College Basketball Parents Association (CBPA)

Name

College Basketball Parents Association (CBPA)

Legal name

College Basketball Parents Association

Website

https://thecbpa.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The College Basketball Parents Association (CBPA) is a 501(c)(3) nonprofit founded in 2020 that provides free educational programming, networking, and advocacy resources to parents and guardians of college and high school basketball players across all divisions.

Ownership category

akta.pro rank

Product category

Athletic Parent Community Services

NAICS

Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (81399), Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Parent advocacy
• College athletics community
• Student-athlete education
• NIL resources
• Athletic health courses

Headquarters

HQ city

Columbus, Ohio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Donations and Charitable Contributions: As a 501(c)(3) nonprofit organization, CBPA relies on donations from individuals and foundations. Donations are processed through the Columbus Foundation which covers processing fees so 100% of contributions go directly to CBPA.
2. Merchandise Sales: CBPA sells branded merchandise through their online store (cbpa.nyneglobal.com). Proceeds support the organization's operations and programs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

CBPA is a 501(c)(3) nonprofit membership organization that provides a free national community platform for parents and guardians of college and high school basketball players. Members gain access to a member portal with educational libraries, monthly CBPA Education Hour webinars, and discounted USCAH athletic health and wellness courses. The organization also generates revenue through branded merchandise sales and donations processed via the Columbus Foundation.

Product overview

The College Basketball Parents Association (CBPA) offers a unified membership-based community platform for parents of college and high school basketball players. The core offering centers on free membership providing access to the CBPA Member Portal, CBPA Library with educational content, monthly CBPA Education Hour programming, and partnered USCAH health education courses. Additional resources include the CBPA NBA Pre-Draft Resource Guide for families navigating professional transitions. The organization is governed by a Steering Committee structure with regional ambassadors and is supported by merchandise sales through the CBPA Gear Store.

Differentiator

Problem solved

Functional benefit

Products and services

• CBPA Parent/Guardian Membership Free membership program for parents and guardians of college and high school basketball players, providing access to educational resources, networking opportunities, webinars, newsletters, and a national community of peer parents.
• USCAH Health Education Courses Subscription offering of 17 online courses covering athlete health and wellness (including mental health), athlete recovery, injury and illness management and prevention, emergency preparedness, social responsibility, and healthcare services. Delivered via the USCAH Athletics Healthspace web/app platform at $20 per year for CBPA members.
• CBPA Gear Store

Quantifiable outcome

• Close to 500 parents and 350+ families impacted in three years of operation

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor, core and major.

• Columbus FoundationminorOthers · 28 November 2023Columbus Foundation processes donations for CBPA and covers all processing fees so that 100% of donations go directly to the organization. This enables efficient charitable giving to the nonprofit.
• McDonald's All-American GamescoreStrategic or Co-development Partner · 29 March 2022CBPA partnered with the McDonald's All-American Games to host an informative brunch for families on the transition to college and potentially professional basketball. The event took place in Chicago during McDonald's All-American Weekend, with approximately 15 families from the Boys and Girls teams attending.
• A Platform Squared Foundation (Kylia Carter)minorOthers · 29 March 2022Supported the CBPA Parent Celebration Brunch at McDonald's All-American Games. Kylia Carter, mother of former Duke and current NBA Orlando Magic player Wendell Carter Jr., and her foundation A Platform Squared provided support for families attending the event, continuing their history of helping McDonald's families with the transition to college and professional basketball.
• Tidal League (Kurt Benson)minorGTM or Marketing Partner · 29 March 2022Media partner Tidal League, led by Kurt Benson, provided coverage of the CBPA Parent Celebration Brunch event and produced a video recap for the organization.
• National Association of Basketball Coaches (NABC)majorGTM or Marketing Partner · 24 November 2021CBPA has established relationships with NABC as a key college basketball stakeholder. The partnership involves information sharing and collaborative efforts to support parents.
• Women's Basketball Coaches Association (WBCA)majorGTM or Marketing Partner · 24 November 2021CBPA has established relationships with WBCA as a key college basketball stakeholder. The partnership involves information sharing and collaborative efforts to support parents of women's basketball players.
• U.S. Council for Athletes' Health (USCAH)coreStrategic or Co-development Partner · 29 September 2021USCAH partnered with CBPA to provide over 17 courses of health, safety and wellness education to CBPA members for a reduced rate of $20 per year. The education modules cover athlete health and wellness (including mental health), athlete recovery, injury/illness management and prevention, emergency preparedness, social responsibility, and healthcare services and facilities. USCAH previously worked with the NCAA in December 2020 for an educational webinar on COVID-19 support.
• OvertimeminorGTM or Marketing Partner · 2 December 2020CBPA partnered with Overtime to capture the voices of Steering Committee parents in a video production, expanding awareness of the organization through multimedia content.
• NCAAmajorGTM or Marketing Partner · 24 November 2020CBPA has built relationships with NCAA stakeholders. NCAA EVP of regulatory affairs Stan Wilcox participated in the NCAA Social Series with CBPA Directors of Education to discuss the organization's creation and mission. CBPA has collaborated with NCAA on educational programming.
• NBPA and WNBPAmajorStrategic or Co-development Partner · 24 November 2020CBPA has provided informational sessions with the NBPA (National Basketball Players Association) and WNBPA (Women's National Basketball Players Association) for elite college families, helping them understand professional basketball transition considerations.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Positive Coaching Alliance: PCA is a national nonprofit providing resources for youth and high school sports parents and coaches. It is comparable because it addresses a similar 'support for sports parents' need, though its primary focus is youth sports rather than collegiate basketball.

