Old Oyster Factory Restaurant

What Old Oyster Factory Restaurant does

Old Oyster Factory Restaurant is a privately-held, single-location waterfront seafood restaurant operating at 101 Marshland Rd, Hilton Head Island, South Carolina. The modern restaurant was established in 1980 on the site of the original Broad Creek Oyster Factory, a cannery that operated from 1925 until commercial harvesting was restricted by the state in the 1990s. The restaurant serves individual diners, families, and private event clients through full-service dine-in (daily 11:00 am – 10:00 pm), online ordering, reservations, and event hosting, with 12 listed employees and no publicly disclosed revenue.

The core product is a coastal seafood menu spanning lunch, dinner, brunch, and a raw bar. Dinner entrees price at $23–$40 (grouper $40, scallops $38, swordfish $35, crab cakes $29, short rib $30), with lunch items starting around $15 and a kids (Buccaneers) menu for children 12 and under. The oyster bar is positioned as offering the "largest variety of oysters on the half shell," with May River oysters at $3.50, James River at $2.50, and a rotating Chef's Featured Specialty at $4 each, plus a $65 seafood tower. Revenue streams are diversified across dine-in F&B sales, online ordering and takeout via ToastTab, private event hosting booked through PerfectVenue, gift card sales, and the Crab Club loyalty program. Happy Hour (4–6 pm) layers a daypart-pricing lever with half-price oysters and discounted shrimp.

The business operates as part of the broader Hilton Head Crab restaurant group network, with cross-affiliation to sister establishments including Benny's on Hilton Head, Carolina Crab Co, The Crazy Crab, Fish Camp Waterfront, The Triangle (Boardroom, Papa Tequila, Rosevelta's Pizza, Uncle Billy's Burger Joint), and Reilly's on Hilton Head. Marketing is predominantly organic: Facebook, Instagram, TripAdvisor, email newsletter signup, plus event-driven programming featuring weekly live music performances and seasonal Tuesday night fireworks over Broad Creek. The technology stack is entirely third-party SaaS — BentoBox (website), ToastTab (ordering + loyalty), Resy (reservations), PerfectVenue (events), Google Maps — with no proprietary technology, AI/ML capabilities, mobile app, or API surface. Distribution is single-country/domestic with no international footprint.

Name

Old Oyster Factory Restaurant

Legal name

Old Oyster Factory Restaurant

Website

https://oldoysterfactory.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Old Oyster Factory Restaurant is a privately-held, single-location waterfront seafood restaurant on Hilton Head Island, SC, serving individual diners, families, and private event clients with full-service dining, an oyster bar, online ordering, and waterfront events. Founded 1980 on a 1925 oyster cannery site.

Ownership category

akta.pro rank

Product category

Seafood Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Waterfront seafood dining
• Fresh oyster bar
• Private event catering
• Coastal american cuisine
• Hilton head restaurants

Headquarters

HQ city

Hilton Head Island

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Dine-in Food and Beverage Sales: Traditional restaurant revenue from serving food and beverages to dine-in customers. Menu includes lunch, dinner, brunch, raw bar, desserts, cocktails, wine, and beer.
2. Online Ordering: Takeout and delivery orders placed through ToastTab online platform.
3. Private Event Hosting: Revenue from hosting private events including weddings, waterfront celebrations, and special gatherings booked through PerfectVenue.
4. Gift Cards: Gift card sales through dedicated gift card website (hiltonheadcrabgiftcards.com).
5. Loyalty Program: Crab Club rewards program through ToastTab for customer retention and repeat visits.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Old Oyster Factory Restaurant is a family-owned waterfront seafood restaurant located on Broad Creek at Hilton Head Island, South Carolina, housed in a historic 1925 oyster cannery building. The restaurant serves fresh local seafood including oysters and other shellfish through lunch, dinner, and brunch service, complemented by a raw bar, happy hour, and a full beverage program. It also hosts private events, weddings, live music, and Tuesday night fireworks.

Product overview

Old Oyster Factory is a waterfront seafood restaurant offering a unified dining experience centered around fresh oysters and coastal-inspired cuisine. The core offering is its full-service dining with Lunch, Dinner, and Brunch menus featuring oysters, seafood platters, and grilled entrees, complemented by a dedicated Raw Bar/Oyster Bar. Additional revenue streams include Private Events for weddings and gatherings, a Happy Hour program (4-6 pm with half-price oysters), a Crab Club loyalty program, and Gift Cards. The restaurant also hosts recurring entertainment including Live Music Events on Mondays, Tuesdays, Wednesdays, and Fridays, plus seasonal Tuesday Night Fireworks from June through August. A Kids Menu (Buccaneers Menu) targets families with children 12 and under.

