What The Brand Project does

The Brand Project is a Melbourne-based full-service marketing management agency operating under the legal entity Not Another Agency Pty Ltd. Founded in 2023 by Managing Directors Beth Oleyar and Fletcher Adam — former founding-team members of the ASX-listed proptech startup Settle Easy — the firm delivers a unified suite of marketing services, including Fractional Marketing, Digital Marketing, Website Development, Branding & Graphic Design, Social Media Management, and Technology Solutions (CRM development, automation workflows, and reporting dashboards). Service delivery is organised around a sprint-based, fixed-fee monthly model designed to provide clients with a full-stack marketing department on a subscription basis.

The core commercial product is the Fractional Marketing subscription, which bundles strategy, creative, and digital execution into monthly sprints with structured onboarding (dashboard setup, sprint board, induction checklist). Pricing tiers for social media services start at $10/month (basic) and scale to $550/month (advanced) or $999/year with a 25% annual discount, with custom packages above that. The GTM motion is sales-led and direct, primarily through the company's website, content marketing, organic social on LinkedIn and Instagram, and partnerships including Startup Victoria (Industry Connect partner) and Cinematx Studios.

The agency serves a diverse client base across real estate, proptech, startups and scaleups, SaaS, small businesses, and service-based businesses, with named customers spanning HITIQ (ASX-listed), Dental Advance, Fletchers Yarra Ranges, Accessly, HEAVYSIDE, Pasture.io, and others. Geographic focus is domestic Australian markets (with Victoria as the operational base) with stated ambitions for national and international expansion, including New Zealand. No external funding rounds have been disclosed, and ownership is concentrated with the two founding directors.

Name

The Brand Project

Legal name

Not Another Agency Pty Ltd

Website

https://thebrandproject.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

The Brand Project is a Melbourne-based, full-service fractional marketing agency offering fixed-fee monthly subscriptions spanning strategy, creative, digital, and technology services to startups, SMBs, and select mid-market clients across real estate, SaaS, and adjacent verticals in Australia.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Technology, AdTech & MarTech Services (BPAFAAAN)

akta.pro secondary industries

Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• Fractional marketing services
• Digital marketing campaigns
• Brand identity design
• Website development services
• Social media management

Headquarters

HQ city

Carlton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Fractional Marketing Subscriptions: Monthly marketing packages providing full-stack marketing team services including strategy, creative, digital and performance marketing delivered through monthly sprints. Fixed fee pricing model.
2. Service-Based Retainers: Ongoing service retainers for specific marketing needs including social media management, website development, branding, graphic design, and technology solutions.
3. Project-Based Services: Individual service offerings including brand identity systems, campaign development, and collateral design.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Brand Project delivers a full-stack marketing department to businesses through a Fractional Marketing Model, uniting strategy, creative, digital, and performance marketing under one centralised system executed in monthly sprints at fixed monthly fees. Their core service line includes fractional marketing, digital marketing campaigns, website development, branding and graphic design, social media management, and marketing technology setup (CRM, automation, reporting dashboards).

Product overview

The Brand Project is a full-service marketing management agency offering a unified portfolio of marketing services delivered through its Fractional Marketing Model. The core offering combines Fractional Marketing (the umbrella monthly subscription service), Digital Marketing, Website Development, Branding & Graphic Design, Social Media Management, and Technology Solutions. All services are delivered as a centralized system in monthly sprints, providing strategy, creative, and digital execution under fixed-fee pricing.

Differentiator

Problem solved

Functional benefit

Products and services

• Fractional Marketing A full-stack marketing department delivered through a structured monthly model, providing all-in-one marketing services including strategy, creative, and execution at a fixed monthly fee for businesses that need marketing leadership without a full-time in-house team.
• Digital Marketing Campaign management services designed to drive traffic, leads and measurable growth across digital channels including Meta, Google and LinkedIn, with conversion tracking and reporting for businesses seeking performance marketing.
• Website Development High-performing website development built for usability, performance and conversion, encompassing user journey design, front-end design and back-end development for businesses needing marketing-grade websites.
• Branding & Graphic Design Strategic branding and visual design services including brand identity systems, logos, visual assets, and campaign collateral design for businesses building or refreshing their brand.
• Social Media Management

Named customers18 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cinematx StudioscoreStrategic or Co-development Partner · 1 April 2023Strategic partnership uniting two of Melbourne's fastest-growing marketing and content production agencies. Collaboration to deliver comprehensive marketing and content production solutions for real estate and adjacent industries. Cinematx Studios provides film and video production while The Brand Project delivers marketing management. The partnership creates a trifold collaboration model for clients like Fletchers Yarra Ranges and HEAVYSIDE.
• Startup VictoriacoreGTM or Marketing Partner · 1 January 2023The Brand Project became an Industry Connect partner with Startup Victoria, the largest independent startup community in Australia. This partnership provides startups with access to tailored marketing solutions, brand strategy guidance, and marketing support through The Brand Project's services.
• Regional Angel Investor Network (Regional Angels)minorGTM or Marketing Partner · 1 January 2023Client partnership providing marketing support to Regional Angels, an organization dedicated to fostering economic growth in regional startup ecosystems. The Brand Project provides user journey mapping, website development, brand strategy, automation development, and marketing support.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Simple Marketing Solutions: Australian fractional CMO and marketing services firm offering outsourced marketing leadership to small businesses. Directly comparable on the fractional model and SMB value proposition.
• Sookio: UK-based digital marketing agency offering strategy, content, social, and web services to SMEs and challenger brands. Comparable as a small full-service agency targeting similar growth-stage clients.
• Thinkerbell: Australian full-service creative and marketing agency with a similar blend of strategy, creative, and media execution. Comparable as a homegrown Australian agency competing for SMB and mid-market brand-building budgets.
• Hello Charlie: Australian boutique marketing agency focused on brand strategy, content, and digital for growing businesses. Comparable as a small Australian agency targeting similar founder-led and SMB clients.
• Disrupt Digital Agency: Australian digital marketing agency offering paid media, social, and web services to SMB and mid-market clients. Comparable on service mix and target customer profile.
• Together Agency: Melbourne-based digital marketing agency offering strategy, paid media, social, and content services for growth-stage brands. Directly comparable positioning and geographic footprint to The Brand Project.
• Twist Brands: Australian fractional brand and marketing agency serving startups and SMBs on a subscription model. Closest comparable on the fractional-marketing subscription model and SMB target segment.

Broad incumbents

• BWM Dentsu: Large Australian creative agency group operating within Dentsu. Comparable as a Melbourne-based marketing services provider, but operates at significantly larger scale and broader portfolio than The Brand Project.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-brand-project-au
• Instagraminstagram.com/thebrandprojectau

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Brand Project