Victor Distillery Corp

What Victor Distillery Corp does

The Distillery, legally Victor Distillery Corp, is a privately held sports bar and grill restaurant chain founded in 1980 in Rochester, New York. The company operates three physical restaurant locations across the Rochester metropolitan area — Mt. Hope Avenue in Rochester (the original 1980 location), Winton Road South in Henrietta, and Square Drive in Victor. Each venue features 30+ high-definition televisions with personal screens at booths, a running sports ticker, a 40+ tap craft beer selection maintained at 36–38°F, and an extensive cocktail and spirits program. The brand was recognized in 2017 as NYup.com's Judge's Choice for Best Sports Bars in Upstate New York.

The Distillery's core product is full-service dine-in restaurant service offering American fare across shareables, award-winning chicken wings (with 12 signature sauces and rubs), gourmet burgers, hand-crafted sandwiches, pizza, pasta, grilled entrees, soups, salads, and desserts, complemented by a deep beverage program covering draft/bottle/can beer, margaritas, martinis, mojitos, frozen drinks, whiskey, wine, and specialty cocktails. The company operates no proprietary technology stack; operations rely on Toast Tab for POS, online ordering (order.thedistillery.com), gift card sales, and loyalty program management, with UberEATS providing third-party delivery at the Mt. Hope location. No AI/ML, proprietary models, or differentiated technology assets are disclosed.

The business generates revenue primarily through in-restaurant and take-out food and beverage sales, with supplementary streams from catering (minimum $200 for free delivery, 12-hour advance notice), gift cards (sold via Toast Tab and at all locations), and The Distillery Rewards loyalty program (1 point per $1 spent, $10 discount per 200 points redeemed). Distribution runs through three owned dine-in locations, a company-operated online ordering platform, UberEATS delivery at Mt. Hope, off-site catering delivery, and digital and physical gift cards. The customer base is exclusively consumer-facing, spanning sports fans, families, group event organizers (parties of 8+), and community organizations participating in the Dining for Dollars FUNdraising program, which donates 20% of supporters' bills to schools, sports programs, and non-profits. Marketing emphasizes organic social (Facebook, Instagram), email/SMS, SEO, and community engagement rather than paid acquisition, with no disclosed paid media spend.

Name

Victor Distillery Corp

Legal name

The Distillery

Website

https://thedistillery.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1–10 employees

Short description

The Distillery is a privately held sports bar and grill chain operating three Rochester, NY locations. Founded in 1980, it serves sports fans and families with American fare, craft beer, and immersive sports viewing across 30+ HD TVs per venue.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurants

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Neighborhood Bars & Taverns (CRANACAA)

akta.pro secondary industry

Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Sports bar restaurant
• Craft beer dining
• Restaurant catering services
• American casual dining
• Wings and burgers

Headquarters

HQ city

Victor

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales: The primary revenue stream is in-restaurant and take-out food and beverage sales, including shareables, wings, burgers, pasta, pizza, grilled entrees, craft cocktails, draft beer, wine, and specialty drinks. Sales occur through dine-in, online ordering, and catering channels.
2. Gift Cards: Gift cards are sold through Toast Tab platform and at all physical locations, generating upfront cash receipts redeemable for future food and beverage purchases.
3. Catering Services: Catering orders require minimum 12-hour advance notice with free delivery on orders of $200 or more. Revenue generated from group dining events, corporate functions, parties, and fundraisers.
4. Loyalty Rewards Program: The Distillery Rewards program earns members 1 point per $1 spent, redeemable for $10 discounts every 200 points, driving repeat visit frequency and customer retention.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Victor Distillery Corp, operating as The Distillery, runs a three-location sports bar and grill restaurant chain in the Rochester, NY area, serving American fare (award-winning wings, burgers, sandwiches, pizza, pasta, grilled entrees) alongside a full bar with 40+ draft taps, craft cocktails, and wine. Beyond dine-in, the company offers take-out, off-site catering for groups of 8+, a points-based loyalty program (Distillery Rewards), gift cards, fantasy football draft parties, and a community Dining for Dollars fundraising program that donates 20% of supporter bills to schools and non-profits.

