The Cusp

What The Cusp does

The Cusp Marketing Ltd. is a privately held, UK-based marketing agency headquartered in Swansea, Wales, founded in 2023 and operating with approximately ten employees. The firm delivers paid marketing services — including social media marketing, digital advertising, Google Ads management, programmatic advertising, video on demand, audio marketing, outdoor advertising, and PR/branding/creative — to clients across six vertical specialisms: Education, Tourism, Healthcare, Local Authority, Food & Drinks, and Business. Its go-to-market is sales-led and direct, anchored by 'Let's talk' and 'Contact us' website CTAs, regional networking (BNI), and senior-team-led workshops and proposals; revenue is generated via professional-services engagements (retainer or project-based) with bespoke pricing per client.

The Cusp's core technology stack is service-led rather than product-led: it does not develop proprietary software platforms, APIs, or AI models. Its 'Intellectual property' is concentrated in a content library and thought-leadership surface — a blog archive, the Marketing Heroes podcast/webinar series, and a Gen Alpha research specialism that has been packaged into workshops delivered to institutions including Imperial College London, the Girl's Day School Trust, and the Royal Welsh College of Music and Drama. Talent sourcing is supported by an internship pipeline via Career Boost at Swansea University. Documented client outcomes include a 20% uplift in applications and £7 cost-per-lead for a Gower College Swansea student recruitment campaign, and a Tour of Britain / Visit Bridgend tourism campaign that reached over 30,000 individuals and tripled benchmark engagement rates.

The firm is independently owned (UK Companies House registration 14702332, VAT 450277992) with no disclosed parent company, institutional investors, or funding rounds. Customer concentration is diversified across public-sector and SME logos, but skewed toward further-education in Wales. Geographic scope is regional (UK), with operating geographies limited to GBR. Recent recognitions include the 2024 Steilos Award (Stelios Philanthropic Foundation), Wales Online Under 35, and Women Business Awards, alongside ongoing expansion of its service portfolio and vertical coverage.

Name

The Cusp

Legal name

The Cusp Marketing Ltd.

Website

https://the-cusp.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Cusp is a Swansea, Wales-based marketing agency founded in 2023 that delivers paid marketing services — social media, Google Ads, programmatic, outdoor, audio, and PR — across six verticals (education, tourism, healthcare, local authority, food & drink, business), primarily serving UK public-sector and SME clients via bespoke retainer and project engagements.

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: The Cusp generates revenue by providing paid marketing services to clients across its six sector specialisms. Services include social media marketing, digital advertising, Google Ads management, programmatic advertising, video on demand, audio marketing, outdoor advertising, and PR/branding/creative. Revenue is derived from professional services engagements, likely retainer or project-based arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

The Cusp is a full-service marketing agency that plans and executes social media marketing, digital advertising, Google Ads, programmatic advertising, video on demand, audio, outdoor, and PR/branding/creative campaigns for organizations. It also offers a Generation Alpha workshop and a four-step Discovery → Strategy → Implementation → Optimization process.

Product overview

The Cusp is a marketing agency offering a comprehensive suite of marketing services organized around two main pillars: service offerings and sector specializations. The core service portfolio includes Social Media Marketing, Digital Advertising & Content, Google Ads, Marketing Roadmap, Programmatic Advertising, Video On Demand, Audio Marketing, Outdoor Advertising, and PR, Branding & Creative. These services are supported by specialized features including Strategic Branding, Data-Driven Insights, SEO, Targeted Population Segmentation, Sensory Marketing, and Market Research. The company operates across six industry sectors: Education (student recruitment, colleges, universities), Tourism (destinations, festivals, events), Healthcare (NHS, private healthcare), Local Authority (councils, government), Food & Drinks (brands, restaurants, distributors), and Business (organizations, industry bodies). The Cusp also delivers specialized offerings such as Generation Alpha workshops and data visualization strategies through a 4-step process: Curiosity, Analysis, Audience, and Attention. The company is values-led and sustainability-focused, emphasizing cutting-edge innovation and market-leading concepts.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Marketing
• Digital Advertising & Content Digital advertising and content service for organizations, including paid digital campaign planning and creative content production.
• Google Ads Management Google Ads management service that uses AI-powered optimization to plan, run, and optimize paid search campaigns for business clients.
• Programmatic Advertising Programmatic advertising service that automates media buying across digital inventory for organizational clients.
• Video On Demand Advertising Video On Demand (VOD) advertising service that places video ads in on-demand streaming environments for business clients.
• Audio Advertising Audio advertising service for organizations, placing ads across digital audio and radio inventory.
• Outdoor Advertising Outdoor advertising service that plans and buys out-of-home (OOH) media placements for business clients.
• PR, Branding & Creative PR, branding, and creative services for organizations, covering public relations, brand development, and creative production.
• Marketing Roadmap Marketing roadmap service that produces a structured strategic plan for organizational marketing activities.
• Generation Alpha Workshop Educational workshop service on Generation Alpha, delivered by the agency's leadership team (Louise and Jess) to organizations seeking insight into the Gen Alpha audience.

Quantifiable outcome

• 20% increase in applications for Gower College Swansea student recruitment campaign
• +2 more outcomes

Named customers18 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Career Boost (Swansea University)minorStrategic or Co-development PartnerThe Cusp partners with Career Boost at Swansea University for internship programmes, providing students with marketing placement opportunities. Grace Bader-Jones interned at The Cusp through this partnership in 2023. The partnership offers students real-world marketing experience while giving The Cusp access to emerging talent.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Soap Media: Preston-based UK digital marketing agency offering web design, SEO, paid media, and content services to SMEs and public sector clients. Closely matches The Cusp's UK regional, multi-sector service profile.
• Hallam: Nottingham-based full-service UK digital marketing agency offering SEO, paid media, content, and PR services to mid-market and enterprise clients. Comparable to The Cusp in being a UK regional full-service agency competing on outcomes rather than proprietary tech.
• Builtvisible: London-based UK digital marketing agency focused on SEO, content, and digital PR. Comparable in offering search-led and content-led services overlapping with The Cusp's Google Ads, content, and PR capabilities.
• Impression Digital: Nottingham-based UK digital marketing agency specialising in SEO, paid media, and digital PR for B2B and consumer brands. Directly comparable service mix and UK mid-market positioning to The Cusp.
• Propeller Group: London-based UK digital marketing and content agency serving consumer and lifestyle brands. Comparable multi-channel service mix (paid social, content, PR) to The Cusp.
• Embryo Digital: Manchester-based UK digital marketing agency offering SEO, PPC, content, and digital PR. Similar service portfolio and UK regional full-service positioning to The Cusp.
• Croud: UK-founded digital marketing agency using a global network model for SEO, paid media, content, and programmatic. Comparable to The Cusp's full-service digital and programmatic advertising offering, with broader scale.

Broad incumbents

• WPP: Global advertising holding company owning agencies across creative, media, PR, and digital. Represents the broad incumbent landscape The Cusp competes against for large UK and international client budgets.
• Dentsu: Global advertising holding group offering creative, media, and customer experience services. Relevant as the broad incumbent peer competing for the same UK enterprise and public-sector marketing budgets that The Cusp targets.

Regional players

• Golley Slater: Cardiff-headquartered Welsh marketing agency with public sector and B2B clients across the UK. The most direct regional peer to The Cusp given shared Welsh market, similar public-sector exposure, and overlapping service lines.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-cusp-marketing
• Instagraminstagram.com/the_cusp_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Cusp