The Coral Room

What The Coral Room does

The Coral Room is a single-location cocktail and wine bar operating at 16-22 Great Russell Street in Bloomsbury, central London, within The Bloomsbury Hotel. It is owned and operated by The Doyle Collection, an Irish hotel group held by Doyle Hotel (Holdings) Limited. The venue runs a full-day food and beverage service that transitions through weekday breakfast (Monday to Friday, 9am–12pm), weekend brunch (Saturday and Sunday, 11am–3pm), daily afternoon tea (12pm–4pm) with a dedicated vegan option, an all-day light dining menu, and an evening cocktail and drinks service with last orders at 12:15am on Fridays and Saturdays.

The product portfolio centers on classic British afternoon tea, a signature cocktail menu of reimagined classics, an all-day bar bites menu, and limited-edition themed activations such as the Devil Wears Prada cocktail and bar bites menu timed to the adjacent Dominion Theatre's West End run. Distribution channels include walk-in service, online reservations through the venue website, gift voucher sales via the third-party bookin1.com platform, and direct capture of overnight guests at The Bloomsbury Hotel, including bundled packages with West End theatre tickets. Marketing is conducted primarily through Instagram (hashtag #PaintTheTownCoral), the venue website, and The Doyle Collection's email newsletter.

The Coral Room generates revenue through two streams: food and beverage sales across all service periods, and gift voucher sales valid for five years from purchase. The venue does not publicly disclose pricing on its menus and operates a cashless payment model. With five direct employees reported, the operation is integrated into The Doyle Collection's broader hospitality infrastructure rather than functioning as a standalone platform business, and the venue has not disclosed funding history, M&A activity, or external capital backing.

Name

The Coral Room

Legal name

Doyle Hotel (Holdings) Limited

Website

https://thecoralroom.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Coral Room is a single-location cocktail and wine bar in Bloomsbury, central London, operated within The Bloomsbury Hotel by The Doyle Collection. It serves hotel guests, theatre-goers, and locals through full-day food and beverage service, including afternoon tea, themed cocktail menus, and gift vouchers.

Ownership category

akta.pro rank

Product category

Cocktail Bar and Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industry

Cocktail Lounges & Speakeasies (MPAGAIAD)

Keywords

• Cocktail bar services
• Afternoon tea venue
• Wine bar dining
• Brunch restaurant
• Themed cocktail experience

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Food and Beverage Sales: Primary revenue from selling cocktails, wine, and food across all service periods including breakfast, brunch, afternoon tea, and evening bar service. The venue transforms from a daytime dining space to a lively cocktail bar in the evenings.
2. Gift Voucher Sales: Sale of gift vouchers for use at The Coral Room. Vouchers are valid for five years from purchase and can be used for small plates, cocktails, Afternoon Tea, and sparkling English Wine.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Coral Room is a single-site cocktail and wine bar and restaurant in Bloomsbury, central London, operating within The Bloomsbury Hotel as part of The Doyle Collection. It provides full-day food and beverage service covering weekday breakfast, weekend brunch, all-day light dining and bar bites, daily afternoon tea with a vegan option, and an evening cocktail and drinks service, complemented by limited-edition themed experiences (such as the Devil Wears Prada cocktail and bar bites programme) and the sale of gift vouchers usable across the venue's offerings.

Product overview

The Coral Room is a cocktail and wine bar located in Bloomsbury, London, operating as a single hospitality venue rather than a platform architecture. The venue offers a comprehensive food and beverage service that transforms throughout the day: breakfast (weekdays, 9am-12pm), weekend brunch (11am-3pm), all-day light dining and bar bites, afternoon tea served daily (12pm-4pm) with both standard and dedicated vegan options, and an evening cocktail and drinks service. The establishment also features limited-edition themed experiences, such as the Devil Wears Prada-inspired cocktail and bar bites menu launched alongside the musical at the nearby Dominion Theatre. Gift vouchers and a reservation system support customer access to the venue's services.

