The Glades
The Glades is a Bromley, UK shopping centre managed by LaSalle Investment Management, hosting 100+ retail and F&B tenants and serving over 20 million annual visitors from the Greater London catchment through a multi-channel retail and community programming model.
- Company typePrivate
- Founded-
- HeadquartersBromley, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What The Glades does
The Glades is a shopping centre located on High Street in Bromley, within the London Borough of Bromley, United Kingdom, operating under the management of LaSalle Investment Management. The asset hosts over 100 retail, catering and leisure tenants across its Lower Mall, Upper Mall, Regent Arcade and The Restaurant Terrace, including enterprise anchors Marks & Spencer, Zara, H&M, Boots, McDonald's and Wagamama, alongside mid-market and independent operators such as Whistles, Mint Velvet, Space NK, Patisserie Valerie and Smoky Boys. The centre serves a mass-market consumer base in the Bromley/Greater London catchment, drawing over 20 million visits annually and positioning itself as a one-stop fashion, food, health & beauty, entertainment and services destination.
The underlying technology stack is conventional for a UK regional shopping centre: CCTV security infrastructure, free WiFi throughout the centre, a Click & Collect logistics service that integrates with participating retailers, and a QR-code-based Scan & Pay parking system. Differentiated service offerings include the Safe Sanctuary mental health initiative (trained staff with yellow 'S' window stickers), a Changing Places accessible toilet, Shopmobility wheelchair and scooter rental (£5/day), Blue Badge parking concessions and a Guest Service Lounge. Programming has expanded into community and experiential content through Rework Club (free creative workshops for ages 12-18), Mini Makers (ages 5-12) and the Bromley FC Community Trust principal partnership.
The business model is a commercial real estate operating model with four revenue streams: primary retail and catering unit leasing (managed through Cushman & Wakefield, Lunson Mitchenall and Mall Solutions), advertising sales (external lift doors via Limited Space; mall digital 6-sheets via JCDecaux), car park tariffs (£1.50–£15.00 per visit, with evening and Blue Badge concessions), and ancillary services including Shopmobility rental and charity partnership activation. The operating entity is lean at nine employees, reflecting an asset-management structure under LaSalle rather than a vertically integrated retailer, with go-to-market conducted through a multi-channel mix spanning theglades.co.uk, Facebook, Instagram, X, TikTok, LinkedIn, an email membership programme and on-site community events.
The Glades firmographics
Firmographics- Name
- The Glades
- Legal name
- The Glades
- Website
- https://theglades.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Glades is a Bromley, UK shopping centre managed by LaSalle Investment Management, hosting 100+ retail and F&B tenants and serving over 20 million annual visitors from the Greater London catchment through a multi-channel retail and community programming model.
- Ownership category
- akta.pro rank
The Glades industry classification
Industry- Product category
- Shopping Centre Operations
- NAICS
- All Other General Merchandise Retailers (455219)
- SIC
- Retail-Misc General Merchandise Stores (5399), Retail-Variety Stores (5331)
- akta.pro primary industry
- Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)
Keywords
Where The Glades is headquartered
LocationHeadquarters
- HQ city
- Bromley
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The Glades business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Infrastructure, Marketing or Sales, Personnel, Others
Revenue model
- Retail Unit Leasing: The Glades generates primary revenue by leasing retail space to over 100 tenant brands including fashion retailers, department stores, restaurants, and service providers. Leasing contacts include Tony Knight (kiosks/pop-ups), James Merrett (retail units), Victoria Davies (retail units), Hayley Gisborne (catering and leisure), Emma Charlesworth (catering and leisure), and Will Stone (catering and leisure).
- Advertising & Promotional Opportunities: The Glades offers external lift door advertising and mall digital 6-sheet advertising. External lift door advertising is managed by Limited Space ([email protected], 020 3793 2820). Mall digital advertising is managed by JCDecaux (contact: Kelly Richards, [email protected], 020 7298 8000). The centre attracts over 20 million visitors annually making it attractive for advertisers.
- Parking Fees: Car park generates revenue through hourly parking tariffs: Up to 1 Hour: £1.50, Up to 2 Hours: £3.00, Up to 3 Hours: £4.00, Up to 4 Hours: £5.00, Up to 5 Hours: £6.00, Up to 6 Hours: £7.50, Over 6 Hours: £15.00. After 6 PM parking is £1.50. Blue Badge holders can claim up to 4 free hours.
