The Business Show Australia

What The Business Show Australia does

The Business Show Australia is a B2B trade show and conference targeting Australian SME founders, operators, and decision-makers, scheduled for 25-26 November 2026 at ICC Sydney. It is operated by Business Show Media Pty Ltd (ABN 37 681 945 077), an Australian proprietary limited company headquartered at 3 Gladstone Street, Newtown, NSW, and is part of Business Show Media's global event series that includes sister shows in London, Miami, Singapore, and Amsterdam. The product is centred on a two-day in-person exhibition combined with seminars, masterclasses, panel discussions, and speed networking, with CPD accreditation on seminar content. The stated 2026 scale targets 8,000+ SME attendees, 300+ exhibitors and sponsors, and 150+ seminars and masterclasses.

The core technology layer is conventional event-management tooling: registration runs on CognitoForms, the venue is the International Convention Centre Sydney, and media assets are delivered through the ASP.Events CDN platform. There are no proprietary AI, data, or software platform assets disclosed — the product is fundamentally a physical trade show experience and its value is in face-to-face networking, curated content, and lead generation between B2B vendors and SME buyers.

Revenue mechanics are anchored on paid exhibitor booth space and sponsorship packages, with attendees admitted free of charge (qualifying business owners scaling beyond $2M and decision-makers at $10M+ companies). Secondary revenue includes partnership and collaboration fees from organisations advancing the Australian SME landscape. Marketing is multi-channel across Facebook, LinkedIn, Instagram, YouTube, TikTok, email, and content/blog, supported by a formal ambassador and media-partner programme. The team is small (10 employees), and the Australian edition is the first market entry by the parent into this geography, scheduled but not yet executed as of the source data.

Name

The Business Show Australia

Legal name

Business Show Media Pty Ltd

Website

https://thebusinessshow.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

The Business Show Australia is a B2B exhibition and conference held at ICC Sydney on 25-26 November 2026, serving Australian SME founders and decision-makers through exhibitor booths, CPD-accredited seminars, masterclasses, and speed networking, operated by Business Show Media Pty Ltd.

Ownership category

akta.pro rank

Product category

Business Events and Trade Show Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade show
• Business exhibition
• SME networking events
• Business conference services
• Exhibition management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Exhibitor and Sponsorship Fees: Revenue generated from B2B brands purchasing exhibition space and sponsorship packages to showcase their solutions to the event's 8,000+ attendees. Tiered booth options and sponsorship opportunities at various levels.
2. Attendee Ticket Sales: Free tickets for business owners scaling beyond $2M and decision-makers building $10M+ companies. Free admission model suggests revenue is primarily from exhibitors rather than attendees.
3. Partnership and Collaboration Fees: Organisations committed to advancing Australia's SME landscape can partner or collaborate with the event for visibility and access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Business Show Australia is a B2B business growth event held at ICC Sydney featuring 300+ exhibitor booths, 150+ seminars and masterclasses, speed networking sessions, and panel discussions for SME founders, operators, and decision-makers. Revenue is generated through paid exhibitor booth space and sponsorship packages while qualified attendees receive free admission. The event is part of a global series operated by parent company Business Show Media.

Product overview

The Business Show Australia is a B2B business growth event held at ICC Sydney featuring a unified platform of exhibition opportunities, masterclasses, speed networking, seminars, and panel discussions. The event serves Australia's SME founders, operators, and decision-makers with over 8,000 attendees, 300 exhibitors and sponsors, and 150 seminars and masterclasses. The core offering is the exhibition and sponsorship platform where B2B brands position their solutions in front of active SME decision-makers, supplemented by educational masterclasses, networking sessions, and thought leadership seminars.

