The Field magazine
The Field magazine is a 170-year-old British countryside and fieldsports publication serving affluent UK readers interested in shooting, hunting, fly fishing, gundogs, game cooking, and country house living, distributed via Future Publishing's Magazines Direct platform in print and digital formats.
- Company typePrivate
- Founded1856
- HeadquartersBath, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Field magazine does
The Field magazine is a specialist British countryside and fieldsports publication founded in 1856 and currently operated by Future Publishing Limited, a privately held media company headquartered in Bath, England. The publication serves affluent UK readers interested in traditional countryside pursuits including shooting, hunting, fly fishing, gundogs, game cooking, country house living, and rural property. Its core product is a monthly print magazine, supported by digital editions delivered through Magazines Direct, a 'Field to Fork' food and drink newsletter plus general email newsletters, and an extensive online content hub at thefield.co.uk covering recipes, gun reviews, fishing guides, and interviews with notable countryside personalities.
The publication's revenue is generated through three streams: print and digital subscriptions (sold via magazinesdirect.com with promotional pricing such as 'first six issues for JUST £6'), single issue sales through the website and third-party retailers, and digital edition subscriptions. Distribution is multi-channel, including direct subscription through Future Publishing's Magazines Direct platform, digital editions accessible globally online, physical stockists found via Marketforce's store locator, and online single-issue purchases. The publishing operation is lean, with 7 employees and minimal direct operational footprint, suggesting most administrative and distribution functions are absorbed by parent Future Publishing.
Beyond the core magazine, The Field maintains an expanding ecosystem of programmes including the annual Top Dog Awards (in partnership with Skinner's pet food), the Macnab Challenge (with Westley Richards and Delaney & Sons), expert gun reviews by Michael Yardley, and country hotel reviews. The publication uses its website plus Facebook, Instagram, Twitter/X, RSS, and email marketing as its acquisition and retention channels. No mobile app, API, or AI/ML technology layer is disclosed; the underlying technology is a standard digital publishing platform and content management system.
The Field magazine firmographics
Firmographics- Name
- The Field magazine
- Legal name
- Future Publishing Limited
- Website
- https://thefield.co.uk
- Company type
- Private
- Founded year
- 1856
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Field magazine is a 170-year-old British countryside and fieldsports publication serving affluent UK readers interested in shooting, hunting, fly fishing, gundogs, game cooking, and country house living, distributed via Future Publishing's Magazines Direct platform in print and digital formats.
- Ownership category
- akta.pro rank
The Field magazine industry classification
Industry- Product category
- Countryside and Fieldsports Magazine
- NAICS
- Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Home, Garden & DIY Magazines (MPAJAEAG)
Keywords
Where The Field magazine is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Field magazine business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Magazine Subscriptions: Print and digital magazine subscriptions sold through magazinesdirect.com, offering recurring revenue through annual and multi-year subscription plans. The magazine celebrates 170 years of publication.
- Single Issue Sales: Individual magazine issues available for one-time purchase through the magazine's website and third-party retailers.
- Digital Editions: Digital versions of the magazine available through dedicated digital edition platform, offering an alternative to print for readers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription plans via Magazines Direct |
Distribution channels4 records
Marketing channels7 records
The Field magazine product offering
Product offeringCore offering
The Field magazine publishes a traditional British countryside and fieldsports magazine, established in 1856, covering shooting, hunting, fishing, gundogs, food and drink, country house topics, gun reviews, and interviews with notable countryside figures. The core product is delivered as a recurring print and digital subscription, supplemented by single-issue purchases and a free companion newsletter.
Product overview
The Field magazine is a traditional countryside publication offering a print and digital magazine focused on British fieldsports and rural life. The core product is the print magazine, supplemented by digital editions, newsletters, and online content covering shooting, hunting, fishing, gundogs, food & drink, country house topics, property, and gardens. Additional programmes include the annual Top Dog Awards for gundogs, the Macnab Challenge combining salmon fishing, deer stalking, and grouse shooting, gun reviews by expert writers, and an extensive recipe collection featuring game and countryside ingredients. The magazine also publishes interviews with notable personalities and country house/hotel reviews.
Differentiator
Problem solved
Functional benefit
Products and services
- The Field Magazine The Field is a traditional print and digital countryside and fieldsports magazine covering shooting, hunting, fishing, gundogs, food and drink, country house topics, property, gardens, and interviews with notable countryside personalities. It is sold through annual and multi-year subscription plans via Magazines Direct.
