THE GLEN NURSING HOME

What THE GLEN NURSING HOME does

The Glen Nursing Home is a purpose-built residential nursing home located in Baildon, West Yorkshire, United Kingdom, operating 66 single ensuite bedrooms. It is family-owned and operated by siblings Rob Holt (an active GP) and Lizzy Pix (a mental health nurse), who work daily on-site. The home is part of Holt Family Care Group, which operates three purpose-built care homes across Yorkshire (The Glen in Baildon, Five Rise in Bingley, and The Avenue in Clayton).

The home delivers four core care services under one roof: residential care (daily living support), nursing care (round-the-clock medical support for complex needs), dementia care (specialist support in a safe, purpose-designed environment), and palliative care (end-of-life comfort and dignity). Differentiated physical assets include nostalgic themed spaces (The Glen Arms pub, retro tea rooms, an immersive train experience), a cinema room, a hairdressing salon, and secure landscaped gardens with Koi carp, designed to support reminiscence therapy for dementia residents.

The business model is direct-to-consumer, with recurring weekly or monthly care fees for accommodation, meals, activities, and personal or nursing care. Pricing is not publicly disclosed and is quoted following individual care needs assessment. The sales motion is sales-led via phone enquiries, guided visits, and hospital discharge referrals, supported by a group-level website, Facebook presence, and word-of-mouth referrals. The home holds a CQC 'Good' overall rating (inspected 14 May 2026).

Name

THE GLEN NURSING HOME

Legal name

The Glen Nursing Home

Website

https://theglennursinghome.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Glen Nursing Home is a family-owned, purpose-built 66-bed nursing home in Baildon, West Yorkshire, offering residential, nursing, dementia, and palliative care. It is operated by Holt Family Care Group and co-run on-site by medically-trained siblings Rob Holt (GP) and Lizzy Pix.

Ownership category

akta.pro rank

Product category

Nursing and Residential Care

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Assisted Living Facilities for the Elderly (623312)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Long-Term Care Nursing Homes (Custodial LTC) (HLADADAB)

akta.pro secondary industries

Memory Care Units within Skilled Nursing Facilities (SNF/Nursing Homes) (HLADACAC), Residential Hospice / Hospice House (Facility-Based) (HLADAHAC)

Keywords

• Nursing home care
• Residential care services
• Dementia care
• Palliative care
• Elderly care

Headquarters

HQ city

Baildon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Residential Care Fees: Ongoing fees for residential care services including accommodation (single ensuite room), meals, activities, and personal care support in a supportive environment. Fees are recurring and typically charged weekly or monthly.
2. Nursing Care Fees: Specialised medical care services for residents with complex health needs, delivered round-the-clock by professional nursing teams. Includes tailored medical support beyond standard residential care.
3. Dementia Care Fees: Specialist dementia care services providing safe, understanding, and nurturing environment for residents living with dementia. Includes personalised support and security measures.
4. Palliative Care Fees: End-of-life care services focused on comfort, dignity, and support for individuals with life-limiting illnesses, including family support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

The Glen Nursing Home is a purpose-built nursing home with 66 single ensuite bedrooms in Baildon, West Yorkshire, providing residential care, nursing care, dementia care, and palliative care services. It is family-owned and run by siblings Rob Holt (an experienced GP) and Lizzy Pix (a mental health nurse), who work daily in the home delivering personalised 24/7 care in a luxurious yet homely environment with landscaped gardens and nostalgic themed amenities.

Product overview

The Glen Nursing Home is a single-purpose care home facility operated by Holt Family Care Group. It offers an integrated portfolio of care services centered around its 66-bedroom residential nursing home in Baildon, West Yorkshire. The core product is the physical care home with ensuite bedrooms, supported by four distinct care service offerings: Residential Care for daily living support, Nursing Care for complex medical needs, Dementia Care for those with memory conditions, and Palliative Care for end-of-life support. These services are unified under one roof, with facilities including lounges, gardens, a cinema room, hairdressing salon, old-fashioned pub, and tea room to create a homely environment.

Differentiator

Problem solved

Functional benefit

Products and services

• The Glen Nursing Home A purpose-built nursing home with 66 single ensuite bedrooms located in Baildon, West Yorkshire, offering residential care, nursing care, dementia care, and palliative care services in a homely, modern environment with landscaped gardens and valley views.
• Residential Care A supportive environment with tailored care to allow residents to live life to the fullest, providing help with daily tasks in a comfortable and welcoming community setting for elderly individuals.
• Nursing Care Compassionate and professional nursing care providing tailored medical support for even the most complex needs, delivered round the clock by a professional nursing team for residents with serious or chronic health conditions.
• Dementia Care Specialist care providing expert support for individuals with dementia in a safe, understanding, and nurturing environment, helping residents live with dignity and purpose through a highly trained team and reminiscence-focused facilities.
• Palliative Care Palliative care focusing on providing comfort and dignity for individuals facing life-limiting illnesses, supporting both residents and their families with trust and compassion.

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Care UK: Major UK care home operator with a significant portfolio of residential, nursing, and dementia homes including purpose-built facilities — comparable on service mix, new-build specification, and digital marketing sophistication.
• HC-One: Largest single UK care home operator with a network of homes offering residential, nursing, and dementia care; relevant comparable for fee benchmarks, local-authority commissioning exposure, and CQC rating distribution.
• Avery Healthcare: UK operator of purpose-built, premium-specification care homes with strong dementia programmes — directly comparable to The Glen's premium, purpose-built positioning and reminiscence-oriented amenity layer.
• Bupa Care Homes: International healthcare group operating a substantial UK care home portfolio across residential, nursing, and dementia tiers — directly comparable for service mix and national CQC benchmarking, though with very different ownership structure.
• Barchester Healthcare: One of the UK's largest private care home operators with over 200 homes offering residential, nursing, and dementia care — a relevant comparable for fee benchmarks, CQC distribution, and group-level operational scale that The Glen competes against regionally.
• MHA (Methodist Homes): Large UK charity-sector care home provider offering residential, nursing, dementia, and end-of-life care — a relevant comparable for palliative and dementia service lines, regional presence in Yorkshire, and family-facing positioning.
• Anchor Hanover: Major UK not-for-profit provider of housing and care for older people, including care homes with nursing and dementia care — comparable for end-of-life and dementia service lines and for family-facing sales motion in the Yorkshire region.
• Four Seasons Health Care: Established UK nursing and dementia care home operator with significant capacity — comparable on clinical staffing models, dementia care positioning, and exposure to local-authority commissioning dynamics.

Direct peers

• Holt Family Care Group (Five Rise Nursing Home): Sister home within the same Holt Family Care Group, operating 67 bedrooms in Bingley with identical residential, nursing, dementia, and palliative service lines under the same family-clinical ownership model — the closest possible peer for operating and commercial benchmarking.
• Holt Family Care Group (The Avenue Nursing Home): Third Holt Family Care Group home in Clayton with 64 ensuite rooms, sharing ownership, brand, back-office, and clinical governance with The Glen — directly comparable on staffing model, fee structure, and CQC positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/theglennursinghome
• LinkedInlinkedin.com/company/the-glen-nursing-home-limited

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THE GLEN NURSING HOME