Theetge Honda

What Theetge Honda does

Theetge Honda is an authorized Honda automobile franchise dealership headquartered at 5790 Boulevard Sainte-Anne in Boischatel, Quebec, Canada. The dealership sells the full range of new Honda vehicles — sedans (Civic, Accord, Prelude), SUVs (HR-V, CR-V, Passport, Pilot, and the all-electric Prologue), the Ridgeline pickup, and the Odyssey minivan — alongside a substantial used-vehicle inventory of more than 250 units spanning Honda certified pre-owned vehicles and other brands including Mercedes-Benz, Acura, BMW, Toyota, Jeep, and GMC. Theetge Honda operates as a single-brand franchise within Groupe Theetge, a diversified Quebec City-region dealer group that also operates Theetge Acura, Theetge Cadillac, Theetge Chevrolet Buick GMC, Mercedes-Benz St-Nicolas, and Mercedes-Benz de Québec.

The company's underlying technology is a standard automotive retail platform: a D2C Media-built website providing inventory browsing, vehicle configuration, financing calculators, service appointment scheduling, trade-in valuation (Canadian Black Book), and online vehicle reservations backed by Stripe payment processing with CAD $200 fully refundable deposits. Vehicle history transparency is supported by Carfax integration, and the site is protected by Google reCAPTCHA. There are no proprietary AI/ML systems, native mobile applications, or API products — the digital layer functions as a lead-generation and transaction-enablement tool rather than a primary e-commerce channel.

Theetge Honda's revenue model combines one-time new and used vehicle sales, transaction-fee-based financing arrangements (via partner financial institutions that process customer credit applications), and a professional services stream covering scheduled maintenance, repairs, parts and accessories, tire ordering, collision and auto body work, and loaner/courtesy vehicles during service. Pricing is unit-based: new Honda vehicles are publicly listed from CAD $31,591 (Civic sedan) to over CAD $63,411 (Prologue BEV, before incentives), while used vehicles range from approximately CAD $13,487 to over CAD $60,000. The primary customer segment is individual consumers in the Quebec City region; the dealership does not serve enterprise, fleet, or commercial accounts based on disclosed information.

Name

Theetge Honda

Legal name

Theetge Honda

Website

https://theetgehonda.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Theetge Honda is a Honda franchise dealership in Boischatel, Quebec, selling new Honda vehicles, certified pre-owned and used vehicles (258-unit inventory), and providing financing, service, parts, and body repair to individual consumers in the Quebec City region, operating within the Groupe Theetge multi-brand dealer group.

Ownership category

akta.pro rank

Headquarters

HQ city

Boischatel

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Honda vehicles including sedans, SUVs, trucks, minivans, hybrids, and electric vehicles.
2. Used Vehicle Sales: Sales of pre-owned vehicles including Honda certified vehicles and other brands. Used inventory includes over 250 vehicles from brands such as Mercedes-Benz, Acura, BMW, Toyota, Jeep, and others.
3. Financing Services: Auto financing and credit services to help customers purchase vehicles. Customers can apply for financing through the website or in-person.
4. Service and Parts: Vehicle maintenance, repairs, parts sales, tire orders, and auto body services. Includes courtesy vehicles while service is being performed.
5. Demo Vehicle Sales: Sales of demonstration vehicles that have been used for test drives by potential customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Theetge Honda is an authorized Honda franchise dealership that sells new Honda vehicles (sedans, SUVs, trucks, minivans, hybrids, and the electric Prologue), certified pre-owned Hondas, and over 250 used vehicles from multiple brands. It also provides consumer auto financing facilitation, certified vehicle maintenance and repair, genuine Honda parts and accessories, auto body collision services, loaner courtesy vehicles, and trade-in valuation services to individual consumers in the Quebec City region.