- Shopmobility Service: Mobility equipment rental service providing 6 wheelchairs and 6 scooters daily for a £5 daily charge. Two forms of identification required (photo ID and proof of address). Wheelchairs and scooters can be pre-booked.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Car park hourly tariff |
| Unit Pricing | Pay-as-you-go | Shopmobility daily rental |
| Other | Multi-year contract | Retail and catering unit leasing |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
The Glades product offering
Product offeringCore offering
The Glades is a major shopping centre in Bromley, UK, operating as a unified retail destination featuring over 100 stores, cafés and restaurants across multiple mall levels including Lower Mall, Upper Mall, Regent Arcade, and The Restaurant Terrace. The centre provides consumer-facing amenities including free WiFi, Shopmobility equipment rental, car parking with Scan & Pay functionality, Click & Collect service, and the Safe Sanctuary mental health support initiative. It monetises the property through retail unit leasing to high-street brands, advertising sales via media partners, parking fees, and Shopmobility rentals.
Product overview
The Glades is a large shopping centre in Bromley, UK, operating as a unified retail destination with over 100 stores, cafés, and restaurants. The centre provides a portfolio of customer-facing services including free WiFi, Shopmobility equipment rental, car parking with Scan & Pay functionality, Click & Collect, and the Safe Sanctuary mental health support initiative. The centre also offers commercial services including retail leasing, advertising opportunities via partners (Limited Space and JC Decaux), and a charity partnership programme. The Glades is managed by LaSalle Investment Management.
Differentiator
Problem solved
Functional benefit
Products and services
- The Glades Shopping Centre A major shopping centre located in Bromley, UK, featuring over 100 stores, cafés, and restaurants. The centre offers fashion, food, health & beauty, electronics, and entertainment retail options along with customer services including free WiFi, Shopmobility, and Click & Collect.
- Centre Services & Facilities Customer services including free WiFi, accessible toilets, Changing Places facilities, Guest Service Lounge, Shopmobility, Blue Badge parking, first aid, and Safe Sanctuary mental health support initiative.
- Car Park Multi-level car parking with hourly tariff system and Scan & Pay QR code payment service. Blue Badge holders receive up to 4 free hours of parking upon registration at the Guest Service Lounge.
- Click & Collect Collection service allowing shoppers to order items from participating retailers and collect them at the centre.
- Shopmobility Mobility equipment rental service providing 6 wheelchairs and 6 scooters daily for visitors with mobility needs. Service available Monday-Saturday 09:00-19:00 and Sunday 10:30-17:00 with £5 daily charge.
- Safe Sanctuary Mental health support initiative providing a quiet space and assistance for visitors feeling overwhelmed. Identified by yellow 'S' stickers in shop windows throughout the centre.
- Advertising Opportunities Promotional advertising options including External Lift Door Advertising (via Limited Space) and Mall Digital 6-Sheets (via JCDecaux). The centre attracts over 20 million visitors annually.
- Leasing Commercial retail and catering space leasing services for kiosks, pop-ups, retail units, and catering/leisure venues managed by multiple property agents including Cushman & Wakefield and Lunson Mitchenall.
- Retail Store Directory An online directory of over 100 retail stores, cafés and restaurants available at The Glades centre, organized by category including fashion, health & beauty, food & drink, phones & accessories, toys & gifts, and entertainment.
Companies that use The Glades
Customer profileNamed customers18 records
Segments5 records
Ideal customer profiles5 records
The Glades technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Glades partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Bromley FC Community TrustcoreThe Glades Bromley has extended its partnership with Bromley FC Community Trust as Principal Partner for the 2026/27 season. This community partnership supports local football and community initiatives in Bromley.
- Bromley Brighter BeginningscoreBromley Brighter Beginnings is The Glades' Charity of the Year for 2026. The charity supports families across the London Borough of Bromley who are going through difficult periods, providing children's clothing, baby essentials, equipment, beds and newborn packs. In 2023, the charity received the King's Award for Voluntary Service, recognised as an MBE for volunteer groups, for 13 years of outstanding support for local families. One in five children in Bromley live in poverty.
- Limited SpaceminorLimited Space manages external lift door advertising at The Glades. Contact: [email protected], 020 3793 2820.
- JCDecauxminorJCDecaux manages mall digital 6-sheet advertising at The Glades. Contact: Kelly Richards ([email protected]), 020 7298 8000.
- Cushman & WakefieldcoreCommercial property agents handling retail unit leasing at The Glades. Contacts: James Merrett (DDI: 020 7152 5082) and Victoria Davies (DDI: 020 7152 5798) for retail units.
