The Fence Company

What The Fence Company does

The Fence Company is a private, founder-led residential and commercial fence installation franchise headquartered in Salt Lake City, Utah, with five service locations across Utah, Indiana, Louisiana, and Pennsylvania. It installs aluminum, vinyl, wood, chain link, Avimore (composite hybrid), ornamental iron, and pipe rail fences for residential, commercial, and agricultural customers, with the residential segment as the primary revenue driver. The company differentiates through two proprietary installation methods — the i Drive Power System (hydraulic driven-post installation that replaces traditional digging and concrete) and the King Plus steel-reinforced framing system — and is certified as an i Drive Power System Pro installer through Mr. Fence Academy.

The company operates a sales-led go-to-market combining inside sales (phone and text), a self-serve online instant-quote tool (fenceOS Estimator), on-site consultations, and franchise distribution. Pricing is quote-based with deposit at contract and balance on completion; optional financing is provided through U.S. Bank Avvance (0%–24.99% APR) and Enhancify, and an optional Premium Protection Plan offers lifetime workmanship coverage on a recurring basis. Founded in 2020 by Tyler Dickman (former Simply Mac founder, CEO) and Roger Emmer (former Vivint executive, President), the company has scaled to 29 employees, earned two-time Best of State recognition in Utah, holds BBB accreditation, and secured an HGTV Rock The Block Season 6 partnership in 2024 for brand visibility.

Name

The Fence Company

Legal name

The Fence Company

Website

https://thefencecompany.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

The Fence Company is a private residential and commercial fence installation franchise with five locations across Utah, Indiana, Louisiana, and Pennsylvania, serving homeowners primarily through proprietary driven-post installation technology and quote-based sales with on-site installation.

Ownership category

akta.pro rank

Product category

Residential Fence Installation Services

akta.pro primary industry

Fence Installation & Replacement (HSAPALAC)

akta.pro secondary industries

Fence Installation & Replacement (HSAIAJAA), Gate Installation (Manual & Automated) (HSAIAJAC), Fence Repair & Restoration (HSAIAJAB)

Keywords

• Fence installation services
• Residential fencing
• Commercial fencing
• Vinyl fence installation
• Fence contractor

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fence Installation Services: One-time fence installation services for residential, commercial, and agricultural properties. Revenue generated from material sales and professional installation labor. Payment structure includes deposit at contract signing with remaining balance due upon completion.
2. Financing Services: The company offers financing through third-party providers including U.S. Bank Avvance and Enhancify, providing installment loan options to customers with rates from 0% to 24.99% APR.
3. Premium Protection Plan: Optional extended warranty and protection plan offering lifetime workmanship coverage, gates and hardware coverage, sprinkler line protection, and transferable coverage for fence investments.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Fence Company is a franchise-based fence installation contractor that designs, sells, and professionally installs residential, commercial, and agricultural fencing across multiple U.S. states. It offers six core fence product lines (Aluminum, Vinyl, Wood, Chain Link, Avimore hybrid, and Ornamental Iron/Pipe Rail) installed via the proprietary i Drive Power System, supported by onsite consultations, free instant online quotes, third-party financing, and a 3-year workmanship warranty with an optional Premium Protection Plan.

Product overview

The Fence Company is a residential and commercial fence installation franchise offering six primary fence product lines: Aluminum, Vinyl, Wood, Chain Link, Avimore (composite), and Ornamental Iron/Pipe Rail fences. The company differentiates through its proprietary i Drive Power System installation technology that uses hydraulic post driving instead of traditional concrete setting. Services include residential, commercial, and agricultural fencing with complementary offerings such as the Happiness Guarantee (3-year workmanship warranty) and optional Premium Protection Plan (lifetime coverage). Financing is available through partnerships with Enhancify and U.S. Bank Avvance. The company operates multiple franchise locations across five states (Indiana, Louisiana, Pennsylvania, Utah) with centralized operations in Salt Lake City, Utah.

Differentiator

Problem solved

Functional benefit

Brands

• Avimore: Modern fencing system combining aluminum frames with premium boards (composite, cedar, or aluminum) for durability, style, and low-maintenance performance. Available in three styles: Avimore Elite (composite), Avimore Naturals (cedar), and Avimore Breeze (aluminum).

