Moyses Stevens
Moyses Stevens is a privately held London-based luxury florist founded in 1876, holder of a Royal Warrant by Appointment to HM The King. It sells hand-crafted bouquets, plants, weddings, and corporate floral installations through seven London stores, an in-hotel boutique at The Peninsula London, and nationwide delivery, serving affluent consumers and luxury hospitality clients.
- Company typePrivate
- Founded1876
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Moyses Stevens does
Moyses Stevens Flowers Limited is a London-based luxury florist founded in 1876, operating as the holder of a Royal Warrant by Appointment to HM The King. The company sells hand-crafted bouquets, planted gifts, and floral designs through seven retail stores across London's fashionable districts (Belgravia, Mayfair, Battersea), an in-hotel boutique at The Peninsula London, an owned e-commerce platform on Shopify, and Click & Collect. Its own London delivery fleet provides a 3-hour guaranteed same-day service 365 days a year, with nationwide next-day delivery via DPD UK. The customer base spans affluent individual consumers, wedding couples, corporate and event clients, and floristry students; the contract portfolio includes The Connaught, Claridges, Nobu Portman Square, InterContinental Park Lane, Mandarin Oriental Hyde Park, Carlton Tower Jumeirah, the Royal Automobile Club, and Les Ambassadeurs.
Revenue is generated across five streams: retail flower and plant sales (bouquets priced £60–£90), the 'Flowers for a Year' monthly subscription, recurring corporate contracts for weekly hotel and hospitality installations, wedding and event floristry, and the Moyses Stevens Flower School at Battersea Power Station offering week-long intensive courses at £1,495–£1,800 and individual workshops at £120–£240. A franchise/licensing model extends the brand internationally (Europe, Middle East, GCC, Asia, North America, Caribbean). The company is privately held and family-operated, with 11–50 employees, and has no disclosed venture or institutional investment.
The underlying technology stack is conventional commerce infrastructure: Shopify for checkout and payment processing, Awin for affiliate attribution, and a proprietary floral design technique developed over 150 years of craftsmanship. There is no evidence of proprietary AI/ML systems, data platforms, or differentiated software IP; competitive advantage is rooted in heritage, distribution, and craft rather than technology. The company's growth posture in 2024 is centred on geographic and channel expansion (Peninsula boutique, franchise rollout) and productisation of subscriptions and education, rather than platform or AI-led differentiation.
Moyses Stevens firmographics
Firmographics- Name
- Moyses Stevens
- Legal name
- Moyses Stevens Flowers Limited
- Website
- https://moysesflowers.co.uk
- Company type
- Private
- Founded year
- 1876
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Moyses Stevens is a privately held London-based luxury florist founded in 1876, holder of a Royal Warrant by Appointment to HM The King. It sells hand-crafted bouquets, plants, weddings, and corporate floral installations through seven London stores, an in-hotel boutique at The Peninsula London, and nationwide delivery, serving affluent consumers and luxury hospitality clients.
- Ownership category
- akta.pro rank
Moyses Stevens industry classification
Industry- Product category
- Luxury Floristry Services
- NAICS
- Florists (45931), Florists (459310)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
Keywords
Where Moyses Stevens is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices4 records
Markets served
Moyses Stevens business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Flower & Plant Sales: Direct consumer sales of luxury bouquets, hand-tied arrangements, orchids, and houseplants through e-commerce and 7 London stores. Products range from £60-£90 for standard bouquets to premium arrangements.
- Subscription Services: Monthly subscription options including 'Flowers for a Year' programme offering monthly hand-tied bouquets delivered for 12 months, each worth up to £60 plus complimentary LSA vase worth £30.
- Corporate Contracts: Weekly floral installations and design services for luxury hotels, restaurants, offices, and hospitality venues. Long-term contractual relationships with clients including The Connaught, Claridges, and Nobu Portman Square.
- Wedding & Event Floristry: Full-service wedding floristry including bridal bouquets, boutonnieres, ceremony and reception installations. Also handles corporate events, Christmas installations, and special occasion florals.
- Flower School & Workshops: Educational programmes including Essential Floristry (£1,800/week), Advanced Floristry (£1,495/week), and individual workshops (£120-£240). Located at Battersea Power Station.
- Franchise: Franchise model offering brand licensing, training, design systems, and operational support to franchise partners in carefully chosen cities outside London. Franchisees inherit brand heritage, operational knowledge, and e-commerce platform access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Individual workshops for hobbyists and enthusiasts |
| One time/ perpetual license | Pay-as-you-go | Week-long intensive floristry courses |
| Unit Pricing | Pay-as-you-go | Luxury bouquet products |
| Subscription | Monthly | Subscription programme |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Moyses Stevens product offering
Product offeringCore offering
Moyses Stevens is a heritage luxury florist (established 1876) that designs, sources, and delivers hand-crafted bouquets, plants, and floral gifts to individual consumers across the UK. The company also provides bespoke wedding floristry, weekly corporate floral installations for luxury hotels and hospitality venues, and floristry education through its Flower School at Battersea Power Station, supported by 7 London retail stores and an own-fleet delivery operation.
Product overview
Moyses Stevens is a luxury florist offering a portfolio of flower and plant products and services centred on its core hand-crafted bouquets. The main offerings include Luxury Bouquets (hand-tied arrangements with seasonal British blooms), Planted Gifts (orchids, houseplants), Subscription Flowers (including 'Flowers for a Year'), Wedding Flowers, Corporate & Events (contract installations for hospitality venues), and the Moyses Stevens Flower School (floristry workshops and week-long courses). The business operates 7 London stores and provides same-day London delivery (3-hour guarantee), nationwide next-day delivery, and Click & Collect from London shops. The Flower School offers single-day workshops (Classic Hand-tied Bouquet, Vase Arrangement, Floral Crown, Bridal Bouquet) priced £120-£240, plus intensive one-week Essential and Advanced Floristry courses at £1,495 each.
