What The Georgia Homes Group does

The Georgia Homes Group (also branded as "The Homes Group") is a residential real estate brokerage based in Roswell, Georgia, serving the greater Atlanta metropolitan area. The company operates as an affiliate agent team under eXp Realty, a cloud-based national brokerage, and is led by Patrick Stone. Service offerings include buyer representation, seller representation, and rental assistance, with active listings observed across Marietta, Atlanta, Roswell, and Suwanee. The firm covers multiple property types including single-family homes, condominiums, multi-family properties, commercial real estate, and land.

The company distributes listings through the First Multiple Listing Service (FMLS), the dominant MLS for the Atlanta region, and has integrated Rental Beast for rental application processing. A dedicated "Join Our Team" recruitment page indicates active solicitation of additional real estate agents, suggesting intent to expand agent headcount beyond the current lean operation. The technology stack is entirely composed of third-party platforms — no proprietary tools, internal systems, or differentiated technology assets are disclosed.

The business model is commission-based on closed real estate transactions, with no disclosed subscription, retainer, or recurring revenue components. The company serves individual consumers (home buyers and sellers) rather than institutional or commercial clients at scale. With 1-10 employees and a single named lead agent, the operation is structurally small. No funding rounds, acquisitions, leadership changes, awards, patents, or strategic partnerships beyond the eXp, FMLS, and Rental Beast relationships are documented.

Name

The Georgia Homes Group

Legal name

The Homes Group

Website

https://thegeorgiahomesgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Georgia Homes Group is a residential real estate brokerage operating under eXp Realty, serving individual home buyers, sellers, and renters across the Atlanta, Georgia metropolitan area, led by agent Patrick Stone.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Seller Representation & Listing Services (BPAJAAAK)

Keywords

• Residential real estate brokerage
• Property listing services
• Buyer agent representation
• Seller agent representation
• Home valuation services

Headquarters

HQ city

Roswell, GA

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission: The company earns commissions on real estate transactions for both buyers and sellers. Commission rates are typically negotiated and split between the listing agent's brokerage and the buyer's agent's brokerage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

The Georgia Homes Group is a residential real estate brokerage operating under eXp Realty in the Georgia metro area. The firm provides buyer and seller representation services, helping individual consumers buy, sell, and value residential properties including single-family homes, condos, townhouses, multi-family, commercial, land, and rentals. Services include property search via an FMLS-integrated listing platform, home valuation, open house coordination, and rental application processing through Rental Beast.

Product overview

The Georgia Homes Group, operating as Patrick Stone's real estate practice under eXp Realty in Atlanta (FMLS), offers a unified real estate service platform. The core product is the Property Search & Listing Platform, which enables users to search and filter properties across multiple types including Single Family, Condos, Multi-Family, Commercial, Land, Rentals, Townhouse, Coming Soon, and Commercial Lease. Supporting this are add-on modules including a Seller Valuation Tool for home valuations, Open Houses for viewing scheduling, Rental Application Services via Rental Beast integration for tenant screening, and a Sold Properties Database for historical market data. The platform also includes agent profile services and an agent recruitment program under 'Join Our Team.' All listings are sourced through FMLS (First Multiple Listing Service).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Buyer and Seller Representation Core brokerage service providing licensed-agent representation to individual consumers buying or selling residential property in Georgia, including single-family homes, condos, townhouses, multi-family, commercial, land, and rentals. Includes property search, showings, negotiations, and transaction management.
• Home Valuation Service Standalone home valuation offering that enables homeowners to obtain an estimated market value of their property to inform listing pricing and sale decisions.
• Rental Application Processing Rental application service provided through the Rental Beast integration, enabling prospective tenants to submit a one-time application with soft credit check that is valid across multiple participating properties for 30 days.
• Open House Coordination In-person open house events coordinated by the brokerage to showcase available residential properties to prospective buyers in the Georgia service area.

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• eXp RealtycoreChannel Partner/ Reseller/ DistributorThe Georgia Homes Group operates as an agent/team under eXp Realty's brokerage model. eXp Realty is a cloud-based real estate brokerage providing the brokerage license, technology platform, training, and support to independent contractor agents.
• FMLS (First Multiple Listing Service)coreTechnology or IntegrationFMLS provides the Multiple Listing Service data feed used to display real estate listings on the company's website. All property listings are identified with FMLS IDX logo.

Recent moves5 records

Expansion highlights4 records

Direct peers

• eXp Realty: The parent cloud-based brokerage under which The Georgia Homes Group operates. Directly comparable because it shares the same agent-led, commission-based, cloud-based operating model and revenue-share economics that define the subject company's structure.
• Compass: National technology-forward real estate brokerage using an agent-led, commission-based model with proprietary search and listing platforms. Comparable in target customer (residential buyers/sellers), delivery mechanism (licensed agents), and emphasis on tech-enabled service.
• Redfin: Tech-enabled residential brokerage serving the same buy/sell customer base with a hybrid agent-plus-platform model. Comparable because it directly competes for the same Georgia residential buyer and seller wallet share with a digitally mediated offering.

Broad incumbents

• Coldwell Banker Realty: Large national residential brokerage franchise with deep Atlanta-metro presence and traditional agent-led representation. Comparable in core service (residential buy/sell brokerage) but operates as a much larger, broader portfolio with established brand and franchise infrastructure.
• Sotheby's International Realty: Luxury-leaning residential brokerage network with Atlanta-area affiliates serving high-net-worth buyers and sellers. Comparable in residential brokerage function but skews upmarket and competes for the same luxury-segment listings as the subject's high-end Roswell/Marietta inventory.
• Keller Williams Realty: Largest residential real estate franchise by agent count with strong Georgia presence and an agent-centric, team-based model. Comparable in target customers and commission-based economics, though operating at significantly greater scale with full brokerage infrastructure.
• RE/MAX: Global residential real estate franchise with a high per-agent production model. Comparable in customer base and commission structure; competes for the same agent-talent pool and Georgia residential listings as The Georgia Homes Group but at significantly larger scale.
• Better Homes and Gardens Real Estate: National residential brokerage franchise under the Realogy/Anywhere umbrella with an active Southeast presence. Comparable in residential buy/sell brokerage and agent-led model, but with a much larger franchise footprint and broader marketing infrastructure.
• Berkshire Hathaway HomeServices: National residential brokerage franchise serving the same home buyer/seller customer base across metro markets including Atlanta. Comparable service offering (residential brokerage) but operates under a premium parent brand with broader portfolio scope.

Regional players

• Howard Hanna Real Estate: Large privately held residential brokerage primarily serving the Mid-Atlantic and Southeast U.S. with footprint extending into Georgia. Comparable in agent-led residential brokerage model but operates with a stronger regional concentration outside of the subject's core Atlanta metro market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-georgia-homes-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Georgia Homes Group