What Fieldsports Channel does

Fieldsports Channel is a UK-based media company founded in 2009 by Charlie Jacoby, David Wright, and James Westbrook, producing video content for the hunting, shooting, and fishing community. Its core product is a portfolio of branded weekly shows — flagship Fieldsports Britain, plus Fieldsports Africa, Fieldsports Ireland, AirHeads, Claysports, Fishing Britain, and the Fieldsports Channel Podcast — built around a YouTube-first distribution model that reaches 260,000+ subscribers, ~1 million monthly YouTube views, and a reported cumulative audience across 155 countries, with a Mandarin version distributed on Youku China. Supporting products include Fieldtester equipment reviews, Fieldsports Nation membership with optional £10M public liability insurance and firearms legal cover, touring stage shows (Fieldsports Live), and an in-house PR and corporate video production arm (Fieldsports 360 Media).

The business operates on a multi-stream revenue model: YouTube advertising, recurring membership subscriptions (£70-£95/year direct, £4.99/month via YouTube), corporate video production services, VNR/syndication to TV and documentary makers at £300/minute, merchandise and competitions, and equity crowdfunding via Seedrs (2018 target £300,000, min £10 ticket). The legal entity is Fieldsports Television Ltd, a UK private limited company with 1-10 employees, founder-owned, and digital-first in distribution. The technology base is YouTube for video delivery and a WordPress-based website for membership and shop, with no disclosed AI/ML, app, API, or proprietary platform layer.

Name

Fieldsports Channel

Legal name

Fieldsports Television Ltd

Website

https://fieldsportschannel.tv

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Fieldsports Channel is a UK-based media company producing hunting, shooting, and fishing video content on YouTube, serving countryside sports enthusiasts globally with weekly shows, gear reviews, and a paid membership that includes insurance.

Ownership category

akta.pro rank

Product category

Outdoor Sports Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Sports Highlights, Clips & VOD Libraries (MPAKAOAF)

akta.pro secondary industry

Specialty Interest Cable Networks (Auto, Outdoor, Hobby) (MPABAFAM)

Keywords

• Hunting media content
• Shooting sports video
• Countryside sports broadcasting
• Outdoor recreation media
• Fieldsports television

Headquarters

HQ city

UK

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. YouTube Advertising Revenue: Revenue from YouTube channel advertising from 260,000+ subscribers and millions of views
2. Membership Subscriptions: Annual membership at £70/year (no insurance) or £95/year (with insurance and legal cover). Also group memberships at £85/person minimum 8 people. YouTube membership at £4.99/month
3. Corporate Video Production: Fieldsports 360 Media produces corporate videos for clients, promoted on the main show reaching 7.5 million viewers
4. VNR and Syndication: Video news release (VNR) material sold to TV news and documentary makers at £300 per minute
5. Crowdfunding/Investment: Equity crowdfunding through Seedrs platform with minimum £10 investment. Seeking £300k raise with £38k from external investors and £50k director loan

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Fieldsports Channel produces a portfolio of video shows, podcasts, and news bulletins covering hunting, shooting, and fishing, distributed primarily through YouTube and its own website. The company operates a membership program (Fieldsports Nation) with annual subscription tiers including optional public liability insurance and legal cover, alongside corporate video production, picture/video syndication to TV outlets, merchandise sales, and prize-draw competitions.

Product overview

Fieldsports Channel is a YouTube-based television network producing hunting, shooting, and fishing content. The core offering consists of multiple branded shows including Fieldsports Britain (flagship weekly series), Fieldsports Africa, Fieldsports Ireland, AirHeads (airguns), Claysports (clay shooting), Fishing Britain, and the Fieldsports Channel Podcast. Supporting products include Fieldtester (gear reviews), Fieldsports Live (touring stage shows), Fieldsports 360 Media (PR/marketing services), and Fieldsports Nation (membership program). Membership tiers offer exclusive content, merchandise, event access, and optional insurance products. Additional services include picture/video syndication, corporate video production, and an online marketplace.

Differentiator

Problem solved

Functional benefit

Brands

• Fieldsports Nation: The collective name for members of the countrysports community who have joined to support Fieldsports Channel's work promoting hunting, shooting and fishing. Members receive exclusive content, offers, competitions, and access to events.
• Fieldtester
• Fieldsports Britain
• Fieldsports Live
• Fieldsports Africa
• AirHeads
• Fishing Britain

