The Drapers Arms

What The Drapers Arms does

The Drapers Arms is a traditional British pub and restaurant located at 24-25 High Street, Ealing, London W5 5DB. It operates as part of the Castle Pubs collection under Mitchells & Butlers Leisure Retail Ltd, a subsidiary of the publicly listed Mitchells & Butlers plc. The venue serves a broad consumer base including local diners, families, social drinkers, sports viewers, and private event clients, with opening hours extending to 1 am on Fridays and Saturdays.

The business runs a multi-format food and beverage operation spanning a main menu (£7-£30 mains), Sunday roast, brunch, burger, buffet, and Christmas menus, supported by an extensive drinks range including craft beer, cocktails, wine, and seasonal spritz promotions. Technology infrastructure includes a website-based online booking system (supporting groups up to 150+), an in-venue Order at Table digital ordering platform, and an AI-powered Virtual Assistant chatbot built on OpenAI GPT that handles 24/7 guest queries. Distribution extends beyond the physical premises through partnerships with Just Eat, Deliveroo, and Uber Eats for delivery, and CashStar for gift cards. Private hire comprises three distinct spaces accommodating 30 to 260 guests, while Sky Sports and TNT Sports broadcasting provides consistent sports viewing draw.

Revenue is generated through on-premise food and beverage sales, private events and venue hire (including Christmas party bookings), gift card sales valid across the wider M&B estate, and third-party delivery commissions. The pricing model is predominantly pay-as-you-go with deposit requirements for festive and Christmas Day bookings. The pub's customer segments are consumer-facing and diversified across casual dining, private events, sports viewing, social drinking, and corporate bookings, with no enterprise or B2B anchor customers, implying a long-tail revenue profile. Marketing is conducted through the venue website, Facebook, Instagram, an email newsletter (with a complimentary Hugo Spritz acquisition incentive), and seasonal promotional campaigns.

Name

The Drapers Arms

Legal name

Mitchells & Butlers Leisure Retail Ltd

Website

https://thedrapersarmsealing.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Drapers Arms is a traditional British pub and restaurant in Ealing, London, operated by Mitchells & Butlers under the Castle Pubs brand. It serves local diners, private event clients, and sports viewers through dine-in, delivery, gift card, and venue hire offerings.

Ownership category

akta.pro rank

Product category

Pub & Restaurant Hospitality

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511), Caterers (72232), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Sports Bars (CRANACAC), Supper Clubs & Dinner-Theater Restaurants (THAFACAL), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Pub and restaurant
• British pub food
• Private event hire
• Live sports viewing
• Online table booking

Headquarters

HQ city

London (Ealing)

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Food and Beverage Sales: Primary revenue stream from on-premise food and drink sales. The pub serves classic British pub food across multiple menus including main menu, Sunday roast, set menus, brunch, and burger options, alongside an extensive drinks menu featuring cocktails, craft beers, wines, and spirits.
2. Private Events and Venue Hire: Revenue from booking private spaces for events including the upstairs area (seated 30/standing 50-60), private back area (seated 50/standing 100), and full venue hire (seated 194/standing approx. 260). Includes Christmas party bookings and wedding receptions.
3. Gift Card Sales: Sale of digital and physical gift cards in denominations of £5 to £250, valid for 24 months. Gift cards are valid across all Mitchells & Butlers venues.
4. Delivery and Takeaway: Revenue from food delivery partnerships with Just Eat, Deliveroo, and Uber Eats for takeaway and delivery orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

The Drapers Arms is a traditional British pub and restaurant located on High Street in Ealing, West London, offering dine-in food and beverage service across multiple menus (main menu, Sunday roast, brunch, burger, buffet, and festive Christmas menus), an extensive drinks selection including cocktails, craft beers, wines, and spirits, and private event and venue hire across three distinct spaces with capacities up to 260 standing guests. The venue also broadcasts live sports via Sky Sports and TNT Sports and supports takeaway and delivery through Just Eat, Deliveroo, and Uber Eats.

