtyard by MarriottcoreChannel Partner/ Reseller/ DistributorDirectly connected to The Box Events Center, Courtyard by Marriott is the newest event hotel offering modern rooms and suites. Provides seamless stay experience for event attendees with special room rates for event guests. Part of the five-hotel ecosystem adjacent to the venue.
• Residence Inn by MarriottcoreChannel Partner/ Reseller/ DistributorExtended stay hotel at Exit 61 featuring all-suites accommodations and pet-friendly environment. Located within steps of The Box for event attendees requiring multi-night stays.
• Home2 Suites by HiltoncoreChannel Partner/ Reseller/ DistributorExtended stay hotel offering separate living and sleeping spaces with extended stay amenities. Pet-friendly property within walking distance of The Box.
• La Quinta Inn & Suites by WyndhamcoreChannel Partner/ Reseller/ DistributorPet-friendly hotel at WaTiki Waterpark offering modern guest rooms with free breakfast and signature Here For You service. One of five hotels steps from The Box.
• Fairfield by MarriottcoreChannel Partner/ Reseller/ DistributorVersatile and comfortable workspace hotel with business services helping event attendees stay productive. Located within the hotel ecosystem adjacent to The Box.
• WaTiki Indoor Waterpark ResortcoreStrategic or Co-development Partner30,000+ square foot indoor waterpark adjacent to The Box offering family entertainment and accommodations. Includes Sliders Bar & Grill, Bistro Bar, and direct access to all partner hotels. Keys to WaTiki package available for private waterpark access during events.
• Liv HospitalitycoreOthersThrough Atlantis LLC, Liv Hospitality operates under a 30-year agreement for administration, operation, and management of The Box Elder Events Center. Part of regional partnership between city of Box Elder and Liv Hospitality bringing first-class facility to the area.
• Liv to GiveminorOthersPhilanthropic arm of Liv Hospitality dedicated to making meaningful community impact. Dakota Whiskey Territory Blender event proceeds benefit Liv to Give, supporting charitable causes in communities served.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Freeman: Leading event services and brand experience company providing event production, A/V, and exhibit services for trade shows and conventions, comparable in scope to The Box's full-service event offering.
• Encore Global: Leading event technology and production services company providing A/V, lighting, and staging for live events, comparable in function to The Box's in-house DMX A/V service offering.
• Levy Restaurants: Hospitality company providing catering, concessions, and food services for sports and entertainment venues, directly comparable to The Box's in-house catering and concessions operations.

Broad incumbents

• Marriott Hotels: Major hotel brand with extensive meeting, conference, and event space capabilities across its properties, representing broader competition for corporate and convention event bookings.
• ASM Global: World's largest venue management company operating convention centers, arenas, and stadiums globally; represents a broader incumbent in venue operations and management services that competes for management contracts in the same space.
• Gaylord Hotels & Resorts: Marriott's convention-focused hotel brand with large-scale integrated meeting and event facilities, representing broader hospitality competition for convention and meeting bookings.

Direct peers

• Denny Sanford Premier Center: Multi-purpose arena and convention venue in Sioux Falls, SD hosting sports tournaments, concerts, conventions, and trade shows at similar scale in the South Dakota regional market.
• Bismarck Event Center: Regional multi-purpose event center in Bismarck, ND hosting conventions, sporting events, concerts, and trade shows at comparable scale in a similar mid-size market.
• Rushmore Plaza Civic Center: Large multi-purpose civic center in Rapid City, SD that competes directly for conventions, sporting events, and entertainment bookings in the same geographic market as The Box.
• Swiftel Center: Convention and event facility in Brookings, SD offering comparable event hosting services for the regional South Dakota market, including banquets, conferences, and sporting events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheBoxEventsCenter
• LinkedInlinkedin.com/company/the-box-elder-events-center
• Instagraminstagram.com/theboxeldereventscenter

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Box Elder Events Center