The Constitutional Walking Tour of Philadelphia

What The Constitutional Walking Tour of Philadelphia does

The Constitutional Walking Tour of Philadelphia is a privately held walking tour company founded in 2003 and based at the National Constitution Center on Independence Mall in Historic Philadelphia. The company offers guided, self-guided, audio, cell phone, virtual, bus, and VIP tours covering more than 33 historic sites, with audio content available in 14 languages. Its customer base comprises individual leisure tourists, families, K-12 school groups, corporate groups, and VIP travelers drawn from a geographic reach that spans 50 U.S. states and roughly 50 countries. The business also operates recurring engagement programs such as the American Freedom Essay Contest and Virtual Field Trips targeted at the education segment.

The company makes money primarily through ticket sales across its tour formats, with adult tickets priced at $27.50, child tickets at $20, and a family pack at $85, supplemented by VIP bookings, group rates, and combo-ticket partnerships with adjacent attractions such as the Museum of American Revolution. Distribution leverages an on-site kiosk presence at the National Constitution Center, digital channels including iTunes for audio tours, and verified content partnerships with the National Park Service that lend third-party credibility to its narratives. Operating with approximately 10 part-time year-round tour guides and a concentrated April–November peak season, the company has cumulatively served more than one million visitors since inception and has held a "Top 25 Tourist Attraction" designation continuously since 2004.

Name

The Constitutional Walking Tour of Philadelphia

Legal name

The Constitutional Walking Tour of Philadelphia

Website

https://theconstitutional.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

The Constitutional Walking Tour of Philadelphia is a privately held, family-owned walking tour company founded in 2003 that operates guided, self-guided, audio, cell phone, virtual, and VIP tours of more than 33 historic sites in Philadelphia, serving leisure tourists, families, school groups, and corporate clients from across 50 states and 50 countries.

Ownership category

akta.pro rank

Product category

Tourism Services (Historical Walking Tours)

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Walking City Tours (Highlights & Orientation) (THAJAAAA)

akta.pro secondary industries

Political, Social History & Civic Tours (THAJAAAK), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Walking tours
• Historical tours
• Guided tours
• Educational field trips
• Tourism services

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Guided Tour Tickets: Sale of guided walking tour tickets to individual adults ($27.50), children ages 3-12 ($20.00), and family four-packs ($85.00). Tours are 75 minutes, 1.25 miles, visiting 20+ historic sites.
2. Group/Field Trip Tours: Revenue from organized school field trips, corporate tours, scout groups, and convention groups. The Constitutional is described as one of the leading providers of School Field Trips of Historic Philadelphia.
3. VIP Private Tours: Private VIP Tours for discerning travelers that include a personal Tour Guide, convenience and freedom to explore at their own pace, tickets to Independence Hall, and special commemorative gifts.
4. Audio Tour Sales: Sale of The Constitutional Audio Tour for iPods and MP3 players, a critically acclaimed 75-minute tour available for purchase through the website.
5. Brochure Sales: Bulk orders of walking tour brochures sold for $35.00 per 50 brochures plus $15.00 handling fee per order up to 500 brochures, plus shipping based on quantity and distance.
6. Self-Guided Tours: Free self-guided walking tours (3.25 miles, 33+ sites, 3-4 hours). While free to visitors, this drives traffic to paid tour offerings and maintains brand presence in the market.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels9 records

Core offering

The Constitutional Walking Tour of Philadelphia is a walking-tour company that conducts live guided and self-guided tours of Historic Philadelphia's Independence National Historical Park area, covering sites such as the Liberty Bell, Independence Hall, and the National Constitution Center. The company's fee-based core offering is a 75-minute, 1.25-mile Guided Walking Tour led by trained tour guides that visits 20+ historic sites, priced at $27.50 per adult, $20.00 per child (ages 3-12), and $85.00 for a family four-pack. Supporting offerings include free self-guided tours in 14 languages, downloadable audio tours, cell-phone tours, virtual field trips, VIP private tours, school field trips, and group tours for corporations and conventions.

Product overview

The Constitutional Walking Tour of Philadelphia offers a portfolio of walking tour experiences centered on America's Birthplace. The core offerings include a free Self-Guided Walking Tour (3.25 miles, 33+ sites) and a fee-based Guided Walking Tour with professional guides (1.25 miles, 20+ sites, 75 minutes). Supporting products include the Award-Winning Constitutional Audio Tour (available on iTunes), the first-ever Cell Phone Tour, and Virtual Field Trips for remote learners. Premium offerings include Private VIP Tours with personal guides and Independence Hall tickets. The company also provides Group Tours and Field Trips for schools and organizations, plus Step-On Bus Tours for motorcoach groups. Partnership products include combo packages with the Museum of the American Revolution and the Spirits of '76 Ghost Tour. Tours are available in 14 languages including Arabic, Chinese, Dutch, French, German, Greek, Hebrew, Italian, Japanese, Korean, Polish, Russian, and Spanish.

