The Cookie Box
The Cookie Box is an Australian artisan cookie retailer founded in 2017, operating 4-5 retail stores in Melbourne alongside a Shopify D2C site, wholesale café distribution, and corporate gifting.
- Company typePrivate
- Founded2017
- HeadquartersWindsor, Australia
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What The Cookie Box does
The Cookie Box is an Australian artisan cookie retailer founded in 2017, originally based in Perth and relocated/expanded to Melbourne by 2019. It sells premium gift-boxed cookies and a 1KG Giant Cookie SKU through a multi-channel model that combines 4-5 owned retail stores across inner Melbourne (Windsor, Hawthorn, Melbourne CBD on Little Collins Street, Bourke Street, and Fitzroy), a Shopify-powered direct-to-consumer e-commerce site shipping nationally via Australia Post, same-day Melbourne metro delivery, wholesale supply to Melbourne cafés, and a corporate gifting vertical. The product line centers on curated boxes of 3 ($23.50), 6 ($45), and 12 ($90) cookies, plus a 1KG Giant Cookie at $60, with the brand emphasizing a 48-hour dough rest process as its production signature. The business is privately held, founder-led, bootstrapped without external funding, and operates with a small team of 5 employees, suggesting a boutique specialty food operator rather than a scaled packaged-goods enterprise.
The Cookie Box firmographics
Firmographics- Name
- The Cookie Box
- Legal name
- The Cookie Box
- Website
- https://thecookiebox.com.au
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Cookie Box is an Australian artisan cookie retailer founded in 2017, operating 4-5 retail stores in Melbourne alongside a Shopify D2C site, wholesale café distribution, and corporate gifting.
- Ownership category
- akta.pro rank
The Cookie Box industry classification
Industry- Product category
- Artisan Cookies
- NAICS
- Cookie and Cracker Manufacturing (311821), Baked Goods Retailers (445291)
- SIC
- Cookies & Crackers (2052), Bakery Products (2050)
- akta.pro primary industry
- Cookie & Brownie Shops (THAFAGAF)
- akta.pro secondary industries
- Artisanal & Craft Bakeries (CRAHAGAA), Gift Basket & Curated Hamper Assembly (HSACANAD), Specialty Food Gift Shops & Hampers (CRAHAGAN)
Keywords
Where The Cookie Box is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
The Cookie Box business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales
Revenue model
- Direct Cookie Sales: The primary revenue stream comes from selling artisan cookies through online orders and physical retail locations. Products include cookie boxes (3, 6, or 12 cookies), individual giant 1KG cookies, and special occasion boxes.
- Wholesale/Bulk Orders: B2B wholesale cookie supply to Melbourne cafés and hospitality businesses, with dedicated wholesale cookie range including four core flavours.
- Corporate Gifting: Custom corporate gift orders with personalized packaging, branding options, and bulk cookie box orders for business occasions.
- Customization Add-ons: Revenue from add-on products including custom sleeves ($2-$5), wishing cards ($1.50), and merchandise (t-shirts, tote bags).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Box of 3 Cookies - $23.50 |
| Unit Pricing | Pay-as-you-go | Box of 6 Cookies - $45.00 |
| Unit Pricing | Pay-as-you-go | Box of 12 Cookies - $90.00 |
| Unit Pricing | Pay-as-you-go | 1KG Giant Cookie - $60.00 |
| Unit Pricing | Pay-as-you-go | Christmas Box of 6 - $26.00 |
| Unit Pricing | Pay-as-you-go | Christmas Box of 3 - $26.00 |
| Unit Pricing | Pay-as-you-go | Custom Sleeve Add-on - $2-$5 |
| Unit Pricing | Pay-as-you-go | Wishing Card - $1.50 |
| Unit Pricing | Pay-as-you-go | Original Black Tee Shirt - $25.00 |
| Unit Pricing | Pay-as-you-go | HBD Birthday Box - $49.50 |
| Unit Pricing | Pay-as-you-go | 1kg Giant Christmas Cookie - $65.00 |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
The Cookie Box product offering
Product offeringCore offering
The Cookie Box handcrafts artisan chunky cookies in small batches using premium ingredients (Belgian Callebaut chocolate, Australian flour) and a 48-hour dough resting process. Customers build their own cookie boxes (3, 6, or 12 cookies) from rotating signature flavours, with same-day Melbourne delivery, Australia-wide shipping, plus 1KG Giant Cookies, seasonal/Christmas boxes, event catering, corporate gifting, and wholesale supply to cafés.
