The Calling

What The Calling does

The Calling is a U.S. nonprofit organization (Catalyst Charity) founded in August 2007 by Dr. Chrysandra Brunson and headquartered at 6312 S Fiddlers Green Cir, Greenwood Village, Colorado. It operates a portfolio of content, educational, and event-based products designed to help individuals discover and act on a religious sense of personal purpose. The core programmatic product is the Imagination Station — a decentralized hub of spiritual formation, leadership training, and cultural production — which the organization plans to plant across seven continents through the Global Activation Tour 2026–2032, starting with Haiti and the United States in 2027 and concluding in Antarctica in 2032. Supporting products include a free Activation Sheet PDF, a $19.99 Activation Video Coaching Bundle sold via Stripe, a Dreamers Map curriculum, published books (To All the Dreamers, Tales of The Call, and the upcoming Just Imagine), a daily radio show on KLTT 670 AM / 95.1 FM via Crawford Broadcasting, the To All the Dreamers podcast, monthly Balloons & Blossoms community events, Dream Sessions coaching, Calling Coach training, and a two-million-card Dream Card direct-mail campaign.

The business model is a hybrid nonprofit revenue stack. The primary inflow is voluntary donations processed through a Stripe donate link; secondary inflows include book royalties via Amazon and Barnes & Noble, a $19.99 paid video coaching bundle, suggested $5 donations tied to the Dream Card mailing, and planned merchandise (candles, journals, prints, tour goods, and an Activation Kit). The go-to-market is community-led and event-driven: free resources drive top-of-funnel awareness, speaking engagements and workshops convert small groups, the annual Dreamers Ball at Red Rocks Amphitheatre and Global Activation Tour conferences serve as bottom-of-funnel investor and leader gatherings, and the FIFA Miami 2026 Investor Brunch extends reach into high-net-worth donor networks. Sponsorship support from LiquidAcre and Fort Worth DAO underwrites the Imagination Station rollout, and Crawford Broadcasting is the distribution partner for the daily radio program. Customer segments are horizontal — individual dreamers (students, professionals, entrepreneurs, caregivers), civic and economic leaders, schools, churches, and culture-makers — with no single segment or enterprise customer representing a material share of activity.

Operationally, the organization is founder-led with a small team of approximately five employees, supplemented by volunteers, interns, and a Calling Coach network; Eden Advisory is identified as the management company. There is no disclosed proprietary technology platform, no AI/ML capability, and no disclosed institutional funding rounds. The company is privately held as a nonprofit, with no parent, subsidiaries, mergers, acquisitions, or restructuring events in its history.

Name

The Calling

Legal name

The Calling

Website

https://thecallingnonprofit.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

The Calling is a U.S. nonprofit founded in 2007 by Dr. Chrysandra Brunson that operates Imagination Stations, educational curriculum, media (daily radio and podcast), books, and signature events — including the Red Rocks Dreamers Ball — to help individuals discover and act on a faith-based sense of personal calling.

Ownership category

akta.pro rank

Product category

Faith-Based Nonprofit Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Grantmaking and Giving Services (8132)

SIC

Services-Educational Services (8200), Services-Social Services (8300)

akta.pro primary industry

Growth Mindset, Motivation & Goal-Setting Programs (EDAMAIAE)

akta.pro secondary industries

Religious Fundraising / Telethon & Ministry Support Channels (MPABALAO), Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH), Nonprofit & Cause Communications (BPAFADAK), Mindfulness, Stress Management & Resilience Training (EDAMAIAD)

Keywords

• Faith-based nonprofit
• Spiritual formation
• Leadership development
• Purpose activation
• Global mission

Headquarters

HQ city

Greenwood Village

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain

Revenue model

1. Donations and Charitable Contributions: Primary revenue stream through voluntary donations. The organization operates as a Catalyst Charity funded by generous partners and individual donors. Donations fund Imagination Stations, leadership programs, and global tour operations.
2. Book Sales: Sale of authored books including To All the Dreamers, Tales of The Call, and the upcoming Just Imagine. Distributed through Amazon, Barnes & Noble, and other retail channels.
3. Activation Video Coaching Bundle: Premium self-paced video coaching product priced at $19.99, bundled with printable materials and follow-up access.
4. Merchandise and Goods: Planned expansion into candles, journals, prints, and tour merchandise. Activation Kit with printed materials and facilitator guides.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels11 records

Core offering

The Calling is a Catalyst Charity that activates individuals to discover and live out their God-given purpose through a portfolio of programs including Imagination Stations (decentralized hubs of spiritual formation, leadership training, and cultural production), the Dreamers Map curriculum, the To All the Dreamers podcast, daily radio broadcasting on KLTT 670 AM/95.1 FM, the Dreamers Ball at Red Rocks Amphitheatre, authored books, and the Activation Sheet / Video Coaching Bundle tools. Its flagship initiative is the seven-year Global Activation Tour (2026-2032) planting Imagination Stations across all seven continents.

Product overview

The Calling is a Catalyst Charity founded in August 2007 that operates as a spiritual formation and leadership development organization with a portfolio of interconnected products and services. The core offering is the Imagination Stations program—decentralized hubs planted across seven continents through the Global Activation Tour 2026-2032—supplemented by educational resources (Activation Sheet, Activation Video Coaching Bundle, Activation Kit), published works (books by Dr. Chrysandra Brunson), media programming (To All the Dreamers podcast, daily radio show on KLTT), signature events (Dreamers Ball at Red Rocks, monthly Balloons & Blossoms gatherings), speaking engagements and workshops, one-on-one Dream Sessions, and Calling Coach training. The Dream Card physical postcard is part of a two-million-card campaign. The portfolio centers on activating individuals to their God-given purpose through spiritual formation, leadership training, and cultural production.

