Farmers Union
The Farmers Union is a traditional English pub in Exeter city centre, operating food, drinks, accommodation and events under Halfpint Quarterpint Ltd, and serving locals, tourists and University of Exeter students.
- Company typePrivate
- Founded-
- HeadquartersExeter, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Farmers Union does
The Farmers Union is a traditional English pub located in Exeter city centre, a short walk from Exeter Central Train Station. It is operated under the legal entity Halfpint Quarterpint Ltd, a private UK limited company that acquired the venue in July 2020 and which also operates The Weary Traveller in Cullompton as part of a small 'family of pubs.' The business generates revenue primarily through walk-in food and beverage sales — including a Sunday carvery featuring locally sourced meats, a traditional pub food menu prepared by in-house chefs, and a wide range of alcoholic and non-alcoholic drinks with real cask ales — and through an accommodation offering of single, twin, triple, double and family rooms above the pub, bookable via the direct-book.com platform. Additional revenue levers include seasonal and private events such as Christmas party bookings, with supplementary engagement from quiz nights, open mic nights, live sport and free pool.
The customer base is horizontal and consumer-facing, comprising Exeter locals (primary), tourists visiting the city centre, and University of Exeter students, served through a single physical location on Queens Terrace (EX4 4HR). Distribution is entirely physical for F& B, with accommodation distributed via direct-book.com and customer engagement supported by Facebook, Instagram, the Wix-hosted website and direct email. The venue has approximately 58 employees across the group, operates without delivery or third-party food platforms, and shows no technology, app, or AI capability beyond standard web and email tooling.
The business model is a straightforward traditional UK hospitality model: per-cover transaction revenue from food and drink, per-night accommodation revenue, and event-hire revenue. Pricing is not publicly disclosed. There is no venture capital, private equity or institutional investment indicated; ownership is closely held by Halfpint Quarterpint Ltd.
Farmers Union firmographics
Firmographics- Name
- Farmers Union
- Legal name
- Halfpint Quarterpint Ltd
- Website
- https://thefarmersunion.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Farmers Union is a traditional English pub in Exeter city centre, operating food, drinks, accommodation and events under Halfpint Quarterpint Ltd, and serving locals, tourists and University of Exeter students.
- Ownership category
- akta.pro rank
Farmers Union industry classification
Industry- Product category
- Hospitality (Pub Services)
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Farm-to-Table & Contemporary American Restaurants (THAFACAF)
Keywords
Where Farmers Union is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Farmers Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Food and Beverage Sales: Traditional pub revenue from food menu items including carvery, main meals, and a wide range of alcoholic and non-alcoholic beverages. This is the primary revenue stream.
- Accommodation: Rooms above the pub available for booking with single, twin, triple, double and family rooms. Bookings managed through direct-book.com.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Farmers Union product offering
Product offeringCore offering
The Farmers Union is a traditional English pub in Exeter City Centre that sells food and drinks to walk-in customers and offers overnight accommodation above the pub. Its food offering centres on a Sunday Carvery with locally sourced meats and seasonal vegetables, alongside a traditional all-day pub food menu prepared by trained chefs. Beverages include a wide range of beers, wines, ciders, and cask ales, with regular entertainment such as quiz nights, live music, and live sport on TV.
Product overview
The Farmers Union is a traditional English pub offering a unified hospitality experience combining food service, beverages, and accommodation. The core offerings include Sunday Carvery (locally sourced meats and seasonal vegetables), Traditional Pub Food Menu (classic dishes served all day), and a Drinks Menu (wide range of beers, wines, ciders, and Cask ales). Entertainment includes Quiz Nights (fortnightly Thursdays) and Free Pool (Sundays from 5pm). Accommodation above the pub provides single, twin, triple, double, and family rooms. Additional amenities include Free WiFi, Beer Garden, Pet Friendly spaces, Real Ales, and Live Sport on TV. All services are operated under the Half Pint Quarter Pint Ltd parent company.
Differentiator
Problem solved
Functional benefit
Products and services
- The Farmers Union Pub Traditional English pub located in Exeter City Centre offering food, drinks, live entertainment, and accommodation to walk-in customers and visitors. Acquired by Halfpint Quarterpint Ltd in July 2020.
- Sunday Carvery Weekly carvery featuring a locally sourced choice of four meats and seasonal vegetables served every Sunday with traditional trimmings. Prepared by trained chefs for walk-in pub customers.
