The Firs
The Firs Care Services is a family-owned independent UK care home providing residential and day care for younger adults aged 18–65 with learning difficulties and physical disabilities, operating from a one-acre Essex countryside site with purpose-built therapeutic facilities including a hydrotherapy spa, sensory room, and petting farm.
- Company typePrivate
- Founded-
- HeadquartersClacton-on-Sea area, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Firs does
The Firs Care Services is an independent, family-owned care home located in the Essex countryside near Clacton-on-Sea and Colchester in the United Kingdom. It provides residential care for up to eight (with capacity references up to eleven) younger adults aged 18–65 with learning difficulties and physical disabilities, operating from an extensively renovated property set within one acre of grounds. The home is owned and managed by the Kadar family, with Kemal Kadar serving as second-generation operator alongside Sanaz Kadar, supported by a registered Manager and a team of qualified carers.
The service is differentiated by a set of purpose-built therapeutic and recreational facilities uncommon in standard care settings: a heated hydrotherapy spa pool with hoist access, a multi-sensory room with fibre optics and rotating mirrors, an indoor ball pool, a music room with instruments, a petting farm housing goats, chickens, guinea pigs, and birds, plus sensory gardens and growing areas. Activities extend to arts and crafts, music, gardening, animal care, and community outings. In addition to residential placements, the company operates day care services for service users from surrounding Essex communities, offering family respite.
The business runs on a recurring subscription-style revenue model tied to residential placements and day care attendance. There is no disclosed pricing; inquiries are routed through a Squarespace-hosted website contact form. The go-to-market is sales-led and relationship-driven, relying on direct family enquiry rather than digital advertising or referral intermediation. The company has no disclosed institutional investors, parent entity, or external funding.
The Firs firmographics
Firmographics- Name
- The Firs
- Legal name
- The Firs Care Services
- Website
- https://thefirsessex.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Firs Care Services is a family-owned independent UK care home providing residential and day care for younger adults aged 18–65 with learning difficulties and physical disabilities, operating from a one-acre Essex countryside site with purpose-built therapeutic facilities including a hydrotherapy spa, sensory room, and petting farm.
- Ownership category
- akta.pro rank
The Firs industry classification
Industry- Product category
- Residential Disability Care
- NAICS
- Other Residential Care Facilities (6239)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)
- akta.pro secondary industry
- Social Adult Day Care (Non-Medical Supervision & Activities) (HSABANAA)
Where The Firs is headquartered
LocationHeadquarters
- HQ city
- Clacton-on-Sea area
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Firs business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Residential Care Services: Full-time residential care for younger adults aged 18-65 with learning difficulties and physical disabilities. Eight residents live at the property as their permanent home.
- Day Care Services: Day care facilities and activities for service users from surrounding areas, providing opportunities for interaction, trips out, and use of the wide range of facilities and activities. Also provides respite for families.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
The Firs product offering
Product offeringCore offering
The Firs is an independent, family-run care home providing full-time residential care for up to around eight younger adults aged 18–65 with learning difficulties and physical disabilities, together with day care services for service users from the surrounding Essex area. Care is delivered from an extensively renovated property in an acre of Essex countryside grounds, offering purpose-built therapeutic and leisure facilities including a hydrotherapy spa pool, multi-sensory room, ball pool, music room, petting farm and sensory gardens.
Product overview
The Firs is an independent care home operated by the Kadar family, offering a single integrated service model combining residential care (for up to eleven younger adults aged 18-65 with learning difficulties and physical disabilities) with day care services. The facility provides purpose-built accommodation set in an acre of Essex countryside grounds, with comprehensive on-site therapeutic and leisure facilities including a spa pool, multi-sensory room, ball pool, music room, petting farm, sensory garden, and growing area. Activities include arts and crafts, music sessions, animal care, and community outings. The service focuses on enabling choice, independence, and personal development for each resident and day care client.
Differentiator
Problem solved
Functional benefit
Companies that use The Firs
Customer profileSegments2 records
Ideal customer profiles2 records
The Firs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
The Firs partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
The Firs competitors and assessment
Company assessmentDirect peers
- Hft (Home Farm Trust): UK charity supporting people with learning disabilities through residential care, supported living, and day services. Closely comparable in population served and personalized small-home care model.
- CMG (Care Management Group): UK specialist provider of residential and supported living services for people with learning disabilities, autism, and complex needs. Comparable specialist residential service model for adults requiring 24/7 support.
- Lifeways: UK specialist provider of residential care, supported living, and day services for adults with learning disabilities, autism, and acquired brain injuries. Directly comparable in residential and day-care service delivery to specialist populations.
- Sense: UK charity supporting people with complex disabilities including learning disabilities, sensory impairments, and autism. Comparable in residential care delivery to people with profound and multiple learning disabilities.
- United Response: UK charity providing residential care, supported living, and day opportunities for people with learning disabilities and mental health needs. Comparable in family-/values-led operating culture and specialist learning-disability focus.
- Royal Mencap Society: UK's leading learning disability charity, providing residential care, supported living, day services, and advocacy. Comparable in serving younger adults with learning disabilities through a combination of residential and community services.
- MacIntyre: UK charity providing residential care, supported living, and lifelong learning services for people with learning disabilities. Highly comparable in delivering residential care with strong therapeutic and developmental programming.
- Achieve Together: UK specialist care provider offering residential, supported living, and day services for people with learning disabilities, autism, and mental health needs. Operates a comparable mix of residential placements and community-based day services.
- Consensus Support Services: UK specialist provider of residential and supported living services for people with learning disabilities, autism, and complex needs. Directly comparable in residential service model for adults with learning disabilities and physical disabilities.
- Voyage Care: Large UK specialist provider of residential and supported living services for people with learning disabilities, autism, and complex needs. Directly comparable service model to The Firs in supporting adults with learning difficulties and physical disabilities in residential settings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Firs social profiles
Digital presenceThe Firs financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Firs leadership team
Management profileNumber of profiles
Profiles2 records
The Firs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Firs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Firs
What does The Firs do?
The Firs is an independent, family-run care home providing full-time residential care for up to around eight younger adults aged 18–65 with learning difficulties and physical disabilities, together with day care services for service users from the surrounding Essex area. Care is delivered from an extensively renovated property in an acre of Essex countryside grounds, offering purpose-built therapeutic and leisure facilities including a hydrotherapy spa pool, multi-sensory room, ball pool, music room, petting farm and sensory gardens.
Is The Firs a public or private company?
The Firs is a private company. It is classified as family owned and is currently operating.
When was The Firs founded?
The Firs was founded in -1. It employs 51 to 100 people.
Where is The Firs based?
The Firs is headquartered in Clacton-on-Sea area, United Kingdom, in the Europe region.
How does The Firs make money?
Two revenue lines are on record. Residential Care Services are the primary driver. The others are day Care Services.
Who are The Firs's main competitors?
Direct peers on record are Hft (Home Farm Trust), CMG (Care Management Group), Lifeways, Sense, United Response, Royal Mencap Society, MacIntyre, Achieve Together, Consensus Support Services and Voyage Care.
Does The Firs have an API?
No public API is recorded for The Firs.
What industry is The Firs in?
The Firs's product category is Residential Disability Care. Its primary akta.pro industry code is HLADABAF, Small Residential Care Homes (RCFE/Board & Care), with a secondary code of HSABANAA, Social Adult Day Care (Non-Medical Supervision & Activities). Its NAICS code is 6239 and its SIC code is 8050.