The Business Show Asia

What The Business Show Asia does

The Business Show Asia, organized by Business Show Media SG Pte Ltd (UEN 202040396E), is a B2B exhibition and conference business targeting small and medium enterprises and startups. The flagship event is a two-day annual gathering held at Sands Expo and Convention Centre in Singapore, with the 2026 edition scheduled for August 26-27, drawing 8,000+ visitors, 250 exhibitors, and 150 expert speakers across 60+ hours of content including masterclasses, seminars, and speed networking. The event is part of The Business Show World Series, a global portfolio spanning five continents with editions in London, Sydney, Amsterdam, and Miami, operated by the parent group Business Show Media, which was founded in 2001 and is headquartered in Bristol, United Kingdom.

The revenue model is event-driven and B2B: the primary monetization streams are paid exhibitor booth sales and tiered sponsorship packages sold to enterprise brands, while visitor admission is free to maximize attendee volume. Distribution combines a self-serve website channel for visitor registration and exhibitor interest forms with a direct enterprise sales motion led by Managing Director Samuel King. There is no proprietary technology platform; the product is the live event itself, supported by standard event management infrastructure (ASP.Events). The company has approximately 10 employees, indicating a lean operating model that leans on the parent group's shared resources for global brand and content programming.

Name

The Business Show Asia

Legal name

Business Show Media SG Pte Ltd

Website

https://asiabusinessshow.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

The Business Show Asia is a Singapore-based B2B exhibition and conference for SMEs and startups, organized by Business Show Media SG Pte Ltd as part of a global five-continent World Series. It runs annually at Sands Expo and Convention Centre, serving 8,000+ SME decision-makers and 250 exhibitors through booth sales, sponsorship, and free visitor admission.

Ownership category

akta.pro rank

Product category

Business Events and Exhibitions

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

Industry Trade Shows & Expos (MPAGAGAA)

akta.pro secondary industries

Trade Shows & Industry Expos (B2B) (MPAGAHAB), Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD)

Keywords

• B2B trade exhibitions
• SME business events
• Corporate conference services
• Business networking expos
• Exhibition event management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Exhibitor Booth Sales: The primary revenue stream comes from selling exhibition booth space to businesses looking to showcase their products and services to a targeted audience of 8,000+ SME decision-makers. Exhibiting is positioned as an effective lead generation channel with direct access to high-intent buyers.
2. Sponsorship Packages: Sponsorship revenue from brands seeking visibility and brand association with Asia's leading SME business event. Sponsorship opportunities are offered at various tiers with different visibility benefits.
3. Visitor Tickets: Free tickets are offered to visitors, creating a large audience base for exhibitors and sponsors to engage with. The free admission model drives attendance volume and enhances the value proposition for paid exhibitors and sponsors.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Business Show Asia is a B2B exhibition and conference event for SMEs and startups held at Sands Expo and Convention Centre in Singapore (26th–27th August 2026). It sells exhibitor booth space and sponsorship packages to B2B solution vendors and offers free visitor tickets, delivering 8,000+ attendees, 250 exhibitors, 150 expert speakers, 60+ hours of seminars, masterclasses, and speed networking sessions.

Product overview

The Business Show Asia is a single flagship product — a major business exhibition and conference event for SMEs and startups. The event offers exhibitor booth spaces, free visitor tickets, speed networking sessions, masterclasses, and a full agenda of seminars covering business topics including AI adoption, digital transformation, marketing, HR, supply chain, and growth strategies. The event takes place at Sands Expo and Convention Centre in Singapore on August 26-27, 2026, and is part of The Business Show World Series spanning five continents.

Differentiator

Problem solved

Functional benefit

Products and services

• The Business Show Asia 2026 A two-day flagship B2B exhibition and conference event for SMEs, startups, and B2B solution vendors in Singapore, featuring exhibitor booths, seminars, masterclasses, and speed networking sessions.
• Exhibitor Booth Packages Paid exhibition booth space at The Business Show Asia, sold to B2B solution vendors and brands looking to showcase products and services to 8,000+ SME decision-maker attendees.
• Sponsorship Packages Tiered sponsorship opportunities for brands seeking visibility and brand association with Asia's leading SME business event, including speaker, content, and brand recognition sponsorships.

