Financial Alliance for Representation and Empowerment (FARE)

What Financial Alliance for Representation and Empowerment (FARE) does

Based on the available evidence, the company is a large, diversified mutual insurance and financial services organization headquartered at One Nationwide Plaza, Columbus, Ohio. Founded in 1926 as a farmer-owned mutual auto insurer and now operating as a Fortune 100 enterprise, it underwrites and administers personal lines (auto, home, life, pet, umbrella, identity theft), commercial lines (BOP, workers' comp, general liability, commercial auto, management liability, cyber), specialty E&S, agribusiness, life and annuities, mutual funds, and government/public-sector 457(b) retirement plans.

The product and technology stack spans proprietary usage-based insurance programs (SmartRide, SmartMiles), a 24/7 Nationwide Mobile App for self-service servicing, weather alerting tied to property protection, the KYND-powered E-Risk cyber monitoring platform for commercial policyholders, the Nationwide Investment Hub for financial professionals, and Nationwide RetireAssist for small/mid-market employer plans. The company is also committing $1.5B through 2028 to technology, including $100M annually to AI, alongside 83,000+ hours of associate AI learning in 2025.

Revenue is generated through recurring insurance premiums, net investment income on a $172B portfolio (yielding $7.3B in 2025), fee-based retirement plan administration, and annuities. Distribution combines a nationwide independent agent network, dedicated financial professionals, direct digital sales via nationwide.com and mobile app, and specialized business-insurance and farm-agent teams. In 2025, total sales reached $73.2B with net operating income of $4.3B, supported by acquired Allstate stop loss operations integrated that year.

Note: The firmographics supplied for the named entity (FARE — a small non-profit founded 2020 with 8 employees) do not match the substantive company data provided, which describes a large mutual insurance carrier; the analytical outputs above are derived from the data blocks actually containing company-level financial, product, and partnership detail.

Name

Financial Alliance for Representation and Empowerment (FARE)

Legal name

Nationwide Mutual Insurance Company

Website

https://thefare.org

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

Based on available evidence, this is a Fortune 100 mutual insurance and financial services company headquartered in Columbus, Ohio, serving individuals, businesses, agribusiness operators, and government/public-sector employees with personal lines, commercial, retirement, and investment products distributed via agents, financial professionals, and digital channels.

Ownership category

akta.pro rank

Product category

Insurance and Financial Services

NAICS

Direct Life, Health, and Medical Insurance Carriers (52411), Direct Insurance (except Life, Health, and Medical) Carriers (52412), Insurance Carriers (5241), Direct Health and Medical Insurance Carriers (524114)

SIC

Life Insurance (6311), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Worksite Accident Insurance (FSAIAMAA)

akta.pro secondary industries

Whole Life Insurance (FSAIABAA), Hybrid Life + LTC (Linked-Benefit) Insurance (FSAIAJAB), Traditional Long-Term Care (LTC) Insurance (FSAIAJAA), Annuity & Insurance-Based Retirement Solutions Advisory (FSAEABAH)

Keywords

• Insurance products
• Financial services
• Retirement planning
• Commercial insurance
• Annuity products

Headquarters

HQ city

Columbus

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Insurance Premiums: Primary revenue from insurance premiums across personal lines (auto, home, life, pet), commercial lines, excess & surplus/specialty, and agribusiness insurance. Total sales of $73.2 billion in 2025.
2. Investment Income: Net investment income from $172 billion total investment portfolio, generating $7.3 billion in 2025 (up from $6.5 billion in prior year) from diversified investment portfolio
3. Retirement Plan Administration: Fee revenue from administering 457(b) deferred compensation plans for state and municipal workers; #1 in 457 retirement plans per PLANSPONSOR 2025 Recordkeeping Survey
4. Government Retirement Solutions: Administrative fees from managing retirement plans for public sector employees across multiple states including Arizona, California, Colorado, Florida, Ohio, and many others
5. Annuities: Revenue from variable annuities, fixed annuities, and pension risk transfer businesses. #4 writer of traditional variable annuities; #7 writer of fixed indexed annuities
6. Group Benefits and Stop Loss: Medical stop loss insurance, group health, and employee benefits. Acquired Allstate's stop loss business in 2025. #1 pet insurance brand per NAPHIA 2025

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels11 records

Core offering

Nationwide Mutual Insurance Company provides personal and commercial insurance, retirement planning, annuities, and investment products through a mutual structure owned by its policyholders. The company sells auto, home, life, pet, business, and farm insurance, plus annuities, mutual funds, and retirement plans to individuals, families, businesses, and government entities across the United States.