- Traditional Pub Food Menu All-day traditional pub food menu featuring classic dishes prepared by trained chefs using seasonal ingredients, served to walk-in customers.
- Drinks Menu Wide range of alcoholic and non-alcoholic beverages including beer, wine, cider, and traditional cask ales, served at the bar to walk-in customers.
- Accommodation Rooms situated above the pub offering single, twin, triple, double, and family room options for overnight stays, located a short walk from Exeter Central train station and town centre.
- Quiz Night Fortnightly Thursday quiz nights held at 8:00pm featuring a Lucky Duck cash prize pot, available to pub customers.
- Free Pool Open pool table with free play available every Sunday from 5pm for pub customers.
Companies that use Farmers Union
Customer profileSegments3 records
Ideal customer profiles3 records
Farmers Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Farmers Union partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Farmers Union competitors and assessment
Company assessmentDirect peers
- Shepherd Neame: Britain's oldest brewer and a family-owned operator of traditional food-led pubs, often with letting rooms, across southern England — directly comparable format and customer base to The Farmers Union.
- Young's: London-focused pub and bar operator with a strong food-led traditional pub estate, often including rooms — directly comparable food, drink and accommodation mix.
- Butcombe Brewery: Bristol/Somerset-based regional brewer and pub operator with food-led community pubs and accommodation — very similar regional profile and traditional pub-with-foods proposition.
- Hall & Woodhouse: Family-owned Dorset brewer and pub operator running a portfolio of food-led community pubs with similar regional-England positioning, traditional food offers and on-site accommodation in many sites.
- Fuller, Smith & Turner: London-based family brewer with a portfolio of traditional, food-led pubs and rooms, offering the same combination of cask ale, classic pub food and accommodation that defines The Farmers Union's offer.
- St Austell Brewery: Family-owned Cornish brewer operating food-led pubs and inns, frequently with letting rooms — comparable independent family-brewer model and regional UK footprint.
Broad incumbents
- Stonegate Pub Company: Large UK pub operator with a portfolio spanning traditional locals, sports-led and food-led formats — competes for the same evening and weekend occasions as The Farmers Union.
- Mitchells & Butlers: Major UK operator of managed pubs and restaurants (e.g. All Bar One, Harvester, Toby Carvery — the latter directly analogous to a carvery-led proposition) — a broad incumbent competing for the same dining occasions.
- JD Wetherspoon: National pub chain operating large food-and-drink-led venues across UK city centres including Exeter — directly competitive on price, location and family/casual dining occasions.
- Greene King: One of the UK's largest pub operators with thousands of tenanted and managed pubs — overlaps with The Farmers Union on traditional pub food and cask ale but at much greater scale and with broader portfolio breadth.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Farmers Union social profiles
Digital presenceFarmers Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farmers Union leadership team
Management profileNumber of profiles
Profiles1 record
Farmers Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farmers Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farmers Union
What does Farmers Union do?
The Farmers Union is a traditional English pub in Exeter City Centre that sells food and drinks to walk-in customers and offers overnight accommodation above the pub. Its food offering centres on a Sunday Carvery with locally sourced meats and seasonal vegetables, alongside a traditional all-day pub food menu prepared by trained chefs. Beverages include a wide range of beers, wines, ciders, and cask ales, with regular entertainment such as quiz nights, live music, and live sport on TV.
Is Farmers Union a public or private company?
Farmers Union is a private company. It is classified as corporate owned and is currently operating.
When was Farmers Union founded?
Farmers Union was founded in -1. It employs 51 to 100 people.
Where is Farmers Union based?
Farmers Union is headquartered in Exeter, United Kingdom, in the Europe region.
How does Farmers Union make money?
Two revenue lines are on record. Food and Beverage Sales are the primary driver. The others are accommodation.
Who are Farmers Union's main competitors?
Direct peers on record are Shepherd Neame, Young's, Butcombe Brewery, Hall & Woodhouse, Fuller, Smith & Turner and St Austell Brewery. Broad incumbents are Stonegate Pub Company, Mitchells & Butlers, JD Wetherspoon and Greene King.
Does Farmers Union have an API?
No public API is recorded for Farmers Union.
What industry is Farmers Union in?
Farmers Union's product category is Hospitality (Pub Services). Its primary akta.pro industry code is THAFACAF, Farm-to-Table & Contemporary American Restaurants. Its NAICS code is 722511 and its SIC code is 5810.