Shot Scope
Shot Scope is an Edinburgh-based golf technology company that designs and sells GPS watches, laser rangefinders, launch monitors, and shot-tracking devices to recreational golfers across 160+ countries via direct e-commerce and retail partners, bundled with subscription-free software.
- Company typePrivate
- Founded2014
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Shot Scope does
Shot Scope Technologies Ltd. is an Edinburgh-based golf technology company founded in 2014 that designs and sells a hardware-plus-free-software ecosystem for recreational golfers. Its product portfolio spans GPS watches (V5, G6, X5, G4), laser rangefinders (PRO L2, L5, ZR, X, LX, LX+), GPS handhelds (H50, H4), shot-tracking tags (CONNEX), and most recently the LM1 portable Doppler radar launch monitor introduced in March 2026. The underlying technology combines GPS course mapping (42,000+ courses worldwide with a stated 24-48 hour mapping guarantee for unmapped venues), Doppler radar for launch-monitor metrics, and performance-tracking tags that automatically record club and ball data without manual input.
Shot Scope firmographics
Firmographics- Name
- Shot Scope
- Legal name
- Shot Scope Technologies Ltd.
- Website
- https://shotscope.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Shot Scope is an Edinburgh-based golf technology company that designs and sells GPS watches, laser rangefinders, launch monitors, and shot-tracking devices to recreational golfers across 160+ countries via direct e-commerce and retail partners, bundled with subscription-free software.
- Ownership category
- akta.pro rank
Shot Scope industry classification
Industry- Product category
- Golf Performance Electronics
- NAICS
- Software Publishers (5132)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Golf Rangefinders, GPS & Wearable Tech Retail (CRAMAGAH)
- akta.pro secondary industry
- Golf Training Aids & Swing Analytics Retail (CRAMAGAG)
Keywords
Where Shot Scope is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Shot Scope business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Hardware Sales: Primary revenue stream from selling physical golf technology products including GPS watches, laser rangefinders, launch monitors, handheld GPS devices, and shot tracking accessories. Products are sold through direct e-commerce and retail partners. No subscription fees required for software access.
- Software Access (Included with Purchase): Free access to Shot Scope mobile app and web dashboard included with all product purchases. Provides GPS aerial maps, MyStrategy, performance statistics, and course analysis features at no additional cost - subscription-free model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | LM1 Launch Monitor - Entry-level portable launch monitor |
| One time/ perpetual license | Pay-as-you-go | PRO L5 - OLED display laser rangefinder |
| One time/ perpetual license | Pay-as-you-go | PRO ZR - High-performance rangefinder |
| One time/ perpetual license | Pay-as-you-go | PRO L2 - Value rangefinder |
| One time/ perpetual license | Pay-as-you-go | V5 GPS Watch - Performance tracking watch |
| One time/ perpetual license | Pay-as-you-go | G6 GPS Watch |
| One time/ perpetual license | Pay-as-you-go | H50 GPS Handheld |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Shot Scope product offering
Product offeringCore offering
Shot Scope designs and sells consumer golf performance hardware — GPS watches, laser rangefinders, portable launch monitors, GPS handhelds, and shot tracking tags — that capture on-course and practice data and feed it into a free mobile app and web dashboard. The platform delivers GPS aerial maps for 42,000+ courses, automatic shot detection, Strokes Gained analysis, and over 100 tour-level statistics with no subscription fees. All software, maps, and updates are bundled free for the life of the device.
Product overview
Shot Scope is an Edinburgh-based golf technology company offering a comprehensive ecosystem of golf performance products. The core portfolio includes four product lines: GPS Watches (V5, G6, X5 Track Watch, G4) that provide on-wrist distance measurements and automatic shot tracking; Laser Rangefinders (PRO L5 with OLED display, PRO L2, PRO ZR, PRO X, PRO LX+, PRO LX) offering precision distance measurement with slope compensation; Launch Monitors (LM1) using Doppler radar for practice session analysis; and GPS Handhelds (H50 with AMOLED touchscreen, H4) for dedicated navigation devices. Shot Tracking is enabled through X5 watches, CONNEX mobile tags, and H4 handhelds. All products integrate with the free Shot Scope mobile app and web dashboard, providing over 100 tour-level statistics including Strokes Gained analysis, MyStrategy course planning, and GPS Aerial Maps. The platform has mapped over 42,000 courses worldwide and serves 220,000+ golfers across 160+ countries. The company emphasizes a subscription-free model with lifetime free software updates. Recent expansion includes the March 2026 launch of the LM1 launch monitor, marking entry into the launch monitor category.
Differentiator
Problem solved
Functional benefit
Brands
- Shot Scope: Primary brand for golf GPS watches, laser rangefinders, shot tracking devices, and launch monitors
Products and services
- V5 GPS Watch
Quantifiable outcome
- 4.1 shots average improvement over 30 rounds for performance tracking users
- +3 more outcomes
Companies that use Shot Scope
Customer profileSegments2 records
Ideal customer profiles2 records
Shot Scope technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature5 records
Shot Scope partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and regional.