Differentiator
Problem solved
Functional benefit
Products and services
- Luxury Bouquets
- Planted Gifts
- Subscription Flowers
- Wedding Floristry
- Corporate and Event Contracts
- Moyses Stevens Flower School
- Moyses Stevens Franchise Programme
Quantifiable outcome
- 3-hour guaranteed same-day London delivery
- +3 more outcomes
Companies that use Moyses Stevens
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles6 records
Moyses Stevens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Moyses Stevens partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- AwinminorAffiliate network partner providing affiliate attribution tracking for referral traffic. Sets awin_click and awin_landing cookies for 90 days to credit partners for customer acquisitions.
- ShopifycoreE-commerce platform hosting moysesflowers.co.uk. Shopify handles checkout, payment processing (PCI-DSS certified), fraud prevention, and basket persistence. Sets necessary cookies for checkout functionality.
- Summerill & BishopminorHeritage linen experts collaborated on a tablescape inspiration project at Mandarin Oriental Hyde Park. Summerill & Bishop provided signature pink and white striped linen for a collaborative floral tablescape display.
- DPD UKcoreDelivery partner working alongside Moyses Stevens' own courier company to ensure flowers arrive in perfect condition across mainland UK.
- New Covent Garden Flower MarketcorePrimary wholesale flower market for sourcing seasonal varieties. Florists visit early morning to select flowers and plants for daily store displays and bespoke orders.
- Flowers & Plants AssociationminorUK trade association for the flower and plant industry. Moyses Stevens is a member.
Scale indicators5 records
Recent moves5 records
Expansion highlights6 records
Moyses Stevens competitors and assessment
Company assessmentDirect peers
- Eflorist: Major UK online flower delivery aggregator serving multiple retailers and direct consumers. Comparable delivery and product catalogue to Moyses Stevens' mainstream arm, though positioned more on volume than luxury.
- Flowerbx: Premium online florist founded in London focusing on single-variety luxury bouquets delivered nationwide. Direct competitor in the premium online flower category with a strong brand aesthetic and London heritage.
- Freddie's Flowers: Subscription-focused UK flower delivery company offering weekly and monthly flower boxes. Overlaps with Moyses Stevens' subscription programme on customer occasion but competes at a lower price point with a younger demographic.
- Interflora: The UK's largest flower delivery network, offering same-day delivery through member florists nationwide. Directly competes with Moyses Stevens on UK flower delivery, though Moyses Stevens' owned-fleet model differentiates it from Interflora's relay network.
- Wild at Heart: Luxury London-based florist founded by Nikki Tibbles, serving high-end events, weddings and corporate clients with similar clientele to Moyses Stevens. One of the most direct competitors in the London luxury event floristry space.
- McQueens Flowers: Established London luxury florist with a flagship store and significant corporate and events business. Closely comparable to Moyses Stevens in heritage positioning, product range, and target customer segments.
- Pulbrook & Gould: Long-established luxury London florist holding a Royal Warrant and serving similar affluent customers with bespoke bouquets, weddings, and corporate work. Among the closest direct comparables in heritage and customer base.
- The Real Flower Company: British luxury florist emphasising garden-grown, scented English flowers with strong e-commerce and corporate gifting offers. Comparable to Moyses Stevens on premium positioning, British sourcing narrative, and direct-to-consumer delivery model.
- Bloom & Wild: Digital-native UK florist built around letterbox flowers and strong subscription mechanics. Competes head-on with Moyses Stevens in the premium online flower delivery category, but with a younger brand and no physical retail footprint.
Emerging players
- Petalon: London-based floral design studio with strong editorial branding and a focus on sustainable, waste-free bouquet delivery. Competes for the same design-conscious London customer base as Moyses Stevens with a more contemporary brand voice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Moyses Stevens social profiles
Digital presenceMoyses Stevens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moyses Stevens leadership team
Management profileNumber of profiles
Profiles2 records
Moyses Stevens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moyses Stevens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moyses Stevens
What does Moyses Stevens do?
Moyses Stevens is a heritage luxury florist (established 1876) that designs, sources, and delivers hand-crafted bouquets, plants, and floral gifts to individual consumers across the UK. The company also provides bespoke wedding floristry, weekly corporate floral installations for luxury hotels and hospitality venues, and floristry education through its Flower School at Battersea Power Station, supported by 7 London retail stores and an own-fleet delivery operation.
Is Moyses Stevens a public or private company?
Moyses Stevens is a private company. It is classified as family owned and is currently operating.
When was Moyses Stevens founded?
Moyses Stevens was founded in 1876. It employs 11 to 50 people.
Where is Moyses Stevens based?
Moyses Stevens is headquartered in London, United Kingdom, in the Europe region.
How does Moyses Stevens make money?
Six revenue lines are on record. Retail Flower & Plant Sales are the primary driver. The others are subscription Services, corporate Contracts, wedding & Event Floristry, flower School & Workshops and franchise.
Who are Moyses Stevens's main competitors?
Direct peers on record are Eflorist, Flowerbx, Freddie's Flowers, Interflora, Wild at Heart, McQueens Flowers, Pulbrook & Gould, The Real Flower Company and Bloom & Wild. Petalon is listed as an emerging player.
Does Moyses Stevens have an API?
No public API is recorded for Moyses Stevens.
What industry is Moyses Stevens in?
Moyses Stevens's product category is Luxury Floristry Services. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers). Its NAICS code is 45931 and its SIC code is 5200.