Product overview
The Cookie Box is an artisan cookie company offering handcrafted chunky cookies with a build-your-own-box model. The core product portfolio centers on customizable cookie boxes available in three sizes (Box of 3 at $23.50, Box of 6 at $45.00, and Box of 12 at $90.00 AUD) filled with customer-selected flavors. Signature flavors include The Classic, Triple Chocolate, Red Velvet, Macadamia, Nutella, Churros, Vegan, and Gluten-Free Classic, with a rotating Cookie of the Month special. The company also offers specialty products including 1KG Giant Cookies ($60.00), seasonal Christmas boxes, gender reveal/baby shower catering, and a gifting line with occasion-specific boxes (HBD, THX, GRATS, SRY, Thinking of You) featuring custom sleeves and wishing cards. For B2B customers, The Cookie Box provides wholesale supply for cafés (four core wholesale flavors) and corporate gifting with custom branding options. Additional merchandise includes tote bags, t-shirts, and jumpers. All products are backed by same-day Melbourne delivery, Australia-wide express postage via Australia Post, and in-store pickup at four Melbourne locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Box of 3 Cookies Build-your-own cookie box containing 3 artisan chunky cookies in customer-selected flavors. Positioned as a small personal treat or small gift, priced at A$23.50. Targets individual consumers in Melbourne and Australia-wide.
- Box of 6 Cookies Build-your-own cookie box containing 6 artisan chunky cookies in customer-selected flavors for sharing with family and friends, priced at A$45.00. Targets individual consumers and small groups.
- Box of 12 Cookies Build-your-own cookie box containing 12 artisan chunky cookies in customer-selected flavors for dinners with friends or office sharing, priced at A$90.00. Targets individual consumers, small groups, and offices.
- 1KG Giant Cookie Extra-large 1 kilogram cookie available in signature flavors including The Classic, Macadamia, Red Velvet, Triple Chocolate, Churros, Nutella, Cookie of the Month, and Gluten-Free. Pick-up only with 72-hour pre-order, priced at A$60.00. Targets individual consumers seeking a large centerpiece cookie.
- Christmas Box (3 and 6 pack) Seasonal holiday cookie box featuring one (Box of 3 at A$26) or two each (Box of 6 at A$49.50) of Pecan Pie, Honey Cake, and Apple Pie festive flavors. Targets individual consumers for holiday gifting.
- 1kg Layer Churros Cookie Cake Limited-edition seasonal 1kg layered cookie cake in Pecan Pie, Apple Pie, and Honey Cake flavors. Pick-up only from 18th to 24th December, priced at A$65.00. Targets individual consumers seeking a seasonal showpiece cookie.
- Occasion Gift Boxes (Birthday, Thank You, Congrats, Sorry, Thinking of You) Pre-curated themed gift boxes for birthdays (HBD, A$49.50), thank-you (THX), congratulations (GRATS), apologies (SRY), and thinking-of-you occasions. Includes special occasion sleeve and wishing card, available in 3 or 6 cookie configurations. Targets individual consumers for occasion-based gifting.
- Gender Reveal & Baby Shower Cookies Artisan cookies available individually wrapped, in boxes, or as custom catering displays for gender reveals and baby shower events. Starts at A$8 per cookie with a 6-cookie minimum. Targets event/party planners and individual consumers.
- Corporate Gifting Custom corporate cookie gift boxes with options for personalized gift cards, branded sleeves, and bulk orders tailored to client needs and budgets. Targets Australian corporate clients for client appreciation, end-of-year gifts, and team events.
- Wholesale Cookies for Cafés Bulk handcrafted cookie supply for Melbourne cafés and retail, with four dedicated wholesale flavors: Double Chocolate & Hazelnuts, Classic Chocolate Chip, Vanilla dough & Walnuts, Peanut Butter & Chocolate. Targets SMB café and hospitality operators in Melbourne.
- Branded Cookie Merchandise Branded merchandise items including Original Black Tee Shirt (A$25), Tot Bag, and Original Black Jumper for fans of the brand. Targets individual consumers and brand enthusiasts.
