The Desire Foundation Inc

What The Desire Foundation Inc does

The Desire Foundation Inc. is a 501(c)(3) non-profit organization founded in 2020 by Jennifer Desir Hilaire and headquartered at 814 West Church Street in Orlando, Florida, focused on addressing food insecurity in the historically Black Parramore neighborhood, a federally recognized food desert. The organization operates a portfolio of community programs: Project 814, a recurring community event series hosted at Interstruct Inc.'s headquarters distributing hot meals, groceries, clothing, and wraparound resources; The Pantry, an appointment-based food pantry at 2200 N Forsyth Rd; recurring holiday and family events including Thanksgiving With a Friend, Kids Field Day, and Christmas on Church St; and the in-development Parramore Market, a micro grocery store and community resource hub scheduled to open August 2026.

The organization is volunteer-led with a reported headcount of 5 and runs on donated capital, corporate sponsorships, and grants. Its funding model is anchored by Interstruct Inc., which has directed 100% of its charitable giving to The Desire Foundation since 2020 and provides physical space for operations. Supporting partners span grocery (Publix), healthcare and payers (26Health, Florida Department of Health, Mental Health Association of Central Florida, Comprehensive Health Center of Orlando, Humana, United Healthcare, Wellcare, Ambetter), corporate sponsors (Orlando Magic, Darden Restaurants, Expedia Group, Cintas), and community and government organizations (Central Florida Urban League, Family Promise of Greater Orlando, Hispanic Federation, Orange County government, Florida Senate staff).

There is no proprietary technology platform; go-to-market is community-led through direct events, on-the-ground volunteer engagement, website signups, email newsletters, Instagram, and SignUp.com-based volunteer scheduling. All beneficiary programs are provided free of charge; revenue mechanics for the future Parramore Market combine free food access with affordable groceries. The organization is governed by a volunteer board drawn largely from local corporate, legal, healthcare, and civic institutions, and reports 501(c)(3) status under Tax ID 86-3926426.

Name

The Desire Foundation Inc

Legal name

The Desire Foundation Inc.

Website

https://thedesirefoundationinc.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Desire Foundation Inc. is a 501(c)(3) non-profit based in Orlando that addresses food insecurity in the Parramore food desert through Project 814 events, a pantry program, holiday family events, and the upcoming Parramore Market micro grocery store opening August 2026.

Ownership category

akta.pro rank

Product category

Community Food Security Services

NAICS

Community Food Services (62421), Community Food Services (624210), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Food Assistance & Food Banks (BPAGAEAA)

akta.pro secondary industry

Community-Owned / Nonprofit Grocery Stores (CRAHALAB)

Keywords

• Food security programs
• Community food pantry
• Charitable food distribution
• Nonprofit community services
• Food access initiatives

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D, Others

Revenue model

1. Donations and Charitable Contributions: The Desire Foundation operates as a 501(c)(3) non-profit organization funded primarily through donations from individuals, corporations, and charitable giving programs. Notably, Interstruct Inc. has directed 100% of its charitable giving to The Desire Foundation since 2020. The organization also receives support through corporate partnerships and volunteer contributions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Desire Foundation Inc. operates food access and wraparound community support programs serving food-insecure residents of Orlando's Parramore neighborhood. Core offerings include The Pantry (appointment-based grocery pickup), Project 814 (community events distributing hot meals, groceries, clothing, and resources), seasonal programs (Thanksgiving With a Friend, Kids Field Day, Christmas on Church St), and the upcoming Parramore Market micro grocery store opening August 2026. All programs are provided free of charge to community members.

Product overview

The Desire Foundation Inc. is a 501(c)(3) non-profit organization offering community food security and social support programs in Orlando's Parramore neighborhood. The organization operates multiple interconnected programs: Parramore Market (a micro grocery store opening August 2026), The Pantry (appointment-based food pickup), Project 814 (community resource distribution), Thanksgiving With a Friend (holiday meal program), Kids Field Day (family community event), and Christmas on Church St (holiday celebration). These programs work together to address food insecurity, provide wraparound support, and empower underserved communities through dignified access to nutritious food and essential resources.

Differentiator

Problem solved

Functional benefit

Brands

• Project 814: Community engagement initiative launched in autumn 2020, hosting events in collaboration with Interstruct, distributing hot meals, groceries, clothing, and essential community resources to the Parramore community.
• The Pantry
• Parramore Market

Products and services

• Parramore Market A first-of-its-kind micro grocery store and community resource hub located in Parramore, providing consistent access to healthy food while connecting residents to services and opportunities. Combines free food access, affordable groceries, health-focused initiatives, and wraparound support under one roof. For food-insecure families and individuals in the Parramore neighborhood of Orlando.
• The Pantry

Quantifiable outcome

• Fed over 300 neighbors at inaugural 'Thanksgiving with a Friend' event in 2020
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

21 partnerships are on record, tiered flagship, core and minor.

