The Coffee Traders- Franchise

What The Coffee Traders- Franchise does

The Coffee Traders (TCT) is a privately operated single-location coffee shop franchise based in Keratsini, Athens, Greece. The business runs from a street-front retail storefront at Leoforos Salaminos 94, Athens 187 57, serving walk-in neighborhood consumers. Operating hours are Monday–Friday 07:00–20:30 and Saturday 07:00–18:00 (closed Sunday). The company reports 6 total employees and is operated as an independent franchise with no parent organization, institutional investor, or holding structure disclosed.

The core product offering centers on coffee blends sourced exclusively from the Barbera Caffe brand, positioned for quality appearance, strong flavor, rich body, and enjoyable aroma. Beverages are priced from €1 to €1.80, with a promotional loyalty mechanic of "buy 6 drinks, get 1 free" and a complimentary cake or biscuit served with each drink. The food menu is limited to cold dishes — baguettes, Arabic pies, and toast — alongside natural juices, selected teas, packaged soft drinks, and small desserts. The pricing is explicitly marketed as affordable relative to quality.

The go-to-market is purely direct-to-consumer retail at the single physical location; there is no online ordering, no delivery, no mobile app, and no e-commerce channel identified. Marketing is limited to street-level visibility and walk-in traffic. Customer acquisition is horizontal, targeting local residents and commuters seeking a quality coffee experience at low price points. The company is described as having 10+ years of coffee-sector experience, though the website copyright dates to 2016 and no founding documents were available to verify a precise establishment date.

Name

The Coffee Traders- Franchise

Legal name

The Coffee Traders

Website

https://thecoffeetraders.gr

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Coffee Traders is a privately operated single-location Greek coffee shop franchise in Keratsini, Athens, serving neighborhood walk-in customers with Barbera Caffe coffee blends and light food items priced from €1 to €1.80.

Ownership category

akta.pro rank

Product category

Specialty Coffee Shop / Café

NAICS

Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Coffee Chains & Franchise Cafes (THAFADAB)

akta.pro secondary industry

Cafe-Bakeries (Coffee + Pastry Focus) (THAFADAG)

Keywords

• Specialty coffee retail
• Coffee shop franchise
• Café beverages
• Light food service
• Neighborhood coffee shop

Headquarters

HQ city

Keratinos

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Coffee and Food Sales: Direct point-of-sale revenue from selling coffee beverages and food items including cold dishes, natural juices, teas, and desserts to walk-in customers at the physical storefront location.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

The Coffee Traders (TCT) is a single-location coffee shop franchise in Keratsini, Athens, serving Barbera Caffe coffee blends and a light food menu (cold dishes such as baguettes, Arabic pies and toast, natural juices, teas, packaged soft drinks, and small desserts). Each beverage order is accompanied by a complimentary cake or biscuit, and a buy-6-get-1-free loyalty promotion is offered. All items are sold on-site to walk-in customers at prices ranging from €1 to €1.80 for beverages.

Product overview

The Coffee Traders (TCT) operates as a coffee shop and fast casual dining establishment with more than 10 years of experience in the coffee industry. The core offering centers on Barbera Caffe coffee blends, complemented by a food menu featuring cold dishes (sandwiches, baguettes, Arabic bread, toast), natural juices, teas, packaged beverages, and small desserts. The company runs a promotional offer where purchasing 6 beverages includes a free drink, with complimentary cake or biscuits provided with each order.

Differentiator

Problem solved

Functional benefit

Products and services

• Barbera Caffe Coffee Beverages Specialty coffee beverages made from Barbera Caffe blends, offered in multiple varieties and sold to walk-in customers at the Keratsini, Athens storefront. Each beverage is served with a complimentary cake or biscuit.
• Light Food Menu Cold dishes (baguettes, Arabic pies, toast), natural juices, selected teas, packaged soft drinks, and small desserts sold at the storefront to walk-in customers, priced at particularly low levels relative to quality.
• Buy 6 Get 1 Free Loyalty Promotion A simple loyalty/repeat-purchase promotion tied to the coffee beverage offering, encouraging daily visits and habitual purchases from walk-in customers.

Quantifiable outcome

• Beverages priced from 1€ to 1.80€ - significantly below market average for specialty coffee

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Barbera CaffecoreTechnology or IntegrationThe Coffee Traders sources its coffee blends exclusively from Barbera Caffe, a brand known for quality appearance, strong taste, rich body, and enjoyable aroma. This supplier relationship provides the core product offering and differentiates the franchise through its signature coffee blends.

Scale indicators1 record

Recent moves1 record

Direct peers

• Coffee Island: Greek specialty coffee chain with dense Athens footprint and franchise model. Directly comparable as a coffee-focused neighborhood/family chain operating in the same city and price-conscious segment as The Coffee Traders.
• Mikel Coffee Company: Greek-origin coffee franchise expanding internationally. Closely comparable franchise model, espresso-led menu, and small-format neighborhood site profile similar to TCT.
• Gregorys Micro Café: Long-standing Greek coffee and snack chain with broad Athens presence. Comparable as a franchise-style neighborhood café competing for the same daily-commuter and resident coffee occasion.
• Coffee Berry: Greek specialty coffee chain competing directly in the value-to-mid-tier coffee segment. Comparable on price positioning, urban store footprint, and target consumer.

Broad incumbents

• Caffè Nero: European coffee chain with a casual neighborhood café model. Comparable in store feel and target customer, but operates at greater scale and with broader marketing reach.
• Costa Coffee: Global coffee chain with locations in Greece. Comparable as a broader incumbent operating espresso-led cafés, though at higher price points and with corporate backing TCT lacks.
• Starbucks: Global coffee incumbent present in Athens. Comparable as a chain café format competing for the same daily coffee occasion, but with significantly higher ticket size and brand power.
• Lavazza: Italian coffee roaster with branded café operations internationally. Comparable as a coffee brand that operates its own retail café concepts, analogous to how TCT retails Barbera Caffe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/the-coffee-traders

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coffee Traders- Franchise