The Flask

What The Flask does

The Flask is a single-location historic pub and restaurant at 77 Highgate West Hill, London N6 6BU, owned and operated by Fuller Smith & Turner (LSE: FSTA), a UK pub and hotel group founded in 1847. The venue trades as a traditional British pub serving North London locals and visitors to nearby Hampstead Heath and Highgate Cemetery, with online, phone (020 8348 7346), and walk-in reservations. Its product surface is entirely physical hospitality: a dining menu of refined pub classics, a drinks range spanning real cask ales, world wines, continental lagers, and spirits, two private function rooms (the Committee Room for up to 16 standing/10 seated, and the historic Cellar), and gift cards sold via Fuller's shared portal.

The venue's technology footprint is limited to consumer-facing tools rather than proprietary platforms: a third-party online booking widget, a 360-degree virtual tour of the interior, a photo gallery, and social media accounts on Facebook, Instagram, and TripAdvisor. It runs on the Fuller Smith & Turner group infrastructure for booking, gift cards, marketing (including the Friend of Fuller's rewards email program), and HR (vacancies posted via Harri). There is no proprietary software, no mobile app, no public API, and no disclosed data assets.

The business model is direct-to-consumer food and beverage sales, supplemented by private event hire (groups of 14–20), recurring themed events (Sunday Uncorked unlimited carafes with dining, Wednesday Steak and Wine Night, Thursday A Toast to the Coast oyster evening at £29), seasonal menus (Prix Fixe 2026, Summer 2026, Christmas 2026), and gift card revenue routed through the Fuller's group portal. Pricing is pay-as-you-go on menu items with only the oyster evening publicly disclosed at £29; private event pricing is not published. The pub operates 11:00–23:00 Monday–Saturday and 12:00–22:30 on Sunday, with extended hours on bank holidays and reduced hours on Christmas Day.

Name

The Flask

Legal name

Fuller Smith & Turner

Website

https://theflaskhighgate.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Flask is a historic North London pub and restaurant in Highgate, operated by Fuller Smith & Turner (LSE: FSTA), serving locals and visitors to Hampstead Heath with seasonal dining, a full drinks range, two private function rooms, and recurring themed events.

Ownership category

akta.pro rank

Product category

Pub and Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pubs & Gastropubs (CRANACAB)

akta.pro secondary industries

Wine Bars (THAFAEAF), Bar & Beverage Catering (Mobile Bar, Bartending) (HSACAGAF)

Keywords

• Pub and restaurant
• Gastropub dining
• Private event hire
• Function room booking
• Historic London pub

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from selling food and drinks including real cask ales, world wines, continental lagers, spirits, and seasonal menus (Prix Fixe, Summer, Christmas dining)
2. Private Events and Function Room Hire: Revenue from hosting private events in Committee Room (up to 16 standing/10 seated) and The Cellar. Bookable for group dining, celebrations, and Christmas events for groups between 14-20 people
3. Gift Cards: Sale of gift cards through Fuller's gift card portal for use at The Flask and other Fuller's venues
4. Special Events: Recurring revenue from themed events including Sunday Uncorked (unlimited carafes with dining), Wednesday Steak and Wine Nights, and Thursday Oyster and English Sparkling evenings (£29 for half dozen oysters with glass of sparkling wine)

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Flask operates a traditional pub and restaurant in Highgate, North London, serving refined pub classics made from fresh seasonal ingredients alongside a wide drinks selection including real cask ales, world wines, continental lagers and spirits. The venue supplements food and beverage service with private function room hire (The Committee Room and The Cellar) for group events and celebrations, weekly themed dining events (Sunday Uncorked, Steak and Wine Night, A Toast to the Coast oyster evenings), Fuller's gift cards, and a digital 360-degree virtual tour for prospective visitors.