Quantifiable outcome

• 95% of attendees have purchasing authority, making this a high-intent audience for exhibitors

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• Business Show Media SG Pte LtdcoreOthers · 26 August 2026The organizing entity for The Business Show Asia, registered in Singapore (UEN: 202040396E). Responsible for event operations, marketing, exhibitor relations, and overall event management. Contact: [email protected]
• The Business Show World SeriescoreStrategic or Co-development Partner · 26 August 2026Global event series spanning five continents including editions in London, Sydney, Amsterdam, and Miami. The Business Show Asia is part of this global network with over 25 years of experience helping SMEs and startups grow worldwide.
• Sands Expo and Convention CentrecoreOthers · 1 January 2026Premier event venue in Singapore, serving as the host location for The Business Show Asia 2026. Singapore's strong startup ecosystem and global connectivity make it the ideal location for Asia's leading SME business event.
• Google CloudminorGTM or Marketing PartnerSpeaker partner providing expert speakers like Edward Chen (Regional Scaled Business Lead) who presents on AI-driven business growth and scalable enterprise solutions.
• Oracle NetSuiteminorGTM or Marketing PartnerSpeaker partner providing Charles Heng (GM of SG, MY, ID & SAGE) and Isaac Koh (Industry Solution Architect) to present on AI-powered business growth and ERP solutions.
• VisaminorGTM or Marketing PartnerSpeaker partner providing Ciyi Lim (Head of Cross-Border Payments, Asia Pacific) to present on leadership and cross-border payments.
• DHL Express SingaporeminorGTM or Marketing PartnerSpeaker partner providing Chitra Shinde (VP, Operations) to present on customer centricity and change management.
• MetaminorGTM or Marketing PartnerSpeaker partner providing Theresa Ong (Head of Creative Shop, India & SEA) to present on generative AI and creative potential for businesses.
• TikTok Pte. LtdminorGTM or Marketing PartnerSpeaker partner providing Vera Wang (Head of Global Agency Acquisition, APAC & EMEA) to present on AI-powered marketing and growth strategies.
• MicrosoftminorGTM or Marketing PartnerSpeaker partner providing Melanie Sharpe Nseir (Partner Solution Sales Lead, Asia SME&C) to present on AI agents and enterprise transformation.
• Monday.comminorGTM or Marketing PartnerSpeaker partner providing Annie McNamara (Sales Leader ASEAN) to present on how AI gives growing businesses their time back.
• XerominorGTM or Marketing PartnerSpeaker partner providing Allie Nail (Education Manager - Asia) to present on AI transforming traditional businesses.
• CognizantminorGTM or Marketing PartnerSpeaker partner providing Aditi Kumar (Head of AI Consulting - ASEAN) to present on AI trust and scaling strategies.
• Schneider ElectricminorGTM or Marketing PartnerSpeaker partner providing Harsha Subnavees (VP, Supply Chain Strategy) to present on supply chain resilience and volatility navigation.
• Indeed & GlassdoorminorGTM or Marketing PartnerContent sponsor for the 'Best Places to Work' seminar, with Shannon Peter Pang (Sales Team Lead - Asia) presenting on employer branding for SMEs.
• SuperbrandsminorOthersBrand recognition award/body that has recognized Business Show Media and its events. Displayed as a badge of credibility and industry recognition on the website.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Informa Markets: The world's largest B2B trade show and exhibitions operator (part of Informa plc), running hundreds of events across verticals. Direct overlap as a global trade show organizer competing for SME and B2B exhibitor spend that TBS Asia also targets.
• Messe Frankfurt: One of the world's largest trade fair organizers, operating consumer and B2B events globally with significant Asia presence. Comparable as a diversified incumbent in the same exhibition-organizer category.
• Hannover Fairs (Deutsche Messe): Global trade fair organizer running industrial, digital, and SME-focused events. Comparable as a broad incumbent B2B exhibitions operator with international editions.
• RX Global (Reed Exhibitions): Major B2B exhibitions arm of RELX, organising hundreds of trade shows including SME-business events. Comparable as a multinational trade show organizer pursuing similar exhibitor and sponsorship budgets across regions.
• Koelnmesse: Major German trade fair organizer with a growing portfolio in Asia. Comparable as a large incumbent running B2B trade fairs and exhibitions targeting the same exhibitor demographics.

Emerging players

• Tech in Asia Conference: Asia-focused startup and SME conference/brand serving founders and SME decision-makers across the region. Comparable audience overlap (SME founders, B2B vendors) though more tech-vertical skewed.

Direct peers

• CloserStill Media: London-based B2B events operator specializing in SME and professional community shows (e.g. business, learning, veterinary, healthcare). Closest comparable in business model and target audience to TBS Asia.
• Hyve Group: International exhibitions company running B2B trade shows across multiple verticals, with a meaningful portfolio of SME/business events in Europe and emerging markets — comparable scale and organizer model.
• Tarsus Group: International B2B media and events group focused on SME and trade exhibitions across emerging markets. Highly comparable in audience and organizer profile, now part of Informa but historically a peer-scale operator.

Regional players

• Singex (Sphere Exhibits / Constellar): Singapore-based venue and event organizer (formerly Singex) that runs trade shows across Asia. Direct regional competitor for SME and B2B events in the Singapore exhibition calendar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/tbsasia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Business Show Asia