The Code Group

Custom Software Developmentthecodegroup.co.za

Company typePrivate
Founded2010
HeadquartersGqeberha (Port Elizabeth), South Africa
Headcount11–50
GTM typeB2B
OfferingSoftware

The Code Group firmographics

Firmographics

Name: The Code Group
Legal name: The Code Group
Website: https://thecodegroup.co.za
Company type: Private
Founded year: 2010
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

The Code Group industry classification

Industry

Product category: Custom Software Development
NAICS: Custom Computer Programming Services (541511), Software Publishers (513210), Software Publishers (5132)
SIC: Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)
akta.pro primary industry: Industry-Specific Low-Code Platforms (Vertical App Platforms) (HDAEAKAL)
akta.pro secondary industries: Corporate Learning & Training Content Development (EDAGAKAC), Contract Administration Support (PO/Contract Compliance) (BPAAAJAE)

Keywords

Custom software development
SaaS products
Web application development
Mobile app development
Outsourced development team

Where The Code Group is headquartered

Location

Headquarters

HQ city: Gqeberha (Port Elizabeth)
HQ country: South Africa
HQ region: Africa

Offices1 record

Markets served

The Code Group business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

Custom Software Development Services: Outsourced development services where The Code Group acts as or supports a client's development team, delivering custom software systems, web applications, and mobile applications. Revenue generated through project-based engagements following an agile development methodology.
SaaS Product Subscriptions: Subscription-based revenue from proprietary products including Prop Expert (property/lease management), Bill Again (recurring billing), and Training Sorted (training administration). Products offered as online management systems with monthly subscription pricing.
CusCom iT SaaS Platform: Software-as-a-Service platform billed on a monthly basis for customs compliance management, with companies registering products against SARS tariff codes.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

The Code Group product offering

Product offering

Core offering

The Code Group is a software and web development company that specialises in custom software development for businesses and individuals, delivering bespoke web applications, mobile applications, and cloud-hosted systems, including acting as or supporting clients' outsourced development teams. Alongside custom services, the company builds and sells its own vertical SaaS products — Prop Expert (property and lease management), Bill Again (recurring billing), Training Sorted (training administration), and CusCom iT (customs compliance) — offered as monthly subscription platforms.

Product overview

The Code Group operates as both a custom software development company and a SaaS product vendor. The company offers three proprietary SaaS products: Bill Again (recurring billing and subscription management), Prop Expert (property and lease management), and Training Sorted (training administration). Beyond their own product suite, they deliver custom client solutions across diverse industries including hospitality booking systems (BookSure, Book the Spot, Guest Direct), compliance platforms (Know Your Client, MyDisclosure, MySupplier, CusCom iT), academic systems (Nisc, Touch Tutor), construction and manufacturing management (Construction Management System, Engineer Tooling System), financial services (RAWA, PwC Forensics), and social services (Social Work System, Job Seeking). They also provide web and mobile development services for clients including SARB, PwC, Finbond, and various government entities.

Differentiator

Problem solved

Functional benefit

Brands

Bill Again: Online automated recurring billing system for subscription and recurring billing management.
Prop Expert
Training Sorted

Products and services

Prop Expert

Quantifiable outcome

R850 million facilitated in payouts to 171,000+ defrauded investors
+3 more outcomes

Companies that use The Code Group

Customer profile

Named customers9 records

Segments6 records

Ideal customer profiles5 records

The Code Group technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature8 records

The Code Group partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

MicrosoftcoreTechnology or IntegrationMicrosoft Silver-Certified partner in Application Development. The partnership validates The Code Group's technical expertise through Microsoft's rigorous certification program and establishes a close working relationship with Microsoft technologies. MCP certification validates IT professional and developer technical expertise.
IITPSA (Institute of Information Technology Professionals South Africa)coreStrategic or Co-development PartnerProfessional body for ICT practitioners, formerly Computer Society South Africa (CSSA). The Code Group has a representative as Chairman for IITPSA in the Eastern Cape and assists in organizing IT-related events. The partnership supports knowledge sharing and community building in the local IT industry.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

The Code Group competitors and assessment

Company assessment

Direct peers

Chargebee: Chargebee is a subscription billing and recurring revenue management platform used by SaaS and subscription businesses. It competes head-to-head with The Code Group's Bill Again product, which offers automated recurring billing, subscription term management, and customer portals.
Trainual: Trainual is a SaaS platform for documenting and managing employee training, onboarding, and standard operating procedures. It is directly comparable to The Code Group's Training Sorted in use case (training administration, learner tracking, certification), differing mainly in market geography and depth of skills-program features.
Buildium: Buildium is a SaaS property management platform serving landlords and property managers with tenant, lease, and accounting workflows. It is the most direct SaaS competitor to The Code Group's Prop Expert, with overlapping functionality and similar target buyers (small-to-mid landlords, estate agents).

Broad incumbents

Thoughtworks: Thoughtworks is a global custom software development and digital transformation consultancy. It competes for the same outsourced development and agile team augmentation engagements that The Code Group sells, but at much larger scale and across more geographies.
AppFolio: AppFolio is a larger, publicly listed property management software suite serving residential and commercial portfolios. It competes with Prop Expert in the same property/lease management vertical but offers a much broader feature set and serves enterprise-scale landlords, making it a broad incumbent rather than a direct niche peer.
Infosys: Infosys is a global IT services and custom software development giant offering enterprise modernization, application development, and managed services. It competes with The Code Group for outsourced development work but operates at vastly larger scale, serving global enterprise clients.
Recurly: Recurly is a subscription management and recurring billing platform serving mid-market and enterprise subscription businesses. It overlaps with Bill Again's billing automation and subscription term capabilities, but operates at a larger scale and broader market than The Code Group's offering.

Regional players

BBD Software: BBD Software is a South African custom software development firm specializing in bespoke enterprise solutions across banking, insurance, and public sector. It is a regional peer competing with The Code Group for similar local enterprise and government development mandates.
DVT (Datacentrix): DVT is a South African custom software development and digital solutions company operating locally. It is a directly comparable regional peer to The Code Group for outsourced development services and enterprise software delivery in the South African market.

Emerging players

Mindbody: Mindbody provides booking, marketing, and management software for wellness, beauty, and accommodation businesses. It overlaps with The Code Group's BookSure, Book the Spot, and Guest Direct accommodation/booking products, though at a more mature, scaled SaaS level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

The Code Group financial estimates

Financial estimate

Revenue estimate

Valuation estimate

The Code Group leadership team

Management profile

Number of profiles

The Code Group funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

The Code Group M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Code Group

What does The Code Group do?

Is The Code Group a public or private company?

The Code Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was The Code Group founded?

The Code Group was founded in 2010. It employs 11 to 50 people.

Where is The Code Group based?

The Code Group is headquartered in Gqeberha (Port Elizabeth), South Africa, in the Africa region.

How does The Code Group make money?

Three revenue lines are on record. Custom Software Development Services are the primary driver. The others are saaS Product Subscriptions and cusCom iT SaaS Platform.

Who are The Code Group's main competitors?

Direct peers on record are Chargebee, Trainual and Buildium. Broad incumbents are Thoughtworks, AppFolio, Infosys and Recurly. Regional players are BBD Software and DVT (Datacentrix). Mindbody is listed as an emerging player.

Does The Code Group have an API?

Yes. Bill Again offers API integration capabilities, allowing customers to connect their existing systems with the billing platform.

What industry is The Code Group in?

The Code Group's product category is Custom Software Development. Its primary akta.pro industry code is HDAEAKAL, Industry-Specific Low-Code Platforms (Vertical App Platforms), with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 541511 and its SIC code is 7371.