- Lunson & MitchenallcoreCommercial property agents handling catering and leisure leasing at The Glades. Contacts: Hayley Gisborne (DDI: 020 7478 4969), Emma Charlesworth (DDI: 020 7478 4964), and Will Stone (Catering and Leisure, Mob: 07760 811555).
- Mall SolutionsminorHandles kiosks, pop-ups and promotions leasing at The Glades. Contact: Tony Knight (Mob: 07974 920091, [email protected]).
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Glades competitors and assessment
Company assessmentDirect peers
- Bluewater: Major out-of-town shopping destination in Kent (owned by Klépierre) serving the Greater London catchment with similar fashion, dining, and entertainment mix. Directly comparable as a UK shopping destination with high footfall and premium tenant base.
- Lakeside Shopping Centre: Major out-of-town shopping centre in Thurrock, Essex serving the Greater London and Essex catchment. Comparable destination centre with similar retail and F&B mix and similar tenant profile.
- Westfield UK (Unibail-Rodamco-Westfield): Operates flagship UK shopping destinations including Westfield London and Westfield Stratford City. Directly comparable as a major UK shopping centre operator with premium tenant mix, high footfall, and destination-retail positioning.
- Liverpool ONE: Major open-air shopping and leisure destination in Liverpool city centre operated by Grosvenor. Comparable as a major UK city-centre retail and dining destination with a strong fashion and F&B tenant mix.
- Brent Cross: Major London shopping centre owned by Hammerson, currently undergoing significant redevelopment. Comparable as a London-area shopping centre with overlapping retail and leisure positioning.
- Meadowhall: Major regional shopping centre in Sheffield (Hammerson/Norges Bank). Comparable as a large UK regional shopping destination with similar tenant mix and high visitor numbers.
Broad incumbents
- British Land: Major UK REIT with significant retail portfolio including Meadowhall. Comparable institutional operator in UK shopping centre real estate with broader mixed-use exposure.
- Landsec (Land Securities): Major UK REIT with shopping centre holdings including Trinity Leeds and Westgate Oxford. Comparable institutional retail property operator with London-centric and regional UK assets.
- Hammerson: Major UK and Irish shopping centre owner/operator with a portfolio including Brent Cross, Bullring (Birmingham), and a stake in Meadowhall. Comparable institutional shopping centre operator with diversified UK portfolio exposure.
- Sovereign Centros: UK shopping centre management business (formerly intu Centros) operating and managing a portfolio of UK regional shopping destinations. Comparable as a direct UK shopping centre management peer with operational expertise across multiple centres.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
The Glades social profiles
Digital presenceThe Glades financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Glades leadership team
Management profileNumber of profiles
Profiles6 records
The Glades funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Glades M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Glades
What does The Glades do?
The Glades is a major shopping centre in Bromley, UK, operating as a unified retail destination featuring over 100 stores, cafés and restaurants across multiple mall levels including Lower Mall, Upper Mall, Regent Arcade, and The Restaurant Terrace. The centre provides consumer-facing amenities including free WiFi, Shopmobility equipment rental, car parking with Scan & Pay functionality, Click & Collect service, and the Safe Sanctuary mental health support initiative. It monetises the property through retail unit leasing to high-street brands, advertising sales via media partners, parking fees, and Shopmobility rentals.
Is The Glades a public or private company?
The Glades is a private company. It is classified as unknown and is currently operating.
When was The Glades founded?
The Glades was founded in -1. It employs 1 to 10 people.
Where is The Glades based?
The Glades is headquartered in Bromley, United Kingdom, in the Europe region.
How does The Glades make money?
Four revenue lines are on record. Retail Unit Leasing is the primary driver. The others are advertising & Promotional Opportunities, parking Fees and shopmobility Service.
Who are The Glades's main competitors?
Direct peers on record are Bluewater, Lakeside Shopping Centre, Westfield UK (Unibail-Rodamco-Westfield), Liverpool ONE, Brent Cross and Meadowhall. Broad incumbents are British Land, Landsec (Land Securities), Hammerson and Sovereign Centros.
Does The Glades have an API?
No public API is recorded for The Glades.
What industry is The Glades in?
The Glades's product category is Shopping Centre Operations. Its primary akta.pro industry code is CRAGAAAG, Downtown/Urban Flagship Traditional Department Stores. Its NAICS code is 455219 and its SIC code is 5399.