Eagle Golf

What Eagle Golf does

Eagle Golf is a Netherlands-based direct-to-consumer e-commerce retailer of premium electric golf trolleys and designer golf bags, founded in 2020 by a pair of siblings and headquartered in Capelle aan den IJssel. The company operates through a Shopify-powered online storefront serving EU and UK markets with tiered shipping and a 30-day return policy, employing only six people and utilizing no disclosed external funding.

The core product portfolio consists of three electric trolley models — the X4 (€999, entry-level with 62mm German tubular motor), the X5 (€1,399, lightweight 42mm motor with hidden wiring) and the X6 (€1,599, premium with full remote control, automatic slope and distance control, and leather detailing) — built around German-engineered tubular motors, aircraft-grade aluminum frames, and 10AH lithium battery systems rated for 36+ holes per charge. The trolley line is complemented by six designer golf bags (Kabuto, Yoroi, Yumi, Seiran, Sakura, Kikko) in waterproof PU leather at €299-€399, alongside a modest accessories ecosystem of umbrella holders, phone/GPS holders, battery bags, travel bags, and double-layer golf umbrellas.

Eagle Golf's commercial model is pure e-commerce: revenue is generated exclusively through one-time hardware sales with no recurring or subscription component, priced in euros, with free standard EU shipping above €100. Customer acquisition relies on direct website traffic, an email newsletter with promotional discount codes (e.g., "EAGLEGOLF" 20% off), and word-of-mouth referrals through golf clubs. Distribution is fully owned — there is no third-party retail or marketplace presence — and operations are supported by a small team, with no reported M&A, leadership changes, or funding activity since founding.

Name

Eagle Golf

Legal name

Eagle Golf

Website

https://theeaglegolf.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Eagle Golf is a Netherlands-based direct-to-consumer e-commerce retailer that designs, sources, and sells premium electric golf trolleys and Japanese-aesthetic designer golf bags to individual golfers across the EU and UK markets via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Golf Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro industry

PRIMARYCRAMAGAC

Golf Bags, Carts & Travel Gear Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Golf Equipment & Apparel Retail

SECONDARYCRAMABAG

Golf Equipment, Apparel & Pro Shop Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Sporting Goods Generalist Retail

Keywords

• Electric golf trolleys
• Designer golf bags
• Golf equipment retail
• Golf trolley accessories
• Direct-to-consumer golf

Headquarters

HQ city

Capelle aan den IJssel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Golf Trolley Sales: One-time hardware sales of electric golf trolleys (X4, X5, X6 models) ranging from €999 to €1,599. These are perpetual purchases with no recurring revenue from the product itself. Includes free shipping within EU and 30-day return policy.
2. Golf Bag Sales: One-time sales of designer golf bags (PU leather) in various models including Kabuto, Yoroi, Sakura, Seiran, Kikko, and Yumi, priced from €299 to €399.
3. Golf Trolley Accessories: One-time sales of accessories including umbrella holders, battery bags, phone/GPS holders, bottle holders, scorecard holders, and travel bags, ranging from €23.99 to €139.
4. Golf Umbrellas: Sales of double-layer golf umbrellas with UV protection options, priced from €29.99 to €34.99.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Eagle Golf designs and sells electric golf trolleys (X4, X5, X6 model line), designer golf bags in the Kabuto/Yoroi/Yumi/Seiran/Sakura/Kikko collection, plus golf umbrellas and trolley accessories. The company operates as a direct-to-consumer online retailer serving golfers in the EU and UK, emphasizing German-engineered trolley mechanics and Japanese minimalist bag design.

