The Chalkboard Mag
The Chalkboard Mag is a digital wellness publication founded in 2012 and operated by Pressed Juicery, Inc., serving health-conscious consumers with editorial content on nutrition, beauty, fitness, and lifestyle while monetizing via advertising, sponsorships, and an affiliate marketplace called The Shop.
- Company typePrivate
- Founded2012
- HeadquartersSanta monica, ca, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Chalkboard Mag does
The Chalkboard Mag is a digital-first wellness publication founded in 2012 and operated as an online service of Pressed Juicery, Inc. (a California corporation headquartered at 8671 Hayden Place, Culver City). The publication produces editorial content covering nutrition, fitness, beauty, lifestyle, and wellness topics, including celebrity interviews (e.g., a Jennifer Aniston workout feature), expert-backed explainers on topics such as cortisol regulation and nervous-system health, and product recommendations. Content is published on a WordPress-based responsive website (thechalkboardmag.com) and distributed through a TCM Weekly email newsletter and social media channels on Instagram, Twitter/X, Facebook, and Pinterest. The publication's archive spans 592+ pages dating to January 2012.
The business operates on two revenue streams: advertising and sponsorships from wellness and lifestyle brands, and affiliate commerce through 'The Shop,' a curated marketplace featuring third-party wellness products from brands including Bon Charge, Pvolve, ARMRA, Flamingo Estate, and Timeline. The publication is free to readers, with no subscription pricing publicly disclosed. The editorial team is lean at 6 employees, and the asset functions as an integrated content and marketing platform within the Pressed Juicery portfolio rather than as an independent venture-backed entity. The most recent published content dates to July 2026, indicating active ongoing operation.
The Chalkboard Mag firmographics
Firmographics- Name
- The Chalkboard Mag
- Legal name
- Pressed Juicery, Inc.
- Website
- https://thechalkboardmag.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Chalkboard Mag is a digital wellness publication founded in 2012 and operated by Pressed Juicery, Inc., serving health-conscious consumers with editorial content on nutrition, beauty, fitness, and lifestyle while monetizing via advertising, sponsorships, and an affiliate marketplace called The Shop.
- Ownership category
- akta.pro rank
The Chalkboard Mag industry classification
Industry- Product category
- Digital Wellness Media
- NAICS
- Newspaper, Periodical, Book, and Directory Publishers (5131)
- akta.pro primary industry
- Health, Fitness & Wellness Magazines (MPAJAEAD)
Keywords
Where The Chalkboard Mag is headquartered
LocationHeadquarters
- HQ city
- Santa monica, ca
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Chalkboard Mag business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Advertising and Sponsorships: The publication features sponsored content, brand partnerships, and advertising from wellness and lifestyle brands. Articles frequently mention affiliate partnerships where the site earns commissions on product recommendations.
- Affiliate Commerce: The Shop section features curated wellness products with affiliate links. The site earns commissions when readers purchase recommended products through affiliate links disclosed in articles.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
The Chalkboard Mag product offering
Product offeringCore offering
The Chalkboard Mag is a digital wellness publication producing editorial content across Profiles, Nutrition, WellBeing, Beauty, and Lifestyle categories, featuring expert interviews, celebrity wellness routines, and product recommendations. It distributes content via its website, weekly TCM Weekly email newsletter, and social channels, and monetizes through sponsored content partnerships and affiliate commerce commissions on curated third-party wellness brand products featured in The Shop section.
Product overview
The Chalkboard Mag is a digital wellness publication operated by Pressed Juicery, Inc. The core offering is an online editorial platform publishing wellness-focused content including celebrity interviews, nutrition advice, fitness tips, beauty recommendations, and lifestyle content. The publication also features 'The Shop,' a curated product recommendation marketplace showcasing third-party wellness brands such as Bon Charge, Pvolve, ARMRA, Flamingo Estate, and Timeline.
Differentiator
Problem solved
Functional benefit
Products and services
- The Chalkboard Mag Online Publication A digital wellness magazine and editorial content platform publishing articles, expert interviews, celebrity wellness profiles, and product recommendations across nutrition, fitness, beauty, and lifestyle categories for health-conscious individual readers.
- The Shop A curated product recommendation section on The Chalkboard Mag featuring wellness, beauty, fitness, home, and food products from third-party brands such as Bon Charge, Pvolve, ARMRA, Flamingo Estate, and Timeline, surfaced to readers via affiliate links.
