The Connaught

What The Connaught does

The Connaught is a five-star luxury hotel situated on Carlos Place in the heart of Mayfair, London, operated by Maybourne Hotels Limited as part of the Maybourne collection (which also includes Claridge's, The Berkeley, The Emory, The Maybourne Beverly Hills, and The Maybourne Riviera). Its core product is luxury accommodation — ranging from Superior Rooms and Contemporary Studios up to a portfolio of signature suites including The Apartment, The Mews (a 225 sq m private townhouse on Adams Row with butler service), The Terrace Suite, The Library Suite, the Sutherland Suite, and the Connaught Suite, alongside a newer Residences product (Two-Bedroom and Four-Bedroom) for extended stays. The hotel is anchored by a deep food-and-beverage platform of nine-plus venues, most notably the three-Michelin-star restaurant Hélène Darroze at The Connaught, complemented by Jean-Georges at The Connaught, The Connaught Grill, the award-winning Connaught Bar (with its iconic Martini Trolley), the Coburg Bar, the Red Room wine bar, Nicolas Rouzaud's pastry boutique, and The Connaught Cigar Merchants. It also operates the Aman Spa — the first Aman Spa outside of an Aman resort — with five treatment rooms, a black-granite pool, steam room, lounge, private gym, and tiered annual memberships priced from £650/month up to £8,000/year plus joining fees, plus a dedicated Gong Fu Cha tea ceremony experience at £320 per person. The business runs a direct-to-consumer model through maybourne.com, phone reservations, and WhatsApp, supplemented by a dedicated Groups Desk for 10+ room bookings and a dedicated events team handling weddings, corporate meetings, and social occasions across four event spaces (Mayfair Room up to 180 guests, Maple Room up to 100, Silver Room 8–10, Georgian Room 6–10). Revenue streams are diversified across accommodation, F&B, spa (including recurring memberships), private events, in-room dining, gift vouchers via theconnaught.wearegifted.co.uk, and The Connaught Shop; customer segments span affluent international travellers, cultured Londoners, corporate event clients, private celebration hosts, and wellness members. The company is privately held by Maybourne Hotels Limited, has 331 employees, and discloses no financials; its competitive position rests on heritage brand equity, signature culinary talent partnerships, bespoke butler service, and reciprocal access to the Maybourne and Aman ecosystems.

Name

The Connaught

Legal name

Maybourne Hotels Limited

Website

https://the-connaught.co.uk

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Short description

The Connaught is a five-star luxury hotel in Mayfair, London, operated by Maybourne Hotels Limited, offering signature suites and residences, a nine-outlet food-and-beverage platform headlined by a three-Michelin-star restaurant, the first Aman Spa outside an Aman resort, and private event spaces serving affluent travellers, corporate clients, and wellness members.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Accommodation (721), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

akta.pro secondary industry

Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Luxury hotel hospitality
• Fine dining restaurants
• Spa wellness services
• Private event venues
• Butler service suites

