Crazy Crab

What Crazy Crab does

Crazy Crab is a privately held seafood restaurant business operating two dine-in locations on Hilton Head Island, South Carolina. The Jarvis Creek location sits at 104 William Hilton Parkway on the historic site of the S.V. Toomer Seafood Company established in 1902, while the Harbour Town location operates at 149 Lighthouse Road with waterfront views of Calibogue Sound. The restaurants serve Hilton Head Island visitors and local residents seeking Lowcountry-style seafood, with entrees priced from $7-$60 and signature Alaskan Snow Crab Legs that have won multiple Hilton Head Monthly Readers' Choice Awards.

The core operating technology is a standard restaurant SaaS stack: Toasttab handles point-of-sale and online ordering for takeout, Resy manages reservations, and BentoBox powers the website, email marketing, and gift card storefront. The business also operates a loyalty program branded Crab Club and supports a private events channel for weddings, rehearsal dinners, and corporate gatherings. Beyond its own two locations, Crazy Crab is part of the Crab Group family of sister restaurants that includes Old Oyster Factory, Fish Camp, Reilley's Grill & Bar, and Carolina Crab Co.

The go-to-market motion is direct-to-consumer across dine-in, takeout, and reservations, with acquisition driven by walk-in traffic, online booking, social media presence on Instagram and Facebook, and TripAdvisor listings. Marketing also includes an email newsletter signup and gift card sales through a dedicated site. Revenue is generated almost entirely from food and beverage sales at the two locations, with no disclosed enterprise contracts, third-party delivery leadership, or recurring subscription layer beyond the prepaid gift card and Crab Club loyalty mechanics.

Name

Crazy Crab

Legal name

The Crazy Crab

Website

https://thecrazycrab.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Crazy Crab operates two full-service seafood restaurants on Hilton Head Island, South Carolina (Jarvis Creek and Harbour Town), serving tourists and local residents with Lowcountry cuisine, dine-in, takeout, private events, and a loyalty program.

Ownership category

akta.pro rank

Product category

Seafood Restaurants

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Seafood restaurant
• Waterfront dining
• Lowcountry cuisine
• Private events hosting
• Sunday brunch

Headquarters

HQ city

Hilton Head Island

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Restaurant Sales: The primary revenue stream is food and beverage sales from two restaurant locations on Hilton Head Island, SC. Customers pay for menu items including seafood entrees, appetizers, drinks, and desserts at point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

The Crazy Crab operates two seafood restaurants on Hilton Head Island, SC (Harbour Town and Jarvis Creek) serving Lowcountry-inspired cuisine such as Alaskan Snow Crab Legs, shrimp, oysters, and steaks, with each entree individually prepared to order. Offerings include dine-in service, online ordering for takeout via Toasttab, gift cards, the Crab Club loyalty program, Sunday brunch at Jarvis Creek, and private event hosting for weddings, corporate gatherings, and celebrations.

Product overview

Crazy Crab is a seafood restaurant with two physical dining locations in Hilton Head Island, SC (Jarvis Creek and Harbour Town). The restaurant offers dine-in services, online ordering through ToastTab, gift cards, a loyalty program (Crab Club), and private event hosting. Menu offerings include seafood entrees, crab legs, shrimp, oysters, steaks, and Sunday brunch at the Jarvis Creek location. The company operates as a traditional restaurant business rather than a software product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Harbour Town Dine-In Restaurant Full-service seafood restaurant at 149 Lighthouse Rd, Hilton Head Island, SC 29928, offering Lowcountry-inspired seafood, full bar, craft cocktails, live music, playground, and waterfront views of Calibogue Sound near the Harbour Town Lighthouse. Open daily 11am-10pm. Targets local residents and Hilton Head tourists.
• Jarvis Creek Dine-In Restaurant Full-service seafood restaurant at 104 William Hilton Pkwy, Hilton Head Island, SC 29926, on the historic S.V. Toomer waterfront site, offering Lowcountry seafood, full bar, nightly live music, and Sunday brunch from 11am-2pm. Targets local residents and Hilton Head tourists.
• Sunday Brunch at Jarvis Creek Sunday brunch service at the Jarvis Creek location, served from 11am-2pm, available to local residents and Hilton Head tourists.
• Private Event Hosting Bookable private event spaces at Jarvis Creek and Harbour Town for weddings, rehearsal dinners, corporate events, and birthday parties, arranged through online inquiry forms. Targets event organizers, corporate planners, couples, and family hosts.
• Online Ordering for Takeout Direct online ordering for takeout via the Toasttab platform from both Harbour Town and Jarvis Creek locations, allowing local residents and tourists to order menu items for off-premises consumption.
• Gift Cards Digital gift cards redeemable at both The Crazy Crab locations, sold through a dedicated e-commerce website. Targets individual gift purchasers and corporate gifting.
• Crab Club Loyalty Program Customer loyalty program called Crab Club, with signup and rewards managed through the Toasttab platform, designed to drive repeat visits from local diners and tourists.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Carolina Crab CominorOthersRelated restaurant brand under the same Crab Group ownership. Listed in footer alongside other sister restaurants including Old Oyster Factory, Fish Camp, and Reilley's Grill & Bar.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Black Marlin Bayside Grill: Hilton Head Island seafood and casual waterfront restaurant with a comparable local/tourist customer mix and seafood-forward menu.
• Hudson's Seafood House on the Docks: Long-established Hilton Head Island seafood restaurant on the waterfront with a similar casual-fine-dining seafood menu and tourist/locals customer mix; directly comparable in setting, price tier, and category.
• The Wreck of the Salty Dog: Iconic Hilton Head Island seafood and casual dining destination in South Beach marina area; comparable tourist-driven seafood concept with waterfront setting and casual-fine positioning.
• Reilley's Grill & Bar: Sister Crab Group restaurant on Hilton Head Island; while broader American grill than seafood, it shares the same ownership, customer pool, and group-level economics.
• Fish Camp on Skull Creek: Another Crab Group sister brand on Hilton Head Island offering waterfront seafood and casual dining; comparable in menu positioning and target customer within the same parent portfolio.
• Skull Creek Boathouse: High-volume Hilton Head seafood restaurant with waterfront views, private event space, and live entertainment; directly comparable in scale, seafood focus, and resort-destination dining.
• Old Oyster Factory: Sister brand within the Crab Group portfolio operating on Hilton Head Island with waterfront seafood dining; the closest comparable operating model, sharing back-office and ownership.
• Boathouse at Breach Inlet: Seafood restaurant on the water near Hilton Head/Isle of Palms with similar scenic-dining positioning and seafood-forward menu; strong comparable in destination waterfront seafood dining.

Regional players

• Charlie's L'Etoile Verte: Long-standing upscale Hilton Head Island restaurant with seafood and Lowcountry cuisine; comparable in heritage, regional positioning, and fine-dining price point.

Broad incumbents

• The Inn & Club at Harbour Town / Sea Pines Resort: Major resort operator that drives significant tourist traffic to Harbour Town; an incumbent ecosystem player whose resort guests overlap heavily with The Crazy Crab's customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/crazycrabharbourtown
• Instagraminstagram.com/crazycrabharbourtown
• LinkedInlinkedin.com/company/crazy-crab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crazy Crab