Eagle Claw

What Eagle Claw does

The Eagle Claw (legal name "The Eagle Claw," DBA "Eagle Claw Golf Grip Power Enhancing Aid") is a founder-owned, single-product consumer goods company headquartered at 5186 Biffle Road, Stone Mountain, Georgia. It designs, manufactures, and sells a patented golf grip aid device invented by founder Gerald Basden approximately 15+ years before its 2013 commercial push. The device is worn in combination with a golf glove and uses a power-grip mechanism that locks and maintains pressure between the left thumb and index finger throughout the golf swing, intended to reduce slicing/hooking and assist golfers with reduced hand strength.

The product is offered in three sizes (Medium, Large, Extra Large), bundled with a glove, and priced at $49.95 USD per unit under a one-time/perpetual license model. Distribution is a DTC e-commerce storefront at the-eagle-claw.com with PayPal and credit card processing, plus a retail partnership with Golfsmith. Marketing is multi-channel but small-scale: a 2013 PGA Merchandise Show appearance, organic social (Facebook, Twitter, YouTube, LinkedIn, Google+), PR coverage in trade outlets, and customer testimonials (including Wounded Warriors Project endorsements and pro golfer Nicky Litherland).

The company is sole-/founder-controlled with no institutional capital, no disclosed revenue, 19 employees, and no parent entity. Its near-term regulatory milestone is USGA approval granted in January 2013 under "Equipment Permitted Conditionally for Medical Reasons," which allows the device to be used in sanctioned golf competitions and supports the medical-condition marketing angle for golfers with arthritis, lupus, or hand injuries.

Name

Eagle Claw

Legal name

The Eagle Claw

Website

https://the-eagle-claw.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

The Eagle Claw is a Stone Mountain, Georgia-based, founder-owned company that makes a patented mechanical golf grip aid worn with a golf glove, sold at $49.95 DTC and via Golfsmith, primarily targeting golfers with reduced hand strength from arthritis, injury, or disability.

Ownership category

akta.pro rank

Product category

Golf Accessories

NAICS

Saw Blade and Handtool Manufacturing (332216)

SIC

Cutlery, Handtools & General Hardware (3420)

akta.pro primary industry

Golf Grips, Shafts & Components Retail (CRAMAGAJ)

akta.pro secondary industry

Golf Gloves, Headwear & Accessories Retail (CRAMAGAF)

Keywords

• Golf grip aids
• Golf swing training
• Adaptive golf equipment
• Golf accessories
• Hand support devices

Headquarters

HQ city

Stone Mountain

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Product Sales: One-time sale of the Eagle Claw golf grip aid device sold in Medium, Large, and Extra Large sizes. Each unit includes the Eagle Claw device and a glove.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Eagle Claw designs, manufactures, and sells a patented physical golf grip aid device worn over a golf glove. The product uses a proprietary power-grip mechanism that locks pressure between the left thumb and index finger to maintain consistent grip pressure throughout the entire golf swing, reducing slicing and hooking and supporting golfers with arthritis, hand injuries, or limited grip strength.

Product overview

Eagle Claw offers a single unified product: the Eagle Claw Golf Grip Power Enhancing Aid. This is a physical golf grip device designed to assist golfers with grip strength and swing consistency. Available in three sizes (Medium, Large, Extra Large), the device includes a power-grip mechanism and is sold bundled with a golf glove at $49.95 USD.

Differentiator

Problem solved

Functional benefit

Products and services

• Eagle Claw Golf Grip Power Enhancing Aid A patented physical golf grip aid device worn over a golf glove, featuring a power-grip mechanism that locks and maintains pressure between the left thumb and index finger throughout the entire golf swing to increase power, maximize accuracy, and reduce slicing and hooking. Designed especially for golfers with arthritis, lupus, hand injuries, or reduced grip strength. Sold in Medium, Large, and Extra Large sizes, bundled with a golf glove, at $49.95 USD per unit.

Quantifiable outcome

• Decreased slicing and hooking of the ball
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• GolfsmithminorChannel Partner/ Reseller/ DistributorGolfsmith, a golf equipment retailer, carries the Eagle Claw product for sale in their retail stores and/or online catalog.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Shot Scope: Shot Scope is a UK-based golf performance technology company offering GPS watches and shot-tracking sensors. Comparable to Eagle Claw as a golf performance-improvement product, though Shot Scope competes via digital tracking while Eagle Claw offers a mechanical swing aid.
• Orange Whip Golf: Orange Whip is a smaller, founder-led golf training-aid brand best known for its flexible swing trainer. Comparable to Eagle Claw as a niche, single-purpose golf training aid sold through specialty retail and online, with similar target customer profile of amateurs seeking swing improvement.
• Arccos Golf: Arccos makes a sensor-based shot-tracking system that attaches to club grips and pairs with a smartphone app. Comparable to Eagle Claw as a golf-performance technology company operating at the grip interface, but Arccos pursues a data/digital approach versus Eagle Claw's mechanical aid approach.

Broad incumbents

• SKLZ: SKLZ is a major sports training-aid brand offering products across multiple sports including golf (e.g., tempo trainers, swing aids, putting mats). Comparable to Eagle Claw because it operates in the golf training-aids category and addresses swing-mechanics improvement, though SKLZ serves a much broader athletic market.
• Callaway Golf: Callaway is one of the largest golf equipment companies, offering clubs, balls, bags, and accessories. Comparable to Eagle Claw as a broad golf-products player whose grip technology and accessories overlap with Eagle Claw's category, though Callaway competes at the OEM level while Eagle Claw is an aftermarket aid.
• Golf Pride: Golf Pride is the dominant incumbent in golf grips, supplying the majority of OEMs and offering a wide range of grip technologies (cord, rubber, multi-material). Comparable to Eagle Claw as the market leader in the same functional category (grip performance), though its scale and OEM distribution vastly exceed Eagle Claw's single-product offering.
• TaylorMade Golf: TaylorMade is a leading golf equipment manufacturer (owned by Centroid Investment Partners) producing clubs, balls, and accessories. Comparable to Eagle Claw in the broader golf-products market, with overlapping distribution channels (including Golfsmith/PGA Tour Superstore retail) where both products compete for shelf space.

Direct peers

• Grip Boost: Grip Boost makes enhanced-grip football, batting, and golf gloves using proprietary grip-enhancing coatings layered onto gloves. Most directly comparable to Eagle Claw because it tackles the same core problem (maintaining grip pressure) through a glove-centric approach, though focused more on baseball/football than golf.
• SuperStroke: SuperStroke is a leading putter and golf grip brand that sells oversized, grip-enhancing grips designed to improve hand stability and reduce wrist breakdown. Comparable to Eagle Claw because it operates in the golf grip-aids category and targets golfers seeking better grip control, though it focuses on the grip itself rather than a wearable locking mechanism.
• Lamkin Grips: Lamkin is one of the largest golf grip manufacturers worldwide, offering a broad portfolio of replacement grips emphasizing tackiness, comfort, and shock absorption. Comparable to Eagle Claw because both target the grip interface between golfer and club, though Lamkin sells replacement grips while Eagle Claw sells a wearable aid.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/eagleclawgolf
• YouTubeyoutube.com/EagleClawGolf
• Facebookfacebook.com/theeagleclaw
• LinkedInlinkedin.com/company/eagle-claw

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Claw