The Circle of Wellbeing

What The Circle of Wellbeing does

The Circle of Wellbeing (legal entity Authentic BVBA) is a Belgian corporate wellbeing consultancy headquartered in Knokke, founded in 2022 by Ann De Bisschop, the first Wellbeing Director in Belgium (previously at DPG Media, overseeing 1,500 employees), and Veerle Coffé, an HR strategist and management consultant. The firm operates with an 8-person core team and a broader partner network of experts, delivering services in Dutch, French, and English primarily to Belgian and Benelux enterprises and government entities.

Its core offering is built on a proprietary 7-pillar wellbeing framework covering organizational culture, the ABC of work happiness (Autonomy, Belonging, Competence), mental and physical health, positive connection, development perspectives, and leadership. This framework underpins a portfolio of services: customized keynotes, the Well@Work Scan and Rapsi/ARPS-compliant psychosocial risk surveys, workshops using validated tools (DISC, Insights, Reflector Drives, Human Patterns), experiential team activities, leadership and expert training, individual and team coaching, and HR/wellbeing consultancy. The company also runs the annual Well@Work conference and the Wellbeing Squad community program.

The business model is pure professional services: project-based hourly work, prepaid subscription packages of 20/50/120 hours valid 3–12 months, and recurring monthly consultant engagements. Go-to-market is direct enterprise B2B sales complemented by content marketing (blog, newsletters, five published books), the annual Well@Work event, and partner referrals. The firm displays 100+ client logos spanning enterprises (BNP Paribas Fortis, Coca-Cola, Proximus, KBC, Delhaize, Total Energies, Samsung, Telenet, DPG Media, Colruyt, RBFA) and government bodies (Gemeente Amsterdam, NMBS/SNCB).

Name

The Circle of Wellbeing

Legal name

Authentic BVBA

Website

https://thecircleofwellbeing.be

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Circle of Wellbeing is a Belgian corporate wellbeing consultancy (founded 2022, Knokke) that helps enterprises and government organizations embed a 7-pillar wellbeing model into HR policy through surveys, training, coaching, keynotes, and workshops, primarily across Belgium and Benelux.

Ownership category

akta.pro rank

Product category

Corporate Wellbeing Consulting

NAICS

Human Resources Consulting Services (541612), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

akta.pro secondary industry

Workplace Wellness & Wellbeing Education (EDAAAHAN)

Keywords

• Corporate wellbeing consulting
• HR strategy services
• Leadership development programs
• Employee engagement surveys
• Workplace wellbeing advisory

Headquarters

HQ city

Knokke-Heist

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Consultancy Services: Project-based HR and wellbeing consultancy services billed at regie (hourly/project basis), subscription packages (20/50/120 hours valid 3-12 months), or recurring monthly consultant engagement.
2. Keynote Speaking: Customized keynote presentations delivered at corporate events, conferences, and organizational gatherings. Keynotes are tailored to specific organizational challenges and delivered in Dutch, French, or English.
3. Training and Workshops: Interactive workshops and training programs for leaders and experts, focusing on soft HR techniques, leadership skills, stress management, and team effectiveness. Programs can include scientifically validated tools such as DISC, Insights, and Reflector Drives.
4. Coaching and Mentoring: Individual and team coaching services addressing topics such as stress and burnout prevention, personal development, team building, leadership skills, and future-oriented organizational development.
5. Employee Surveys and Assessments: Four survey formats: Well@Work Standard Scan, Well@Work Audit (with qualitative interviews), Psychosocial Risk Analysis (ARPS/Rapsi compliant), and Custom Employee Surveys. Includes dashboard reporting and follow-up survey capabilities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

The Circle of Wellbeing provides B2B corporate wellbeing consultancy services anchored in its proprietary 7 Pillars of Wellbeing framework. It delivers keynotes, employee wellbeing surveys (Well@Work Scan, psychosocial risk analysis), interactive workshops, experiential team activities, leadership and soft HR training programs, individual and team coaching, and HR/wellbeing consultancy engagements to organizations in Belgium and broader Europe.