- The Field Digital Edition A digital version of The Field magazine accessible online through Magazines Direct, offering readers an alternative format to the print edition for reading on digital devices.
Companies that use The Field magazine
Customer profileSegments4 records
Ideal customer profiles1 record
The Field magazine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Field magazine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Skinner'sminorSponsorship partnership for The Field Top Dog Awards 2026. Skinner's, a pet food manufacturer, co-brands the annual gundog awards program, providing marketing exposure to The Field's gundog enthusiast readership.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Field magazine competitors and assessment
Company assessmentDirect peers
- Gun Trade World / Sporting Rifle: UK magazine focused on rifles, stalking, and shooting equipment; covers a closely adjacent vertical to The Field's stalking and shooting content with a similar subscription-driven model.
- Country Life: Iconic UK weekly covering British countryside, country houses, property, and rural lifestyle; overlaps with The Field's country-house, property, and gardening content and serves a similar affluent British demographic.
- The Field (not the same title) — compare to "Fieldsports Magazine": Bespoke quarterly print magazine covering international fieldsports, shooting, fishing, and hunting travel; a direct print-format peer competing for premium subscription spend from the same enthusiast demographic.
- Trout & Salmon: UK monthly fishing magazine focused on trout and salmon angling, published by Future Publishing; a direct vertical peer within the same parent's portfolio, with overlapping audience and distribution channels.
- Sporting Gun: UK monthly magazine dedicated to shotgun sports, clay and game shooting, and gundogs; overlaps directly with The Field's shooting and gundog verticals and targets the same enthusiast demographic.
- Shooting Gazette: UK field-sports publication covering game shooting, deer stalking, and wildfowling, with a strong digital presence via Shooting UK; competes for the same gundog, shooting, and hunting audiences as The Field.
- Shooting Times: UK weekly magazine covering game and rough shooting, firearms, and gundogs; published by Future Publishing and the closest direct peer to The Field in terms of subject matter, format, and parent-company distribution.
Broad incumbents
- Country Living: Mainstream UK countryside-lifestyle magazine covering property, food, gardens, and rural living; broader and more lifestyle-focused than The Field, but overlaps significantly on country-house, gardening, and food coverage.
- Horse & Hound: Long-running UK equestrian weekly; shares the affluent British countryside audience and parent Future Publishing infrastructure, and intersects with The Field on hunting, country lifestyle, and event coverage.
Emerging players
- Fieldsports Channel / Fieldsports News: Digital-first video and news platform for fieldsports including shooting, fishing, and hunting; an emerging digital peer competing for audience attention with younger field-sports enthusiasts rather than print subscribers.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
The Field magazine social profiles
Digital presenceThe Field magazine financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Field magazine leadership team
Management profileNumber of profiles
The Field magazine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Field magazine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Field magazine
What does The Field magazine do?
The Field magazine publishes a traditional British countryside and fieldsports magazine, established in 1856, covering shooting, hunting, fishing, gundogs, food and drink, country house topics, gun reviews, and interviews with notable countryside figures. The core product is delivered as a recurring print and digital subscription, supplemented by single-issue purchases and a free companion newsletter.
Is The Field magazine a public or private company?
The Field magazine is a private company. It is classified as corporate owned and is currently operating.
When was The Field magazine founded?
The Field magazine was founded in 1856. It employs 1 to 10 people.
Where is The Field magazine based?
The Field magazine is headquartered in Bath, United Kingdom, in the Europe region.
How does The Field magazine make money?
Three revenue lines are on record. Magazine Subscriptions are the primary driver. The others are single Issue Sales and digital Editions.
Who are The Field magazine's main competitors?
Direct peers on record are Gun Trade World / Sporting Rifle, Country Life, The Field (not the same title) — compare to "Fieldsports Magazine", Trout & Salmon, Sporting Gun, Shooting Gazette and Shooting Times. Broad incumbents are Country Living and Horse & Hound. Fieldsports Channel / Fieldsports News is listed as an emerging player.
Does The Field magazine have an API?
No public API is recorded for The Field magazine.
What industry is The Field magazine in?
The Field magazine's product category is Countryside and Fieldsports Magazine. Its primary akta.pro industry code is MPAJAEAG, Home, Garden & DIY Magazines. Its NAICS code is 513120 and its SIC code is 2721.