The Crosby

What The Crosby does

The Crosby Club is a private membership golf and lifestyle club headquartered at 17102 Bing Crosby Blvd., San Diego, California, operating under the parent Bando Group Resort Properties. Its core product is an award-winning 18-hole championship golf course co-designed by Brian Curley and Fred Couples, supported by a multi-amenity campus that includes a fitness center, three tennis courts, four pickleball courts, a heated 25-yard junior Olympic-size pool, five dining venues (Main Dining Room, Bing's Bar & Grille, Swing & Sip Poolside, Going My Way Halfway House, Grill 19), and dedicated event spaces (Grand Ballroom, Theme Area, Courtyard, renovated patio).

The business operates on a tiered subscription membership model — Golf, Athletic, Social, and Young Executive Golf (24-44) — with annual dues plus quarterly food-and-beverage minimums. Revenue is diversified across membership dues, recurring F&B minimums, event hosting (weddings and corporate), personal training sessions, junior/summer camp programs, and day-play/guest green fees. Go-to-market is direct-to-consumer through a membership sales department, supplemented by digital channels (website, Instagram, Facebook, Twitter/X) and member word-of-mouth in the Rancho Santa Fe / San Diego affluents.

Full Golf Members receive an extended value proposition through the Troon Privé reciprocal network, which provides access to 270+ clubs across 36 states and 32 countries, preferred rates at 150+ Troon Golf resort and daily-fee courses worldwide, plus reciprocal benefits through Avis, Cliff Drysdale Tennis, and Ship Sticks partnerships. Technology infrastructure is delivered through the Clubessential platform (website and member portal) with GPS-equipped golf carts as the primary on-course technology. The club maintains approximately 51 employees across golf, finance, membership, fitness, F&B, private events, and maintenance functions.

Name

The Crosby

Legal name

The Crosby Club

Website

https://thecrosbyclub.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

The Crosby Club is a private golf and lifestyle membership club in San Diego operating an 18-hole championship course plus fitness, tennis, pickleball, pool, dining, and event facilities, serving affluent members through tiered Golf, Athletic, Social, and Young Executive subscriptions under Bando Group Resort Properties.

Ownership category

akta.pro rank

Product category

Private Golf & Country Club

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Luxury Golf Resorts (THAGACAH)

Keywords

• Private golf club
• Country club membership
• Championship golf course
• Athletic fitness center
• Private event venues

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Membership Dues: Annual/multi-year membership fees for Golf, Athletic, and Social tiers. Full Golf Membership includes extensive privileges across Troon Privé network of 270+ clubs worldwide.
2. Food & Beverage Minimums: Quarterly food and beverage minimums satisfied through purchases at dining outlets. Minimum is billed quarterly for all members.
3. Event Hosting & Private Events: Catering and venue rental for weddings, ceremonies, receptions, and corporate events in Grand Ballroom, Theme Area, Courtyard, and renovated patio spaces.
4. Personal Training Services: Additional cost per session or month for personal training, fitness assessments, and customized exercise programs.
5. Day Play & Guest Fees: Athletic members receive 8 tee times per year at reduced green fee rate. Day play and guest green fees available for non-members.
6. Junior Programs: Sportopia and Kidtopia Camp Programs, Friday Night Kids Care, and Summer Camps available to members with children ages 4-12 at reduced rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

The Crosby Club is a private golf and lifestyle club in Rancho Santa Fe/San Diego, California that operates on a tiered membership model (Golf, Athletic, Social, and Young Executive Golf). Members gain access to an 18-hole championship golf course designed by Brian Curley and Fred Couples, an athletics center with fitness, tennis, pickleball, and a heated 25-yard pool, multiple dining venues, social programming, and private event hosting. Full Golf Members additionally receive reciprocal benefits through the Troon Privé network of 270+ clubs worldwide.

Product overview

The Crosby Club is a private golf club and lifestyle resort offering a unified portfolio of amenities centered around its 18-hole championship golf course (designed by Brian Curley and Fred Couples). The club operates on a tiered membership model with Golf, Athletic, and Social memberships, each providing graduated access to the facility's core offerings including championship golf, athletics (fitness center, tennis, pickleball, swimming), and dining venues (Main Dining Room, Grill 19, Bing's Bar & Grille, Swing & Sip Poolside, Going My Way Grille). Full golf members receive extended benefits through the Troon Privé network, gaining access to 100+ private courses worldwide. The club also hosts private events and weddings, with dedicated venues including a Grand Ballroom, Courtyard, and newly renovated patio. Junior programming (Sportopia/Kidtopia) supports family membership. The integrated experience combines recreation, dining, social events, and exclusive resort-style amenities within a single membership ecosystem.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Membership Premier membership tier granting greens fees, cart fees, bag storage, lockers, range access, handicap fees, full dining outlet access, banquet facilities, social functions, athletic privileges, and Troon Privé reciprocal benefits at 100+ private courses worldwide. Targeted at affluent golfers seeking championship play and reciprocal access when traveling.
• Athletic Membership Sports-focused membership providing fitness center access, group classes, personal training (additional cost), year-round heated pool/spa, 3 tennis courts, 4 pickleball courts, all dining outlets, banquet facilities, social functions, and 8 tee times per year at a reduced green fee rate. Designed for health-conscious members and families focused on recreation rather than full golf play.
• Social Membership Entry-level membership tier providing access to dining at the Main Clubhouse and Bing's Bar & Grille, plus invitations to social functions. Geared to members seeking community and culinary experiences without full golf or athletic privileges.
• Championship Golf Course An 18-hole championship layout designed by Brian Curley and Fred Couples with par 70/72, multiple tee options, elevation changes, panoramic views of Rancho Santa Fe and the San Dieguito River Valley, and GPS-equipped golf cars. Available primarily to Golf Members with limited access for Athletic Members and day play for guests.
• Athletics Center Comprehensive fitness facility offering strength and cardio equipment, group exercise classes (Spin, Mat Pilates, Gyrokinesis, Yoga, Core Fusion, Cardio Muscle), certified personal trainers, 3 tennis courts, 4 pickleball courts, and a heated 25-yard junior Olympic-size swimming pool maintained at 81 degrees year-round. Available to Athletic and Golf Members.
• Dining & Social Venues Multiple on-site dining venues including the Main and Private Dining Rooms (fine dining with live entertainment), Grill 19 (casual with 7 flat-screen TVs and patio seating), Bing's Bar & Grille, Swing & Sip Poolside, and the "Going My Way" Grille Halfway House. Open to members and their guests across all membership tiers.
• Private Events & Weddings Event hosting services featuring ceremony and reception venues — Theme Area, Grand Ballroom, Courtyard, and a newly renovated patio — with culinary catering and event coordination for weddings, corporate functions, and private celebrations. Targeted at corporate clients and member families hosting milestone events.
• Junior Programs (Sportopia & Kidtopia Camps)

