The Breakthrough Co

Name

The Breakthrough Co

Legal name

The Breakthrough Co

Website

https://thebreakthrough.co

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Leadership Development & Training Services

NAICS

Professional and Management Development Training (611430), Business Schools and Computer and Management Training (6114)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro industry

PRIMARYBPACANAA

Corporate & Leadership Development

Business & Public Services/HR, Staffing & Recruitment Services/Training, Learning & Development Services

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Executive Leadership & C-Suite Development

Education/Corporate Training & Professional Development/Leadership & Management Development

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Change Management & Transformation Leadership

Education/Corporate Training & Professional Development/Leadership & Management Development

Keywords

• Leadership development programs
• Manager training services
• Corporate coaching programs
• Executive education
• Learning management systems

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Leadership Development Programs: Monthly subscription-based pricing for access to Active Manager Program, Active Team Leader Program, High Performance Leadership Program, and Active Contributor Program. Programs include online learning content, workbooks, coaching, Co-Lab sessions, and LMS access. Subscription fees apply per learner per month for 12-month program duration.
2. Leadership Toolkit Products: Physical/digital products including Weekly Planner ($49), Leadership Cards ($49), and complete Leadership Toolkit bundle ($90). Products reinforce habits from programs and are sold individually or in bulk (10+ items get 30% off).
3. Pilot Programs: Entry-level pilot packs (1 Leader Coach + 4 Learners) at $1,975 + tax per month, providing onboarding, modules, Co-Lab sessions, and leader coach reviews to prove program value before full organizational rollout.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Breakthrough Co delivers 12-month subscription-based leadership development programs for managers and senior leaders using its proprietary Active Learning System, which combines online learning modules, 1:1 coaching with leader coaches, and peer Co-Lab group sessions to embed lasting behavioral change. The company sells these programs on a per-learner monthly subscription basis (~$395/learner/month) to mid-market and enterprise organizations.

Product overview

The Breakthrough Co offers a suite of leadership development programs built around its proprietary Active Learning System — a blended learning methodology combining online video/workbook modules, 1:1 coaching with leader coaches, and peer co-lab group sessions. The core product is the Active Manager Program, a 12-month structured program for managers and leaders, complemented by the Active Team Leader Program for frontline managers and the High Performance Leadership Program for senior leaders. Supporting the programs are supplementary tools: the Leadership Toolkit (combining a Weekly Planner and Leadership Cards), The Active Manager book (a condensed version of the program content), and the company's own Learning Management System (built on TalentLMS) for delivering online content. All programs are customizable and scalable, designed to be deployed across multiple teams or locations with consistent outcomes.

Differentiator

Problem solved

Functional benefit

Brands

• Active Manager Program: A year-long leadership training program for managers that includes online learning modules, 1:1 coaching, and peer group sessions.
• Active Team Leader Program
• High Performance Leadership Program
• Active Contributor Program
• The Active Manager Book
• Leadership Toolkit
• Business Leader Breakthroughs Podcast

Products and services

• Active Manager Program The flagship year-long leadership development program for managers and leaders, combining online learning modules, 1:1 coaching with leader coaches, and peer Co-Lab group sessions. Designed to transform managers into proactive leaders through daily practice of 12 essential skills including Active vs Reactive Management, Managing Capacity, Working with Teams, Meeting Magic, Clear Communication, Difficult Conversations, Smart Delegation, Coaching, Better Decision-Making, Developing People, and Next Level Leadership.
• Active Team Leader Program Leadership training program for team leaders, supervisors, and frontline managers, focusing on building core leadership skills to drive operational excellence, boost productivity and team performance.
• High Performance Leadership Program Program for senior leaders and leadership teams that sharpens strategic vision, unifies goals, and shapes a high-performance culture.
• Active Contributor Program Leadership development program for individual contributors transitioning into management roles, helping them develop foundational leadership skills.
• Leadership Toolkit A physical and digital reinforcement system combining the Weekly Planner and Leadership Cards to help leaders sustain behavioral change through visible prompts and a weekly planning rhythm. Sold individually or as a combined toolkit bundle.
• Weekly Planner A 6-month structured weekly planning tool aligned to the Active Manager Program, providing a rhythm for setting priorities, triaging tasks, and weekly reflection. Sold at $49 incl. GST.
• Leadership Cards A set of 48 desk-based prompt cards for daily leadership moments, with 12 exclusive AMP videos unlocked via QR code, designed to keep leadership behaviors front of mind. Sold at $49 incl. GST.
• The Active Manager Book A practical leadership guide co-authored by Dr. Mike Ashby and Ryan Castle, covering 12 essential management skills adapted from the Active Manager Program, available as a free e-book download.