Differentiator

Problem solved

Functional benefit

Products and services

• Imagination Stations Decentralized hubs of spiritual formation, leadership training, and cultural production planted across seven continents as part of the Global Activation Tour 2026-2032. Designed for rapid worldwide replication following the Bible translation model.
• The Dreamers Ball Annual signature evening event held at Red Rocks Amphitheatre honoring dreamers, hosting headliners (Tim Tebow has appeared), and funding the Global Activation Tour.
• Balloons & Blossoms Monthly community celebration that puts imagination into kids' hands through balloons, flowers, prayer, and an invitation into bigger dreams.
• To All the Dreamers (Podcast) Daily podcast hosted by Dr. Chrysandra Brunson, available on Spotify, Amazon Music, Audible, and Buzzsprout, featuring conversations on purpose and calling.
• Daily Radio Show (KLTT 670 AM / 95.1 FM) Live radio program broadcast Monday–Friday at 1:30 PM and 7 PM PT via Crawford Broadcasting, reaching listeners nationally and internationally.
• Speaking Engagements & Workshops Keynote speeches and hands-on workshops for schools, churches, businesses, and conferences, built around the Dreamers Map curriculum.
• Dream Sessions Private coaching sessions with Dr. Chrysandra or a trained Calling Coach for dreamers at a crossroads, including founders, ministry leaders, students, and those sensing a new chapter.
• To All the Dreamers (Book) Field guide book by Dr. Chrysandra Brunson helping readers discover "What would I do if I knew I could not fail?" and live the answer.
• Tales of The Call (Book) Faith-filled children's book based on the true story of Chrysandra Brunson and The Calling, introducing young readers to bold dreamers.
• Global Activation Tour 2026–2032 A seven-year arc of conferences and Imagination Station openings spanning all seven continents, from Haiti and Colorado (2026) to the Polar Declaration in Antarctica (2032).

Quantifiable outcome

• Dream Cards distributed as part of two-million-card campaign to spread the question of purpose.
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• WE ARE ONE | FIFA MIAMI 2026flagshipStrategic or Co-development Partner · 18 July 2026FIFA Miami 2026 event hosting The Calling's Investor Brunch with Haiti Fireside programming for investors, founders, and changemakers. Invite-only private gathering within the larger FIFA event.
• Crawford BroadcastingcoreChannel Partner/ Reseller/ Distributor · 1 January 2026Broadcast partner for The Calling Radio Show, distributing Dr. Chrysandra Brunson's daily program nationally and internationally on KLTT 670 AM and 95.1 FM, Monday-Friday at 1:30 PM and 7 PM PT.
• Red Rocks AmphitheatreflagshipStrategic or Co-development Partner · 1 January 2026Iconic Colorado venue hosting the annual Dreamers Ball. The signature evening event honors dreamers, hosts headliners (Tim Tebow has appeared), and funds the next year of the Global Activation Tour.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cru: Cru is a faith-based nonprofit focused on spiritual formation and leadership development across campuses and globally, operating with a similar mission of activating individuals to live out their calling. Comparable through its event-driven conferences, leadership pipelines, and donor-funded model, though at substantially larger scale.
• InterVarsity Christian Fellowship: InterVarsity is a faith-based nonprofit focused on student leadership development and spiritual formation on campuses, with a model of activating purpose among young leaders. Comparable through its mission-driven, donor-funded structure, leadership pipelines, and conference-based engagement model.
• Praxis: Praxis is an incubator and venture accelerator that activates founders integrating faith and vocation, deploying accelerators, cohorts, and capital. Comparable to The Calling's entrepreneur-activation mission and decentralized hub approach, though positioned at a slightly earlier-stage venture-building layer.
• C12 Group: C12 Group runs Christian peer advisory groups for CEOs and business leaders, integrating faith and work through curated cohorts, workshops, and curriculum. Directly comparable to The Calling's "Civic and Economic Leaders" segment and its entrepreneur activation focus, with a similar premium-group monetization model.
• IF:Gathering: IF:Gathering is a faith-based organization specializing in women's leadership events, content, and digital courses, with a similar event-driven model (annual conference + digital subscription + book ecosystem) and comparable reliance on a founder-led brand and audience generated via podcast and social channels.

Broad incumbents

• Compassion International: Compassion International is a major Christian child sponsorship nonprofit with global operations across multiple continents, donor-funded revenue model, and field offices analogous to the planned Imagination Stations. Much larger scale and more diversified program portfolio, but a directly comparable global faith-based charity footprint.
• EWTN: EWTN is a global Catholic religious broadcasting network with multi-platform distribution (radio, TV, digital) and faith-based content production. Comparable through its religious broadcasting focus and content-to-ministry model, though much larger and operating across broadcast television in addition to radio.
• Focus on the Family: Focus on the Family is a long-established faith-based nonprofit operating daily radio broadcasts, publishing books, and producing content resources for faith audiences. Overlaps with The Calling's radio (KLTT), podcast, and book strategy but at much larger scale and with broader family-resource portfolio.

Emerging players

• Q (Q Conference / Q Commons): Q is a faith, culture, and leadership community producing conferences, content, and city-based gatherings for gospel-centered leaders. Comparable to The Calling's Dreamers Ball and Conference model, with a similar focus on activating civic and cultural leaders through curated events.

Others

• Moody Publishers / Moody Radio: Moody Publishers and Moody Radio operate religious publishing and broadcasting arms, adjacent to The Calling's book and radio distribution strategy. Comparable as enabling infrastructure and ecosystem participant rather than a direct competitor, with overlapping content categories in faith and personal growth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/the_calling_nonprofit/?utm_source=ig_embed&utm_campaign=loading
• LinkedInlinkedin.com/company/the-calling-nonprofit

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Calling