• Interstruct Inc.flagshipStrategic or Co-development Partner · 1 January 2020Interstruct Inc. has directed 100% of its charitable giving to The Desire Foundation since 2020. The Desire Foundation utilizes Interstruct HQ at 814 W. Church Street to run their programs, with Interstruct providing a safe and clean environment for clients and necessary resources for operations. Ryan Young, Interstruct CEO, assists in connecting with other organizations, businesses, and individuals who can support the mission.
• 26HealthcoreStrategic or Co-development PartnerCommunity health partner providing services and health-focused initiatives to the Parramore community.
• PublixcoreStrategic or Co-development PartnerGrocery partner supporting food distribution and pantry programs.
• Foodie CateringcoreStrategic or Co-development PartnerCo-owned by Michele Bosch (Past Board Vice Chair), provides catering services and food-related support for events and programs.
• OTownDairyminorStrategic or Co-development PartnerDairy partner supporting food distribution programs.
• Angie's Forever AngelsminorStrategic or Co-development PartnerCommunity partner supporting programs and initiatives.
• The Bros in Convo InitiativeminorStrategic or Co-development PartnerCommunity partner organization.
• Care PlusminorStrategic or Co-development PartnerHealthcare and wellness partner.
• Florida Department of HealthcoreStrategic or Co-development PartnerGovernment health partner providing health services and initiatives.
• Mental Health Association of Central FloridacoreStrategic or Co-development PartnerMental health services partner supporting community wellbeing initiatives.
• Central Florida Urban LeaguecoreStrategic or Co-development PartnerEconomic empowerment and community development partner.
• Comprehensive Health Center Of OrlandocoreStrategic or Co-development PartnerHealthcare partner providing health services to community members.
• HumanaminorStrategic or Co-development PartnerHealth insurance partner supporting health initiatives.
• United HealthcareminorStrategic or Co-development PartnerHealth insurance partner supporting health initiatives.
• AmbetterminorStrategic or Co-development PartnerHealth insurance partner supporting health initiatives.
• WellcareminorStrategic or Co-development PartnerHealth insurance partner supporting health initiatives.
• The Mustard Seed of Central FloridacoreStrategic or Co-development PartnerFood bank partner supporting food distribution programs.
• Parramore Community Engagement CouncilcoreStrategic or Co-development PartnerCommunity organization partner focused on Parramore neighborhood engagement.
• Hispanic FederationminorStrategic or Co-development PartnerHispanic community organization partner.
• Family Promise of Greater OrlandominorStrategic or Co-development PartnerHomelessness prevention and family support partner.
• CintasminorStrategic or Co-development PartnerCorporate partner supporting programs.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Coalition for the Homeless of Central Florida: Orlando-based non-profit addressing homelessness and food insecurity through direct services and wraparound support; comparable to TDF's mission of providing meals, groceries, clothing, and housing-adjacent services in the same region.
• Hope CommUnity Center: Apopka, Florida non-profit serving immigrant and low-income residents with food, ESL, health, and social services; comparable as a Central Florida community-based non-profit running food pantries and wraparound support programs.
• Second Harvest Food Bank of Central Florida: Regional food bank serving Central Florida including Orlando; directly comparable as a hunger-relief non-profit distributing groceries and meals through partner agencies and direct programs in the same geography as The Desire Foundation.
• The Mustard Seed of Central Florida: Kissimmee-based food bank partner already collaborating with TDF on distribution; directly comparable as a Central Florida hunger-relief non-profit operating food pantries and meal programs.
• Central Florida Urban League: Orlando-based civil rights and economic empowerment non-profit already partnering with TDF; directly comparable as a community-empowerment organization working on poverty, food access, and equity in the same region.
• United Against Poverty of Central Florida: Central Florida non-profit offering food assistance, member-based grocery programs, and wraparound services to families in need; directly comparable as an anti-poverty non-profit combining food access with wraparound support.

Regional players

• Feeding Tampa Bay: Regional food bank operating across the Tampa Bay area; comparable as a Florida hunger-relief non-profit running pantry distribution, mobile pantries, and nutrition programs in a different but adjacent Florida geography.
• Habitat for Humanity Greater Orlando & Osceola County: Orlando-area non-profit tackling neighborhood-level disinvestment in Parramore-adjacent communities through homeownership and revitalization; comparable as a community-development non-profit operating in the same civic geography.

Broad incumbents

• Heart of Florida United Way: Large regional funder and convener of non-profits in Central Florida including many of TDF's partners (Central Florida Urban League, Family Promise); comparable as a broader-scale funding backbone for the same community services ecosystem.
• Catholic Charities of Central Florida: Faith-based regional non-profit delivering food, housing, immigration, and family support services across Central Florida; comparable as a larger-scale operator of multi-county food assistance and wraparound services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-desire-foundation-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles20 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Desire Foundation Inc