THE CHERRY TREE PUB LTD

What THE CHERRY TREE PUB LTD does

The Cherry Tree Pub Ltd operates a single full-service community pub at 31-33 Grove Vale, East Dulwich, South London (SE22 8EQ), trading under the brand 'The Cherry Tree' as part of the Young & Co.'s Brewery, P.L.C. estate. The venue combines a seasonal British food menu (pub classics, Sunday roasts priced £11-£12, mains £16-£20, sides £4-£5.50, and indulgent puddings), a full drinks range (ales, craft beers, wines, cocktails and spritzes priced £10.50-£11.50), live multi-sport broadcasting across 5 large TV screens (Sky Sports, BT Sport/TNT Sport, Amazon Prime) both inside and outside, and a four-space private hire proposition (The Tree House, The Lounge up to 50 standing, The Secret Garden up to 30, and The Private Room for 10-15). It claims the largest garden in East Dulwich, with covered/heated outdoor areas, fairy lights, and dog-friendly access.

The business runs traditional pub operations augmented by digital channels: website-based table booking, an event enquiry funnel, Young's Group gift voucher sales via youngs.giftpro.co.uk, and active social accounts on Instagram (@cherrytreedulwich), Twitter (@Se22Tree) and Facebook (CherryTreeED). Trading hours are Monday-Thursday 11:00-23:00, Friday-Saturday 11:00-24:00, and Sunday 12:00-22:00, with food service 12:00-9:30pm daily. Revenue is generated through food and beverage transactions, private event hire (with deposits/pre-authorisation), seasonal Christmas and New Year's Eve packages, and gift voucher sales, all settled at unit prices on a pay-as-you-go basis. Customer concentration sits with the Dulwich local community and South London sports and event audiences, including a commercial alignment with Dulwich Hamlet F.C. given proximity to the club's reinstated home ground.

The company is a private limited company registered in England and Wales, wholly operated under Young & Co.'s Brewery, P.L.C. (registered number 32762, registered office Copper House, 5 Garratt Lane, Wandsworth, London SW18 4AQ). Headcount is reported at 5 (likely a subset of full-time staff given venue scale), with no disclosed funding rounds, M&A activity, leadership changes, regulatory actions, or technology investments beyond standard hospitality tooling.

Name

THE CHERRY TREE PUB LTD

Legal name

The Cherry Tree

Website

https://thecherrytreedulwich.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cherry Tree is a single full-service community pub in East Dulwich, South London, operated under Young & Co.'s Brewery. It serves local residents, sports fans, and private event customers with seasonal British food, multi-screen live sport, and four bookable event spaces.

Ownership category

akta.pro rank

Product category

Pub and Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (72241)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Pub dining services
• Live sports viewing
• Private event hire
• Seasonal British menus
• Community pub hospitality

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Core revenue stream from selling pub food (seasonal British menus, pub classics, Sunday roasts, bar snacks, puddings) and drinks (ales, craft beers, wines, cocktails, spritzes, Bloody Marys). Food service operates 12pm-9:30pm daily. Average check sizes implied by menu pricing ranging from bar snacks (£3.50-£9.50) to mains (£16-£20) and roasts (£11-£12).
2. Private Event Hire and Bookings: Revenue from hosting private events including birthday parties, engagement celebrations, baby showers, corporate events, Christmas parties, and New Year's Eve gatherings. The venue offers various bookable spaces and meeting packages. Deposits or pre-authorization required to secure reservations.
3. Gift Voucher Sales: Sale of gift vouchers through Young's gift platform (youngs.giftpro.co.uk), allowing customers to purchase vouchers for food, drinks, and experiences at the pub as gifts.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

The Cherry Tree is a South London community pub and restaurant serving seasonal British food, Sunday roasts, craft beers, wines, cocktails and spritzes, complemented by live sports broadcasting across five TV screens. The venue offers bookable private event spaces for parties and corporate gatherings, Christmas and New Year's Eve celebration packages, and digital gift vouchers through the Young's platform. Revenue is generated primarily through on-premise food and beverage sales, private event hire, and ancillary gift voucher sales.

