What Builtvisible does

Builtvisible is a London-based specialist digital marketing agency focused on organic search, content strategy, and digital PR for enterprise brands. Founded in 2009 by Richard Baxter, the firm operates as a B2B professional services consultancy rather than a SaaS platform, delivering three core service pillars: Strategy & Planning, Campaigns & Brand Activation, and Consulting & Transformation. Its client base is heavily enterprise-weighted and diversified across verticals including travel (Icelandair, Lastminute.com), retail (Asda, Very, Bravissimo, Superdrug), insurance (Towergate, Aviva, Vitality), security (G4S), public sector (Met Office), and healthcare retail (Specsavers), with several multi-year relationships dating back a decade or more.

The agency's underlying technology stack combines bespoke proprietary tools with applied data science. Builtvisible Forecaster uses Meta's Prophet algorithm to model organic search trends with seasonality and external factors; SEOCausal applies causal inference methodology using synthetic control groups to isolate the impact of SEO optimisations rather than relying on A/B testing; Opportunity Sizing analyses link quality and building rates; and a Data Warehousing practice unifies SEO, PPC, and other marketing data for downstream AI tools and custom models. The firm also offers Marketing Mix Modelling and GA4/GTM services. Its commercial model is bespoke enterprise services sold via direct field sales, with no public pricing tiers disclosed.

On 27 March 2025, Builtvisible was acquired by AIM-listed Brave Bison and integrated into its Performance and Commerce practice. As part of the deal, CEO Geoff Griffiths (owner since 2019) became Chief Commercial Officer, COO Rebecca Brown became Managing Director of Organic Performance, and newly promoted Brave Bison CEO Hannah Kimuyu took over the combined unit, with Sam Hailstone joining as Director of Organic Performance.

Name

Builtvisible

Legal name

Builtvisible

Website

https://builtvisible.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

11–50 employees

Short description

Builtvisible is a London-based specialist SEO, content strategy, and digital PR agency serving enterprise brands across travel, retail, insurance, and ecommerce; acquired by Brave Bison in March 2025.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Marketing Organization, Operating Model & Capability Building (MPAAAFAG)

Keywords

• SEO agency services
• Content strategy consulting
• Digital PR services
• Organic search marketing
• Data strategy consulting

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Professional Services - Strategy: End-to-end organic strategy consulting engagements for enterprise brands, including SEO strategy, content strategy, and data strategy services focused on delivering long-term compound ROI.
2. Campaign Services: ROI-centric organic campaigns including SEO campaigns, content and brand activation campaigns, and digital PR initiatives designed for long-term brand building and customer acquisition.
3. Consulting & Transformation: Organizational change consulting placing data, digital and specialist knowledge at the centre of brand ecosystems, including in-housing support and tooling infrastructure implementation.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Builtvisible is a B2B specialist SEO, content, and digital PR agency that delivers end-to-end organic digital marketing services to enterprise brands. Its core offering is organized around three pillars — Strategy & Planning, Campaigns & Brand Activation, and Consulting & Transformation — covering SEO, content, digital PR, data strategy, and analytics. Services are delivered via bespoke engagements and supported by proprietary tools (Builtvisible Forecaster, SEOCausal, Opportunity Sizing) and supporting capabilities in GA4/GTM, data warehousing, and Marketing Mix Modelling.