- Dick's Sporting GoodscoreMajor US sporting goods retailer as key retail partner selling Shot Scope products. Products available in-store and online through Dick's website.
- PGA Tour SuperstorecoreSpecialty golf retailer partner in the US market, offering Shot Scope products through their retail locations and e-commerce platform.
- Golf Warehouse New ZealandregionalExclusive distributor for Shot Scope products in New Zealand market. Products available in-store and online, including the LM1 launch monitor launch.
- GolfBox AustraliaregionalExclusive distributor for Shot Scope products in Australia. Available in-store and online at GolfBox.com.au, including exclusive launch products like the LM1.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Shot Scope competitors and assessment
Company assessmentBroad incumbents
- Garmin Golf: Garmin's Approach series of GPS watches, rangefinders, and the Approach R10 launch monitor is the dominant incumbent in the golf performance tracking category — directly competitive with Shot Scope's full product ecosystem across watches, rangefinders, and launch monitors.
- Callaway Golf: Callaway is a major golf equipment OEM with growing investment in GPS and rangefinder products under its brand — a broad incumbent competing with Shot Scope on rangefinders and accessories, leveraging far greater brand equity and scale.
Direct peers
- Arccos Golf: Arccos offers AI-powered shot tracking with sensors attached to clubs and a subscription-based software model — the most direct competitor to Shot Scope's automatic shot tracking and analytics offering, distinguished primarily by Arccos's paid subscription versus Shot Scope's free software model.
- Bushnell Golf: Bushnell is the dominant player in golf laser rangefinders (Tour V5, Pro XE) and offers GPS devices, competing head-to-head with Shot Scope's PRO L5, PRO L2, PRO ZR, and PRO X rangefinder lineup.
- Voice Caddie: Voice Caddie makes laser rangefinders, GPS watches, and launch monitors (including the T2 and SC300), directly competing with Shot Scope across the rangefinder, GPS, and launch monitor categories.
- GolfBuddy: GolfBuddy produces GPS rangefinders, watches, and handheld devices targeting recreational golfers — overlapping with Shot Scope's GPS and rangefinder product lines and competing for similar consumer segments.
- SkyTrak: SkyTrak makes affordable personal launch monitors with simulation software for home use — directly competing with Shot Scope's LM1 in the entry-level launch monitor category, though with a stronger simulation focus.
- Foresight Sports: Foresight Sports (GC3, GCQuad, Bushnell Launch Pro) is a leading launch monitor maker with strong accuracy and simulation integration — competing in the launch monitor space Shot Scope entered with the LM1.
- TrackMan: TrackMan is the premium launch monitor standard used by tour professionals and top fitting studios — competing at the high end of the launch monitor category where Shot Scope's LM1 is positioned as an affordable alternative.
Emerging players
- Rapsodo: Rapsodo makes affordable launch monitors (Mobile Launch Monitor, MLM2PRO) and golf simulators targeted at consumers — overlapping with Shot Scope's LM1 positioning in the affordable launch monitor segment, though with stronger simulator software.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Shot Scope social profiles
Digital presenceShot Scope financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shot Scope leadership team
Management profileNumber of profiles
Profiles4 records
Shot Scope funding detail
Funding detailFunding overview
Funding rounds8 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shot Scope M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shot Scope
What does Shot Scope do?
Shot Scope designs and sells consumer golf performance hardware — GPS watches, laser rangefinders, portable launch monitors, GPS handhelds, and shot tracking tags — that capture on-course and practice data and feed it into a free mobile app and web dashboard. The platform delivers GPS aerial maps for 42,000+ courses, automatic shot detection, Strokes Gained analysis, and over 100 tour-level statistics with no subscription fees. All software, maps, and updates are bundled free for the life of the device.
Is Shot Scope a public or private company?
Shot Scope is a private company. It is classified as venture growth investor backed and is currently operating.
When was Shot Scope founded?
Shot Scope was founded in 2014. It employs 11 to 50 people.
Where is Shot Scope based?
Shot Scope is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Shot Scope make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are software Access (Included with Purchase).
Who are Shot Scope's main competitors?
Broad incumbents on record are Garmin Golf and Callaway Golf. Direct peers are Arccos Golf, Bushnell Golf, Voice Caddie, GolfBuddy, SkyTrak, Foresight Sports and TrackMan. Rapsodo is listed as an emerging player.
Does Shot Scope have an API?
No public API is recorded for Shot Scope.
What industry is Shot Scope in?
Shot Scope's product category is Golf Performance Electronics. Its primary akta.pro industry code is CRAMAGAH, Golf Rangefinders, GPS & Wearable Tech Retail, with a secondary code of CRAMAGAG, Golf Training Aids & Swing Analytics Retail. Its NAICS code is 5132 and its SIC code is 3949.