Products and services

• Aluminum Fences Powder-coated aluminum fencing offering lightweight yet strong perimeter solutions for residential properties. Features corrosion resistance, low maintenance, and various styles including 3-rail and picket configurations.
• Vinyl Fences PVC-based fencing providing low-maintenance privacy and boundary solutions. Available in multiple colors including white, woodgrain, weathered cedar, and tan finishes with styles ranging from full privacy to decorative picket designs.
• Wood Fences Cedar and wood fencing options offering natural warmth and customization. Includes privacy, shadowbox, board-on-board, stockade, cap and trim, and horizontal styles. Reinforced with steel framing and industrial-grade posts via the King Plus installation method.
• Chain Link Fences Galvanized and PVC-coated chain link fencing providing affordable, practical security solutions. Options include standard galvanized, black PVC-coated, and customizable with privacy slats or barbed wire for enhanced security.
• Avimore Fences Modern hybrid fencing combining aluminum frames with premium tongue-and-groove boards in composite, cedar, or aluminum materials. Features steel-reinforced construction for durability, low maintenance, and contemporary aesthetics with customizable privacy levels. Available in three styles: Avimore Elite (composite), Avimore Naturals (cedar), and Avimore Breeze (aluminum).
• Ornamental Iron Fences Decorative metal fencing with ornamental designs, spear tops, and decorative scrolls. Available in black and white finishes with 3-rail configurations for residential security and aesthetics.
• Ponderosa / Pipe Rail Fences Agricultural fencing featuring wooden post and rail configurations. Suitable for farm applications, containing livestock, and property demarcation with split rail designs.
• Residential Fencing Service Complete residential fence installation services including privacy fences, decorative boundaries, pet enclosures, pool fencing, and custom designs for homeowners across all service locations.
• Commercial Fencing Service Commercial property fence installation services providing security, privacy, and safety solutions for businesses, schools, athletic fields, and industrial applications.
• Premium Protection Plan Extended protection plan offering lifetime workmanship coverage, lifetime gates and hardware coverage, sprinkler/utility line protection ($300 value), and wind resistance built to 100mph with lifetime coverage. Transferable to new homeowners.
• Fence Financing Partnership with Enhancify and U.S. Bank Avvance providing flexible financing options with rates from 0% to 24.99% APR, allowing customers to spread installation costs over time with no-interest offers available.

Quantifiable outcome

• Most residential fencing projects complete in 1-2 days
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• HGTV Rock The BlockcoreGTM or Marketing PartnerPartnership with HGTV for Season 6 of Rock The Block filmed in Salt Lake City. The Fence Company is partnering with the show to provide fencing solutions, bringing significant brand visibility through home improvement television programming. The partnership positions the company as an industry leader in innovative fencing.
• i Drive Power SystemscoreTechnology or IntegrationThe Fence Company uses i Drive Power Systems technology for advanced fence installation. This driven-post installation method enables faster, cleaner installations with less soil disturbance and superior post stability. The company is certified as an i Drive Power System Pro installer.
• Mr. Fence AcademycoreStrategic or Co-development PartnerMr. Fence Academy provides training and certification programs for fence installers. The Fence Company maintains active membership and certification status, ensuring crews receive ongoing professional development and follow industry best practices.
• American Fence Association (AFA)coreStrategic or Co-development PartnerIndustry association providing training, certification, and networking resources for fence professionals. Membership demonstrates commitment to industry standards and professional development.
• DotCom Professional NetworkminorGTM or Marketing PartnerSEO support and marketing network extending across over 3,000 websites. Membership provides digital marketing support and cross-promotion opportunities within the network of high-quality websites.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Window World: Largest window replacement franchise in the U.S. with a national storefront model. Comparable franchise-driven home-improvement installation business, though focused on windows rather than fencing.
• Lowe's Installation Services: National home-improvement retailer offering fence installation through certified local installers. Competes with The Fence Company for residential fence project demand, though as a retailer-led marketplace rather than a dedicated fence brand.
• Neighborly: Parent company of multiple home-services franchise brands (plumbing, electrical, landscaping, etc.). Comparable as a multi-brand home-services franchisor, though it does not specialize in fencing.
• 1-800-HANSONS: National home-improvement franchise specializing in windows, siding, and roofing installation. Comparable in operating a franchise-driven, professionally installed exterior home improvement business with inside sales and field crews.
• Home Depot Installation Services: National home-improvement retailer that connects customers to local installers for fences and outdoor projects. Competes for the same residential fence installation demand via a marketplace-plus-installation model.

Others

• Angi (formerly Angie's List): Home-services marketplace that routes residential fence project requests to local contractors. Comparable as a customer-acquisition channel competing with The Fence Company's direct digital quote funnel, though not a direct fence installer.

Direct peers

• The Grounds Guys: Franchise brand for residential and commercial lawn care, landscaping, and outdoor services under Neighborly. Comparable franchise-driven outdoor home services model with similar customer base and local-service delivery.
• Stand Strong Fencing: Franchise-based residential and commercial fence installation brand offering aluminum, vinyl, wood, chain link, and ornamental fencing. Comparable franchise structure, product breadth, and target customer to The Fence Company.
• Ergeon: Tech-enabled residential fence installation company offering online quoting, in-house crews, and multiple fence materials. Directly comparable to The Fence Company's digitally-led, professionally-installed residential fence model.
• Mr. Fence Academy: Training and certification body for fence installers and owner of the i Drive Power System Pro certification that The Fence Company holds. Directly comparable industry presence in fence installation training and method certification.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Pinterestpinterest.com/thefencecompanyutah
• LinkedInlinkedin.com/company/the-fence-company-utah

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Fence Company