What The Franchise Co. does

The Franchise Co. (TFC) is a private Greek franchise consulting firm founded in 1997 by Panagiotis Rousopoulos and headquartered in Chalandri, Attiki. It operates as a subsidiary of BRAINWAY SA and functions as both a B2B franchise advisory and a franchisor of its own consumer brands. The company serves two primary client segments: franchisors (businesses seeking to design or expand franchise networks) and franchisees (investors evaluating franchise opportunities), with a secondary segment in international franchise systems seeking cross-border expansion. Project-based engagements cover franchise system design, pilot launches, network support, strategic planning, franchise health checks, and network restructuring.

The company's service offering is supplemented by owned media assets — the Franchise Success magazine and the annual Franchise Panorama directory — and by The Franchise Excellence Center, an education and training program. Beyond consulting, TFC develops and franchises three proprietary food and beverage concepts: Hans & Gretel (a sweet and candy factory concept with ~29 stores across Greece, Cyprus, the UK, Germany, Israel, UAE, Saudi Arabia, and Egypt), The Texans & Juan's Cantina (a hybrid ghost kitchen and Texan/Mexican restaurant concept), and Zimari (an all-day dining concept).

Revenue is generated through professional services consulting fees on a project basis, supplemented by franchise fees and royalties from the proprietary concepts. The go-to-market is sales-led, driven by direct outreach, owned media, franchise exhibitions, and the firm's reputation in the Greek market. Pricing is not publicly disclosed and is presumed to be quote-based given the customized nature of franchise development projects. Notable clients include VODAFONE, ETEM, OPEN 24, INFOQUEST, MICROLAND, 5ASEC, MEDIA STROM, ΓΡΗΓΟΡΗΣ ΜΙΚΡΟΓΕΥΜΑΤΑ, L'ARTIGIANO, and ΚΑΦΕΚΟΠΤΕΙΑ ΛΟΥΜΙΔΗ.

Name

The Franchise Co.

Legal name

The Franchise Co.

Website

https://thefranchiseco.gr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

The Franchise Co. is a Greek franchise consulting firm founded in 1997 that advises businesses developing franchise networks and individuals investing in franchises, while also developing and franchising its own F&B concepts including Hans & Gretel, The Texans & Juan's Cantina, and Zimari.

Ownership category

akta.pro rank

Product category

Franchise Consulting Services

NAICS

Corporate, Subsidiary, and Regional Managing Offices (551114)

akta.pro primary industry

Franchise Resale & Franchise Brokerage (Transfers/Resales) (FSAEAIAG)

Keywords

• Franchise consulting services
• Franchise network development
• Franchise system design
• Master franchise advisory
• Franchise health check

Headquarters

HQ city

Khalándrion, Attiki

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Franchise Consulting Services: Professional consulting fees for franchise development, network expansion strategy, pilot process design, network support, strategic planning, and franchise health check services. Revenue is generated through project-based consulting engagements and ongoing advisory relationships with franchisors and franchisees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The Franchise Co. is a franchise consulting and advisory firm that helps businesses design, launch, pilot, expand, and restructure franchise networks in Greece and internationally. It also develops and licenses its own franchise concepts (Hans & Gretel, The Texans & Juan's Cantina, Zimari) and publishes the Franchise Success magazine and annual Franchise Panorama directory.

Product overview

The Franchise Co. operates as a comprehensive franchise consulting firm offering advisory services for both franchisors (businesses developing franchise systems) and franchisees (investors joining franchise networks). The company provides strategic planning, system design, pilot operations, network support, and international expansion services. Beyond consulting, the company develops and manages its own franchise concepts including Hans & Gretel (sweet & candy factory), The Texans & Juan's Cantina (Mexican/Texan cuisine hybrid), and Zimari (all-day dining). Additionally, the company publishes the Franchise Success magazine and annual Franchise Panorama directory. The Franchise Excellence Center provides educational programs for franchise professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Hans & Gretel: Themed sweet & candy factory concept offering confectioneries from around the world, featuring fairy tale themes and characters including chimney cakes, bubble waffles, ice cream, and candies.
• The Texans & Juan's Cantina
• Zimari

Products and services

• Franchise Consulting Services End-to-end franchise consulting and advisory services for businesses seeking to design, launch, pilot, expand, support, or restructure franchise networks, including strategic planning, franchise system design, pilot process design, network support, franchise health checks, and international expansion strategy. Target customers are franchisors, franchisees, and international/master franchise systems.
• Hans & Gretel Franchise
• The Texans & Juan's Cantina Franchise
• Zimari Franchise
• The Franchise Excellence Center Educational and training center for franchise professionals offering strategic partnerships and development programs for franchisors, franchise executives, and prospective franchisees.

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• FranChoice: Franchise consultancy that matches prospective franchisees with franchise opportunities across multiple brands, mirroring TFC's franchise brokerage and franchisee-evaluation services. Operates a consulting-led, sales-driven model aimed at individuals and investors — closely aligned with TFC's primary franchisee segment.
• Transworld Business Advisors: Business brokerage franchise network specializing in the buying, selling and valuation of small-to-mid-sized businesses including franchise resale and transfers. The franchise resale/brokerage business line maps directly onto TFC's franchise brokerage services and buyer-side due diligence support.
• Springbok Capital: UK franchise brokerage introducing prospective franchisees to franchise systems through consulting-led engagement. Highly comparable to TFC's franchisee-evaluation and master-franchise development services and operates in a Western European market that is adjacent to TFC's UK/Germany footprint.
• Franchise Developments Inc. US-based franchise consulting firm that helps companies design, launch and grow franchise systems — including feasibility studies, system documentation, pilot operations and franchisee recruitment. Directly comparable to TFC's core 'new franchisor' consulting offering.

Broad incumbents

• International Franchise Association (IFA): Global franchise industry trade association offering advocacy, education and member services to franchisors, franchisees and suppliers. Sits at a higher industry-association layer than TFC's consulting work but is comparable as a thought leadership and standards-setting body within the global franchise ecosystem.

Others

• MFV Expositions: Organizer of franchise and business opportunity exhibitions across the US and internationally, including franchise expos used by franchisors to recruit franchisees. Comparable to TFC's exhibition-channel go-to-market motion (e.g., Cyprus Franchise Exhibition) for franchisee acquisition.
• Franchise Business Review: Independent franchise research and benchmarking firm producing satisfaction surveys, awards and buyer guides for prospective franchisees. A peer in the franchise-media and franchisee-intelligence category that overlaps with TFC's Franchise Panorama directory and Franchise Success magazine.

Regional players

• British Franchise Association (bfa): UK self-regulatory body for franchising that publishes accreditation, codes of practice and franchisee education. Comparable to TFC's industry-development role in Greece through its Franchise Success magazine, Franchise Panorama directory and Franchise Excellence Center educational programs.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-franchise-co.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Franchise Co.