Quantifiable outcome

• Access to 270+ golf clubs across 36 states and 32 countries
• +2 more outcomes

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core, minor and unclear.

• Troon (Troon Privé)coreStrategic or Co-development PartnerFull golf members of The Crosby Club receive exclusive Troon Privé privileges including access to 100+ private courses at member rates, amenities at participating Troon Privé clubs (fitness, tennis, aquatics, dining), preferred golf rates at 150+ Troon Golf resort and daily fee courses worldwide, and access to Cliff Drysdale Tennis clubs and resorts. This partnership with Troon's network of 270+ clubs across 36 states and 32 countries is a key differentiator for the club's golf membership.
• AvisminorGTM or Marketing PartnerAll Crosby Club members receive up to 25% off car rentals and other seasonal benefits when traveling through Avis, providing added value for members who travel for golf.
• Cliff Drysdale TennisminorGTM or Marketing PartnerFull Golf Members enjoy preferred access, rates and benefits at Cliff Drysdale Tennis clubs and resorts throughout the United States and Bermuda, complementing the club's own tennis facilities.
• Ship SticksminorGTM or Marketing PartnerGolf equipment shipping service partnership providing convenience for members traveling to play at Troon Privé courses worldwide.
• ClubessentialcoreTechnology or IntegrationWebsite platform provider powering the club's website, member login portal, and digital operations. All pages carry 'Site by Clubessential' attribution indicating an ongoing technology partnership.
• Bando Group Resort PropertiesunclearStrategic or Co-development PartnerListed as a related entity under the About Us section, indicating a potential ownership or affiliated company relationship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fairbanks Ranch Country Club: Private country club in Rancho Santa Fe offering golf, tennis, swimming, dining, and social memberships. Directly comparable membership tiers and amenities to Crosby, competing for the same local member base.
• The Bridges at Rancho Santa Fe: A private golf club also located in Rancho Santa Fe, serving the same affluent Southern California demographic with a championship golf course and full lifestyle amenities. Direct head-to-head competitor for Full Golf memberships in the same ZIP code.
• Rancho Santa Fe Golf Club: Private golf club located within the Rancho Santa Fe covenant, offering a classic course and club amenities. Overlaps directly with Crosby on geography and target member segment.
• La Jolla Country Club: Historic private club serving the La Jolla / San Diego area with a championship golf course, athletic facilities, dining, and event venues. Comparable tiered membership model and premium positioning.
• Del Mar Country Club: Private country club in San Diego County offering golf, tennis, swimming, fitness, and dining. Competes for the same affluent coastal North County member demographic.
• Morgan Run Club & Resort: Private member club and resort in Rancho Santa Fe with golf, fitness, dining, pool, tennis, and event hosting. Closely overlapping amenity mix and membership tiering with The Crosby.
• The Santaluz Club: Private golf and lifestyle club in San Diego featuring a Rees Jones-designed course, spa, fitness, tennis, and dining. Comparable luxury positioning and full-amenity member experience.

Broad incumbents

• Invited (formerly ClubCorp): Owns and operates a large national portfolio of private golf and country clubs with tiered memberships. Represents the broader incumbent business model against which single-property clubs like Crosby benchmark.
• Troon (Troon Privé / Troon Golf): The largest golf and club-management company in the world, managing 270+ properties globally. Crosby is both a managed-affiliated property and a beneficiary of the Troon Privé reciprocal network, making Troon both a partner and a broad incumbent shaping competitive standards.

Regional players

• Bermuda Dunes Country Club: Private country club in the greater Southern California / Coachella Valley region with golf, dining, and event facilities. Comparable private-club operating model in a neighboring regional market, useful as a benchmark for California private-club economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/the_crosby_club
• Facebookfacebook.com/TheCrosbyClub
• Instagraminstagram.com/thecrosbyclubofficial
• LinkedInlinkedin.com/company/the-crosby-national-golf-club

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Crosby