What DAM design does

DAM design (legal name: DAM Design) is a privately held creative design studio founded in 2018 and based in Mumbai, India, operating as a collective of approximately 5 core staff plus a rotating pool of independent collaborators, illustrators, motion designers, 3D artists, copywriters, and brand strategists. The studio delivers commissioned creative services across six core offerings: Branding Design, UI & UX Design, Illustration & Visual Design, Packaging Design, Motion Graphics, and Identity & Website Design. It has completed 50+ projects for 30+ clients spanning fashion and lifestyle (Adidas, Foot Locker), food and beverage (Jolies under Aditya Birla Experiences, Anecdote Coffee Roasters), music and entertainment (Raja Kumari, King, Grasslands Festival, 24 Calibre), automotive (Hyundai), corporate and financial services (Quest Investment Advisors, Aditya Birla New Age Hospitality), infrastructure (GridMats), and fintech (Glide).

DAM generates revenue through project-based creative commissions priced per engagement rather than through subscriptions, retainers, or productized offerings. The studio markets itself via its portfolio website (thedam.design), Behance profile, LinkedIn, and Instagram, with client acquisition driven by direct outreach, referrals, and portfolio-driven inbound interest. It is founder-led by Co-founder and Creative Director Aditya Damle, operates without external institutional investment, and has no disclosed parent company, subsidiaries, or M&A history. The firm also runs 'Open Call', a sub-platform for connecting artists to opportunities and grants, and has hosted community workshops under the Design Cluster initiative, though these are community-building activities rather than revenue-generating lines. All service delivery is human-led creative work; no proprietary technology, AI/ML products, or software platform is part of the offering, and there are no public APIs, SDKs, or productized digital assets.

Name

DAM design

Legal name

DAM Design

Website

https://thedam.design

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

DAM design is a Mumbai-based creative design studio collective delivering branding, illustration, packaging, UI/UX, motion, and identity services to B2B clients across fashion, F&B, music, corporate, infrastructure, and fintech sectors.

Ownership category

akta.pro rank

Product category

Creative Design Services

NAICS

Graphic Design Services (541430)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Branding design services
• UI/UX design services
• Packaging design services
• Motion graphics design
• Illustration and identity design

Headquarters

HQ city

Not specified

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Design Services: DAM generates revenue through commissioned creative design services including branding, identity design, UI/UX design, illustration, packaging design, editorial design, motion graphics, and copywriting for B2B clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

DAM design is a Mumbai-based creative design studio that sells B2B creative services including brand identity, UI/UX design, illustration, packaging design, motion graphics, and website/identity design. Engagements are delivered as project-based work for consumer-facing brands and corporate clients across fashion, food & beverage, music, and related sectors. The studio functions as a multi-disciplinary boutique rather than a software or product company.

Product overview

DAM design is a creative design studio offering a unified suite of design services centered around brand development and visual storytelling. The portfolio comprises six core service offerings: Branding Design (crafting brand narratives through color, typography, and iconography), UI & UX Design (user research-driven digital product design), Illustration & Visual Design (research-driven illustration and visual storytelling), Packaging Design (narrative-driven packaging systems), Motion Graphics (animated design elements), and Identity & Website Design (complete brand identity systems including digital presence). These services are delivered through client projects across diverse industries including music entertainment, food & beverage, fashion, automotive, and corporate sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Open Call: A platform created by DAM Design to make the arts more accessible for artists, connecting them to available opportunities and grants.

Products and services

• Brand Identity Design
• UI/UX Design
• Packaging Design
• Illustration
• Motion Graphics
• Website / Digital Identity Design

Quantifiable outcome

• 180+ creative professionals and students impacted through Design Cluster workshops
• +1 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Kakkoiiproject-levelStrategic or Co-development PartnerKakkoii served as the Strategy Partner for the GridMats brand identity project. DAM collaborated with Kakkoii to develop the brand identity for GridMats, a patented sustainable infrastructure product. The partnership combined DAM's creative design expertise with Kakkoii's strategic brand positioning capabilities.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Superside: Tech-enabled subscription design service for branding, motion, and UI/UX — addresses the same mid-market B2B segment but with a scalable subscription model that threatens traditional project-based studio economics.
• ManyPixels: Subscription-based graphic design service offering unlimited design requests — a partial overlap with DAM's branding and illustration work, particularly for SMEs seeking predictable design output.
• Kimp: Subscription design and video service delivering graphic design, illustration, and motion — competes for lower-tier branding and social creative budgets that DAM also targets across its B2B client base.

Broad incumbents

• Landor: Global brand consulting and design network competing for the same enterprise brand-identity RFPs DAM wins — broader portfolio and multinational footprint place it as an incumbent counter to boutique studios.
• Ogilvy: Global advertising, brand, and communications network offering integrated brand identity alongside advertising — competes for overlapping B2B brand-design and corporate-identity engagements in India and globally.
• Wieden+Kennedy: Independent global creative agency known for brand storytelling campaigns and identity work — overlaps with DAM's brand-craft and storytelling focus but at significantly larger scale and broader service scope.

Direct peers

• Elephant Design: Pune-based Indian design and branding firm spanning packaging, branding, and editorial design — directly comparable by geography and service mix within India's independent creative-agency landscape.
• Sagmeister & Walsh: Identity, branding, and graphic design studio known for narrative-driven, illustration-rich work — closely comparable to DAM's branding-plus-illustration positioning at premium-project scope.
• Foreign Policy Design: Singapore-based brand and design studio with a similar multidisciplinary, storytelling-led approach across branding, packaging, and editorial — operating in the same Asia-Pacific boutique creative-studio tier as DAM.
• Pentagram: Global independently-owned design firm operating as a partner-led collective across branding, identity, packaging, and editorial — the closest model archetype to DAM's partner-collective creative studio approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/thedamdesign
• Instagraminstagram.com/thedam_design/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DAM design