Product overview

The Cherry Tree is a community pub offering a unified hospitality experience centered around seasonal British food, live sports viewing, and event venue hire. The core offerings include Food & Drink menus (with Sunday roasts as a signature), Live Sport packages across multiple screens, and Private Hire spaces (The Tree House, The Lounge, Secret Garden, and Private Room) for events ranging from intimate gatherings to parties of up to 50 guests. Additional services include Christmas celebrations, gift vouchers, and dog-friendly facilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Food & Drink Menu Seasonal British pub food menu featuring fresh seasonal specials, pub classics, Sunday roasts, small plates, bar snacks, and indulgent puddings, paired with a full drinks selection of fine wines, classic cocktails, real ales, craft beers, and spritzes. Served daily from 12pm to 9:30pm to walk-in and booked customers at the Dulwich pub.
• Sunday Roasts Traditional British Sunday roast dinners (Roast Beef, Roast Chicken, Vegan/Vegetarian Wellington) served with roast potatoes, seasonal vegetables, Yorkshire Pudding, and gravy. Available only on Sundays during food service hours.
• Live Sports Viewing Live sports broadcasting service featuring Sky Sports, BT Sport (TNT Sport), and Amazon Prime across 5 large TV screens inside and outside the venue, covering football, rugby, cricket, and tennis matches, with bookable viewing spaces for groups.
• Private Hire & Event Spaces Venue hire service offering four bookable spaces for private events: The Tree House (garden hideaway with 2 private TVs, heaters, WiFi), The Lounge (semi-private for up to 50 standing guests), The Secret Garden (covered heated garden for 30 guests), and The Private Room (intimate space for 10-15 guests with WiFi, private TV, plug sockets). Suitable for birthday parties, engagement drinks, baby showers, corporate events, and Christmas parties.
• Christmas Celebrations Seasonal festive dining and party packages including Christmas drinks parties, festive feasts, three-course Christmas Day dinner, and New Year's Eve celebrations. Features dedicated party spaces and bespoke Christmas menus, with deposit-based booking.
• Gift Vouchers Digital gift vouchers for pub experiences, allowing customers to purchase three-course meals, weekend stays, or casual visits at the pub as gifts, hosted via Young's GiftPro platform (youngs.giftpro.co.uk).

Named customers8 records

Segments4 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Young & Co.'s Brewery, P.L.C.coreOthersParent company owning and operating The Cherry Tree pub as part of Young's portfolio of pubs across London. Young & Co.'s Brewery is a registered brewery and pub company based in Wandsworth, London, England (registered number 32762). The pub operates under Young's branding, using their booking systems, gift voucher platform, recruitment portal, and corporate policies including privacy policy and Christmas booking terms.

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Greene King: One of the UK's largest pub operators and brewers (now part of CK Asset Holdings), running thousands of neighbourhood pubs across London and the South East with comparable food, drink, sports, and private-hire offerings.
• JD Wetherspoon: National value-led pub chain with multiple South London sites. Competes with The Cherry Tree primarily on price-sensitive weekday drinks trade and family meals rather than event hire or premium positioning.
• Stonegate Pub Company: Major UK pub operator behind Slug & Lettuce, Yates's, Be At One, and Traditional Pub & Dining estates. Operates numerous London community and sports pubs directly comparable to The Cherry Tree's mix of casual dining, sports, and event hire.
• Fuller, Smith & Turner: Historic London brewer and pub operator (London Pride, etc.) running hundreds of managed and tenanted pubs, many of which are community/gastro pubs with sports, gardens, and event hire comparable to The Cherry Tree's offer.
• Mitchells & Butlers: UK-listed operator of All Bar One, Harvester, Ember Inns, Nicholson's, and Sizzling Pubs. Several of its high-street and neighbourhood pubs compete with The Cherry Tree across dining, drinks, and sports viewing.
• Young & Co.'s Brewery, P.L.C. Parent company and listed pub/brewery group (LSE: YNGA). Operates a portfolio of c.200+ London pubs under the same Young's brand, booking platform, and gift voucher system that The Cherry Tree runs on; the closest broad-incumbent parent comparable.

Direct peers

• The Bolingbroke: A sister Young & Co.'s Brewery pub in Wandsworth/Battersea offering seasonal British food, a garden, and live sports. Operates on the same Young's infrastructure (booking, gift voucher, branding), making it the closest direct comparable to The Cherry Tree's operating model.
• The East Dulwich Tavern: Gastro-pub-style venue in East Dulwich serving seasonal British food with a strong evening trade. Competes head-to-head with The Cherry Tree for weeknight dining, Sunday roasts, and private event bookings in the same SE22 catchment.
• The Greyhound, Dulwich: A long-established neighbourhood pub in Dulwich with a strong garden, Sunday roasts, and a casual dining offer. Directly competes with The Cherry Tree for the same East Dulwich resident base and weekend family trade.

Regional players

• Bermondsey Pub Co. Independent South London pub operator running a portfolio of neighbourhood pubs (e.g., The Woolpack, The Camberwell Arms) with seasonal British food and event-led trade — a comparable London community pub business model in a neighbouring South London cluster.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Se22Tree
• Facebookfacebook.com/CherryTreeED
• Instagraminstagram.com/cherrytreedulwich
• LinkedInlinkedin.com/company/the-cherry-tree-pub-ltd

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE CHERRY TREE PUB LTD