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Accommodation / Room Revenue: Revenue from hotel room and suite stays. The Connaught offers a range of accommodation categories including Superior Rooms, Deluxe Rooms, Contemporary Studios, Junior Suites, and Signature Suites (The Apartment, The Mews, The Terrace Suite, The Library Suite, Sutherland Suite, Connaught Suite, and others). Pricing is quote-based and varies by season and availability. Check-in from 3:00 pm, check-out by 12 noon.
2. Food & Beverage (Restaurants & Bars): Revenue from multiple dining and bar outlets: Hélène Darroze at The Connaught (three Michelin stars), Jean-Georges at The Connaught (all-day dining), The Connaught Grill, Connaught Bar (award-winning cocktails), Coburg Bar, The Red Room (wine bar), Nicolas Rouzaud at The Connaught (French pastry boutique), The Connaught Cigar Merchants, and afternoon tea service.
3. Spa & Wellness Services: Revenue from Aman Spa treatments, spa memberships (The Connaught: £8,000/12 months + £1,000 joining fee; Wellness: £6,500/12 months + £1,000 joining fee; 3 months: £1,900; 1 month: £650; Aman Extreme Fitness: price on request; Aman Spiritual & Mindfulness: price on request), personal training sessions, and the Gong Fu Cha tea ceremony experience (£320 per person).
4. Private Events & Celebrations: Revenue from hosting weddings, black-tie galas, corporate meetings, social occasions, and private dining. Event spaces include the Mayfair Room (up to 180 guests), Maple Room (up to 100), Silver Room (8-10), and Georgian Room (6-10). Outside event catering is also offered for Mayfair events.
5. In-Room Dining: Curated in-room dining menu featuring signature dishes such as black truffle pizza, Sakura Wagyu Sirloin, and Middle Eastern Mezze. Served via butler service, with options ranging from bakery baskets to elegant dinners for two.
6. Gift Vouchers & Retail: Revenue from The Connaught Shop (curated products) and gift vouchers for hotel stays, dining experiences, and spa treatments. Gift vouchers available via theconnaught.wearegifted.co.uk.
7. Residences: Two-Bedroom and Four-Bedroom Residences at The Connaught, offering extended-stay luxury accommodation for guests seeking residential-style experiences in Mayfair.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

The Connaught is a five-star luxury hotel in Mayfair, London, operated by Maybourne Hotels Limited. It offers luxury accommodation (rooms and signature suites with personal butler service), award-winning restaurants and bars (including three Michelin-star Hélène Darroze at The Connaught and the Connaught Bar), the Aman Spa (the first outside an Aman resort) with treatments and memberships, private event spaces for weddings and corporate functions, in-room dining, and curated retail via The Connaught Shop.

Product overview

The Connaught is a luxury five-star hotel located in Mayfair, London, operated by Maybourne Hotels. It offers a portfolio of signature suites and rooms as its core accommodation product, complemented by an award-winning portfolio of restaurants and bars including the three Michelin-starred Hélène Darroze at The Connaught, Jean-Georges at The Connaught, The Connaught Bar (known for its Martini Trolley), The Connaught Grill, Coburg Bar, Nicolas Rouzaud pastries, The Connaught Cigar Merchants, and the Red Room wine bar. The hotel features the Aman Spa, the first Aman Spa outside of Aman resorts, offering treatments, memberships, and wellness programs. Additional services include in-room dining, event spaces for weddings and celebrations, and The Connaught Shop retail. The Mews, a two-bedroom townhouse on Adams Row, provides a unique private townhouse experience with butler service.