Broad incumbents

• National Association of Basketball Coaches (NABC): NABC represents college basketball coaches and is a partner of CBPA. It is comparable as a national membership organization serving the men's college basketball community with educational programming and advocacy.
• National Collegiate Athletic Association (NCAA): The NCAA is the national governing body for college athletics and a key stakeholder CBPA explicitly partners with (and distinguishes itself from). It is comparable because it serves the same college basketball ecosystem CBPA supports, though NCAA operates at vastly greater scale and institutional scope.
• Women's Basketball Coaches Association (WBCA): WBCA is an established coaches association serving women's college basketball stakeholders and is a named partner of CBPA. It is comparable because it organizes education, advocacy, and resources for a defined constituency within the same sport ecosystem.
• National Basketball Players Association (NBPA): The NBPA is the union for NBA players and a partner that has run informational sessions with CBPA. It is comparable as a stakeholder organization supporting elite basketball families' transition from college to professional play, intersecting with CBPA's NBA Pre-Draft Resource Guide.

Others

• Team USA Athletes' Commission (USOPC Athletes' Advisory Council): The USOPC Athletes' Advisory Council is the representative voice for Team USA athletes, providing education, advocacy, and transition resources. It is comparable as a stakeholder-led educational and advocacy body within the broader US sports ecosystem that overlaps with CBPA's parent-and-athlete constituency.
• Anomaly Sports Group: Anomaly Sports Group is the consulting firm led by CBPA Co-Executive Director Luke Fedlam, educating athletes and families beyond their sport. It is comparable because it serves overlapping athlete-family audiences and provides educational programming that parallels CBPA's mission.
• Kontent Incubator: Kontent Incubator is a search firm founded by CBPA Co-Executive Director E. Courtney Scott that bridges amateur and professional sports for athletes and families. It is comparable because it serves the same parent-and-athlete stakeholder community with NIL- and career-focused services.

Regional players

• Parents In Sport (UK): Parents In Sport is a UK-based charity dedicated to supporting parents of young athletes and protecting them from harm. It is comparable as a mission-aligned parent-of-athlete advocacy organization, though it operates in the UK youth-sport market rather than US college basketball.

Direct peers

• U.S. Council for Athletes' Health (USCAH): USCAH is CBPA's exclusive health-education partner, providing 17 courses to CBPA members. It is comparable because it delivers athlete-health content and resources to the same college-sports stakeholder community, making it the closest functional peer despite a different primary beneficiary.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/theCBPA
• Facebookfacebook.com/people/College-Basketball-Parents-Association/61550479981734
• Instagraminstagram.com/thecbpa
• LinkedInlinkedin.com/company/college-basketball-parents-association

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about College Basketball Parents Association (CBPA)