The Casino Company

Name

The Casino Company

Legal name

TheCasinoCompany

Website

https://thecasinocompany.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Gambling Information & Affiliate Marketing

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

Keywords

• Online casino reviews
• Casino bonus guides
• Roulette strategy guides
• Slot machine guides
• Dutch gambling information

Headquarters

HQ city

Almere, Flevoland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Affiliate commissions: The Casino Company earns revenue by referring visitors to partner online casinos. The site features casinos like Jack's Casino and Betcity.nl, earning commissions when users register or deposit through affiliate links.
2. Advertising revenue: The website likely generates advertising revenue from casino operators and gaming software providers featured on the site.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

The Casino Company operates thecasinocompany.nl, a Dutch-language informational and affiliate website that publishes reviews, game guides, and regulatory information about licensed online casinos in the Netherlands. The site covers casino games (slot machines/fruitautomaten, roulette, blackjack), welcome bonus explanations, and affiliate referrals to licensed operators such as Jack's Casino and Betcity.nl.

Product overview

The Casino Company operates TheCasinoCompany.nl, an informational and affiliate website that provides Dutch consumers with reviews, guides, and comparisons of licensed online casinos in the Netherlands. The platform covers major casino operators including Holland Casino (the government-controlled monopoly holder), Jack's Casino, and Betcity. The site's core offering consists of informational content about casino games (fruitautomaten/slot machines, roulette, blackjack), welcome bonus explanations (cash match, staggered cash match, mobile, free spins), and gambling strategies. The company earns revenue through affiliate partnerships with online casino operators.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 70% of casino revenue comes from slot machines (gokkasten)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered primary and secondary.

• JACKS.NL (JOI Gaming Ltd)primaryGTM or Marketing PartnerJACKS.NL is featured prominently on TheCasinoCompany.nl as a recommended legal online casino in the Netherlands. JACKS.NL is operated by JOI Gaming Ltd, a Maltese company licensed by the Dutch Kansspelautoriteit (Ksa) under license number 1959/01.251.762. The partnership involves affiliate referrals from TheCasinoCompany to JACKS.NL's online casino and sports betting platform.
• Betcity.nlsecondaryGTM or Marketing PartnerBetcity.nl is featured as a recommended online casino option on TheCasinoCompany.nl. The partnership involves referral traffic and affiliate marketing from TheCasinoCompany to Betcity.nl's online gambling platform.
• Holland CasinosecondaryGTM or Marketing PartnerHolland Casino is a government-owned casino operator featured in educational content on TheCasinoCompany.nl. Holland Casino holds a legal monopoly on gambling in the Netherlands with 14 physical locations and online operations. The content relationship involves informational coverage rather than formal affiliate marketing.

Scale indicators3 records

Recent moves5 records

Broad incumbents

• Oddschecker: UK-based odds comparison and affiliate platform that has expanded into casino content. Operates a similar SEO-led content and operator-referral model, though primarily UK-focused rather than Dutch.
• Better Collective: Large publicly-traded Danish sports betting and casino affiliate group. Operates multiple European localized review and comparison sites with similar SEO-led acquisition model and licensed-operator partnerships.

Direct peers

• Casino Guru: Global casino review and complaint-resolution platform. Operates an affiliate model similar to The Casino Company, monetizing by referring players to licensed operators while positioning around responsible gambling and trust.
• Gambling.com Group: Publicly-traded affiliate marketing group operating country-specific casino and sports betting review sites across multiple European markets, including the Netherlands. Direct competitor for Dutch-language organic traffic and licensed-operator affiliate partnerships.
• Casino.org: One of the longest-running English-language casino affiliate/review sites globally. Comparable business model of SEO-driven content covering game rules, strategies, and bonus information with operator referral monetization.
• Catena Media: Publicly-traded affiliate operator owning flagship brands such as AskGamblers, Casinomeister-affiliated properties, and localized European review sites. Comparable casino affiliate/review business model with multi-country footprint and operator partnerships.
• BonusFinder: Multi-jurisdiction casino and sportsbook affiliate focused on welcome-bonus comparisons and licensed-operator referrals. Directly comparable monetization model around bonus content and CPA/revshare deals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-casino-company

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Casino Company