Differentiator

Problem solved

Functional benefit

Products and services

• Suites & Rooms

Quantifiable outcome

• Three Michelin stars at Hélène Darroze at The Connaught
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• Aman (Ultra-Luxury Hotel & Spa Brand)flagshipStrategic or Co-development PartnerThe Connaught hosts the Aman Spa, the first of its kind outside Aman resorts. This is a flagship partnership bringing Aman-branded wellness to Mayfair. The spa offers five treatment rooms, a serene pool, aromatic steam room, relaxing lounge, and private gym, with membership tiers and exclusive treatments. The Connaught (membership) includes preferential rates when booking retreats at Aman resorts.
• Hélène DarrozecoreStrategic or Co-development PartnerChef Hélène Darroze operates the three Michelin-star Hélène Darroze at The Connaught restaurant. Each dish celebrates seasonal produce from farmers, makers, and growers Hélène personally selects. The restaurant offers bespoke menus, chef's table experience, and sommelier's table wine pairing.
• Jean-Georges VongerichtencoreStrategic or Co-development PartnerChef Jean-Georges Vongerichten operates Jean-Georges at The Connaught, an all-day dining venue blending relaxed elegance with bold flavours—British favourites meet Asian inspiration. Also offers afternoon tea with a contemporary twist. Menu items such as black truffle pizza are signature dishes served in-room as well.
• Bryan O'SullivancoreStrategic or Co-development PartnerInterior designer Bryan O'Sullivan designed The Connaught Bar (platinum-leaf walls, Cubist-inspired design) and The Red Room (oak-framed design vision), creating signature interior aesthetics for key hotel venues.
• Nicolas RouzaudcoreStrategic or Co-development PartnerMaster Pâtissier Nicolas Rouzaud operates Nicolas Rouzaud at The Connaught, a French pastry boutique blending French tradition with creative flair, celebrated for reinterpreting French pastries.
• Master Adam Lajca – Connaught Cigar MerchantsminorStrategic or Co-development PartnerMaster Adam Lajca provides expert guidance at The Connaught Cigar Merchants, offering rare cigars in a refined space shaped by Bryan O'Sullivan's design vision.
• Guy OliverminorStrategic or Co-development PartnerGuy Oliver designed the Mayfair Room, The Connaught's largest event space, featuring antique mirrors, a sprung parquet floor, and cutting-edge audio-visual features.
• Moyses StevensminorStrategic or Co-development PartnerFresh flowers for The Connaught and welcome amenities are provided by Moyses Stevens, featured as part of The Mews suite welcome package.
• John LobbminorStrategic or Co-development PartnerComplimentary John Lobb shoeshine service is offered once per stay for suite guests at The Connaught, adding a bespoke touch to the butler service offering.
• Geshe YongDong (Geshe La)minorStrategic or Co-development PartnerTibetan Bon Dzogchen Buddhist master and scholar who visits Aman locations across South-East Asia and Bhutan, and is referenced in the Aman Spiritual & Mindfulness membership programme at The Connaught.
• RochegaussenminorStrategic or Co-development PartnerArtist Rochegaussen created the ceiling art featured at the Chef's Table at Hélène Darroze at The Connaught, situated on a Terrazzo dais.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Berkeley: Another Maybourne sister property in Knightsbridge, London. Operates in the same ultra-luxury segment with comparable suite, dining, and wellness offerings, and shares distribution and loyalty infrastructure with The Connaught.
• The Savoy: Iconic London luxury hotel on the Strand with heritage positioning, multiple dining outlets, event spaces, and long-standing appeal to high-net-worth guests. Closest external competitor for the Mayfair luxury traveler.
• Claridge's: Sister property within the Maybourne collection, also a heritage five-star Mayfair hotel. Directly comparable in guest profile, pricing tier, and F&B-driven luxury positioning, making it the most natural comp for The Connaught.
• The Ritz London: Heritage five-star London hotel in Piccadilly, synonymous with traditional British luxury. Competes directly with The Connaught for the top tier of leisure, celebration, and corporate-event demand.
• The Langham, London: Heritage five-star London hotel in Marylebone with Chuan Spa, multiple dining venues, and event facilities. Competes for the upper-upscale luxury guest with comparable amenities.
• The Dorchester Collection (The Dorchester, 45 Park Lane): Collection of two flagship London luxury hotels in Mayfair/Park Lane. Overlaps directly with The Connaught on geography, prestige positioning, F&B excellence, and event hosting.
• Four Seasons Hotel London at Park Lane: Luxury hotel in Mayfair with comparable suite inventory, spa, Michelin-level dining, and event spaces. Direct competitor for the same high-net-worth leisure and corporate segments.
• Corinthia London: Grand luxury hotel near Trafalgar Square with spa, multiple restaurants, and ballroom event spaces. Comparable in scale, luxury positioning, and broad amenity mix.
• Mandarin Oriental Hyde Park, London: Luxury five-star hotel overlooking Hyde Park with award-winning dining, spa, and event facilities. Comparable in scale, ADR band, and target guest demographic.
• Rosewood London: Luxury hotel in High Holborn with strong F&B (Mirror Room, Holborn Dining Room), spa, and event spaces. Targets a similar affluent traveller and corporate-event demographic.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-connaught

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Connaught