Products and services

• Fieldsports Britain The flagship weekly TV show covering hunting, shooting, and fishing across the UK, featuring segments including News Stump, Hunting YouTube, and field demonstrations. Produced for hunters, shooters, and anglers in the UK and abroad.
• Fieldsports Africa Hunting television series filmed in South Africa, fronted by hunter and wildlife cameraman Richard Leonard. Features hunting adventures across Africa for the global hunting audience.
• Fieldsports Ireland Television series covering hunting and shooting sports in Ireland, produced for the Irish countryside sports community and international viewers interested in Irish fieldsports.
• AirHeads Airgun-focused TV show featuring reviews, news, hunting features, competitions, and fun content, released every two weeks on Thursdays. Targets the airgun community within the broader shooting sports audience.
• Claysports Television series dedicated to clay pigeon shooting sports, produced for clay shooting enthusiasts and the broader shooting community.
• Fishing Britain Television series dedicated to fishing and angling content, covering fishing across Britain for anglers and fishing enthusiasts.
• Fieldsports Channel Podcast Weekly podcast covering countryside news, hunting policy, and interviews with outdoors enthusiasts. Targets podcast listeners interested in countryside sports and shooting policy.
• Fieldsports Live Live stage show bringing Fieldsports Channel content to village halls and clubs around the UK, featuring chat, guests, game shows, music, and acting—90 minutes of in-person Fieldsports content. Free entry for Fieldsports Nation members.
• Fieldsports 360 Media PR and marketing services company offering journalism, publishing, broadcasting, and sales expertise to clients in the shooting industry. Produces corporate videos promoted on the main show reaching 7.5 million viewers.
• Fieldsports Nation Membership Annual membership program at £70/year offering exclusive content, free goodie boxes, access to the members area, weekly Fieldsports Extra show, competitions, and event ticket priority for countryside sports enthusiasts.
• Fieldsports Membership Plus (with Insurance) Annual membership at £95/year including firearms legal expenses cover, £10 million public liability insurance, and legal helpline for shooting and fishing activities including driven shooting, walked up shooting, rough shooting, wildfowling, clay pigeon shooting, target shooting, stalking, deer stalking, vermin control, and fishing.
• Fieldsports Group Membership Group and club membership (minimum 8 members) at £85/person including firearms legal expenses cover, public liability insurance, and legal helpline for shooting clubs and groups.
• Picture and Video Syndication Media licensing service offering VNR material to TV news and documentary makers at £300 per minute, plus corporate video production promoted on the main show. Targets TV news editors and documentary producers needing countryside sports footage.
• Fieldsports Marketplace Online marketplace for Fieldsports Nation members to buy and sell equipment and merchandise. Supports the community of countryside sports enthusiasts with peer-to-peer trading.
• Fieldsports Competitions Prize draw competitions for members with multiple choice questions, free entry, and various sponsored prizes. Operated through a dedicated competitions website (fieldsportscompetitions.co.uk).

Quantifiable outcome

• Most-watched hunting/shooting weekly TV show in the world

Named customers1 record

Segments1 record

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fieldsports 360 MediacoreStrategic or Co-development Partner · 1 January 2009In-house PR and marketing company founded by Charlie Jacoby, David Wright, and James Westbrook in 2009. Provides social media expertise and shooting industry knowledge to clients. Produces corporate videos promoted on main show reaching 7.5 million viewers.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Outdoor Channel: US cable/satellite network owned by Outdoor Sportsman Group dedicated to hunting, shooting and outdoor adventure; serves the same audience and category as Fieldsports Channel but as an established multi-channel incumbent.
• Sportsman Channel: Outdoor Sportsman Group-owned cable network focused exclusively on hunting, fishing and shooting sports; an established incumbent competitor for the same advertiser and viewership pool that Fieldsports Channel reaches digitally.
• Bass Pro Shops: Largest US outdoor retailer (with Cabela's) that also produces branded outdoor media content and fishing/hunting programming; a much larger, retail-anchored incumbent that monetizes the same outdoor enthusiast audience through media plus commerce.
• Outdoor Life: Established US outdoor media brand covering hunting, fishing and conservation with digital video, articles and gear reviews; competes for advertiser attention and angler/shooter readership across the same broader category.
• BBC Countryfile: Long-running BBC flagship countryside, farming and rural pursuits programme covering UK fieldsports-adjacent content to a mass UK audience; represents the broad-incumbent mainstream alternative to Fieldsports Channel's specialist niche.
• Field & Stream: 128-year-old US hunting and fishing media brand producing editorial video, articles and gear reviews across owned digital channels; an established print-and-digital incumbent with overlapping subject matter in hunting and angling content.

Direct peers

• Mossy Oak: Outdoor lifestyle brand with a sizable media division producing hunting and conservation video content, podcasts and branded entertainment; mirrors the Fieldsports Channel strategy of monetizing outdoor audiences through content plus community/merchandise.
• Realtree: Hunting lifestyle brand producing sponsored video programming, hosted shows and digital media around hunting and conservation; an analogous brand-led media and licensing model competing for hunting audience attention.
• CarbonTV: Ad-supported streaming platform curating hunting, fishing, outdoor adventure and rural lifestyle content; overlaps directly with Fieldsports Channel's digital-first distribution of countryside sports entertainment.
• MeatEater: Steven Rinella-led outdoor media company producing hunting, fishing and wild-food video, podcast and written content with subscription, merchandise and licensing revenue — the closest YouTube-native analogue to Fieldsports Channel's community-led niche media model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/fieldsportstv
• YouTubeyoutube.com/user/fieldsportschannel
• Facebookfacebook.com/fieldsportschannel
• LinkedInlinkedin.com/company/567291
• Instagraminstagram.com/fieldsportschannel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fieldsports Channel