Product overview

The Drapers Arms is a traditional British pub and restaurant operated by Mitchells & Butlers under the Castle Pubs brand. It offers a unified hospitality experience combining dine-in restaurant services with digital engagement tools. The core customer touchpoints include the Order at Table digital ordering system for table-side ordering, an Online Table Booking platform for reservations, and an Event & Private Hire service with multiple venue spaces. The food and beverage portfolio spans full dining menus (main menu, Sunday roast, burger menu, brunch, buffet), an extensive drinks menu with craft beer rotation and signature spritzes, and seasonal offerings including Christmas menus. Additional services include live sports viewing via Sky Sports and TNT Sports, gift cards via CashStar, and newsletter membership with promotional incentives. The pub participates in Too Good To Go for food waste reduction and offers delivery via Deliveroo, Just Eat, and Uber Eats.

Differentiator

Problem solved

Functional benefit

Products and services

• Order at Table

Quantifiable outcome

• Partnership with Too Good To Go reduces food waste by offering roasts Sunday evenings after service
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Too Good To GocoreStrategic or Co-development Partner · 1 January 2023Since summer 2023, The Drapers Arms has partnered with Too Good To Go to reduce food waste. The pub offers their roasts every Sunday evening after service ends, giving away surplus food to guests using the app to help reduce waste.
• Social BitecoreStrategic or Co-development Partner · 1 January 2020Charitable partnership since 2020 with Social Bite's mission to end homelessness by providing homes, jobs, food, and support. Parent company raised £19,516 in 2023 through 25p donation per dessert during festive period. In 2025, the Festival of Kindness raised over £917,000 collectively, providing 183,400 Christmas dinners. The Big Sleep Out event raised £42,000.
• Fever-TreeminorStrategic or Co-development PartnerPartnership with Fever-Tree to support Earthwatch Europe, an environmental charity connecting people with nature. Fever-Tree has sustainability at its core, from ingredient selection to ensuring all drinks sold are carbon neutral. Supporting Tiny Forests around the UK with at least 600 trees planted in areas the size of tennis courts.
• Just EatminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership for takeaway and delivery orders.
• DeliveroominorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership for takeaway and delivery orders.
• Uber EatsminorChannel Partner/ Reseller/ DistributorThird-party food delivery partnership for takeaway and delivery orders.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Harvester: Mitchells & Butlers sister brand focused on casual family dining pubs. Comparable as part of the same parent operator with overlapping menu categories, family dining occasions, and UK high-street locations.
• Wetherspoons: Largest UK pub operator with extensive estate across the country. Both Wetherspoons and The Drapers Arms operate traditional pub formats serving broad food and drink offerings, though Wetherspoons competes at scale on price rather than premium positioning.
• Greene King: Major UK pub operator and brewer with hundreds of managed and tenanted pubs. Comparable as a competing corporate-owned pub estate mixing food, drink, sports viewing, and private events across similar venue formats.
• Stonegate Pub Company: Large UK pub operator owning brands like Slug & Lettuce and Yates's. Competitor within the same pub restaurant category, with comparable sports viewing, private event, and casual dining offerings across UK high streets.

Direct peers

• Castle Pubs (M&B brand): Other pub locations within the same Castle Pubs collection of Mitchells & Butlers. Closest direct peers by brand, operating model, menu structure, marketing playbook, and target customer profile.
• Young's Pubs: Premium London-focused pub and brewery operator with comparable gastropub positioning. Direct competitor for the same Ealing/London dining-out occasions, with overlapping menu structures, private event hire, and Upper Street-style venue formats.
• Brunning & Price: Premium gastropub chain operated by The Restaurant Group. Direct competitor for the upmarket pub dining occasion in town and suburban locations, with similar menu sophistication, all-day dining, and private event hire offerings.
• Bermondsey Pub Company: Boutique London pub operator focused on neighborhood and gastropub concepts. Direct competitor in the London pub dining market with comparable menu positioning, private event hire, and approachable high-street venues.
• Fuller Smith & Turner: Historic London pub operator with comparable city and suburban pub estates. Both Fuller Smith & Turner and The Drapers Arms compete for the same classic British pub dining occasion with similar menu/guest profiles and gathering formats.
• Peach Pubs: Independent London and South East gastropub group. Competes for the same premium casual dining customers in suburban locations with comparable British pub food menus, event hosting, and weekend brunch offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drapersarmsealing
• Instagraminstagram.com/drapersarmsealing
• LinkedInlinkedin.com/company/the-drapers-arms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Drapers Arms