THE CHILDREN'S DOCTORS, P.C

What THE CHILDREN'S DOCTORS, P.C does

THE CHILDREN'S DOCTORS, P.C operates as Bright Pediatrics PC, an independent pediatric medical practice founded in 1985 and headquartered in Fort Oglethorpe, Georgia with a second clinic in Dalton, GA. The practice provides comprehensive pediatric primary care — well-child visits, sick visits, immunizations per CDC schedules, walk-in acute care, prenatal consultations, certified lactation consulting, and specialty allergy testing through the Allergy Bright Center — serving families with children from newborns through adolescence in the Whitfield and Catoosa counties of Northwest Georgia. The 11-employee organization runs on a standard independent-practice technology stack: Office Practicum for practice management, the Intelichart patient portal, Anytime Pediatrics for telehealth visits, and Phreesia for patient billing, with a website built on the RemedyConnect platform.

The business model is fee-for-service clinical revenue: insurance-reimbursed visits (multiple plans accepted) plus self-pay, supplemented by after-hours nurse triage, same-day walk-ins, and Saturday morning availability at the Dalton office to capture convenience-driven demand. Patient acquisition is predominantly direct-to-consumer — local SEO, Google Maps presence, online registration via Google Forms, and prominent patient testimonials — with no enterprise contracts, payer concentration, or institutional anchors. Specialty extensions (allergy, lactation) and telehealth represent modest vertical and channel broadening within an otherwise traditional community pediatric practice footprint.

Name

THE CHILDREN'S DOCTORS, P.C

Legal name

Bright Pediatrics PC

Website

https://thechildrensdoctorspc.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

THE CHILDREN'S DOCTORS, P.C (dba Bright Pediatrics) is an 11-employee independent pediatric medical practice operating two clinics in Dalton and Fort Oglethorpe, Georgia, providing well-child, sick, immunization, telehealth, allergy, and lactation services to local families.

Ownership category

akta.pro rank

Product category

Pediatric Healthcare Services

NAICS

Offices of Physicians (except Mental Health Specialists) (621111)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Pediatrics & Adolescent Medicine Practices (HLAFAJAF)

akta.pro secondary industry

Pediatric Urgent Care Centers (HLAFADAF)

Keywords

• Pediatric healthcare services
• Well-child check-ups
• Sick child visits
• Childhood immunizations
• Pediatric telehealth

Headquarters

HQ city

Dalton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Clinical Services Revenue: Revenue generated from pediatric healthcare services including well-child visits, sick visits, immunizations, telehealth consultations, and lactation consultations. Services are billed to insurance providers and/or families. The practice accepts various insurance plans and offers self-pay options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

THE CHILDREN'S DOCTORS, P.C (operating as Bright Pediatrics) is a pediatric medical practice providing comprehensive primary healthcare for children from birth through college years. Services span well-child check-ups, sick visits, immunizations, telehealth, walk-in visits, allergy testing/treatment, and lactation consultations delivered across two clinic locations in Dalton and Fort Oglethorpe, Georgia.

Product overview

Bright Pediatrics PC is a pediatric medical practice offering a comprehensive suite of healthcare services for children. The practice operates two locations (Dalton and Fort Oglethorpe, GA) providing core services including Well Child Visits, Sick Child Visits, Walk-In Visits, Telehealth consultations, and Immunization Services. Specialty offerings include the Allergy Bright Center for allergy testing and treatment, and Lactation Consults for breastfeeding support. The practice maintains an extensive Medical Library with educational resources spanning behavioral health, nutrition, safety, and developmental topics. Services are delivered through practice management software by Office Practicum, with patient access via Intelichart portal and Anytime Pediatrics telehealth platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Well Child Check-Ups
• Sick Child Visits
• Childhood Immunizations Administration of CDC-recommended childhood and adolescent vaccinations during well-child and follow-up visits.
• Pediatric Telehealth Remote virtual pediatric consultations for sick visits via the Anytime Pediatrics platform, allowing families to receive care from home without an in-office visit.
• Walk-In Visits Walk-in availability during normal business hours for established patients needing quick pediatric care without a scheduled appointment.
• Allergy Bright Center In-office allergy testing and treatment program for pediatric patients, addressing seasonal and environmental allergies with diagnostic and therapeutic services.
• Lactation Consultations Breastfeeding support and guidance for new mothers, including latch, supply, and feeding-position troubleshooting with a pediatric provider.
• Medical Library (Patient Education) Online symptom and condition reference library provided to patients and families covering pediatric topics from abdominal pain to whooping cough.

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• North Georgia Pediatrics: Independent pediatric practice serving North Georgia communities with similar well-child, sick-visit, and immunization offerings. Direct competitor in the same regional catchment as Bright Pediatrics.
• Cool Kids Pediatrics: Independent suburban pediatric practice offering core well-child, sick-visit, and immunization services with patient portal and digital intake. Closely comparable in scale, scope, and operating model to Bright Pediatrics.

Others

• Office Practicum (Connexin Software): Pediatric-specific EHR and practice management software vendor used by Bright Pediatrics. Adjacent enabler for similar independent pediatric practices; insight into typical tech stack and operating benchmarks.
• Anytime Pediatrics: Telehealth platform vendor purpose-built for pediatric practices and used by Bright Pediatrics. Adjacent infrastructure enabling similar small/mid-market pediatric groups to offer virtual visits.

Regional players

• Children's Healthcare of Atlanta: Dominant pediatric health system in Georgia operating primary care pediatrics, specialty clinics, and hospitals. A competing/referral ecosystem for Bright Pediatrics in the same state, particularly for specialty services and inpatient overflow.
• Children's Medical Group: Multi-location pediatric primary care group in the U.S. Southeast providing similar well-child, sick-visit, immunization, and telehealth services. Comparable in service mix and patient population to Bright Pediatrics.

Emerging players

• PM Pediatrics: Specialized pediatric urgent care operator with multiple sites, evening/weekend hours, and walk-in availability. Comparable to Bright Pediatrics' walk-in and after-hours nurse triage capabilities, but with a dedicated urgent-care focus and larger scale.

Broad incumbents

• Pediatric Associates: Large multi-site pediatric group practice operating across multiple U.S. states. Comparable to Bright Pediatrics in offering well-child, sick, and immunizations services through office-based pediatricians, but at significantly greater scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-children's-doctors-p.c

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE CHILDREN'S DOCTORS, P.C