Product overview

The Flask is a traditional pub and restaurant operated by Fuller Smith & Turner, offering a single-location hospitality experience. The core offering centers on dining (with seasonal menus including Prix Fixe, Summer, and Christmas menus) paired with a full drinks selection (wines, cask ales, lagers, and spirits). Supporting services include private event hosting through two function rooms (The Committee Room and The Cellar), gift cards, and weekly special events (Sunday Uncorked, Steak and Wine Night, A Toast to the Coast). The pub also provides a digital 360-degree virtual tour and photo gallery for prospective visitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Menu Seasonal pub dining menu featuring refined pub classics crafted from fresh, seasonal ingredients, served to walk-in diners and booked guests.
• Prix Fixe Menu Prix fixe menu for 2026 featuring multiple tempting dishes for a fixed-price dining experience.
• Summer Menu Seasonal summer menu with fresh, vibrant dishes inspired by the best seasonal ingredients, intended for relaxed pub dining.
• Drinks Range Full bar service offering real cask ales, world wines, continental lagers, and spirits, available to pub patrons.
• Wine List Curated PDF wine list showcasing the wines available at the pub.
• Private Events Private event hosting service catering for birthdays, celebrations, business meetings, weddings, and Christmas parties for groups of 14-20 guests.
• The Committee Room (Function Room) Private function room with internet access, seating up to 10 guests and standing capacity for 16, available for hire for group events and meetings.
• The Cellar (Function Room) Historic cellar function room available for private events and celebrations.
• Christmas Dining Menu Festive seasonal menu celebrating the best of the Christmas season, available for group bookings and Christmas parties.
• Christmas Day Menu Special Christmas Day dining menu for the festive holiday.
• Gift Cards Prepaid gift cards for friends and family to enjoy food and drink at The Flask and other Fuller's venues, purchased via the Fuller's gift card portal.
• Sunday Uncorked Weekly Sunday evening event featuring unlimited free-flowing carafes of wine for two hours when dining, running 6pm-8pm.
• Steak and Wine Night Weekly Wednesday event featuring cooked-to-order steaks paired with money off bottles of wine.
• A Toast to the Coast (Oyster Evening) Weekly Thursday evening event pairing half a dozen fresh oysters with a glass of English sparkling wine for £29.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Fuller Smith & TurnerOthersThe Flask is owned and operated by Fuller Smith & Turner, a London-based pub and hotel company. The parent company provides centralized systems for booking, gift cards, marketing, HR (careers portal), and corporate policies.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Ye Olde Cheshire Cheese: Historic London pub rebuilt in 1667 in Fleet Street, famous for literary connections and traditional pub atmosphere. Direct peer in heritage pub category with food, drink, and event offerings.
• The Mayflower (Rotherhithe): Historic Thames-side London pub dating to 1780 with full food service and private events. Direct peer in heritage London pub category with comparable thematic positioning and event offering.
• The Prospect of Whitby: Historic Thames-side pub dating to 1520, operated within a UK pub group. Direct peer as heritage London pub with full food service, private events, and themed dining experiences.
• The Spaniards Inn: Historic 16th-century pub on the edge of Hampstead Heath, North London. Direct peer sharing heritage positioning, Hampstead Heath tourist catchment, gastropub-style food offering, and traditional pub drinks selection.
• The Old Queen's Head: Historic Islington pub and live music venue in North London offering food, drinks, and event programming. Direct peer sharing North London catchment, heritage positioning, and multi-revenue-stream model.
• The Holly Bush: Historic North London pub in Hampstead with origins dating to the 18th century. Direct peer operating as a heritage gastropub with private function space and a similar literary and traditional customer base.
• The George and Vulture: Historic City of London pub dating to the 18th century with private dining rooms and traditional food and drink offerings. Direct peer in heritage London pub category with function-room revenue model.

Broad incumbents

• Fuller Smith & Turner (parent estate): The Flask's publicly-listed parent company operating an estate of pubs and hotels across the South of England. Broad incumbent owning the subject venue and providing centralized systems, comparable food and drink offerings, and shared marketing infrastructure.

Regional players

• The Crown (Stoke Newington): North London pub in Stoke Newington serving seasonal British food, real ales, and hosting private events. Comparable in North London pub operating model though not positioned primarily as a heritage venue.
• The Drapers Arms: Islington gastropub in North London offering seasonal food, private events, and a curated drinks list. Comparable in gastropub operating model and North London catchment though less heritage-focused than The Flask.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theflask
• Instagraminstagram.com/itstheflask
• LinkedInlinkedin.com/company/the-flask

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Flask