Quantifiable outcome
- Cookies stay fresh for 3 days at room temperature, 7 days in fridge, up to 30 days in freezer
- +1 more outcomes
Companies that use The Cookie Box
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
The Cookie Box technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
The Cookie Box partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
The Cookie Box competitors and assessment
Company assessmentDirect peers
- Mr. Holmes Bakehouse: A US-based artisan bakehouse known for Instagram-worthy baked goods and rotating flavors. Comparable in premium positioning, signature limited-edition flavors, and gifting-friendly formats.
- Cookie Bar by Georgia: An Australian (Brisbane-based) artisan cookie brand with build-your-own boxes, corporate gifting, and nationwide shipping. Directly comparable in product format, gifting model, and premium positioning.
Regional players
- Flourish Bakehouse: A Melbourne-based artisan bakery offering cookies, brownies, and bespoke gifting. Comparable as a Melbourne artisan bakery with gifting focus, though broader in baked-goods assortment.
- Koko Black: An Australian premium chocolatier with physical stores, gifting boxes, and corporate gifting programs. Comparable in premium-ingredient positioning, gifting model, and physical+DTC retail mix, but in chocolate rather than cookies.
Broad incumbents
- Insomnia Cookies: A US late-night cookie delivery brand specializing in warm cookie delivery and gifting. Comparable in late-night/same-day delivery, gifting focus, and digital-first ordering, but with a much larger store network.
- Crumbl Cookies: A large US-based specialty cookie chain with a rotating weekly flavor, build-your-own boxes, and rapid retail expansion. Comparable in product, customization, and gifting mechanics, though at a much larger scale and franchise model.
- Tiff's Treats: A US cookie delivery pioneer focused on warm cookie delivery and occasion-based gifting. Comparable in delivery-driven, gifting-led model and warm-cookie positioning, though operating at significantly larger scale.
- Milk Bar: A US dessert brand offering cookies, cakes, and gifting boxes with a strong DTC and physical retail model. Comparable in dessert-gifting boxes, customizable formats, and brand-driven premium positioning.
Emerging players
- Baked by Steph: An Australian small-batch cookie and dessert brand with custom orders and gifting. Comparable as a small artisan cookie business in Australia with custom and event-driven offerings, though smaller in scale.
- Grégoire Pommery Cookie Co. An Australian artisan cookie producer selling at farmers' markets and through select retail. Comparable as a small-batch Australian cookie brand with handcrafted positioning, though with a different distribution model (markets vs. owned retail).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Cookie Box social profiles
Digital presenceThe Cookie Box financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Cookie Box leadership team
Management profileNumber of profiles
The Cookie Box funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Cookie Box M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Cookie Box
What does The Cookie Box do?
The Cookie Box handcrafts artisan chunky cookies in small batches using premium ingredients (Belgian Callebaut chocolate, Australian flour) and a 48-hour dough resting process. Customers build their own cookie boxes (3, 6, or 12 cookies) from rotating signature flavours, with same-day Melbourne delivery, Australia-wide shipping, plus 1KG Giant Cookies, seasonal/Christmas boxes, event catering, corporate gifting, and wholesale supply to cafés.
Is The Cookie Box a public or private company?
The Cookie Box is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Cookie Box founded?
The Cookie Box was founded in 2017. It employs 1 to 10 people.
Where is The Cookie Box based?
The Cookie Box is headquartered in Windsor, Australia, in the Oceania region.
How does The Cookie Box make money?
Four revenue lines are on record. Direct Cookie Sales are the primary driver. The others are wholesale/Bulk Orders, corporate Gifting and customization Add-ons.
Who are The Cookie Box's main competitors?
Direct peers on record are Mr. Holmes Bakehouse and Cookie Bar by Georgia. Regional players are Flourish Bakehouse and Koko Black. Broad incumbents are Insomnia Cookies, Crumbl Cookies, Tiff's Treats and Milk Bar. Emerging players are Baked by Steph and Grégoire Pommery Cookie Co..
Does The Cookie Box have an API?
No public API is recorded for The Cookie Box.
What industry is The Cookie Box in?
The Cookie Box's product category is Artisan Cookies. Its primary akta.pro industry code is THAFAGAF, Cookie & Brownie Shops, with a secondary code of CRAHAGAA, Artisanal & Craft Bakeries. Its NAICS code is 311821 and its SIC code is 2052.