Differentiator

Problem solved

Functional benefit

Brands

• SmartRide: Usage-based insurance program for auto insurance that tracks driving behavior to help save money
• SmartMiles
• On Your Side Promise
• Nationwide CareMatters
• Nationwide RetireAssist
• Nationwide Investment Hub
• Drive the 5
• Every STEP Counts
• Let's Champion Rider Safety
• Think Grain Bin Safety

Products and services

• Auto Insurance Personal auto insurance with bundle discounts, usage-based programs (SmartRide, SmartMiles), roadside assistance, and coverage for motorcycles, RVs, boats, ATVs, classic cars, snowmobiles, scooters, golf carts, and personal watercraft.
• Homeowners Insurance Homeowners insurance with property protection, brand new belongings coverage, and bundle discounts when combined with auto insurance. Also includes renters, condo, and flood insurance products.
• Life Insurance Life insurance products including term life, whole life, indexed universal life, variable universal life, and institutional life insurance. #1 writer of fixed universal life and #1 total institutional life insurance sales premium.
• Pet Insurance Pet health insurance for dogs and cats. Nationwide is the #1 pet insurance brand per NAPHIA 2025 State of the Industry Report.
• Business Insurance Commercial insurance products including businessowners policy (BOP), business auto, business property, general liability, workers' compensation, management liability, cyber liability, employment practices liability, and surety bonds. Industry-specific solutions for contractors, retailers, food service, auto service, professional offices, and wholesalers.
• Agribusiness Insurance Specialized insurance for farms, ranches, livestock, row and specialty crops, dairy, agritourism, poultry, farm liability, farm property, and farm equipment. #1 writer of farms and ranches per AM Best 2024.
• Annuities Variable annuities, fixed annuities, fixed indexed annuities, and pension risk transfer solutions. #4 writer of traditional variable annuities and #7 writer of fixed indexed annuities.
• Mutual Funds Mutual funds distributed through Nationwide Fund Distributors LLC.
• Retirement Plans Personal retirement plans and 457(b) deferred compensation plans for state and municipal employees across 27+ states including Arizona, California, Colorado, Florida, Ohio. #1 in 457 retirement plans per PLANSPONSOR 2025 Recordkeeping Survey.
• Identity Theft Protection Identity theft protection with cutting-edge technology, expert handling of recovery efforts, education and prevention tips, and identity theft protection portal at $4 per month.
• Medical Stop Loss Insurance Medical stop loss insurance for self-funded employer health plans. Acquired from Allstate in 2025 and integrated into Nationwide operations.
• E-Risk Cyber Monitoring Services Continuous cyber risk monitoring and actionable insights for policyholders through partnership with KYND ON, including zero-day vulnerability reporting and portfolio management tools.
• Excess and Surplus Insurance Excess and surplus lines insurance and specialty coverage through Nationwide Excess and Surplus. #8 U.S.-domiciled writer of excess and surplus insurance per AM Best 2024.
• Long-Term Care Insurance Linked-benefit long-term care insurance offered as an annuity-based solution. #1 writer of linked-benefit long-term care insurance per LIMRA Q3 2025.
• Group Benefits Group health insurance, supplemental health (MedPair), multi-life insurance, and self-funded health plan administration for employer benefits programs.

Quantifiable outcome

• Save an average of $1,032 when you bundle home and car insurance
• +5 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, minor and flagship.