Product overview

The Distillery is a sports bar and grill restaurant chain operating three locations in the Rochester, NY area (Mt. Hope, Henrietta, and Victor). The core offering is full-service dine-in restaurant services featuring American fare including award-winning chicken wings (since 1980), gourmet burgers, hand-crafted sandwiches, pizza, pasta, salads, and grilled entrees. Beverage offerings center on an extensive craft beer selection on draft, full bar with spirits/cocktails/margaritas/martinis/mojitos/wine, and specialty frozen drinks. The restaurant differentiates through sports viewing entertainment with 30+ HD TVs at each location. Additional services include take-out and catering (with group dining for parties of 8+), a loyalty rewards program (The Distillery Rewards via Toast Tab), gift cards, fantasy football draft party hosting, and a fundraising program (Dining for Dollars). The company also integrates with UberEATS for delivery service and Toast Tab for online ordering, loyalty, and gift card functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-In Restaurant Service Full-service dine-in sports bar and grill at three Rochester-area locations (Mt. Hope, Henrietta, Victor), offering American fare (wings, burgers, sandwiches, pizza, pasta, salads, grilled entrees) plus a full bar with 40+ draft taps, cocktails, and wine, accompanied by 30+ HD TVs for sports viewing.
• Take-Out Service Online ordering and takeout service allowing customers to order the full food and beverage menu for pickup at all three locations, ordered via order.thedistillery.com (Toast Tab) or UberEATS at Mt. Hope.
• Catering Services
• Group Dining Events
• Fantasy Football Draft Parties
• Dining for Dollars FUNdraiser Program
• Distillery Rewards Loyalty Program
• Gift Cards

Quantifiable outcome

• 20% of supporters' food bill donated to host organization during Dining for Dollars fundraisers
• +2 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Two partnerships are on record, tiered minor and core.

• UberEATSminorChannel Partner/ Reseller/ Distributor · 8 December 2017The Distillery partnered with UberEATS in December 2017 to offer delivery of its full menu (wings, entrees, sandwiches, appetizers, salads) through the UberEATS platform at the Mt. Hope Rochester location. This enables customers who cannot visit the restaurant to order Distillery food for doorstep delivery.
• Toast TabcoreTechnology or IntegrationToast Tab provides the technology platform for The Distillery's e-gift card sales, loyalty rewards program signup and balance checking, and online ordering system (order.thedistillery.com). Toast Tab's integrated POS and online ordering solutions power the restaurant's digital commerce operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yard House: Upscale sports-bar chain known for 100+ taps of craft beer, classic American fare, and large-format group dining. Directly comparable on extensive draft beer selection and bar-forward, TV-equipped dining experience.
• Twin Peaks Restaurant: Sports lodge concept built around wall-to-wall TVs, cold beer, and American comfort food — directly comparable to The Distillery's 30+ HD TV, craft-beer-on-tap, and wings/burgers positioning.
• Hooters: Casual sports-bar chain combining wings, beer, and extensive TV coverage for game-day viewing. Comparable menu mix and sports-anchored traffic model, with a much larger national footprint.
• Buffalo Wings & Rings: Regional wing-and-sports-bar chain with neighborhood unit economics similar to The Distillery's three-unit footprint; comparable wings-centric menu and family sports-viewing positioning.
• Buffalo Wild Wings: National sports-bar and wing chain with similar wings-and-screens positioning, multiple taps, and broad American pub menu. Closest scaled analogue to The Distillery's concept, differentiated mainly by national brand reach and scale.

Broad incumbents

• BJ's Restaurant Brewhouse: Large casual-dining chain combining in-house brewing, extensive TV coverage, and a broad American menu. Overlaps with The Distillery on craft-beer depth, sports viewing, and casual-dining economics, but operates nationally as a broader portfolio.
• Applebee's: Largest U.S. casual-dining bar-and-grill chain. Comparable on neighborhood-bar-and-grill positioning, but operates at a national scale that The Distillery does not approach.
• Dave & Buster's: Eatertainment chain pairing a full bar and American menu with large-format sports viewing and games. Comparable on sports-bar + group-entertainment positioning, though materially larger and entertainment-led.
• TGI Friday's: Long-established casual-dining bar-and-grill chain with full bar, cocktail program, and TV-equipped dining rooms. Comparable on bar-anchored American fare, though a much larger and broader incumbent.
• Chili's Grill & Bar: National casual-dining chain with a full bar, wings, burgers, and TV-equipped dining rooms. Comparable menu breadth and bar-led economics, though operating at national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TheDistilleryRestaurant
• Instagraminstagram.com/thedistilleryrestaurant
• LinkedInlinkedin.com/company/victor-distillery-corp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Victor Distillery Corp