Differentiator

Problem solved

Functional benefit

Products and services

• Lunch Service Midday a la carte seafood and casual fare service offered to diners at the waterfront restaurant on Hilton Head Island.
• Dinner Service Evening full-service seafood and steak dinner service offered to diners at the waterfront restaurant on Hilton Head Island.
• Brunch Service Weekend brunch service offering a curated brunch menu to diners at the waterfront restaurant on Hilton Head Island.
• Raw Bar Fresh oyster and shellfish raw bar offering local Lowcountry seafood to diners at the waterfront restaurant.
• Happy Hour Discounted food and beverage service window offering specials to guests at the waterfront restaurant on Hilton Head Island.
• Private Events and Weddings On-site private event hosting service for weddings, rehearsal dinners, receptions, and corporate functions at the waterfront historic cannery venue.
• Gift Cards Prepaid gift cards redeemable for food and beverages at the restaurant, available for purchase online through the BentoBox website.
• Crab Club Rewards Program Customer loyalty program that offers rewards and benefits to repeat diners at the waterfront restaurant.
• Tuesday Night Fireworks Weekly Tuesday evening fireworks viewing experience offered to guests in conjunction with dinner service at the waterfront restaurant.

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered minor.

• Hilton Head CrabminorOthersParent company or affiliated restaurant group operating multiple seafood establishments in the Hilton Head area. Listed as part of the restaurant group network on the website.
• Benny's on Hilton HeadminorOthersAffiliated restaurant in the Hilton Head Crab restaurant group network.
• Carolina Crab CominorOthersAffiliated restaurant in the Hilton Head Crab restaurant group network.
• The Crazy CrabminorOthersAffiliated restaurant in the Hilton Head Crab restaurant group network.
• Fish Camp WaterfrontminorOthersAffiliated restaurant in the Hilton Head Crab restaurant group network.
• The Triangle (The Boardroom, Papa Tequila, Rosevelta's Pizza, Uncle Billy's Burger Joint)minorOthersMulti-location restaurant group in the Hilton Head Crab network featuring various cuisine types including American, Mexican, pizza, and burgers.
• Reilly's on Hilton HeadminorOthersAffiliated restaurant in the Hilton Head Crab restaurant group network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Crazy Crab: Sister restaurant under the Hilton Head Crab network offering Cajun-influenced seafood and crab-house fare to a comparable Hilton Head visitor and resident base.
• Carolina Crab Co: Hilton Head Crab group affiliate offering seafood and crab-focused fare in the Hilton Head market, sharing brand ecosystem, gift card platform, and customer base.
• Saltwater Cowboy: Hilton Head Island seafood and steak restaurant with casual waterfront vibe; comparable menu mix (oysters, seafood platters, steaks) targeting the same Lowcountry tourist market.
• Skull Creek Boathouse: Iconic waterfront seafood restaurant on Skull Creek near Hilton Head Island, offering a similar dockside dining experience, raw bar, and broad seafood menu aimed at the same tourist and local clientele.
• Boathouse at Breach Inlet: Waterfront seafood restaurant on the Breach Inlet between Isle of Palms and Sullivan's Island; similar coastal-seafood, scenic-view, and tourist-driven model as Old Oyster Factory.
• Hudson's Seafood House on the Docks: Long-established Hilton Head Island waterfront seafood restaurant operating directly on the shrimp docks; competes with Old Oyster Factory for seafood-focused diners seeking scenic harbor views.
• Fish Camp on Broad Creek: Affiliated Hilton Head Crab group restaurant located on Broad Creek with similar waterfront seafood positioning, raw bar, and casual family-friendly atmosphere.
• CQ's Restaurant: Hilton Head Island restaurant offering an upscale-casual seafood and steak menu with a strong local following; comparable on price-point and special-occasion dining.

Broad incumbents

• Chart House: National chain of upscale waterfront seafood restaurants offering destination dining, oyster bars, and special-occasion menus; broader portfolio, less heritage-led, but directly overlapping on occasion-based seafood dining.
• Landry's Seafood House: Multi-concept national seafood chain with strong raw-bar and destination-dining positioning; competes for similar special-occasion and family seafood diners, though at broader scale and without local heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/54029908839
• Instagraminstagram.com/theoldoysterfactory
• LinkedInlinkedin.com/company/old-oyster-factory-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Old Oyster Factory Restaurant