Product overview

Eagle Golf offers a portfolio of electric golf trolleys and luxury golf bags at an affordable price point. The core product line includes three electric trolley models: the X4 (basic), X5 (lightweight), and X6 (luxury with remote control) — all featuring German-engineered tubular motors, aircraft-grade aluminum frames, and lithium batteries lasting 36+ holes. The golf bag collection comprises six designer bags (Kabuto, Yoroi, Yumi, Seiran, Sakura, Kikko) inspired by Japanese aesthetics, crafted in waterproof PU leather with 5-way tops for club organization. The product ecosystem is supported by a range of trolley accessories including umbrella holders, phone/GPS holders, battery accessories, travel bags, and bundled accessory packages. The company also offers golf umbrellas with double-layer windproof and UV-protection designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Eagle X4 Electric Golf Trolley An electric golf trolley using German-engineered tubular motors and a lithium battery system, built on an aircraft-grade aluminum frame with a push-fold mechanism. Designed for individual golfers in the EU and UK who want a compact, premium, easy-to-transport alternative to bulkier competitors.
• Eagle X5 Electric Golf Trolley Mid-range electric golf trolley from Eagle Golf's German-engineered X-series lineup, featuring a lithium battery drive system, aircraft-grade aluminum chassis, and the brand's push-fold mechanism aimed at enthusiast golfers in the EU and UK.
• Eagle X6 Electric Golf Trolley Top-of-range electric golf trolley in the Eagle X-series, offering the full feature set of German-engineered tubular motors, lithium battery power, aircraft-grade aluminum construction, and the push-fold folding mechanism for premium amateur golfers in the EU and UK.
• Kabuto Designer Golf Bag Designer golf bag carrying the Kabuto name, part of Eagle Golf's Japanese minimalist design-led collection intended for golfers in the EU and UK who want a premium, aesthetically distinct carry bag.
• Yoroi Designer Golf Bag Designer golf bag carrying the Yoroi name, part of Eagle Golf's Japanese minimalist design-led collection sold to individual golfers seeking a distinctive premium carry bag.
• Yumi Designer Golf Bag Designer golf bag carrying the Yumi name, part of Eagle Golf's Japanese minimalist design-led collection marketed at EU and UK golfers looking for premium aesthetics.
• Seiran Designer Golf Bag Designer golf bag carrying the Seiran name from Eagle Golf's Japanese minimalist collection, targeted at individual golfers in the EU and UK who value premium design.
• Sakura Designer Golf Bag Designer golf bag carrying the Sakura name, part of Eagle Golf's Japanese minimalist design-led collection for EU and UK golfers seeking premium aesthetic differentiation.
• Kikko Designer Golf Bag Designer golf bag carrying the Kikko name from Eagle Golf's Japanese minimalist designer collection, sold to individual golfers prioritizing premium design.
• Eagle Golf Umbrella Golf umbrella offered alongside Eagle Golf's trolley and bag lineup, extending the premium, design-led product range to weather protection on the course for EU and UK golfers.
• Golf Trolley Accessories & Accessory Package Range of add-on accessories for Eagle Golf's electric trolleys and designer bags, including bag holders, scorecard holders, umbrella holders, sand bottles, ball markers, tee holders, towel holders, drink holders, remote-control holders, GPS holders, brushes, and club head covers, plus a combined accessory package. Sold to individual golfers in the EU and UK to complement their trolley and bag purchases.

Quantifiable outcome

• 30-day return and exchange policy demonstrates confidence in product quality

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers Eagle Golf's online e-commerce store platform, enabling product listings, shopping cart, checkout, and order management functionality. Essential infrastructure partner for the company's direct-to-consumer sales model.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• JuCad: German premium electric golf trolley brand sharing Eagle Golf's German-engineering positioning. Comparable on target customer (premium EU golfer), minimalist aesthetic, lightweight aluminum construction, and DTC/international distribution model.
• Stewart Golf: UK premium electric golf trolley brand known for F1 and X-series models. Direct competitor in feature and price tier; customer Charles Ajani and Hung Viet Nguyen explicitly compare Eagle Golf X6 against Stewart Golf F1 and X9, citing faster delivery and better controller ergonomics as switching reasons.
• Motocaddy: UK-based market leader in electric golf trolleys. Directly comparable to Eagle Golf on core product category, customer base (amateur golfers), price band, and feature set (remote control, lithium battery, slope control). Customer Jim Anderson explicitly cites upgrading from Motocaddy S7.
• PowaKaddy: Established UK electric golf trolley manufacturer with broad model lineup and pro shop distribution. Directly competes in the same premium electric trolley category serving European golfers with comparable feature sets (GPS, lithium battery, remote control).
• BIG MAX: European golf equipment brand offering electric trolleys, push carts, and golf bags. Directly comparable product portfolio overlap with Eagle Golf, including trolleys and bags, and overlapping EU-wide distribution.
• Bat-Caddy: Online-focused electric golf trolley brand competing in similar price tier with feature-comparable models. Comparable DTC-only e-commerce distribution and value-oriented positioning versus premium incumbents.

Broad incumbents

• Titleist: Premium golf brand (owned by Acushnet Holdings) with category leadership in balls, clubs, and bags. Shares end customer and premium positioning but not the electric trolley niche.
• TaylorMade Golf: Global golf equipment leader covering clubs, balls, bags, and apparel. Comparable end customer and premium positioning, but broader portfolio without specialization in electric trolleys.
• Callaway Golf: Global golf equipment incumbent with broad portfolio (clubs, balls, bags, apparel). Comparable end customer (golfers) and retail brand presence, but does not specialize in the electric trolley category where Eagle Golf operates.
• Wilson Golf: Mass-market golf equipment brand spanning clubs, balls, bags, and accessories. Overlaps with Eagle Golf in golf bag category but operates as broad-line sporting goods rather than trolley specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/theeaglegolf

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eagle Golf