THE GOODFORCES
- Company typePrivate
- Founded-
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
THE GOODFORCES firmographics
Firmographics- Name
- THE GOODFORCES
- Legal name
- THE GOODFORCES GmbH
- Website
- https://thegoodforces.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
THE GOODFORCES industry classification
Industry- Product category
- Political Advocacy and Campaign Services
- NAICS
- Social Advocacy Organizations (8133)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Nonprofit & Cause Communications (BPAFADAK)
- akta.pro secondary industry
- Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good) (BPAGALAK)
Keywords
Where THE GOODFORCES is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
THE GOODFORCES business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Political Advocacy Services: The organization conducts political campaigns, creates media content, and organizes progressive movements. Revenue generation appears to come from advocacy work, campaign services, and potentially grants or institutional funding for progressive political organizing.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
THE GOODFORCES product offering
Product offeringCore offering
THE GOODFORCES is a political discourse and advocacy organization that creates media formats, designs political campaigns, and builds progressive networks to shift public debates and organize attention for progressive narratives. The organization runs coordinated campaigns and content across TikTok, Instagram, YouTube, Spotify, and LinkedIn, combining media production, campaign orchestration, and community organizing to amplify progressive voices in the German media ecosystem.
Product overview
THE GOODFORCES is a political discourse organization structured as a unified service offering rather than a platform-plus-modules architecture. Their portfolio consists of three named projects: neunund20 (a progressive political campaign space launched in 2025), In aller Kürze (a cross-party media commentary format since 2024), and Progressive Lore (a progressive storytelling initiative for the 2025 Bundestag election). Together these form a coordinated ecosystem of media formats, campaigns, and networks that shift political debates and organize attention for progressive narratives.
Differentiator
Problem solved
Functional benefit
Brands
- neunund20: A young, progressive space for political campaigns and digital communication since 2025. Focuses on bringing progressive forces back into societal offensive through community organizing.
- In aller Kürze
- Progressive Lore
Products and services
- neunund20 A progressive campaign and community organizing initiative (since 2025) that uses political campaigns and digital communication to bring progressive forces back into societal offensive through grassroots action.
- In aller Kürze A short-form media commentary format (since 2024) that shows concise progressive perspectives from politics, science, and society on current topics, distributed cross-party and accumulating over 25,000 LinkedIn followers.
- Progressive Lore A progressive storytelling and issue-setting initiative (2024-2025) developed for the 2025 Bundestag election, focused on climate protection and social justice narratives, collecting over 600,000 signatures and reaching more than 10 million people.
Quantifiable outcome
- Over 10 million reach across platforms for Progressive Lore campaign
- +2 more outcomes
Companies that use THE GOODFORCES
Customer profileSegments2 records
Ideal customer profiles1 record
THE GOODFORCES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
THE GOODFORCES partnerships and signals
Strategic signalScale indicators3 records
THE GOODFORCES competitors and assessment
Company assessmentEmerging players
- De Correspondent: Dutch progressive member-funded journalism platform. Comparable as a progressive media/community organization, though primarily journalistic rather than campaign-driven.
Direct peers
- WeMove Europe: European progressive civic advocacy movement mobilizing citizens on EU policy issues. Comparable to The Goodforces as a pan-European progressive advocacy organization using digital campaigns and community organizing.
- LobbyControl: German civil society organization focused on lobbying transparency and progressive policy advocacy. Comparable as a German nonprofit advocacy group using strategic communications to influence political discourse.
- Campact: Germany's largest online progressive advocacy platform, running digital campaigns and signature drives on political issues. Directly comparable to The Goodforces as a community-led progressive campaign organization operating in the same German political space.
- Mehr Demokratie: German association advocating for democratic reform and citizen participation. Comparable to The Goodforces as a civic engagement and democratic discourse organization based in Germany.
- Correctiv: German investigative journalism nonprofit with civic engagement and fact-checking initiatives. Comparable to The Goodforces as a German nonprofit using journalism and campaigns to drive public discourse on progressive issues.
Broad incumbents
- Purpose: Global progressive campaign and communications agency that builds movements and runs advocacy campaigns for causes. Comparable as a strategic progressive discourse organization, but operating as a for-profit services firm rather than a movement-based nonprofit.
Regional players
- MoveOn: US progressive advocacy and political organizing platform. Comparable in community-led progressive campaign model, but operates in the US political context rather than Germany.
- Avaaz: Global online activism platform running petitions and digital campaigns on progressive causes. Comparable in digital-first advocacy model and signature-driven campaigns, but global rather than Germany-focused.
- 38 Degrees: UK-based progressive campaigning organization running digital petitions and policy campaigns. Comparable in operating model (community-led digital campaigns) but focused on the UK political market rather than Germany.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
THE GOODFORCES social profiles
Digital presenceTHE GOODFORCES financial estimates
Financial estimateRevenue estimate
Valuation estimate
THE GOODFORCES leadership team
Management profileNumber of profiles
Profiles2 records
THE GOODFORCES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THE GOODFORCES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THE GOODFORCES
What does THE GOODFORCES do?
THE GOODFORCES is a political discourse and advocacy organization that creates media formats, designs political campaigns, and builds progressive networks to shift public debates and organize attention for progressive narratives. The organization runs coordinated campaigns and content across TikTok, Instagram, YouTube, Spotify, and LinkedIn, combining media production, campaign orchestration, and community organizing to amplify progressive voices in the German media ecosystem.
Is THE GOODFORCES a public or private company?
THE GOODFORCES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THE GOODFORCES founded?
THE GOODFORCES was founded in -1. It employs 11 to 50 people.
Where is THE GOODFORCES based?
THE GOODFORCES is headquartered in Berlin, Germany, in the Europe region.
How does THE GOODFORCES make money?
One revenue line is on record: political Advocacy Services.
Who are THE GOODFORCES's main competitors?
De Correspondent is listed as an emerging player. Direct peers are WeMove Europe, LobbyControl, Campact, Mehr Demokratie and Correctiv. Purpose is listed as a broad incumbent. Regional players are MoveOn, Avaaz and 38 Degrees.
Does THE GOODFORCES have an API?
No public API is recorded for THE GOODFORCES.
What industry is THE GOODFORCES in?
THE GOODFORCES's product category is Political Advocacy and Campaign Services. Its primary akta.pro industry code is BPAFADAK, Nonprofit & Cause Communications, with a secondary code of BPAGALAK, Digital Inclusion & Civic Tech (Connectivity, GovTech for Social Good). Its NAICS code is 8133 and its SIC code is 8300.