Differentiator

Problem solved

Functional benefit

Products and services

• Afternoon Tea Daily afternoon tea service featuring classic finger sandwiches, freshly baked scones with clotted cream and jam, elegant pastries, and a dedicated vegan option, paired with a curated selection of teas or Champagne. Served daily from 12pm to 4pm.
• Breakfast Service Weekday breakfast menu served Monday to Friday from 9am to 12pm at the Bloomsbury venue, aimed at hotel guests, locals, and central London visitors.
• Weekend Brunch Brunch menu served on Saturdays and Sundays from 11am to 3pm, featuring all-day style brunch dishes for individual consumers.
• All-Day Dining and Bar Bites All-day light dining menu including small plates and bar bites available throughout the day, transitioning into evening bar snacks.
• Evening Cocktail and Drinks Service Evening cocktail and wine bar service offering signature cocktails reimagining classic recipes, alongside a full drinks selection including wines and other beverages. Last orders at 12:15am Friday to Saturday and 11:15pm Sunday to Thursday.
• Devil Wears Prada Themed Experience Limited-edition themed cocktail and bar bites experience inspired by the Devil Wears Prada film and tied to the Dominion Theatre musical, featuring signature cocktails and small plates designed to match the film's iconic moments and characters.
• Gift Vouchers Gift vouchers sold online through the bookin1.com platform, valid for five years from purchase and redeemable against small plates, cocktails, afternoon tea, and sparkling English wine at The Coral Room.
• Table Reservations Online reservation system accepting bookings for dining (lunch, afternoon tea, brunch) and drinks-only visits, with reservations accepted until 9pm daily and additional tables held for walk-in guests on a first-come basis. Children of all ages welcome until 17:00.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Doyle CollectioncoreStrategic or Co-development PartnerThe Coral Room is owned and operated by The Doyle Collection, an Irish hotel group. The venue is located within The Bloomsbury Hotel property in London. The Doyle Collection provides brand infrastructure, operational support, and cross-promotional opportunities across its portfolio of hotels.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• The American Bar at The Savoy: Iconic cocktail bar inside The Savoy (Fairmont) on the Strand — a hotel-afilliated cocktail bar serving classic and signature cocktails in a luxury central-London setting.
• The Connaught Bar: Cocktail bar inside The Connaught (Maybourne) in Mayfair — a competing luxury hotel bar renowned for its cocktail craft and design-led interior, drawing a similar high-spend central London crowd.
• The Rivoli Bar at The Ritz London: Afternoon-tea-by-day, cocktail-bar-by-night venue inside The Ritz London — directly comparable on the all-day dining-to-evening-bar daypart model in a flagship luxury hotel.
• Bob Bob Ricard: Iconic Soho restaurant and cocktail bar pairing all-day dining with a champagne-and-cocktail focus — comparable central-London venue mixing daytime dining with high-spend cocktail service.
• The Wigmore at The Langham: All-day lobby bar and dining room inside The Langham hotel in central London — a near-identical concept of a hotel-based venue transitioning from daytime tea/coffee/dining into an evening cocktail bar.
• Dukes Bar at Dukes London: Boutique-hotel cocktail bar in central London known for its martini heritage — comparable as a smaller-format luxury hotel bar serving both hotel guests and walk-in cocktail customers.

Broad incumbents

• Chiltern Firehouse: Luxury boutique hotel restaurant and bar in Marylebone covering breakfast through late-night cocktails — direct competitor for hotel-affiliated all-day F&B in central London.
• Sketch (London): Multi-room Mayfair destination combining a full-service restaurant, cocktail bars, and afternoon tea — overlaps with The Coral Room on all-day F&B and cocktail positioning but operates at a larger, more diversified scale.
• Aqua Shard: Restaurant and cocktail bar on Level 31 of The Shard serving afternoon tea, dining, and cocktails with a destination view — competes for the same afternoon-tea and pre/post-theatre cocktail occasions.

Emerging players

• Paramount at Centre Point: Newer cocktail-led venue atop Centre Point in Fitzrovia, close to Bloomsbury — partial overlap on cocktail-bar positioning for a similar central London after-work and pre-theatre crowd.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thecoralroom
• LinkedInlinkedin.com/company/the-coral-room

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Coral Room