Quantifiable outcome

• 96% program completion rate (one of the highest in the industry)
• +4 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• Breakthrough Certified FacilitatorscoreChannel Partner/ Reseller/ DistributorIndependent facilitators who deliver Co-Lab peer learning sessions and program facilitation. All facilitators complete an 8-hour Breakthrough Partner certification process with ongoing training and support on The Breakthrough Co's approach to facilitation. They work directly with client organizations to deliver programs.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranklinCovey: One of the largest dedicated leadership and management development providers globally, offering subscription-based training programs and content (e.g., 'The 7 Habits', 'Leadership Greatness') for managers and leaders. Directly comparable product model and enterprise GTM motion to The Breakthrough Co, though at much greater scale and a much broader content library.
• Wilson Learning Worldwide: Sales, leadership, and customer-experience training provider with a global facilitator/delivery network and blended learning approach. Comparable subscription-based, blended delivery model with a focus on changing manager behavior and skills.
• DDI (Development Dimensions International): Global leadership development firm focused on frontline and mid-level manager training, with a strong methodology library and assessment-based programs. Closely comparable to The Breakthrough Co's targeting of 'first-time managers' and operational leaders, with similar enterprise subscription and consulting motion.
• Dale Carnegie Training: Iconic leadership and management training provider with a global network of certified facilitators delivering courses for managers and frontline leaders. Highly comparable to The Breakthrough Co on the blended delivery model (instructor-led + facilitator network) and the focus on behavior change in middle management.
• The Ken Blanchard Companies: Leadership training and coaching company built around Blanchard's Situational Leadership and related methodologies, selling enterprise programs for managers and supervisors. Comparable methodology-led IP, enterprise subscription pricing, and facilitator-delivered model.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a sizable Leadership & Talent Development practice offering enterprise leadership programs, assessments, and coaching. Overlaps with The Breakthrough Co's enterprise sales motion and methodology-led approach, though delivered as part of a much broader talent/consulting suite.
• Center for Creative Leadership (CCL): Long-established, research-driven leadership development institution offering executive education, assessments, and custom programs for managers and senior leaders. Overlapping offering space but a broader portfolio and stronger institutional/research positioning than The Breakthrough Co.
• Skillsoft (Percipio / Leadership Channel): Large-scale corporate learning platform with an extensive leadership and management course catalog sold via enterprise subscription. Overlaps with The Breakthrough Co's self-paced content delivery and LMS-based deployment, but lacks the coach-led, cohort-based, and facilitator-driven community components that differentiate the Active Learning System.

Emerging players

• BetterUp: Digital-first leadership coaching and development platform pairing enterprise customers with certified coaches, often used to develop middle managers. Comparable enterprise GTM and outcome-driven framing, though pure-coaching model rather than cohort-based structured curriculum; represents the digital native threat to traditional providers like The Breakthrough Co.

Regional players

• Blanchard NextGen Leadership Academy / Torch: Emerging leadership coaching platforms focused on operational and emerging leaders. While geographically broader than The Breakthrough Co, Torch represents a digital-first, coaching-led model that competes for the same mid-market 'first-time manager' segment via similar enterprise subscriptions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/TheBreakthroughCo
• YouTubeyoutube.com/@TheBreakthroughCo
• LinkedInlinkedin.com/company/thebreakthroughco

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Breakthrough Co