The Dufresne Group

Name

The Dufresne Group

Legal name

The Dufresne Group Inc.

Website

https://thedufresnegroup.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Furniture and Home Furnishings Retail

NAICS

Furniture Retailers (44911), Furniture and Home Furnishings Retailers (4491), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor DTC (CRAFACAE)

akta.pro secondary industries

Mattress & Bed Retail (Innerspring, Foam, Hybrid) (CRAIABAA), Bed Frames, Foundations & Headboards Retail (CRAIABAE), Bedding & Bed Linens Retail (Sheets, Duvets, Mattress Protectors) (CRAIABAD)

Keywords

• Furniture retail
• Home furnishings
• Appliance retail
• Mattress retail
• Retail e-commerce

Headquarters

HQ city

Winnipeg

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Furniture Sales: Revenue generated from selling furniture, appliances, mattresses, and home electronics through retail store locations and e-commerce websites. TDG operates 12 Dufresne locations selling furniture, appliances, mattresses and home electronics, and 39 Ashley Furniture locations selling furniture and mattresses (appliances in 7 locations).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

The Dufresne Group (TDG) is a privately owned Canadian retail furniture business that sells furniture, mattresses, appliances, and home electronics through 53 retail storefronts (12 Dufresne, 2 Forever Furniture, 39 Ashley HomeStore) and e-commerce websites (dufresne.ca and ashley.ca). The company operates as the largest Ashley Furniture licensee in Canada and also runs dRSG, a membership program that provides eCommerce, advertising, supply chain, and merchandising services to nearly 150 independent Canadian furniture retailers.

Product overview

The Dufresne Group (TDG) operates a multi-brand retail furniture and appliances platform across Canada. The company operates two core retail brands: Dufresne Furniture & Appliances (15 locations) and Ashley HomeStore Canada (39 locations, making TDG the largest Ashley licensee in Canada), plus Forever Furniture (2 locations). A key differentiator is dRSG (Dufresne Retail Solutions Group), a membership program offering independent retailers access to TDG's eCommerce platforms, supply chain tools, and merchandising programs. Both retail brands maintain dedicated eCommerce websites (dufresne.ca and ashley.ca) and sell furniture, appliances, mattresses, and home electronics. TDG is a privately owned Canadian business headquartered in Winnipeg, Manitoba.

Differentiator

Problem solved

Functional benefit

Brands

• Dufresne Furniture & Appliances: Retail furniture chain with 12 locations across Ontario, Manitoba and Saskatchewan, plus online retail at dufresne.ca. Sells furniture, appliances, mattresses and home electronics.
• Forever Furniture
• Ashley Furniture
• Dufresne Retail Solutions Group (dRSG)