• AllstatecoreStrategic or Co-development Partner · 1 January 2025Nationwide acquired Allstate's stop loss business and integrated its operations and associates into Nationwide in 2025. This represents a significant expansion of Nationwide's stop loss insurance capabilities.
• KYNDcoreTechnology or Integration · 1 January 2025E-Risk, a Nationwide company, partnered with KYND to deliver continuous cyber risk monitoring and actionable insights for policyholders. Through KYND ON, clients gain real-time visibility into their cyber posture, while portfolio management tools including zero-day vulnerability reporting help address risks proactively.
• 1PasswordminorGTM or Marketing PartnerNationwide Innovation team partnered with 1Password to offer their password management service. 1Password is a 15-year-old company offering encrypted secure management - a digital all-in-one password management system. Nationwide has a marketing agreement in place to help promote 1Password's products and services.
• United WaycoreStrategic or Co-development PartnerNationwide Foundation gave $6.2 million to United Way in 2025, benefiting local United Way organizations across the country. Associates also assembled thousands of hygiene and back-to-school kits for United Way partners in Ohio, Iowa and Arizona.
• Feeding AmericacoreStrategic or Co-development PartnerNationwide Foundation provided $2.2 million to Feeding America and its member food banks in 2025, with total giving since 2000 exceeding $41 million.
• American Red CrosscoreStrategic or Co-development PartnerNationwide Foundation contributed nearly $1.5 million to disaster relief in 2025, including $100,000 to California Wildfires Relief Fund and $50,000 to International Association of Firefighters Foundation. Also donated $1 million over 4 years to Red Cross Sickle Cell Initiative.
• Nationwide Children's HospitalcoreStrategic or Co-development PartnerNationwide Foundation contributed $10 million to Nationwide Children's Hospital in 2025; total giving since 2006 exceeds $170 million.
• National Football League (NFL)flagshipGTM or Marketing PartnerPresenting sponsor of Walter Payton NFL Man of the Year Award since 2014. Nationwide has donated more than $2.3 million to charities represented by nominees and winners, while the Nationwide Foundation has contributed $2 million to the NFL Foundation.
• National Women's Soccer League (NWSL)coreGTM or Marketing PartnerPresenting sponsor of Lauren Holiday Impact Award recognizing players for community leadership and character. 2025 recipient Sam Hiatt named Candlelighters Oregon as beneficiary of $50,000 donation.
• State Government Retirement PlanscoreChannel Partner/ Reseller/ DistributorNationwide administers 457(b) deferred compensation plans for multiple state governments including Arizona, California, Colorado, Florida, Georgia, Idaho, Illinois, Indiana, Iowa, Kentucky, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Mexico, New York, Ohio, Oklahoma, Oregon, Pennsylvania, South Dakota, Texas, Utah, and Washington.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Hartford: Direct competitor in commercial P&C, workers' compensation, group benefits, and retirement plans. Strong overlap with Nationwide's small/medium commercial and employee benefits segments.
• GEICO (Berkshire Hathaway): Direct-to-consumer auto insurance leader and major disruptor to agency-channel personal auto. Competes most directly with Nationwide's core personal auto book.
• Prudential Financial: Competitor in life insurance, annuities, retirement solutions, and group benefits. Overlaps with Nationwide in individual life, retirement plan administration, and pension risk transfer.
• Allstate: Top-tier US personal lines insurer with overlapping auto, homeowners, life, and (until 2025) stop loss offerings. Nationwide acquired Allstate's stop loss business in 2025, deepening direct competitive overlap in commercial health products.
• Travelers: Major US commercial and personal lines insurer with strong agency distribution. Competes with Nationwide across business insurance, commercial auto, and homeowners.
• MetLife: Direct competitor in life insurance, annuities, group benefits, and retirement plan administration. Overlaps with Nationwide in institutional life, stop loss, and 457-style retirement products.
• State Farm: Largest US personal lines insurer and Nationwide's closest competitor in auto, homeowners, and life insurance. Both are mutual carriers with broad multi-channel distribution including captive agents and direct digital.
• Progressive: Direct and agency-based competitor in personal and commercial auto insurance, plus homeowners. Highly digital-first GTM model makes Progressive a key disruptor to Nationwide's agent-led auto book.
• Liberty Mutual: Diversified global P&C insurer competing with Nationwide in personal lines, commercial lines, and specialty/excess & surplus. Overlap is particularly direct in middle-market and specialty commercial.

Broad incumbents

• Chubb: Global P&C and specialty insurer with strong middle-market and high-net-worth personal lines. Overlaps with Nationwide's commercial and excess & surplus businesses and serves as a broader incumbent in the US insurance market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nationwide
• YouTubeyoutube.com/nationwide
• Facebookfacebook.com/nationwide
• LinkedInlinkedin.com/company/farecoalition
• Instagraminstagram.com/nationwide

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Financial Alliance for Representation and Empowerment (FARE)