Product overview

The Circle of Wellbeing is a corporate wellbeing consulting firm that offers a comprehensive portfolio of services centered on their 7 pillars of wellbeing framework. Their core offerings include customized keynote speeches, employee wellbeing surveys (Well@Work Scan), interactive workshops using validated tools (DISC, Insights, Human Patterns), experiential team activities, leadership and expert training programs, individual and team coaching, and HR/Wellbeing consultancy. They also run the annual Well@Work inspiration event and the Wellbeing Squad community program. The company operates as a service-based consultancy rather than a software product, with all offerings delivered through their team of experts and partner network.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynote Customized inspirational and motivational keynote speeches delivered by Ann De Bisschop and partner experts to corporate events, conferences, and organizational gatherings in Dutch, French, or English, designed to activate employees around wellbeing and work happiness.
• Employee Wellbeing Survey (Medewerkersbevraging) Scientifically-backed employee wellbeing surveys including the Well@Work Standard Scan, Well@Work Audit with qualitative interviews, Psychosocial Risk Analysis (ARPS/Rapsi compliant), and Custom Employee Surveys, with dashboard reporting and follow-up survey capabilities.
• Workshop Interactive workshops for leaders and experts applying scientifically validated tools such as DISC, Insights, Reflector Drives, and Human Patterns models to develop soft HR techniques, stress management, and team effectiveness.
• Beleving (Experience) Experiential wellbeing activities including team building, chair massage, mindfulness walks, power walks, smoothie cycling, escape games, and ice baths designed to inspire, connect, and bring pleasure to teams.
• Opleiding (Training) Leadership and expert training programs teaching Soft HR techniques and coaching skills, covering contextual leadership, motivation-driven leadership, organization-driven leadership, result-driven leadership, people-driven leadership, and change-driven leadership.
• Coaching en Mentoring Individual and team coaching addressing stress and burnout prevention, personal development, team building, leadership skills, and future-oriented organizational development.
• Consultancy HR and wellbeing consulting services to structurally anchor wellbeing in HR policy, offered via project-based (regie/hourly), prepaid subscription packages (20/50/120 hours valid 3–12 months), or recurring monthly consultant engagement models.

Quantifiable outcome

• Organizations with strong employee engagement and wellbeing show 5.3% lower turnover than organizations weak on these measures (per BCG People Advantage study cited in company blog)
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• BetterUp: Enterprise coaching and mental wellbeing platform combining AI-driven matching with professional coaching services for corporate clients. Comparable as a digital-enabled player addressing leadership development and employee wellbeing — areas that overlap with The Circle of Wellbeing's coaching, leadership training, and stress-prevention offerings.
• Limeade: Corporate wellbeing technology company offering an integrated platform for employee wellbeing, engagement, and inclusion programs. Comparable as it competes for the same enterprise wellbeing budget with a more scalable, tech-enabled delivery model that pressures traditional consultancies like The Circle of Wellbeing.
• Headspace for Work: B2B arm of Headspace providing mental wellbeing and meditation benefits to employers as a subscription service. Comparable as it targets the same enterprise mental-wellbeing budget with a digital-first model, increasingly encroaching on traditional workplace wellbeing consulting engagements.

Broad incumbents

• Acerta: Large Belgian HR services firm (part of the Acerta group) covering payroll, social secretariat, occupational health, and employee wellbeing. Overlaps with The Circle of Wellbeing on wellbeing strategy consulting and employer advisory in Belgium, but operates at significantly larger scale and broader scope.
• Virgin Pulse: Global corporate wellbeing platform serving large enterprises with engagement, wellbeing, and behavior-change programs. Comparable as a large-scale incumbent in the same enterprise-wellbeing category, representing the kind of integrated, technology-enabled competitor The Circle of Wellbeing faces in cross-border accounts.
• Liantis: Belgian HR services provider (social secretariat and employer advisory) offering wellbeing and engagement support to Belgian businesses. Overlaps with The Circle of Wellbeing on corporate wellbeing consulting but operates as part of a larger integrated HR-services group.
• Securex: Major Belgian HR services group providing payroll, social secretariat, occupational health, and wellbeing services to employers. Comparable as a broad incumbent that competes for the same enterprise HR-wellbeing budget in Belgium, though its portfolio extends well beyond The Circle of Wellbeing's niche.
• SD Worx: Pan-European HR and payroll services company headquartered in Belgium with strong presence across the Benelux market. Comparable as a broad incumbent that increasingly bundles wellbeing and engagement modules into its enterprise HR platform, competing for the same corporate budget.

Direct peers

• Attentia: Belgian HR and wellbeing services provider offering prevention, psychosocial support, and employee wellbeing programs to Belgian employers. Directly comparable given overlapping corporate-wellbeing focus in the same Belgian market; Attentia is broader in scope and larger in scale.
• Mensura: Belgian occupational health and wellbeing service provider focused on prevention, psychosocial risk, and employee wellbeing for Belgian employers. Closely comparable as a direct Belgian peer in the workplace-wellbeing and psychosocial-risk space, with overlapping customer segments.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-circle-of-wellbeing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Circle of Wellbeing