Products and services

• Dufresne Furniture & Appliances Canadian retail furniture and appliances brand with 12 Dufresne-branded locations across Manitoba, Ontario, and Saskatchewan, plus online retail at dufresne.ca. Sells furniture, appliances, mattresses, and home electronics for residential use.
• Ashley HomeStore Canada Furniture and mattress retail brand operated by TDG as the largest Ashley licensee in Canada, with 39 locations across British Columbia, Alberta, Saskatchewan, Manitoba, and Ontario. Operated by TDG Furniture Inc. and Furniture Investment Group.
• Forever Furniture Retail furniture brand with 2 locations in Ontario, operated as part of TDG's portfolio of retail brands selling home furnishings.
• dRSG (Dufresne Retail Solutions Group) Membership program for independent furniture retailers providing eCommerce platforms, advertising programs, supply chain management tools, bulk merchandising programs, and training support. Nearly 150 member retailers across Canada leverage TDG's industry expertise.
• dufresne.ca E-commerce Storefront The official eCommerce retail website for Dufresne Furniture & Appliances, enabling online sales of furniture, appliances, mattresses, and home electronics to Canadian consumers.
• ashley.ca E-commerce Storefront The official eCommerce retail website for Ashley HomeStore Canada, enabling online sales of furniture and mattresses to Canadian consumers, with appliances available in select locations and online.
• Tutoris Product Protection Plans Comprehensive product protection plans for customers purchasing furniture and appliances from TDG retail brands, launched in 2007.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• STARS (Shock Trauma Air Rescue Service)minorOthers · 1 January 2019Since 2019, The Dufresne Foundation has donated to STARS to help critically ill and injured patients access life-saving transport and care.
• The Dufresne Spencer Group (DSG)coreStrategic or Co-development Partner · 1 January 2012TDG partnered with The Dufresne Spencer Group (DSG) starting in 2012. DSG has grown to become the largest Ashley Homestore licensee and has exceeded $1 Billion in retail sales.
• Habitat for HumanityminorOthers · 1 January 2008Since 2008, with every new Habitat home built in Manitoba, Dufresne donates a brand new, high-efficiency washer and dryer pair. Also donates products to Habitat's ReStore and participates in team home builds.
• Ashley Furniture IndustriescoreChannel Partner/ Reseller/ Distributor · 1 January 2005TDG is the largest licensee of Ashley in Canada with 39 Ashley HomeStore locations. Ashley Furniture Industries is the world's largest furniture manufacturer, reaching 155 countries, 20,000 storefronts, and more than 17,000 team members worldwide.
• Children's Hospital Book MarketminorOthers · 1 January 2004Since 2004, Dufresne has proudly supported Winnipeg's annual Children's Hospital Book Market by providing creative support, volunteer services, and book drop-off locations at stores.
• North West CompanycoreStrategic or Co-development Partner · 1 January 2001Strategic Alliance since 2001 to supply furniture and appliances to 140 stores in Canada's most remote Northern Communities. This partnership extends TDG's reach to underserved remote markets.
• Ronald McDonald HouseminorOthersThe Dufresne Foundation donates to help furnish rooms at Ronald McDonald Houses to help families stay together while focusing on their child's health.
• HSC (Health Sciences Center)minorOthersThe Dufresne family is a proud supporter of HSC, donating annually in support of initiatives and programs such as their urologic center, PsychHealth Department, and Adult Eating Disorder Program.

Scale indicators7 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• Leon's Furniture: Leon's is Canada's other publicly-traded, multi-banner furniture and appliances retailer (The Brick, Leon's, Appliance Canada), making it the closest direct comparable to TDG in terms of category, geography, and full-service retail model.
• EQ3: EQ3 is a Canadian modern furniture manufacturer-retailer with its own brick-and-mortar stores and e-commerce, comparable to TDG as a Canadian-based, brand-driven furniture retailer competing for the same household customers.
• Sleep Country Canada: Sleep Country is Canada's leading specialty mattress and sleep-products retailer with a national store footprint and e-commerce platform — directly comparable to TDG's mattress business across Dufresne, Ashley Sleep, and Tempur Sealy partnerships.
• Structube: Structube is a Canadian contemporary furniture retailer with showrooms and e-commerce across Canada, directly competing with TDG's mid-market furniture assortment at Ashley and Dufresne banners.

Broad incumbents

• Wayfair: Wayfair is the largest online-only home furnishings retailer in North America and a direct competitor to TDG's e-commerce channels (dufresne.ca, ashley.ca), pressuring pricing and assortment in mid-market furniture.
• Crate & Barrel: Crate & Barrel is a multi-category home furnishings retailer with both physical and digital channels in North America, comparable to TDG in cross-category furniture, bedding, and home goods retail strategy.
• West Elm (Williams-Sonoma): West Elm is Williams-Sonoma's modern home furnishings banner with retail and e-commerce in Canada — comparable to TDG as a multi-channel furniture and home goods retailer targeting similar household customers.
• IKEA Canada: IKEA is the dominant global furniture big-box retailer with a significant Canadian store network and strong e-commerce — competing with TDG's Dufresne and Ashley banners in the same mid-market furniture category across Canada.
• Restoration Hardware (RH): RH is a premium US-listed furniture retailer with showrooms across North America including Canada — comparable to TDG in multi-channel home furnishings retail and as a competitor for household discretionary spending.

Emerging players

• Article: Article is a DTC, online-only modern furniture brand shipping across North America — comparable to TDG as a digitally-native competitor attacking the same mid-market furniture customer with a leaner cost structure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/the-dufresne-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Dufresne Group