Companies that use The Chalkboard Mag
Customer profileSegments2 records
Ideal customer profiles2 records
The Chalkboard Mag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Chalkboard Mag partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MERIT x The Ritz-CarltonminorMERIT partnered with The Ritz-Carlton for its first-ever hospitality partnership, bringing beauty carts, in-room experiences, and limited-edition products to Ritz-Carlton properties. The Chalkboard Mag covered this partnership as editorial content.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Chalkboard Mag competitors and assessment
Company assessmentBroad incumbents
- Shape: Shape is a long-running fitness and wellness publication covering workouts, nutrition, and beauty, overlapping with The Chalkboard Mag's fitness and lifestyle content categories.
- Healthline: Healthline is a large-scale health and wellness information publisher with a much broader editorial scope and significantly larger audience, operating as an incumbent in the same content category as The Chalkboard Mag.
- Women's Health: Women's Health is a legacy fitness, nutrition, and wellness magazine with a digital platform that competes for a portion of the same female wellness audience, though at significantly greater scale.
- Self: Self is a wellness publication focused on fitness, mental health, and nutrition, with a similar editorial mix to The Chalkboard Mag but significantly larger scale and brand recognition.
Direct peers
- mindbodygreen: mindbodygreen publishes wellness content across nutrition, fitness, beauty, and mind/body topics, using editorial authority and affiliate commerce in a model closely analogous to The Chalkboard Mag.
- Goop: Goop operates a flagship wellness media brand and commerce platform covering nutrition, beauty, and lifestyle, directly competing for the same health-conscious consumer audience and wellness-brand advertising dollars as The Chalkboard Mag.
- Well+Good: Well+Good is a digital wellness publication covering fitness, nutrition, beauty, and lifestyle, with a similar editorial-plus-affiliate revenue model and overlapping health-conscious reader base.
- Byrdie: Byrdie is a beauty-and-wellness digital publisher owned by Dotdash Meredith, covering skincare, wellness, and lifestyle with affiliate-driven commerce, competing for the same women's wellness readership.
- The Zoe Report: The Zoe Report is a lifestyle and wellness publication covering beauty, fashion, and wellness content with integrated commerce, sharing editorial format and target demographic with The Chalkboard Mag.
Others
- Pressed Juicery: Pressed Juicery is the parent company of The Chalkboard Mag; it is an adjacent consumer brand rather than a competitor, but the integrated content-to-commerce relationship makes it ecosystem-defining for the publication.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Chalkboard Mag social profiles
Digital presenceThe Chalkboard Mag financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Chalkboard Mag leadership team
Management profileNumber of profiles
The Chalkboard Mag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Chalkboard Mag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Chalkboard Mag
What does The Chalkboard Mag do?
The Chalkboard Mag is a digital wellness publication producing editorial content across Profiles, Nutrition, WellBeing, Beauty, and Lifestyle categories, featuring expert interviews, celebrity wellness routines, and product recommendations. It distributes content via its website, weekly TCM Weekly email newsletter, and social channels, and monetizes through sponsored content partnerships and affiliate commerce commissions on curated third-party wellness brand products featured in The Shop section.
Is The Chalkboard Mag a public or private company?
The Chalkboard Mag is a private company. It is classified as corporate owned and is currently operating.
When was The Chalkboard Mag founded?
The Chalkboard Mag was founded in 2012. It employs 1 to 10 people.
Where is The Chalkboard Mag based?
The Chalkboard Mag is headquartered in Santa monica, ca, United States, in the North America region.
How does The Chalkboard Mag make money?
Two revenue lines are on record. Advertising and Sponsorships are the primary driver. The others are affiliate Commerce.
Who are The Chalkboard Mag's main competitors?
Broad incumbents on record are Shape, Healthline, Women's Health and Self. Direct peers are mindbodygreen, Goop, Well+Good, Byrdie and The Zoe Report. Pressed Juicery is listed as an others.
Does The Chalkboard Mag have an API?
No public API is recorded for The Chalkboard Mag.
What industry is The Chalkboard Mag in?
The Chalkboard Mag's product category is Digital Wellness Media. Its primary akta.pro industry code is MPAJAEAD, Health, Fitness & Wellness Magazines. Its NAICS code is 5131.