Differentiator

Problem solved

Functional benefit

Brands

• The Constitutional Audio Tour: Critically acclaimed audio tour of Historic Philadelphia, winner of Audio Award of Excellence in the Tourism, 2006 Communicator Awards. 53.1 MB files, available on iTunes.
• The Constitutional Cell Phone Tour
• Virtual Field Trip
• Spirits of '76 Ghost Tour

Products and services

• Guided Walking Tour Live guided walking tour led by trained tour guides covering 1.25 miles and 20+ historic sites in 75 minutes, including the Liberty Bell, Independence Hall, and the National Constitution Center. Priced at $27.50 per adult, $20.00 per child ages 3-12, and $85.00 for a family four-pack (2 adults and 2 children), running daily April through November from the National Constitution Center meeting point.
• Self-Guided Walking Tour Free self-guided walking tour covering 3.25 miles and 33+ historic sites in America's Most Historic Square Mile, including the Liberty Bell, Independence Hall, and National Constitution Center, taking 3-4 hours to complete. Available in 14 languages online: Arabic, Chinese, Dutch, English, French, German, Greek, Hebrew, Italian, Japanese, Korean, Polish, Russian, and Spanish.
• Constitutional Audio Tour Award-winning downloadable audio tour (~53.1 MB files) for iPod, MP3 players, and iTunes, covering 20+ historical sites along the 1.25-mile, 75-minute Constitutional walking route. Winner of the Audio Award of Excellence in Tourism, 2006 Communicator Awards.
• Cell Phone Tour First-ever cell phone tour of Historic Philadelphia, allowing visitors to explore at their own pace by calling 215-229-TOUR (8687) from any phone.
• Virtual Field Trip

Quantifiable outcome

• Over 1,000,000 visitors have taken The Constitutional Walking Tour since 2003
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• National Constitution CentercoreStrategic or Co-development Partner · 2 July 2003The Constitutional Walking Tour was selected as one of the Key Community Partners by the National Constitution Center to celebrate its grand opening throughout Summer 2003. Specifically, The Constitutional was touted as the official walking tour for the All-American Evening on the Mall on July 2, 2003. The Constitutional was promoted by the National Constitution Center throughout its Summer 2003 grand opening celebration.
• Spirits of '76 Ghost TourminorGTM or Marketing PartnerThe Spirits of '76 Ghost Tour is offered as a 'Combo Experience' with The Constitutional Walking Tour. This partnership allows visitors to book a combined experience visiting both historic sites and haunted Philadelphia attractions. The ghost tour is described as '1 Part History, 2 Parts Haunt!' and offers a 75-minute outdoor walking adventure with chilling stories about Spirits of '76.
• Discover PhiladelphiaminorGTM or Marketing PartnerMember of Discover Philadelphia, the official convention and visitors bureau for Philadelphia, indicating a tourism marketing partnership.
• SYTA (School & Youth Travel Association)minorGTM or Marketing PartnerMember of SYTA, indicating a partnership focused on educational and youth travel marketing.
• PATA (Philadelphia Convention & Visitors Bureau)minorGTM or Marketing PartnerMember of the Philadelphia Convention & Visitors Bureau, indicating membership in the regional tourism marketing ecosystem.
• Valley Forge TourismminorGTM or Marketing PartnerMember of Valley Forge Tourism, indicating partnership with regional tourism organizations covering the greater Philadelphia area.
• National Park ServicecoreStrategic or Co-development PartnerThe Constitutional's tour content was created through qualified individuals including historical researchers and interpreters from the National Park Service. Ron Avery, a National Park Service historian, read over the tour script on April 23, 2007 for accuracy verification. The company operates within the Independence National Historical Park area under various permits and authorizations.

Scale indicators13 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Big Bus Tours: Global hop-on hop-off sightseeing bus operator with Philadelphia service. Competes for first-time Philadelphia visitor wallet share through a different (bus-based) delivery mechanism, often via hotel concierge referrals.
• City Sightseeing Philadelphia: International hop-on hop-off bus tour franchise with a Philadelphia presence. Broader incumbent competing for the same sightseeing tourist but via a bus tour format and broader sightseeing portfolio.

Direct peers

• Free Tours by Foot: Tip-based guided walking tour operator with active Philadelphia coverage alongside dozens of other cities. Competes directly for the same leisure tourist segment with a similar length and historical-focus offering.
• Context Travel: Scholar-led small-group walking tours in major cultural cities. Competes for the discerning traveler and VIP segment with similarly themed history/culture walks, often at premium price points.
• Spirits of '76 Ghost Tour: Philadelphia-based themed walking tour operator offering 75-minute outdoor ghost tours of Historic Philadelphia. Direct peer in tour format, customer base, and operating geography; the two companies even run a co-branded combo experience.
• Urban Adventures (Intrepid): Intrepid Travel's small-group city tour brand operating local immersive walks across dozens of global cities, including Philadelphia. Direct peer in tour format, audience, and group-size economics.
• Walks: Small-group cultural walking tour company (Walks of Italy, Walks of New York, Walks of Philly) focused on expert-led, themed city tours with a premium price point. Direct competitor for high-spending cultural tourists and private/group bookings.
• Ghost Tours of Philadelphia: Long-running Philadelphia ghost and history walking tour operator. Direct competitor for evening themed tours and overlapping customer base in the supernatural/history crossover segment.

Others

• Museum of the American Revolution: Philadelphia museum and a confirmed combo-ticket partner of The Constitutional. Adjacent ecosystem participant that both competes for and helps drive visitor traffic toward Independence NHP walking tours.
• National Constitution Center: The Constitution Center is the physical host and tour starting point for The Constitutional, and was the company's founding strategic partner. Acts as a demand-generation channel rather than a competitor, but also controls key access decisions affecting tour operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PhillyTour
• Facebookfacebook.com/constitutional
• Instagraminstagram.com/theconstitutional
• LinkedInlinkedin.com/company/the-constitutional-walking-tour-of-philadelphia

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Constitutional Walking Tour of Philadelphia