Product overview

Theetge Honda is a Honda automobile dealership in Boischatel, Quebec, operating as part of the Groupe Theetge automotive group. The company offers new Honda vehicles (sedans including Civic and Accord variants, SUVs including HR-V, CR-V, Passport, Pilot, and the electric Prologue, trucks including Ridgeline, and minivans including Odyssey), used/pre-owned vehicles from multiple brands (Honda, Mercedes-Benz, Acura, GMC, and others), demonstrator vehicles, vehicle financing services, and comprehensive after-sales support including maintenance, repairs, parts, body work, and courtesy vehicles. The dealership maintains approximately 65 new Honda vehicles in stock along with 258 used vehicles and 5 demo vehicles.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Sales of new Honda sedans, SUVs, hybrids, electric vehicles (Prologue), trucks (Ridgeline), and minivans (Odyssey) targeting individual consumers and families in the Quebec City region. Approximately 65 new units in stock across model years 2026 and 2027.
• Used Vehicles Pre-owned vehicle inventory of 258 vehicles from multiple brands (Honda, Mercedes-Benz, Acura, GMC, Toyota, BMW, Jeep, and others), including 49 Honda Certified Pre-Owned vehicles that pass a 100-point inspection. Prices range from $13,487 to over $60,000 CAD.
• Demonstrator Vehicles Sales of Honda demonstration vehicles previously used for test drives, available at discounted prices. Currently 5 demos in inventory.
• Vehicle Financing Auto financing and credit application services for vehicle purchases, including loan calculator and credit evaluation. Credit information is shared with financial partner institutions to complete loan applications.
• Vehicle Service & Maintenance Certified Honda scheduled maintenance, repairs, and recall checks performed by trained technicians at the Boischatel service department (Mon-Fri 7:30am-5pm).
• Parts & Accessories Genuine Honda parts and accessories ordering service, including tire orders.
• Auto Body Repair Collision repair and auto body services for vehicles, scheduled via the dealership's online appointment system.
• Honda Courtesy Vehicles Loaner and rental vehicles provided to customers while their vehicle is being serviced at the dealership.
• Trade-in Valuation Free online trade-in vehicle valuation service using Canadian Black Book values to estimate the worth of a customer's existing vehicle toward a new purchase.

Quantifiable outcome

• 100-point inspection for all certified pre-owned vehicles
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered core and minor.

• D2C MediacoreTechnology or IntegrationWebsite development and hosting partner responsible for the dealership's website platform (theetgehonda.com). D2C Media provides the digital retailing infrastructure including inventory management, lead forms, and online services.
• Groupe TheetgecoreStrategic or Co-development PartnerParent dealer group including Theetge Acura, Theetge Cadillac, Theetge Chevrolet Buick GMC, Mercedes-Benz St-Nicolas, and Mercedes-Benz de Québec. Group provides operational synergies and brand diversification across luxury and mainstream segments.
• AutoAubaineminorChannel Partner/ Reseller/ DistributorAutomotive dealer network membership providing additional exposure for vehicle listings across a broader platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CarMax: Largest used vehicle retailer in North America, with a Canadian footprint in several provinces. Competes for the same used-vehicle shopper in adjacent markets and sets the consumer benchmark for used car transparency, no-haggle pricing, and reconditioning standards that Theetge Honda's 258-unit used inventory must meet.
• Holman Automotive: Large North American family-owned automotive services group operating franchised dealerships, fleet services, and parts distribution. Comparable in family-ownership structure and franchise dealership model but operates at much larger scale across multiple geographies.

Emerging players

• Clutch: Canadian online-first used vehicle retailer offering home delivery and a fully digital purchase experience. Competes for digitally native used-car buyers in Quebec and represents the disruptive channel that traditional dealerships like Theetge Honda must counter with its own online configurator, deposits, and trade-in tooling.
• Canada Drives: Canadian online car-buying platform connecting consumers with dealer inventory and financing. Adjacent competitor for online lead conversion and a digital alternative to traditional dealership funnels that pressures Theetge Honda's reliance on walk-in and website-driven traffic.

Direct peers

• Groupe Park Avenue: Quebec-based multi-brand automotive dealership group operating luxury and mainstream franchises in the Greater Montreal and Quebec City regions. Closest geographic competitor and most directly comparable business model to Groupe Theetge's multi-rooftop structure.
• Dilawri Group: One of Canada's largest private automotive dealer groups with multiple OEM franchises across Ontario, Quebec, BC and Alberta. Directly comparable as a multi-rooftop franchise retailer; relevant benchmark for how Theetge Honda's parent Groupe Theetge competes for customers, OEM allocations, and operational talent in Quebec.
• AutoCanada Inc. Publicly traded Canadian multi-franchise auto dealer group operating new and used vehicle dealerships across Canada, including Honda and other OEM franchises. Directly comparable in business model (franchised new car retail, used, F&I, service and parts) but operates at materially larger scale and national footprint versus Theetge Honda's single Quebec rooftop.
• Attrix Auto / Autres concessionnaires Honda du Québec: Other Honda Canada franchised dealers operating in the Quebec City region compete directly for the same Honda customers in the same catchment. Theetge Honda competes against multiple fellow Honda franchisees for new vehicle allocation, certified pre-owned inventory, and service business within the regional market.

Others

• Cox Automotive Canada: Parent of Dealertrack, Manheim, Autotrader, and other dealer-facing technology and remarketing services in Canada. Not a competitor but an ecosystem enabler whose software and inventory management tools increasingly define the operating standard that franchised dealers like Theetge Honda must adopt to remain efficient.
• AutoTrader.ca: Canada's largest online automotive marketplace. Not a direct competitor but a critical channel partner; Theetge Honda's used and new inventory listings compete for attention against every other dealer on the platform, and lead quality from the marketplace directly affects dealership sales funnel performance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/sharer.php
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Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Theetge Honda