Differentiator

Problem solved

Functional benefit

Products and services

• The Business Show Australia 2026 A two-day B2B trade show and conference at ICC Sydney featuring exhibition booths, masterclasses, speed networking, seminars, and panel discussions for SME founders, operators, and decision-makers across Australia.
• Masterclasses Interactive educational sessions providing mentoring from industry experts on topics such as financing, trademarks, property, and marketing, offered to SME founders and business operators attending the event.
• Speed Networking Sessions Structured one-minute mini-meeting sessions enabling attendees to pitch their products or services to dozens of business professionals in a short time period.
• CPD-Accredited Seminars Business seminars with CPD (Continuing Professional Development) accreditation featuring top Australian business speakers focused on shaping the future of the business world, offered to SME attendees and decision-makers.
• Panel Discussions Hourly panel discussions held across both event days featuring industry experts, founders, and innovators discussing topics ranging from economic growth strategies to workplace culture.
• Exhibitor Booth Packages Tiered exhibition booth space sold to B2B brands wanting to position their solutions in front of Australia's active SME founders, operators, and decision-makers.
• Sponsorship Packages Tiered sponsorship opportunities for B2B brands seeking brand visibility, lead generation, and access to Australia's SME audience through the Business Show Australia 2026 event.

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Business Show MediacoreStrategic or Co-development Partner · 1 January 2026Parent company and operator of The Business Show Australia event series. Business Show Media is a registered company in Australia (ABN 37 681 945 077) with sister events including The Business Show London, Miami, Asia, and Amsterdam. The company operates the global Business Show event series.
• ICC SydneycoreStrategic or Co-development PartnerInternational Convention Centre Sydney is the venue host for The Business Show Australia 2026 event on 25th & 26th November 2026.
• CPD AccreditationminorStrategic or Co-development PartnerThe Business Show has earned CPD (Continuing Professional Development) accreditation for its seminar content, cementing its global reputation for bringing together innovators, thought leaders, and industry professionals.

Scale indicators5 records

Recent moves5 records

Direct peers

• Small Business Expo: US-based B2B trade show series purpose-built for SMB owners and entrepreneurs, with exhibitor booths, seminars and networking — highly comparable in audience and value proposition.
• The Business Show Asia: Singapore-based sister event in the same Business Show Media portfolio, targeting regional SMEs and decision-makers with the same exhibition, masterclass and networking structure.
• The Business Show London: Sister event under Business Show Media with the same B2B SME growth format (exhibitors, seminars, masterclasses, speed networking). Most directly comparable because it shares the parent operator, format and audience targeting.
• The Business Show Amsterdam: European sister event run by Business Show Media; directly comparable in format, audience and revenue model, useful as a benchmark for sponsor pricing and attendee conversion.
• The Business Show Miami: US edition of the Business Show Media series; identical operating model and B2B SME target audience, providing a near-perfect benchmark for unit economics and exhibitor dynamics.
• SaaStr Annual: Large B2B SaaS-focused annual conference and trade show for founders, vendors and enterprise buyers — closely comparable in audience (B2B decision-makers), exhibitor monetisation and masterclass-style programming.

Emerging players

• TechCrunch Disrupt: Flagship startup and tech conference with exhibitor halls and founder/enterprise audiences; comparable on the B2B community-building angle, though more focused on early-stage startups than scaling SMEs.

Broad incumbents

• Web Summit: One of the world's largest business/tech events, drawing tens of thousands of founders, investors and enterprise buyers. Overlaps in B2B audience and exhibitor monetisation, but operates at a much larger scale and broader scope.
• INBOUND (HubSpot): Large B2B marketing, sales and growth conference with thousands of attendees and a major sponsor/exhibitor footprint; comparable in B2B audience composition and revenue model, though owned by a single vendor.
• SXSW Sydney: Sydney-based multi-track business, tech and creative event; competes for the same B2B audience, premium speakers and sponsor dollars in the Australian market, though at significantly larger scale and broader thematic remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TBSAustralia
• YouTubeyoutube.com/channel/UCGJDFQ2jsmJD0x3Yrk1Gx8g
• Facebookfacebook.com/thebusinessshowaustralia
• LinkedInlinkedin.com/company/the-business-show-australia
• Instagraminstagram.com/thebusinessshowaus
• TikToktiktok.com/@thebusinesssshow

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Business Show Australia