Product overview

Builtvisible is a specialist SEO, Content and Digital PR agency that operates as a service-based consultancy rather than a SaaS product platform. The company offers three main service pillars: Strategy & Planning (end-to-end organic strategy), Campaigns & Brand Activation (ROI-centric organic campaigns), and Consulting & Transformation (organisational change). Within these pillars, Builtvisible delivers specific services including SEO strategy, content strategy, data strategy, technical SEO, digital PR, and analytics services (GA4/GTM). The company also provides proprietary tools and frameworks including Builtvisible Forecaster (SEO forecasting), Opportunity Sizing (strategy product), and SEOCausal (causal analysis methodology). Additional offerings include the Career Architect progression framework and data warehousing capabilities. All services are delivered through specialist teams focused on SEO, Content & Promotion, Data, and Client Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Planning End-to-end organic strategy service that aligns cross-functional teams and delivers brand growth over the long-term through SEO strategy, content strategy, and data strategy alignment. Designed for enterprise brands investing in long-term organic growth.
• Campaigns & Brand Activation Connected ROI-centric organic campaigns including SEO campaigns, content and brand activation, and digital PR initiatives designed to build brand visibility and drive revenue for enterprise clients.
• Consulting & Transformation Organisational change service that puts data, digital, and specialist knowledge at the centre of brand ecosystems, including SEO consulting, content consulting, data consulting, and tooling/infrastructure implementation for in-housing.
• Builtvisible Forecaster Proprietary SEO forecasting tool using Meta's Prophet algorithm to model organic search trends with seasonality, external factors, and historical performance for accurate organic search projections. Used as part of client engagements.
• SEOCausal Proprietary data science methodology using causal inference models to understand the true impact of SEO optimisations by creating synthetic control groups, providing a more accurate alternative to traditional A/B testing for SEO.
• Opportunity Sizing Proprietary strategy product that identifies significant SEO gains available within specific timeframes by analysing link quality and building rates, enabling clients to prioritise high-impact opportunities.
• GA4 & GTM Services Google Analytics 4 and Google Tag Manager setup, migration, troubleshooting, and optimisation services to ensure accurate tracking and analytics for enterprise clients.
• Data Warehousing Data pipeline development service that unifies SEO, PPC, and other marketing data into centralised data warehouses to support AI tools and custom analytics models for clients.
• Marketing Mix Modelling (MMM) Econometric approach to measuring marketing channel effectiveness in a privacy-restricted environment, helping clients understand the relative contribution of organic, paid, and other marketing channels.

Quantifiable outcome

• 1,156% ROI for GLL with £2.1 million increase in organic revenue
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Brave BisonflagshipStrategic or Co-development Partner · 27 March 2025Brave Bison, a media, marketing and technology company, acquired Builtvisible in March 2025. Builtvisible is being integrated into Brave Bison's Performance and Commerce practice under newly promoted CEO Hannah Kimuyu. CEO Geoff Griffiths becomes Chief Commercial Officer and COO Rebecca Brown becomes Managing Director of Organic Performance. The acquisition provides access to Brave Bison's AI expertise, paid media, social media, and commerce capabilities while maintaining Builtvisible's SEO focus.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hallam Internet: UK digital marketing agency delivering SEO, content, paid media and CRO to enterprise clients. Comparable to Builtvisible as a UK-based full-service digital agency with a strong organic heritage and similar multi-disciplinary team structure.
• Croud: UK-headquartered digital marketing agency offering SEO, content, paid media, data and programmatic services to enterprise clients. Closely comparable in service mix (organic-first, data-led) and target market (enterprise brands), making Croud one of Builtvisible's most direct UK agency competitors.
• Click Consult: UK digital marketing agency providing SEO, content, paid media and digital PR services. Comparable as a long-standing UK agency with enterprise organic campaigns and an overlapping service portfolio.
• Rise at Seven: UK SEO and digital PR agency focused on enterprise brand visibility through content, PR, and link earning. Comparable to Builtvisible's digital PR + SEO campaigns, with similar award-winning case studies and enterprise travel, retail, and lifestyle clients.
• Koozai: UK SEO and digital marketing agency with a strong organic-led service offering. Comparable to Builtvisible on SEO and content focus, UK enterprise client base, and similar mix of strategy plus campaign execution.
• Re:signal: UK-based specialist SEO agency focused on enterprise e-commerce and large-scale organic growth programs. Comparable to Builtvisible on technical SEO depth, enterprise e-commerce case studies, and data-led organic strategy.
• Verve Search: UK-based digital PR and SEO agency serving enterprise brands. Directly comparable to Builtvisible on the SEO + digital PR service mix and enterprise travel, retail and consumer brand client base.
• Impression: UK digital marketing agency specializing in SEO, content, PPC and digital PR for enterprise and ambitious mid-market brands. Comparable in service mix, UK footprint, and enterprise client roster, with overlapping emphasis on organic and content-led growth.
• Aira: UK SEO and content marketing agency serving enterprise B2B and B2C brands. Directly comparable on the organic-first service model, content-and-PR-led campaigns, and enterprise focus, with similar case-study-driven positioning to Builtvisible.

Broad incumbents

• Merkle: Global customer experience and digital performance agency (and parent of UK agency Tug) offering SEO, content, paid media, data and CX solutions. Comparable as a much larger incumbent operating in the same organic and full-funnel marketing space across enterprise clients worldwide.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/builtvisible
• Xx.com/Builtvisible
• Facebookfacebook.com/builtvisible

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Builtvisible